Account-based Marketing
Account-based Marketing Market by Account Type (Account-Based Marketing Lite, Programmatic Account-Based Marketing, Strategic Account-Based Marketing), Component (Services, Tools), Deployment Model, Organization Size, Verticals - Global Forecast 2024-2030
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[196 Pages Report] The Account-based Marketing Market size was estimated at USD 1.38 billion in 2023 and expected to reach USD 1.59 billion in 2024, at a CAGR 13.10% to reach USD 3.28 billion by 2030.

Account-based Marketing Market
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Account-based marketing (ABM) is a strategic direction to business marketing in which an organization considers and communicates with individual prospects or customer accounts. It is a collaborative strategy that involves sales and marketing teams working together to target best-fit accounts and turn them into customers. ABM helps organizations align marketing resources more efficiently and create personalized campaigns to engage each account. The need for greater personalization and efficiency in marketing efforts drives ABM. As competition increases in many sectors, the ability to differentiate through tailored messaging becomes crucial. The rise of data analytics also enables companies to gain deep insights into specific accounts, thereby driving targeted strategies. Companies also turn to ABM to improve alignment between sales and marketing teams, ultimately increasing ROI by focusing on accounts with the highest potential for revenue growth. Implementing ABM poses several challenges, including the need for significant resources, such as time and advanced data analytics tools. It requires a cultural shift within an organization to foster alignment and collaboration between sales and marketing teams. Additionally, creating customized content tailored to each account can be resource-intensive and requires a deep understanding of the target companies' business needs and pain points. ABM offers numerous opportunities, such as building closer relationships with high-value accounts and delivering higher ROI compared to traditional marketing approaches. It also allows for clearer metrics and accountability, as success is measured by engagement and revenue from the targeted accounts. Furthermore, ABM provides an opportunity to streamline marketing efforts by focusing on fewer, more qualified leads, which in turn can lead to shorter sales cycles and larger deal sizes.
Market Dynamics

The market dynamics represent an ever-changing landscape of the Account-based Marketing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Growing need to identify best-fit customers to expand company revenue
    • Significant development of social media and social advertising
    • Rapid shift towards the advanced marketing models
  • Market Restraints
    • Concern associated with inadequate data sets
  • Market Opportunities
    • Introduction of AI-powered ABM platforms
    • Rise in adoption of clous based solutions
  • Market Challenges
    • Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Account-based Marketing Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Account-based Marketing Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Account-based Marketing Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Account-based Marketing Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Account-based Marketing Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Account-based Marketing Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Account-based Marketing Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Account-based Marketing Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Account-based Marketing Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Account-based Marketing Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Account-based Marketing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Account-based Marketing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Account-based Marketing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include 6Sense, Act-On Software, AdDaptive Intelligence, Inc., Albacross, Demandbase, Demandscience, Drift, Evergage by Salesforce, Inc., Folloze, Inc., Foundry ABM, HunSpot, Integrate, Kwanzoo, Inc., Lattice Engines, Leadfeeder, Madison Logic, Inc., Market Resource Partners, LLC, Marketo by Adobe Inc.,,, Reachdesk, RollWorks, Terminus ABM, Uberflip, and WPP LLC.

Account-based Marketing Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Account-based Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Account Type
    • Account-Based Marketing Lite
    • Programmatic Account-Based Marketing
    • Strategic Account-Based Marketing
  • Component
    • Services
    • Tools
  • Deployment Model
    • On-Cloud
    • On-Premises
  • Organization Size
    • Large Enterprise
    • Small & Medium Enterprise
  • Verticals
    • Automotive & Manufacturing
    • BFSI
    • Construction & Engineering
    • Education
    • Government & Public Sector
    • Healthcare & Lifescience
    • IT & Telecommunication & Media
    • Retail & eCommerce

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Account-based Marketing Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Account-based Marketing Market, by Account Type
  7. Account-based Marketing Market, by Component
  8. Account-based Marketing Market, by Deployment Model
  9. Account-based Marketing Market, by Organization Size
  10. Account-based Marketing Market, by Verticals
  11. Americas Account-based Marketing Market
  12. Asia-Pacific Account-based Marketing Market
  13. Europe, Middle East & Africa Account-based Marketing Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 470]
  18. List of Companies Mentioned [Total: 25]
Account-Based Marketing: The Future of Social Advertising
August 29, 2023
Account-Based Marketing: The Future of Social Advertising
Digital marketing has transformed how businesses utilize advertising mediums to sell their products and services. The social media revolution has revolutionized the way people interact with one another, which in turn has tremendously influenced marketing activities. In recent years, social media platforms have evolved into an effective tool for businesses to promote their services and products. However, marketers often struggle to create targeted campaigns to attract the most promising potential customers. This is where Account-Based Marketing (ABM) comes into play - an effective strategy that has successfully generated high-quality leads. ABM targets certain individuals and household members instead of marketers targeting their entire demographic.

Account-Based Advertising involves a significant amount of focus and personalization, and social media platforms provide the opportunity to reach out to a specific audience. Social advertising is crucial in this regard, as it has huge target audiences accessible through this marketing medium. ABM, combined with social advertising, generates more particular leads and enhances the company's revenue growth prospects. When ABM is introduced to Facebook or Instagram advertising, segmenting users becomes more beneficial, as it displays the ads specifically to the people you want to reach.

LinkedIn has one of the most powerful social advertising models for marketing B2B ventures, making it immensely valuable in ABM. It offers targeting methods based on job titles and company names. When these criteria are combined, they prevent your ads from appearing to inappropriate users who have no interest in your product or service.

Combining ABM with social advertising also focuses on building relationships between sales representatives and consumers. Research indicates that a good rapport multiplies your chances of closing deals. The customized experience makes communication between potential clients and salespeople more comfortable and tends to increase revenue growth simultaneously.

Ultimately, ABM ensures that companies focus on high-value leads and gain visibility by personalizing their campaigns. The focus on decision-makers within organizations helps your company to build up a relationship with potential clients more quickly. Therefore, it benefits both businesses that are older in the game and newer ventures, and it also serves as the bridge that creates value between your sales and marketing teams.

ABM techniques and social advertising significantly benefit businesses as they target a less extensive but high-potential target group. It has transformed the traditional marketing approach from a "one size fits all" to a focused and customized approach, making the marketing budget more effective. By embracing ABM alongside social advertising, businesses are likely to generate more leads and ultimately drive sales growth.

Frequently Asked Questions
  1. How big is the Account-based Marketing Market?
    Ans. The Global Account-based Marketing Market size was estimated at USD 1.38 billion in 2023 and expected to reach USD 1.59 billion in 2024.
  2. What is the Account-based Marketing Market growth?
    Ans. The Global Account-based Marketing Market to grow USD 3.28 billion by 2030, at a CAGR of 13.10%
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