B2B Travel Market - Global Forecast 2025-2030

The B2B Travel Market size was estimated at USD 30.19 billion in 2024 and expected to reach USD 31.73 billion in 2025, at a CAGR 5.36% to reach USD 41.30 billion by 2030.

The business travel landscape has undergone seismic changes driven by digital innovation and evolving corporate priorities. After the disruptions of recent years, companies are recommitting to face-to-face interactions as flights and accommodations regain popularity among executives and their teams. Leading consultancies report that nearly three-quarters of corporate travel managers anticipate increased travel budgets this year, underscoring the enduring value of in-person collaboration alongside remote work capabilities. Concurrently, the rapid adoption of online booking platforms and mobile applications is reshaping how travel programs are designed and managed, with AI-enabled tools automating policy enforcement and real-time itinerary adjustments to reduce manual intervention and drive cost efficiencies.

Amid these operational shifts, sustainability and traveler experience have emerged as defining themes. Today’s corporate travelers-and particularly millennials and Generation Z professionals-demand both environmentally responsible travel options and highly personalized itineraries. Industry data indicates that over 70 percent of travelers favor providers with formal sustainability commitments, prompting corporate travel policies to integrate carbon-tracking capabilities and partnerships with eco-certified accommodations. In parallel, the rise of bleisure travel has blurred the lines between work and leisure, compelling organizations to revisit their duty-of-care frameworks and loyalty programs to support blended trips that enhance morale without compromising compliance or budget control.

Advanced technologies are redefining how corporations orchestrate their travel programs, elevating efficiency and traveler satisfaction. Artificial intelligence is at the forefront of this change, with more than eight out of ten executives increasing AI budgets to integrate smart itinerary planning and automated expense reporting into travel management platforms. Mobile integration further empowers employees to access real-time alerts, policy reminders, and personalized recommendations, ensuring seamless experiences from booking through expense reconciliation. As a result, travel managers can enforce compliance automatically, reduce cycle times for approvals, and deploy predictive analytics to optimize supplier contracts based on usage patterns and forecasted demand.

Simultaneously, environmental, social, and governance considerations are reshaping corporate travel strategies. Companies are increasingly mandating carbon-offset programs and prioritizing suppliers-such as hotels and airlines-that demonstrate clear sustainability credentials. This shift reflects a broader corporate imperative to align travel policies with net-zero targets and ESG reporting requirements, with over half of organizations in Europe already embedding environmental metrics into their travel procurements, compared to roughly one-third in North America. Moreover, proximity travel-favoring rail over short-haul flights-has gained traction among sustainability-minded travelers, particularly in markets with extensive high-speed rail networks.

The convergence of business and leisure travel is another transformative force in the B2B sector. As companies adopt more flexible policies, employees routinely extend work trips for personal pursuits, driving notable increases in bleisure bookings. Nearly three-quarters of corporate travelers plan to integrate leisure components into upcoming trips, prompting organizations to develop tailored risk and expense guidelines that balance employee wellbeing with corporate governance.

New tariff measures enacted by the United States in 2025 have introduced substantial cost pressures across the travel ecosystem, raising expenses for both service providers and corporate customers. Tariffs on imported hospitality supplies and foodstuffs have translated into higher operating costs for hotels and restaurants, which are now passing these increases on to guests through elevated room rates and dining charges. This inflationary trend is compounded by duties on transportation equipment, as airlines face additional levies on imported aircraft components, prompting several carriers to revisit fleet expansion strategies and delay new orders in favor of cost containment.

The broader demand landscape has also reacted to rising travel costs and a more complex regulatory environment. First-quarter statistics reveal a 3.3 percent decline in overseas arrivals to the United States, with March 2025 alone experiencing an 11.6 percent year-on-year reduction. Canada, historically the largest feeder market, saw outbound travel drop by over 70 percent for the April–September period, contributing to an estimated $9 billion shortfall in tourism revenues. These shifts have reverberated through hospitality and retail sectors in key gateway cities, where foreign visitor spending drives as much as half of total tourism-related sales.

Beyond direct cost and volume impacts, tariff-driven uncertainty has undermined consumer confidence and corporate investment decisions. Airlines like Southwest reported revenue shortfalls and revised earnings guidance, as travelers postpone bookings amid macroeconomic volatility, while major hotel chains have lowered occupancy and RevPAR expectations in affected regions. Supply chain disruptions have similarly challenged tour operators and ground transportation providers, who are navigating longer lead times for vehicles and equipment, eroding margins and necessitating more dynamic procurement strategies.

The combined effect of increased costs, dampened demand, and strategic delays in capital expenditures underscores the significant cumulative impact of U.S. tariff policies on the corporate travel sector, prompting a re-evaluation of risk frameworks and supplier diversification efforts across the industry.

Market segmentation plays a critical role in shaping service offerings and strategic priorities for travel providers. When examining travel type, the distinctions between adventure travel-encompassing cultural and outdoor experiences-and other categories such as business or educational trips inform the design of tailored itineraries and supplier partnerships. Understanding the unique requirements of bleisure travelers, who merge professional commitments with personal exploration, further enables service models that integrate leisure perks with corporate travel policies.

Considering service type, segmenting the market by accommodations, bookings, tour packages, and transportation reveals opportunities for specialized innovations. Providers focusing on customizable tour packages can differentiate through thematic itineraries, while those enhancing transportation segments-from air and rail travel to road transfers-can optimize their value proposition by integrating digital booking platforms, dynamic pricing, and seamless cross-modal connectivity.

Budget segmentation highlights the divergence between low-cost, mid-range, and luxury offerings, prompting travel managers to align vendor selections with corporate expense guidelines and risk tolerance. Marketing channel segmentation underscores the importance of omnichannel approaches that blend corporate booking platforms with direct enterprise contracts and select travel agent relationships. Duration segmentation shapes program governance, as strategies for extended stays and long-term engagements differ markedly from those governing short-term trips, influencing negotiated rates and flexibility provisions.

Company size segmentation, spanning large enterprises to small companies, drives variance in contract lengths, volumes, and service level expectations, while customer type segmentation divides priorities between established corporate accounts and new client acquisition. Lastly, analyzing booking channels-from traditional travel agencies and walk-in services to mobile apps and travel websites-reveals critical insights into adoption curves and digital transformation roadmaps for suppliers and corporates alike.

Regional dynamics in the B2B travel sector illustrate divergent patterns driven by economic conditions, regulatory frameworks, and cultural factors. In the Americas, recovery trajectories hinge on cross-border flows, with U.S. policy shifts and Canada’s responses exerting outsized influence on international arrivals. Major gateways are recalibrating promotional strategies to offset tariff-related headwinds and maintain market share among key source markets. Meanwhile, Latin American outbound travel continues to grow, supported by improved air connectivity and proximity travel preferences that favor regional destinations with robust rail and highway networks.

In Europe, Middle East, and Africa, sustainability has emerged as a prominent driver of corporate travel decisions. A recent industry survey highlights that 61 percent of European travel buyers rank sustainability as a top priority, compared to 34 percent in North America. This emphasis on ESG criteria reflects the integration of carbon reporting requirements under EU regulations, prompting greater adoption of rail travel and eco-certified suppliers. Simultaneously, political and economic uncertainties across the Middle East require agile policy adjustments by travel managers seeking to balance cost controls with duty-of-care responsibilities.

The Asia-Pacific region demonstrates robust growth potential fueled by domestic corporate travel and intra-regional expansion. High-speed rail corridors in China and competitive airline markets in Southeast Asia support proximity travel options that align with sustainability objectives. Despite global headwinds, many APAC markets achieved over 60 percent integration of green travel policies in corporate programs, signaling a cultural shift toward environmental accountability. As businesses in the region navigate regulatory complexity and evolving pandemic protocols, opportunities for customized travel solutions continue to expand, especially among multinational enterprises establishing regional hubs.

Major travel and hospitality companies are adjusting strategies to navigate evolving market conditions and policy landscapes. Airlines such as Delta Air Lines and United Airlines have leveraged strong premium cabin performance and international route diversification to mitigate headwinds from new tariff measures, reporting relative resilience compared to carriers with heavier domestic footprints. Conversely, Southwest Airlines and American Airlines have introduced new revenue streams-like ancillary fees and seat assignments-to counteract margin pressures and sustain network investments.

In the accommodations sector, global hotel chains are recalibrating their development pipelines and repositioning assets. Marriott International’s recent forecast adjustment highlights broader caution in capital expenditures, yet the company continues to expand its portfolio of eco-certified properties to meet client demand for sustainable stays. Hilton and Hyatt have similarly revised RevPAR expectations while accelerating digital check-in, contactless services, and loyalty program enhancements to drive guest satisfaction and operational efficiency.

Alternative lodging platforms, led by Airbnb, are responding to cautious booking patterns by diversifying offerings to include longer-stay and remote-work-friendly accommodations. Despite warning of softer second-quarter revenues, Airbnb is investing in partnerships with local governments and enterprise clients to bolster group bookings and meet the growing demand for flexible living solutions.

Aircraft manufacturers such as Embraer are grappling with proposed tariffs on imported jets and components that could add millions in per-plane costs, threatening order volumes and supply chain stability. The company’s warning about a potential $9 million price increase per aircraft underscores the stakes for both manufacturers and airline customers, highlighting the need for proactive supplier diversification and advocacy efforts.

Industry leaders can capitalize on emerging trends by investing in advanced technology platforms that integrate AI-driven personalization, proactive disruption management, and seamless expense reconciliation. By collaborating with solution providers that offer unified travel and expense ecosystems, organizations can enforce compliance automatically and gain actionable visibility into traveler behavior and program performance.

To address tariff-induced cost pressures and supply chain disruptions, companies should diversify their supplier base geographically and negotiate flexible contract terms that include tariff adjustment clauses. Establishing strategic partnerships with regional carriers and service providers can mitigate dependency on single-source vendors while safeguarding service continuity.

Sustainability must remain central to corporate travel strategies. Implementing robust carbon-tracking tools and reporting frameworks will not only enhance ESG reporting but also improve traveler engagement and brand reputation. Organizations can further incentivize low-emission travel options by embedding green policies into booking platforms and supplier selection criteria.

Finally, adopting agile risk-management practices-such as scenario planning for geopolitical fluctuations and rapid policy shifts-will ensure resilience. Creating cross-functional task forces that monitor regulatory developments, traveler sentiment, and macroeconomic indicators will empower organizations to anticipate changes and adapt policies swiftly, maintaining both cost controls and duty-of-care obligations.

This research combines comprehensive secondary analysis with targeted primary data collection to deliver robust market insights. Secondary sources include industry publications, government tourism statistics, and corporate financial disclosures, ensuring an evidence-based foundation for trends identification and competitive benchmarking.

Primary research encompassed in-depth interviews with corporate travel managers, procurement specialists, and C-level executives across diverse industries, capturing qualitative perspectives on policy impacts, technology adoption, and sustainability priorities. We also conducted an online survey of travel program stakeholders to quantify emerging needs and validate segmentation assumptions.

Analytical methodologies employed include cross-sectional comparisons, regression analysis of tariff and demand data, and scenario planning exercises to assess potential policy outcomes. Segmentation frameworks were applied to align service offerings with specific corporate profiles, considering variables such as travel type, budget, and booking channels.

Quality assurance protocols included triangulation of findings through multiple data sources, peer review by industry experts, and adherence to ethical guidelines for data privacy and respondent confidentiality. This rigorous approach ensures the validity and reliability of our market intelligence deliverables.

The B2B travel sector stands at a pivotal moment where digital innovation, sustainability imperatives, and geopolitical dynamics converge to redefine industry norms. As corporations resume in-person collaboration at scale, they must leverage AI-enabled platforms and integrated expense solutions to optimize efficiency and traveler satisfaction. Concurrently, evolving tariff regimes and regulatory complexities necessitate proactive risk management and supplier diversification to maintain service continuity and cost predictability.

Regional market variances-from the tariff-driven headwinds in North America to sustainability-led priorities in EMEA and rapid intra-regional growth in Asia-Pacific-underscore the importance of tailored strategies that reflect local dynamics and compliance landscapes. Leading travel and hospitality companies are demonstrating resilience through targeted innovations, digital enhancements, and expanded sustainability portfolios, yet ongoing policy uncertainty demands agile adaptation.

By embracing advanced technology, embedding environmental objectives into travel programs, and fostering collaborative industry partnerships, organizations can transform challenges into strategic opportunities. Ultimately, success in this evolving environment hinges on continuous monitoring of macroeconomic indicators, traveler behavior, and regulatory developments, enabling decision makers to chart informed courses for growth and resilience.

To explore the full breadth of market intelligence and equip your organization with strategic insights that drive competitive advantage, contact Ketan Rohom, Associate Director of Sales and Marketing. Ketan can guide you through tailored research offerings that address your unique business challenges and opportunities, ensuring you secure comprehensive data and expert analysis for decisive action. Connect today to gain early access to detailed market reports, customized advisory services, and ongoing support designed to accelerate growth and resilience in the evolving B2B travel landscape.