Pune, India, November 05, 2018 -- /360iResearch/ -- The report "Global Customer Experience Management Market - Premium Insight, Industry Trends, FPNV Positioning Matrix, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2024 (Q3 2018 Update)", published by 360iResearch, states that the global market was valued at USD 5,782.46 million in 2017 and is projected to reach USD 23,843.57 million by 2024, growing at a CAGR of 22.43% from 2017 to 2024.
The major forces driving the growth of the customer experience management market include the growing demand for personalized customer experience and growing focus of business organizations on retaining their customers. Moreover, cloud-based implementation of customer experience management enhanced customers experience across multiple channels need for effective customer accessibility throughout the customer journey and increasing usage of e-commerce and m-commerce platforms are also some of the factors that are driving the market growth. However certain factors such as the undefined cross functional accountability may hinder the market growth. In the middle of difficulty lies opportunity such as the use of structured analytics cem technology, and major focus on virtual touchpoints. The possible challenges for the market growth is choosing the proper mix of technology and consistency for personnel. But key players in the market are overcoming the challenges with continual improvement and innovation.
Based on market, the global customer experience management market is studied across and Customer Journey Analytics. Based on touchpoints, the global customer experience management market is studied across Branch/Store, Call Center, Company Website, Email, Mobile, Social Media, and Web. Based on industry, the global customer experience management market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. Based on deployment, the global customer experience management market is studied across On-Cloud, and On-Premises. Based on geography, the global customer experience management market is studied across Americas, Europe, Middle East & Africa, and Asia-Pacific.
The report features a competitive scenario of the customer experience management market and provides inclusive analysis of key growth strategies adopted by major players. Key company profiled in the study are Adobe Systems, Inc., Avaya, InMoment, Inc., International Business Machines Corporation, MaritzCX LLC, Medallia, Inc., NICE Systems Inc., Nokia Corporation, Open Text Corporation, Oracle Corporation, Qualtrics LLC, Salesforce.com, Inc., Tech Mahindra Ltd., Verint Systems Inc., ZOHO Corporation, and Zendesk.
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