Women Lingerie Market by Product (Bra, Knickers & Panties, Shapewear), Cloth Type (Cotton, Lace, Nylon), Age Group, Distribution Channel - Global Forecast 2024-2030

[198 Pages Report] The Women Lingerie Market size was estimated at USD 59.07 billion in 2023 and expected to reach USD 62.52 billion in 2024, at a CAGR 6.17% to reach USD 89.85 billion by 2030.

Women's lingerie constitutes a category of clothing specifically designed for women that includes undergarments, sleepwear, and lightweight robes. Lingerie is made from a wide variety of materials beyond linen, including silk, satin, lace, cotton, and synthetic fabrics, including polyester and nylon. The primary function of women's lingerie is to support and shape the wearer's body, ensuring comfort and enhancing certain body features. A shift towards lingerie that combines aesthetic appeal with comfort and functionality has been pivotal in product development, owing to the market growth. Additionally, online retail platforms have exponentially increased accessibility to a wide range of lingerie products, facilitating growth through convenience and variety. However, high competition and market saturation in certain segments make differentiation difficult. Certain incidents of skin allergies from lingerie impact the adoption rate of lingerie. Furthermore, advancements in fabrics and manufacturing technologies to improve product offerings, including better fits, innovative materials, and sustainable options, pose significant opportunities to the manufacturers.

The bra segment is pivotal within the lingerie market, designed primarily to provide support, enhance the breast shape, and offer comfort. Non-wired bras, also known as wire-free or soft-cup bras, do not have rigid metal or plastic wiring under the cup. They are designed to offer comfort and a natural silhouette, making them suitable for daily wear. On the other hand, wired bras include a thin, rigid wire sewn into the underside of each cup and are designed to provide lift, shape, and support, particularly for fuller busts. The knickers & panties category encompasses a wide range of styles, from briefs and hipsters to thongs and G-strings, designed to offer varying degrees of coverage and aesthetic appeal. Shapewear is designed to contour the body, offering a streamlined silhouette. It ranges from light and medium to firm control, targeting different areas of the body, including the waist, hips, thighs, and bust.

The offline channel encompasses brick-and-mortar retail outlets, including department stores, specialty stores, and boutiques. This traditional retail approach allows customers to physically evaluate products, ensuring fit and comfort before purchase, which is crucial in lingerie shopping. The online distribution channel includes eCommerce websites, brand-specific online stores, and third-party marketplaces. This channel has experienced higher popularity, driven by its convenience, variety, and, often, better pricing and privacy for sensitive purchases.

The United States and Canada represent significant markets in the Americas, with a growing lingerie industry characterized by high consumer spending on lingerie products. North American consumers prioritize brand loyalty, with a significant emphasis on sustainability and ethical manufacturing processes. There is a high demand for size inclusivity and body positivity, with brands that cater to a wide range of body types gaining market share. EU countries are at the forefront of embracing eco-conscious lingerie, with a strong demand for organic and recycled materials. Consumers are well-informed and place a premium on sustainability. The Middle East market is characterized by luxury spending, with consumers favoring high-end, designer lingerie. There is a rising interest in modest yet fashionable lingerie options. Africa is witnessing a growing market with a focus on affordable and durable products. There is increasing awareness and demand for locally produced lingerie, supporting local businesses and craftsmanship. The Asia Pacific region, encompassing China, Japan, and India, is experiencing substantial growth in the women's lingerie market. This is fueled by increasing disposable incomes, a burgeoning middle class, and a growing emphasis on personal well-being. The online retail sector has become a significant channel for purchasing lingerie, driven by convenience and the availability of multiple products.

The FPNV Positioning Matrix is pivotal in evaluating the Women Lingerie Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Women Lingerie Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

• Dynamic Expansion and Strategic Market Penetration of Bold & Bae Fashion

  Mumbai-based startup Bold & Bae Fashion introduces a premium collection that spans lingerie, loungewear, beachwear, casualwear, and athleisure, targeting a demographic of modern, bold women aged 14 to over 44. Through a direct-to-consumer (D2C) approach, Bold & Bae Fashion leverages contemporary digital platforms to extend its reach, ensuring a seamless and secure shopping experience. [Published On: 2024-02-27]

• Triumph International Expands Footprint in India with Strategic Retail Growth and New Franchise Store in Hyderabad

  Triumph International, a Swiss brand in premium lingerie, has further solidified its presence in the Indian market by opening a new franchise store at GVK Mall, Hyderabad. This addition, which spreads over 642 sq. ft and offers more than 150 styles in innerwear and loungewear, marks the brand's 18th franchise outlet in India. [Published On: 2024-01-31]

• Victoria's Secret Debuts Online Lingerie Collection in India

  Victoria's Secret has strategically expanded its market presence by launching a dedicated lingerie range on its Indian website for the first time. This significant move introduces the brand's diverse and renowned lingerie offerings to the Indian market, including a wide array of bras, panties, lingerie, and sleepwear, catering to a growing demand for quality and branded intimate wear among Indian consumers. [Published On: 2023-09-12]

The report delves into recent significant developments in the Women Lingerie Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..

This research report categorizes the Women Lingerie Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
  • Bra
    • Non-wired
    • Wired
  • Knickers & Panties
  • Shapewear
• Cloth Type
  • Cotton
  • Lace
  • Nylon
  • Polyester
  • Satin
  • Silk
  • Spandex
• Age Group
  • Middle-Aged
  • Seniors
  • Teenagers
  • Young Adults
• Distribution Channel
  • Offline
  • Online

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

1. What is the market size and forecast of the Women Lingerie Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Women Lingerie Market?
3. What are the technology trends and regulatory frameworks in the Women Lingerie Market?
4. What is the market share of the leading vendors in the Women Lingerie Market?
5. Which modes and strategic moves are suitable for entering the Women Lingerie Market?