The Global Virtual Reality, Augmented Reality & Mixed Reality Market to grow from USD 18,441.84 Million in 2019 to USD 74,637.16 Million by 2025, at a Compound Annual Growth Rate (CAGR) of 26.23%.
Market Segmentation & Coverage:
The research report categorizes the Virtual Reality, Augmented Reality & Mixed Reality Market to forecast the revenues and analyze the trends in each of the following segments:
Based on Type, the Virtual Reality, Augmented Reality & Mixed Reality Market studied across Augmented Reality, Mixed Reality, and Virtual Reality.
Based on Component, the Virtual Reality, Augmented Reality & Mixed Reality Market studied across Hardware and Software. The Hardware further studied across Cameras, Displays and Projectors, Headsets, Position Trackers, Semiconductor Components, and Sensors. The Software further studied across Cloud-Based Services, Content Creation, and Software Development Kits.
Based on End-use, the Virtual Reality, Augmented Reality & Mixed Reality Market studied across Aerospace & Defense, Automotive, Commercial, Consumer, Enterprise, Geospatial Analysis, Healthcare, and Real Estate. The Commercial further studied across Advertising, Education & Training, Retail and Ecommerce, and Travel & Tourism. The Consumer further studied across Gaming and Entertainment and Sports. The Healthcare further studied across Fitness Management, Medical Training & Education, Patient Care Management, Pharmacy Management, and Surgery.
"The Asia-Pacific is projected to witness the highest growth during the forecast period"
Based on Geography, the Virtual Reality, Augmented Reality & Mixed Reality Market studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas region surveyed across Argentina, Brazil, Canada, Mexico, and United States. The Asia-Pacific region surveyed across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, and Thailand. The Europe, Middle East & Africa region surveyed across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom. The Americas commanded the largest size in the Virtual Reality, Augmented Reality & Mixed Reality Market in 2019, followed by the Europe, Middle East & Africa. On the other hand, the Asia-Pacific expected to grow at the fastest CAGR during the forecast period, followed by the Europe, Middle East & Africa.
The factors attributing to the growth of the market are attractive investment driven by leading brands, predominant use in entertainment and movie film making industry, and penetration of hmds in the gaming and entertainment industry. However, some factors such as loosely denied standard for consumer grade products may hinder the market growth. The Virtual Reality, Augmented Reality & Mixed Reality Market expected to showcase the opportunities such as use of ar/vr/mr training and simulations, major technology development supporting extended reality use cases, and easy availability and affordability of ar/vr hardware. Soon market may face the possible challenges in the growth due to developing user-friendly systems. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the market.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward. The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.
360iResearch Competitive Strategic Window:
The 360iResearch Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.
360iResearch FPNV Positioning Matrix:
The 360iResearch FPNV Positioning Matrix evaluates and categorizes the vendors in the Virtual Reality, Augmented Reality & Mixed Reality Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Company Usability Profiles:
The Virtual Reality, Augmented Reality & Mixed Reality Market is highly competitive and characterized by the presence of a large number of international and regional players in the market. The market has witnessed increased competition between vendors based on the pricing model, technology differentiation, brand name, quality of service, price differentiation, and technical expertise.
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Virtual Reality, Augmented Reality & Mixed Reality Market, including Atheer, Inc., Blippar, Daqri Llc, Dynabook Americas, Inc., Google, Inc., Infinity Augmented Reality, Inc., Intel Corporation, Lenovo, Magic Leap, Inc., Marxent Labs, Llc., Maxst, Meta Company, Microsoft Corporation, Niantic, Optinvent, Pristine, Inc., PTC, Inc., Realwear, Samsung Electronics Co. Ltd, Seiko Epson, Sixense Entertainment, Upskill, Vuzix, Wikitude Gmbh, and Zugara, Inc..