Spas & Beauty Salons
Spas & Beauty Salons Market by Type (Beauty Salon, Spa), End-User (Men, Women) - Global Forecast 2024-2030
360iResearch Analyst
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[181 Pages Report] The Spas & Beauty Salons Market size was estimated at USD 169.55 billion in 2023 and expected to reach USD 178.88 billion in 2024, at a CAGR 5.97% to reach USD 254.53 billion by 2030.

Spas & beauty salons include various services such as massage, facial treatments, waxing, tanning, pedicures, manicures, hair styling and coloring, and body treatments, among others. Some spas & beauty salons may offer more specialized and personalized beauty treatments, such as skin peels or makeup applications. Spas are known for providing luxurious treatments, such as massages and spa packages focusing on relaxation, while beauty salons generally focus more on aesthetics. The United States citizens spend more on grooming and personal care services due to the increasing focus on physical appearance and easy access to a wide range of services. The rising awareness regarding the benefits of spas & inclination towards aromatherapies are encouraging the millennial population to vail the spa & beauty salon services. However, the high cost associated with the services may refrain consumers from visiting the spas & beauty salons. Moreover, the rising trend of personalized at-home beauty services and celebrity endorsements are expected to influence the United States population to avail of spa & beauty salon services.

Regional Insights

The spa & beauty salon market across the United States represents a highly competitive landscape and innovative landscape owing to the presence of well-established spa & beauty salon facilities and the growing trend of grooming and beauty treatments among the women and youth population in the region. The presence of top-tier spas & salons in the states including Los California, Florida, Illinois, New York, and Texas, among others offering various services ranging from massage therapy to hair styling and manicures and pedicures are encouraging individuals to visit and avail these services in the spas & beauty salons in the region. In addition, spas have become a popular attraction for tourists visiting the state's well-known resorts and beach destinations along its coastline. The growing smartphone penetration and ease of booking spas & beauty salon appointments through apps and websites are accelerating the growth of the spas & beauty salon market in the United States. Besides, the spas & beauty salons in the region focus on providing high-quality services by employing innovative technologies to expand the consumer base, which is anticipated to encourage the growth of the spas & salons market in the United States.

Spas & Beauty Salons Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Spas & Beauty Salons Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rising spending toward grooming and personal beauty care services and inclination towards aromatherapy and spas among population
    • Increasing convenience due to ease of bookings on mobile apps and websites
  • Market Restraints
    • High cost of professional spas & beauty salon services
  • Market Opportunities
    • Growing trend of personalized and at-home spas and salon services
  • Market Challenges
    • Need for keep up of trends and limited availability of skilled professionals
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Spas & Beauty Salons Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Spas & Beauty Salons Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Spas & Beauty Salons Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Spas & Beauty Salons Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Spas & Beauty Salons Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Spas & Beauty Salons Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Spas & Beauty Salons Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Spas & Beauty Salons Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Spas & Beauty Salons Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Spas & Beauty Salons Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Spas & Beauty Salons Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Spas & Beauty Salons Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • MK Professional USA & Savio John Pereira brand of salons announce partnership

    Savio John Pereira has recently announced a strategic partnership between his salon SJP and MK Professional USA. This partnership aims to promote MK’s new product called BONT-X, developed for peptide hair care. Through this partnership, SJP launched MK Bontx, the next-gen hair botox with an exotic & innovative mix of plant-based ingredients and peptide fillers that give volume to hair and transform highly damaged and frizzy hair leaving it soft, smooth & shiny. [Published On: 2023-04-27]

  • Seneca Niagara Resort & Casino partners with Il Mulino to provide salon & medical spa services

    Seneca Niagara Resort & Casino has collaborated with Il Mulino, a local provider of salon and aesthetics services and treatments, to offer salon and medical spa services within The Spa at Seneca. This partnership aims for guests to experience a wider range of luxury services and to elevate personal care in the community to the next level. [Published On: 2023-03-14]

  • Dallas-Based Mattison Avenue Salon Suites & Spa Adds Location in Las Colinas

    Mattison Avenue Salon Suites & Spa is expanding to the Las Colinas area of Irving, Texas, by acquiring the former Hightower Salons. Through this expansion, Mattison Avenue Las Colinas will have over 60 suites available for beauty and personal care professionals looking to grow their brand. [Published On: 2023-02-08]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Spas & Beauty Salons Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Spas & Beauty Salons Market, highlighting leading vendors and their innovative profiles. These include AIRE ANCIENT BATHS, S.L., Bradley and Diegel Salon, Butterfly Studio Salon, Ceron Hair Studio, Classical Concepts Salon and Spa, Cynergy Spa, DHS We Care Inc., Hand & Stone Massage and Facial Spa, Hyatt Hotels Corporation, Jean-Claude Biguine, John Barrett, Lake Austin Spa Resort, Lakme Cosmetics, Massage Envy Franchising, LLC, Mattison Avenue Salon Suites & SPA, Metropolis Salon, MK Professional, Muse Salon and Spa, New Enchantment LLC, Paris Parker Salon & Spa, Paul Labrecque Salon & Skincare Spa, Privai, Roose Beauty, LLC, Rossano Ferretti, SALON U, SalonDJ Chicago, Shou Sugi Ban LLC, Sisley-Paris, The Cherry Blossom Salon, The Ranch Malibu, Toni&Guy, Toto Hair, Tribeca MedSpa, Truefitt and Hill, Ulta Beauty, Inc., and Warren Tricomi.

Spas & Beauty Salons Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Spas & Beauty Salons Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Beauty Salon
      • Facials & Skin Care Salon
      • Full-Service Salon
      • Hair Salon
      • Nail Salon
      • Salon Retail Sales
      • Tanning Salon
      • Waxing Salon
    • Spa
      • Club Spas
      • Day Spas
      • Destination Spas
      • Medical Spas
      • Mineral Springs Spas
      • Resort & Hotel Spas
      • Spa Retail Sales
  • End-User
    • Men
    • Women

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Spas & Beauty Salons Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Spas & Beauty Salons Market, by Type
  7. Spas & Beauty Salons Market, by End-User
  8. Americas Spas & Beauty Salons Market
  9. Asia-Pacific Spas & Beauty Salons Market
  10. Europe, Middle East & Africa Spas & Beauty Salons Market
  11. Competitive Landscape
  12. Competitive Portfolio
  13. List of Figures [Total: 20]
  14. List of Tables [Total: 388]
  15. List of Companies Mentioned [Total: 36]
Relaxing, Reenergizing, Revitalizing Lives: Exploring Wellness in the arms of Spas and Beauty Salons
February 26, 2024
Relaxing, Reenergizing, Revitalizing Lives: Exploring Wellness in the arms of Spas and Beauty Salons
In a world of stress, anxiety, and mood swings, spas and beauty salons have provided much-needed reprise from the daily hum-drum of modern life. Spas and beauty salons enrich the physical and mental well-being of individuals.

Beauty salons are primarily concerned with improving a person's physical attributes through services such as hair styling, facial skin care, body massage, manicures, and pedicures. On the other hand, spas primarily tend to focus on multifarious treatments to revitalize and improve general health. Regardless of their differences, both spas and beauty salons have provided a breath of fresh air to individuals seeking to elevate their emotional health.

In recent years, the expansion of beauty salons and spas near famous tourist locations or in airports and resorts has gained popularity. In August 2023, Be Relax announced the opening of its first spa in Malaysia at Kuala Lumpur International Airport (KLIA). After all, who wouldn't want to experience the joys of a relaxing massage before or after a tedious flight journey?

Every industry has experienced the unique capabilities of AI/ML, robotics, and data analytics, and spas and beauty salons are no exception. In October 2023, Aetheria Beauty shook the beauty landscape by launching a salon service in Pune, India, that uses AI-based equipment to design beauty services for customers based on their skin and hair type. With advanced technologies, the capabilities of skin analysis, virtual consultations, and personalized hair care have become commonplace.

As more and more consumers rush to reap the emotional and aesthetic benefits of spas and beauty salons, their incredible impact in improving daily lives will surely gain more recognition.

The Evolution of Spa and Beauty Salons: Personalized and At-Home Services
June 29, 2023
The Evolution of Spa and Beauty Salons: Personalized and At-Home Services
Gone are the days when visiting a spa or salon is considered a luxury. With the increasing demand for self-care and wellness, wellness centers have become a need rather than a want. As people become more conscious about their physical and mental well-being, the spa and beauty industry have been evolving to cater to these changing needs. The latest trend that has been gaining popularity is personalized and at-home spa and salon services. In this article, we will discuss this growing trend and how it is transforming the spa and beauty industry.

Personalized Spa and Salon Services:

Customers no longer want a one-size-fits-all approach when it comes to beauty and wellness services. They want tailor-made treatments that cater to their specific needs. Spa and beauty salons are now offering customized services based on the customer's skin type, body type, and preferences. For instance, some spas offer a one-on-one consultation with a therapist who will design a personalized treatment program based on the customer's needs. This gives customers a more personalized experience that delivers the desired results.

At-Home Spa and Salon Services:

In the era of social distancing and with people leading busy lives, scheduling appointments at a spa or salon can be a hassle. This is where at-home spa and salon services come into play. Many spas now offer services in the comfort of the customer's home. From massages to facials, customers can now enjoy spa treatments without leaving their homes. This not only saves them time but also provides them with the luxury of enjoying the services in a familiar environment.


The traditional spa and salon experience can be intimidating for some. Customers may feel uncomfortable in a new environment or may feel reluctant to disrobe in front of therapists. At-home spa services address these concerns and make spa services accessible to a wider range of customers. Moreover, personalized and at-home services also cater to those who have physical disabilities or mobility issues, making it easier for them to enjoy the benefits of spa and beauty services.


With the rise of personalized and at-home services, spas and salons are becoming more flexible with their schedules. They now offer services outside of traditional business hours, making it easier for customers to schedule appointments that fit their schedule. Moreover, with the added benefit of at-home services, customers no longer have to worry about parking, traffic, or commuting to a spa or salon.

Brand Loyalty:

Personalized and at-home spa and salon services help build brand loyalty. When customers receive high-quality, personalized services in the comfort of their own home, they are more likely to stay loyal to that brand. This is because they feel valued and appreciated by the spa or salon. Furthermore, personalized services offer a more targeted approach and deliver consistent results, which builds trust and loyalty among customers.

The spa and beauty industry is continuing to transform itself to cater the changing needs of its customers. Personalized and at-home spa and salon services are just one example of how the industry is evolving. The pandemic has also contributed to the increase in demand for at-home services as people prioritize their safety and convenience. By offering more customized and convenient services, spas and salons are not only meeting their customers' expectations but also building long-term brand loyalty.

Frequently Asked Questions
  1. How big is the Spas & Beauty Salons Market?
    Ans. The Global Spas & Beauty Salons Market size was estimated at USD 169.55 billion in 2023 and expected to reach USD 178.88 billion in 2024.
  2. What is the Spas & Beauty Salons Market growth?
    Ans. The Global Spas & Beauty Salons Market to grow USD 254.53 billion by 2030, at a CAGR of 5.97%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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