The report "Global Digital Asset Management Market - Trends Analysis, Product Usability Profiles & Forecasts to 2024", published by 360iResearch, states that the global market was valued at USD 1,714.15 million in 2016 and is projected to reach USD 9,142.65 million by 2024, growing at a CAGR of 23.28% from 2016 to 2024.
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The major forces driving the growth of the digital asset management market include the marketers embracing the digital asset management to improve marketing efficiency and eliminate workflow redundancies. Moreover, cloud-based deployment of dam tools is also one of the factors that is driving the market growth. However choosing right solution, and the complexity of the dam tools may hinder the market growth. In the middle of difficulty lies opportunity such as the incorporates product catalog management (pcm) and master data management (mdm), facilitates end-to-end process integration, and dam exploiting blockchain technology. The possible challenges for the market growth is sheer volume of digital content. But key players in the market are overcoming the challenges with continual improvement and innovation.
Based on industry, the global digital asset management market is studied across aerospace & defense, automotive & transportation & logistics, banking, financial services & insurance, building, construction & real estate, consumer goods & retail, education, energy & utilities, government & public sector, healthcare & life sciences, information technology, manufacturing, media & entertainment, telecommunication, and travel & hospitality. Based on geography, the global digital asset management market is studied across Americas, Europe, Middle East & Africa, and Asia-Pacific.
The report features a competitive scenario of the digital asset management market and provides inclusive analysis of key growth strategies adopted by major players. Key products profiled in the study are Box, Brandfolder, Bynder, Canto Cumulus, Daminion, Extensis Portfolio, Libris, Nuxeo Platform, OpenText MediaBin, Percolate, Salsify, Widen Collective, Wiredrive, assetSERV, and censhare Digital Experience Platform.
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