Usage-based Insurance

Usage-based Insurance Market by Package Type (Manage-How-You-Drive, Pay-As-You-Drive, Pay-How-You-Drive), Technology (Black Box, Embedded System, OBD-II), Device Offering, Vehicle Type - Global Forecast 2024-2030

360iResearch Analyst
Want to know more about the usage-based insurance market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[186 Pages Report] The Usage-based Insurance Market size was estimated at USD 38.48 billion in 2023 and expected to reach USD 45.81 billion in 2024, at a CAGR 20.01% to reach USD 138.03 billion by 2030.

Usage-based Insurance Market
To learn more about this report, request a free PDF copy

Usage-based insurance (UBI) is a type of auto insurance policy that calculates premiums based on the actual usage and driving behavior of the insured vehicle. Instead of using traditional factors such as age, gender, and location to determine rates, UBI relies on real-time data collected through telematics devices installed in the vehicle. The widespread adoption of connected cars equipped with advanced technologies such as telematics systems has made it easier for insurers to collect real-time data on driving patterns. Furthermore, increasing government regulations supporting road safety initiatives has significantly boosted the demand for usage-based insurance. However, privacy concerns related to the collection, storage, and use of personal driving data are a significant concern for many consumers. The UBI market's expansion is impeded by a lack of standardization in telematics technology, making it challenging for insurers to offer consistent services across different devices. Furthermore, the ongoing advancements in big data analytics and artificial intelligence are expected to provide potential opportunities for growth in the UBI market. These technologies can enable companies to process vast amounts of data effectively and make informed decisions regarding pricing strategies, risk assessment models, and marketing campaigns targeting specific demographics. Additionally, rising consumer awareness regarding the benefits of usage-based insurance policies is expected to enhance demand for UBI.

Regional Insights

In the Americas, the usage-based insurance (UBI) market has witnessed substantial growth. The region benefits from a highly developed telematics infrastructure and a tech-savvy consumer base. Europe, the Middle East, and Africa have witnessed growth in the usage-based insurance (UBI) market in recent years, driven by increased smartphone penetration, rising concerns over road safety, and growing demand for personalized services. Key countries, including the UK, Germany, France, Russia, Spain, and the Netherlands, are leading this growth trajectory, with traditional insurers and specialized UBI providers vying for market share. Meanwhile, the Middle East and Africa are gradually embracing UBI, with South Africa and the UAE showing notable interest. In the Asia-Pacific region, countries including China, Japan, and South Korea are leading the way, driven by a large and tech-savvy population. Favorable government policies and innovative startups are entering the market, offering unique UBI solutions tailored to the specific needs of Asian consumers.

Package Type: The proliferation of Manage-how-you-drive packages to improve driving behavior

Manage-how-you-drive (MHYD) insurance is a need-based approach that emphasizes improving driving behavior through feedback and monitoring. It primarily targets drivers wanting to take a proactive role in enhancing their driving habits to reduce premiums. MHYD policies track key metrics such as speeding, hard braking, and cornering through telematics devices or mobile apps. Pay-as-you-drive (PAYD) insurance is designed for motorists that cover shorter distances or drive less frequently. This model offers flexibility by charging premiums based on actual miles driven, making it an ideal choice for people with irregular or low-mileage driving patterns, such as retirees or urban dwellers. Pay-how-you-drive (PHYD) insurance combines the features of MHYD and PAYD, offering premium adjustments based on mileage and driving behavior. PHYD policies cater to customers seeking a more personalized and comprehensive approach to usage-based insurance.

Technology: Significant adoption of embedded systems due to their advanced features, such as emergency assistance or vehicle diagnostics

A black box is a small device installed in vehicles to record and analyze driving data. The information collected includes speed, distance, acceleration, braking patterns, and other essential parameters. A black box is primarily used by insurance companies to assess driver behavior and adjust premiums accordingly. An embedded system integrates software and hardware within a vehicle's electronic control unit (ECU). This integrated system enables real-time monitoring of vehicle usage and driver behavior, which can be utilized by UBI providers for accurate risk assessment. On-board diagnostics (OBD-II) is a universal port in most vehicles manufactured since 1996. UBI providers use OBD-II devices to collect driving data for usage-based insurance programs. Smartphone-based UBI utilizes mobile applications to collect and analyze driving data using built-in sensors, including GPS, accelerometer, and gyroscope.

Vehicle Type: Growing potential across passenger cars due to its personalized premiums based on individual driver behavior

Commercial vehicles include trucks, vans, buses, and other vehicles used primarily for business. Companies operating fleets prefer UBI for its ability to reduce insurance costs while encouraging safer driving habits among their drivers. Key factors influencing the demand for usage-based insurance in this segment are operational efficiency, cost savings, and fleet management optimization. Passenger cars include sedans and minivans, where individuals primarily drive these vehicles for personal use. The primary factors driving the demand for usage-based insurance in this segment are personalized premiums based on actual driving habits, potential cost savings, and increased awareness of safe driving practices.

Device Offering: The significant popularity of BYOD among insurers due to its cost-effective implementation and flexibility

Bring your own device (BYOD) allows policyholders to use their existing smartphones, telematics devices, or OBD-II dongles to track their driving behavior data. The UBI solution provider enables the integration of these devices with their platform through dedicated apps or APIs. In company-provided schemes, insurers partner with telematics service providers to supply customers with dedicated devices, including OBD-II dongles and black boxes. These devices record driving behavior data used by insurers to offer personalized premiums. The company-provided devices typically have a higher accuracy in data collection and can provide additional value-added services for vehicle diagnostics and maintenance.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Usage-based Insurance Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Usage-based Insurance Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Usage-based Insurance Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Usage-based Insurance Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Usage-based Insurance Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Usage-based Insurance Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Usage-based Insurance Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Usage-based Insurance Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Usage-based Insurance Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Usage-based Insurance Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Usage-based Insurance Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Usage-based Insurance Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Usage-based Insurance Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Reliance General Insurance unveils 'Reliance Limit Sure Pay As You Drive'

    Reliance General Insurance introduced "Reliance Limit Sure Pay As You Drive," a usage-based insurance offering. This innovative product aims to provide cost benefits to customers who pose low risk due to their limited driving. To avail of this product, customers must purchase the Reliance SmartDrive mobile app, which is available in 72 cities across India. [Published On: 2023-10-23]

  • The Floow Partners with Definity and Munich Re Global Consulting to Bring New, Usage-Based Auto Insurance Product to Canada

    The Floow teamed up with Definity and Munich Re Global Consulting to bring a revolutionary usage-based auto insurance product to Canada. This collaboration combines a wide range of services to provide complete telematics solutions. By offering usage-based insurance, drivers have greater control over their insurance rates, which are determined by their individual driving behavior. This innovative product is designed to benefit both Canadian consumers and insurers. [Published On: 2023-09-12]

  • Definity Launches Sonnet Shift: a New Usage-based Insurance Offering Giving Customers Control of Their Premiums

    Definity recently launched Sonnet Shift, an innovative usage-based insurance offering that empowers customers with greater control over their premiums. This product allows customers to effortlessly track and manage their driving data through a user-friendly app, enabling them to make necessary adjustments to their premium rates. With Sonnet Shift, responsible and safe driving is rewarded with lower rates, ensuring that customers can enjoy significant savings. [Published On: 2023-09-05]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Usage-based Insurance Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Usage-based Insurance Market, highlighting leading vendors and their innovative profiles. These include Allianz SE, Allstate Corporation, Amica Mutual Insurance Company, Assicurazioni Generali S.p.A., AXA SA, CalAmp Wireless Networks Corporation, Cambridge Mobile Telematics, Inc., CerebrumX Lab Inc., Credit Karma, LLC by Intuit Inc., Definity Financial Corporation, General Motors Company, Go Digit General Insurance Limited, HDFC ERGO General Insurance Company Limited, ICICI Lombard General Insurance Company Ltd., Lemonade, Inc., LexisNexis Risk Solutions Inc. by RELX plc, Liberty Mutual Group Inc., MAPFRE S.A, Modus Group, LLC, Nationwide Mutual Insurance Company, Octo Group S.p.A., Progressive Casualty Insurance Company, Reliance General Insurance Company Limited by Reliance Capital Limited, Sierra Wireless by Semtech Corporation, State Farm Mutual Automobile Insurance Company, The Floow Limited by Otonomo Technologies Ltd., The Government Employees Insurance Company, The New India Assurance Co. Ltd., The Travelers Indemnity Company, Unipol Gruppo S.p.A., United Services Automobile Association, Verisk Analytics, Inc., Zubie, Inc., and Zuno General Insurance Limited.

Usage-based Insurance Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Usage-based Insurance Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Package Type
    • Manage-How-You-Drive
    • Pay-As-You-Drive
    • Pay-How-You-Drive
  • Technology
    • Black Box
    • Embedded System
    • OBD-II
    • Smartphone
  • Device Offering
    • Bring Your Device (BYOD)
    • Company Provided
  • Vehicle Type
    • Commercial Vehicle
    • Passenger Car

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Usage-based Insurance Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Usage-based Insurance Market, by Package Type
  7. Usage-based Insurance Market, by Technology
  8. Usage-based Insurance Market, by Device Offering
  9. Usage-based Insurance Market, by Vehicle Type
  10. Americas Usage-based Insurance Market
  11. Asia-Pacific Usage-based Insurance Market
  12. Europe, Middle East & Africa Usage-based Insurance Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 358]
  17. List of Companies Mentioned [Total: 34]
Frequently Asked Questions
  1. How big is the Usage-based Insurance Market?
    Ans. The Global Usage-based Insurance Market size was estimated at USD 38.48 billion in 2023 and expected to reach USD 45.81 billion in 2024.
  2. What is the Usage-based Insurance Market growth?
    Ans. The Global Usage-based Insurance Market to grow USD 138.03 billion by 2030, at a CAGR of 20.01%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.