[197 Pages Report] The Account-based Marketing Market size was estimated at USD 1.38 billion in 2023 and expected to reach USD 1.59 billion in 2024, at a CAGR 13.10% to reach USD 3.28 billion by 2030.
The United States represents a robust technological infrastructure and substantial investments in marketing automation tools, driving high adoption rates for account-based marketing in technology, finance, and healthcare sectors. Canada shows growing interest in account-based marketing due to increasing digitization, focusing on personalized customer interactions and data-driven decision-making. European countries, including the UK, Germany, and France, emphasize GDPR compliance, influencing sophisticated data management practices. In the Middle East and Africa, countries, particularly the UAE and South Africa, are budding markets for account-based marketing, focusing on high-value transactions and digital marketing infrastructure. China's economy and tech-savvy population make it significant for an account-based marketing market, integrating with social media platforms and leveraging big data. Japan's market emphasizes long-term relationships and detailed targeting, while India's potential stems from its increasing digitalization and IT services sector. Latin American countries, particularly Brazil, Mexico, and Argentina, show growing account-based marketing adoption with personalized marketing campaigns for diverse markets. Africa, especially South Africa, focuses on high-value clients in finance and telecommunications, increasing investments in digital tools. ASEAN countries, comprising Singapore, Indonesia, and Malaysia, rapidly adopt account-based marketing, integrating with digital marketing and e-commerce.
The regulatory landscape in account-based marketing varies across regions, with the United States adhering to the California Consumer Privacy Act (CCPA) and other sector-specific regulations, necessitating transparent data practices and customer consent. The European Union's General Data Protection Regulation (GDPR) emphasizes stringent user consent, data protection, and transparency. Under the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada requires explicit consent for personal data usage. The Middle East and Africa (MEA) features maturing regulatory frameworks in countries such as the UAE and South Africa, focusing on data protection. China, Japan, and India have diverse regulatory frameworks, including the Cybersecurity Law, the Act on the Protection of Personal Information (APPI), and the emerging Personal Data Protection Bill. Emerging markets show significant growth potential due to expanding digital infrastructure and increasing tech adoption, offering opportunities for personalized marketing solutions and government initiatives promoting digital economies. Developed countries can invest in advanced compliance technologies, drive innovation through R&D, and expand globally by adapting to regional nuances.
The market dynamics represent an ever-changing landscape of the Account-based Marketing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
- Market Drivers
- Growing need to identify best-fit customers to expand company revenue
- Significant development of social media and social advertising
- Rapid shift towards the advanced marketing models
- Market Restraints
- Concern associated with inadequate data sets
- Market Opportunities
- Introduction of AI-powered ABM platforms
- Rise in adoption of clous based solutions
- Market Challenges
- Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM
The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Account-based Marketing Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Account-based Marketing Market.
The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Account-based Marketing Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.
The value chain of the Account-based Marketing Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.
The pricing analysis comprehensively evaluates how a product or service is priced within the Account-based Marketing Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Account-based Marketing Market.
The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Account-based Marketing Market.
The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Account-based Marketing Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.
The trade analysis of the Account-based Marketing Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.
The regulatory framework analysis for the Account-based Marketing Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Account-based Marketing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Account-based Marketing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Account-based Marketing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include Marketo by Adobe Inc., Terminus ABM, AdDaptive Intelligence, Inc., Evergage by Salesforce, Inc., Uberflip, 6Sense, Folloze, Inc., HunSpot, Leadfeeder, Demandscience, Metadata.io, WPP LLC, Demandbase, Integrate, Reachdesk, Albacross, Postal.io, Lattice Engines, Drift, Foundry ABM, RollWorks, Act-On Software, Madison Logic, Inc., Market Resource Partners, LLC, and Kwanzoo, Inc..
This research report categorizes the Account-based Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Account Type
- Account-Based Marketing Lite
- Programmatic Account-Based Marketing
- Strategic Account-Based Marketing
- Component
- Services
- Tools
- Deployment Model
- On-Cloud
- On-Premises
- Organization Size
- Large Enterprise
- Small & Medium Enterprise
- Verticals
- Automotive & Manufacturing
- BFSI
- Construction & Engineering
- Education
- Government & Public Sector
- Healthcare & Lifescience
- IT & Telecommunication & Media
- Retail & eCommerce
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
- Preface
- Research Methodology
- Executive Summary
- Market Overview
- Market Insights
- Account-based Marketing Market, by Account Type
- Account-based Marketing Market, by Component
- Account-based Marketing Market, by Deployment Model
- Account-based Marketing Market, by Organization Size
- Account-based Marketing Market, by Verticals
- Americas Account-based Marketing Market
- Asia-Pacific Account-based Marketing Market
- Europe, Middle East & Africa Account-based Marketing Market
- Competitive Landscape
- Competitive Portfolio
- List of Figures [Total: 26]
- List of Tables [Total: 470]
- List of Companies Mentioned [Total: 25]
Account-Based Advertising involves a significant amount of focus and personalization, and social media platforms provide the opportunity to reach out to a specific audience. Social advertising is crucial in this regard, as it has huge target audiences accessible through this marketing medium. ABM, combined with social advertising, generates more particular leads and enhances the company's revenue growth prospects. When ABM is introduced to Facebook or Instagram advertising, segmenting users becomes more beneficial, as it displays the ads specifically to the people you want to reach.
LinkedIn has one of the most powerful social advertising models for marketing B2B ventures, making it immensely valuable in ABM. It offers targeting methods based on job titles and company names. When these criteria are combined, they prevent your ads from appearing to inappropriate users who have no interest in your product or service.
Combining ABM with social advertising also focuses on building relationships between sales representatives and consumers. Research indicates that a good rapport multiplies your chances of closing deals. The customized experience makes communication between potential clients and salespeople more comfortable and tends to increase revenue growth simultaneously.
Ultimately, ABM ensures that companies focus on high-value leads and gain visibility by personalizing their campaigns. The focus on decision-makers within organizations helps your company to build up a relationship with potential clients more quickly. Therefore, it benefits both businesses that are older in the game and newer ventures, and it also serves as the bridge that creates value between your sales and marketing teams.
ABM techniques and social advertising significantly benefit businesses as they target a less extensive but high-potential target group. It has transformed the traditional marketing approach from a "one size fits all" to a focused and customized approach, making the marketing budget more effective. By embracing ABM alongside social advertising, businesses are likely to generate more leads and ultimately drive sales growth.
- How big is the Account-based Marketing Market?
- What is the Account-based Marketing Market growth?
- When do I get the report?
- In what format does this report get delivered to me?
- How long has 360iResearch been around?
- What if I have a question about your reports?
- Can I share this report with my team?
- Can I use your research in my presentation?