Forefront are rated highly by the users for product satisfaction and have substantially good business strategy scores.


Pathfinders have significant product satisfaction ratings but somehow lack business strategy as compared to forefronts and vitals.


Niche solutions cater to the need of comparatively smaller segment of the overall market. They do not have the business strategy of the Forefront. They may have been rated positively on product satisfaction but have not yet received enough reviews to validate them.


Vital have comparatively good business strategy but have not yet achieved the business strategy of the Forefront. However, they have low product satisfaction ratings.

Business Strategy

1. Business Growth

This criterion evaluates a vendor’s organic and inorganic growth strategies. It traces recent developments that considered new products launched or version updates, new customer agreements, patents registered, R&D spending, business expansion, facility development, mergers, acquisitions, partnerships, collaborations, joint ventures, alliances and associations related to the market.

2. Industry Coverage

This criterion evaluates vendor’s capability to cater needs of various industries or verticals with their standard or customized offerings. We evaluate past, present and plans in delivering the product or service to various industry/verticals based on the demand.

3. Financial Viability

This criterion evaluates organization’s financial health and size of the customer base. We evaluated vendors revenue generated through its offerings, estimated revenue growth from base year and, approximate number of customers.

4. Channel Support

This criterion refers to the vendors strategy for deploying its offerings, that basically considers its channels partners and global installed client base. We also consider the vendor’s strategies to manage worldwide channels and capability to explore uncontested market space.

Product Satisfaction

1. Value for Money

It refers to the key that the customers are getting by investing to avail solution or service. It directly refers to the return on investment that customers experience by deploying the product.

2. Ease of Use

This criterion defines how easy this software is to work with. It refers to the usability and learnability related to the product that can of the product that can best meet the clients’ requirements.

3. Product Features

It refers to the bucket of features and functionality that the product offers to best meet the needs of the customers. The players who offer innovative features into their products are differentiated and given good score as compared to other players in the market.

4. Customer Support

This parameter refers to the evaluation of both pre-sales and post-sales customer support services. We also consider the frequency and various levels of technical assistance and customer support that complement application security offerings.

360iResearch FPNV Positioning Matrix