The Global Mobile Augmented Reality Market to grow from USD 6,347.66 Million in 2019 to USD 25,158.90 Million by 2025, at a Compound Annual Growth Rate (CAGR) of 25.79%.
Market Segmentation & Coverage:
The research report categorizes the Mobile Augmented Reality Market to forecast the revenues and analyze the trends in each of the following segments:
Based on Implementation, the Mobile Augmented Reality Market studied across Marker-Based Augmented Reality and Markerless Augmented Reality. The Marker-Based Augmented Reality further studied across Active Marker and Passive Marker.
Based on Device, the Mobile Augmented Reality Market studied across Personal Digital Assistants (PDAs)/Handheld Game Consoles, Smart Glasses and Wearables, Smartphones, and Tablets.
Based on Component, the Mobile Augmented Reality Market studied across Hardware and Software. The Software further studied across 3D Camera, Display, Semiconductor Component, and Sensor.
Based on Industry, the Mobile Augmented Reality Market studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
Based on Geography, the Mobile Augmented Reality Market studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas region surveyed across Argentina, Brazil, Canada, Mexico, and United States. The Asia-Pacific region surveyed across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, and Thailand. The Europe, Middle East & Africa region surveyed across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.
The factors attributing to the growth of the market are augmented demand for ar apps in the e-commerce sector, increasing demand for smart devices, increasing interest and attractive investment of tech giants in augmented reality, and gradual decline in prices of hardware components. However, some factors such as ar dependent on advancements in computing and digital networks and limited user interface capabilities affecting the navigation performance of augmented reality applications may hinder the market growth. The Mobile Augmented Reality Market expected to showcase the opportunities such as next generation of devices driving ar adoption and adoption of 3d cameras for 3d models of real objects. Soon market may face the possible challenges in the growth due to privacy issues and design complexities. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the market.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward. The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.
360iResearch Competitive Strategic Window:
The 360iResearch Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.
360iResearch FPNV Positioning Matrix:
The 360iResearch FPNV Positioning Matrix evaluates and categorizes the vendors in the Mobile Augmented Reality Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Company Usability Profiles:
The Mobile Augmented Reality Market is highly competitive and characterized by the presence of a large number of international and regional players in the market. The market has witnessed increased competition between vendors based on the pricing model, technology differentiation, brand name, quality of service, price differentiation, and technical expertise.
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Mobile Augmented Reality Market, including 8Ninths Inc., Appentus Technologies, Apple Inc., Atheer Inc., Bidon Games Studio, Blippar, Craftars, EON Reality, Google, Inc., Groove Jones, HQsoftware, Inglobe Technologies, Magic Leap, Inc., Marxent Labs, LLC, Maxst, Next/Now, Niantic, Inc., PTC Inc., Samsung Electronics Co., Ltd., Scanta, Scope AR, Talepspin, Upskill, Vironit, Wikitude GmbH, and Zappar.