Virtual Reality, Augmented Reality & Mixed Reality

Virtual Reality, Augmented Reality & Mixed Reality Market by Type (Augmented Reality, Mixed Reality, Virtual Reality), Component (Hardware, Software), End-use - Global Forecast 2024-2030

SKU
MRR-FB6C9E792705
Region
Global
Publication Date
February 2024
Delivery
Immediate
2023
USD 47.60 billion
2030
USD 257.83 billion
2024
USD 60.55 billion
CAGR
27.29%
360iResearch Analyst
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[188 Pages Report] The Virtual Reality, Augmented Reality & Mixed Reality Market size was estimated at USD 47.60 billion in 2023 and expected to reach USD 60.55 billion in 2024, at a CAGR 27.29% to reach USD 257.83 billion by 2030.

Virtual Reality, Augmented Reality & Mixed Reality Market
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The virtual reality (VR), augmented reality (AR), and mixed reality (MR) market encompasses a range of technologies and applications involving the overlay of digital content onto the real world or the creation of entirely immersive environments. VR immerses users in a completely digital environment, AR overlays digital content on the real-world view, and MR merges digital content with the real world to allow for interactions between both. The rise in the adoption of these technologies is propelled by a surging demand for advanced gaming and entertainment experiences, the integration of immersive technologies in educational curricula, and cutting-edge improvements in hardware such as sophisticated headsets and precise motion trackers. However, high costs, the prevalence of latency issues leading to motion sickness in VR, and the current limited content availability which affects consumer adoption rates, pose significant barriers to widespread adoption. The industry confronts technical intricacies, such as the need for faultless AR integration and intuitive VR/MR interfaces, compounded by a general requirement for enhanced public perception and acceptance. Moreover, as the underlying technologies evolve and mature, an uptick in enterprise and consumer utilization is anticipated, resulting in increased adoption of VR, AR and MR technologies.
Virtual Reality, Augmented Reality & Mixed Reality Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Virtual Reality, Augmented Reality & Mixed Reality Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Virtual Reality, Augmented Reality & Mixed Reality Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Virtual Reality, Augmented Reality & Mixed Reality Market, highlighting leading vendors and their innovative profiles. These include Atheer, Inc., Blippar Group Limited, Dynabook Singapore Pte. Ltd., Google, LLC, Intel Corporation, Lenovo Group Ltd., Magic Leap, Inc., Marxent Labs, LLC, MAXST Co., Ltd., Meta Platforms, Inc., Microsoft Corporation, Niantic, Inc., Optinvent, PTC, Inc., and RealWear, Inc..

Market Segmentation & Coverage

This research report categorizes the Virtual Reality, Augmented Reality & Mixed Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Augmented Reality
    • Mixed Reality
    • Virtual Reality
  • Component
    • Hardware
      • Cameras
      • Displays & Projectors
      • Headsets
      • Position Trackers
      • Semiconductor Components
      • Sensors
    • Software
      • Cloud-Based Services
      • Content Creation
      • Software Development Kits
  • End-use
    • Aerospace & Defense
    • Automotive
    • Commercial
      • Advertising
      • Education & Training
      • Retail & E-commerce
      • Travel & Tourism
    • Consumer
      • Gaming & Entertainment
      • Sports
    • Enterprise
    • Geospatial Analysis
    • Healthcare
      • Fitness Management
      • Medical Training & Education
      • Patient Care Management
      • Pharmacy Management
      • Surgery
    • Real Estate

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Virtual Reality, Augmented Reality & Mixed Reality Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Virtual Reality, Augmented Reality & Mixed Reality Market?
  3. What are the technology trends and regulatory frameworks in the Virtual Reality, Augmented Reality & Mixed Reality Market?
  4. What is the market share of the leading vendors in the Virtual Reality, Augmented Reality & Mixed Reality Market?
  5. Which modes and strategic moves are suitable for entering the Virtual Reality, Augmented Reality & Mixed Reality Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Virtual Reality, Augmented Reality & Mixed Reality Market, by Type
  7. Virtual Reality, Augmented Reality & Mixed Reality Market, by Component
  8. Virtual Reality, Augmented Reality & Mixed Reality Market, by End-use
  9. Americas Virtual Reality, Augmented Reality & Mixed Reality Market
  10. Asia-Pacific Virtual Reality, Augmented Reality & Mixed Reality Market
  11. Europe, Middle East & Africa Virtual Reality, Augmented Reality & Mixed Reality Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 754]
  16. List of Companies Mentioned [Total: 15]
Frequently Asked Questions
  1. How big is the Virtual Reality, Augmented Reality & Mixed Reality Market?
    Ans. The Global Virtual Reality, Augmented Reality & Mixed Reality Market size was estimated at USD 47.60 billion in 2023 and expected to reach USD 60.55 billion in 2024.
  2. What is the Virtual Reality, Augmented Reality & Mixed Reality Market growth?
    Ans. The Global Virtual Reality, Augmented Reality & Mixed Reality Market to grow USD 257.83 billion by 2030, at a CAGR of 27.29%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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