Global Customer Data Platform (CDP) Market

360iResearch predicts the global customer data platform market to grow from USD 626.58 million in 2017 to USD 3,162.57 million by 2024, at a Compound Annual Growth Rate (CAGR) of 26.02%. The year 2017 has been considered as the base year, while the forecast period is up to 2024.

Objectives of the Study:

  • To define, describe, and forecast the customer data platform market based on findings, observations and facts
  • To provide outline of the customer data platform market with respect to major influencing factor such as drivers, restraints, opportunities and challenges
  • To strategically analyze each sub-segment in the customer data platform market and its individual growth and its impact towards the growth of overall market
  • To identify strategic opportunities along with statistics regarding the current state of the customer data platform market for the interest of stakeholders
  • To provide full and robust picture of the competitive landscape to help customer data platform market leaders to benchmark their performance and capitalize the opportunities
  • To understand the competitive landscape of the customer data platform by tracking recent developments and collaboration activities of key vendors

Scope of the Report:

The research report categorizes the customer data platform market to forecast the revenues and analyze the trends in each of the following segments:

  • Global Customer Data Platform Market, by Function
    • Campaign Management
      • Customer Engagement and Retention
        • Marketing Data Segmentation
          • Personalized Recommendation
            • Predictive Analytics
              • Security Management
              • Global Customer Data Platform Market, by Industry
                • Aerospace & Defense
                • Automotive & Transportation
                • Banking, Financial Services & Insurance
                • Building, Construction & Real Estate
                • Consumer Goods & Retail
                • Education
                • Energy & Utilities
                • Government & Public Sector
                • Healthcare & Life Sciences
                • Information Technology
                • Manufacturing
                • Media & Entertainment
                • Telecommunication
                • Travel & Hospitality
              • Global Customer Data Platform Market, by Deployment
                • On-Cloud
                • On-Premises
              • Global Customer Data Platform Market, by Geography
                • Americas
                  • United States
                  • Brazil
                  • Canada
                  • Mexico
                  • Argentina
                • Europe, Middle East & Africa
                  • United Kingdom
                  • Germany
                  • France
                  • Saudi Arabia
                  • United Arab Emirates
                  • Italy
                  • Russia
                • Asia-Pacific
                  • China
                  • Japan
                  • India
                  • Australia

              Company Usability Profiles:

              The customer data platform market research report provides the company usability profiles and analyze the business overview, business strategy, and business SWOT analysis of the following company:

              • ActionIQ, Inc.
              • Adobe Inc.
              • AgilOne Inc.
              • Ascent360, Inc.
              • BlueConic Inc.
              • Evergage, Inc.
              • IgnitionOne, Inc.
              • Lytics Inc.
              • NGDATA
              • NICE Ltd.
              • Oracle Corporation
              • SAP SE
              • SAS Institute Inc.
              • Segment.io, Inc.
              • Signal
              • Tealium, Inc.
              • Usermind, Inc.
              • Zaius, Inc.
              • mParticle, Inc.
              • salesforce.com, inc.

              Report Highlights:

              The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the demand of customer data platform market. Moreover, the study highlights current market trends and provides forecast. We also have highlighted future trends in the customer data platform market that will impact the demand during the forecast period. Moreover, the competitive analysis of customer data platform market brings an insight on the company usability profiles of the leading players. Additionally, the analysis highlights business overview and business SWOT analysis of the key companies in the market.

              Reasons to Buy:

              The customer data platform market research study reveals hidden insights and dynamic, which in turn helps the players in the ecosystem take better strategic decisions. The firms looking for purchasing the global customer data platform market research report could look for following prospects on their way to better understand the market that can aid further decision making and possibly identify the best opportunities to exploit.

              • Evaluate the qualitative and quantitative aspects of the report and analyze the customer data platform market penetration with respect to industries and geographies.
              • Evaluate the key vendors in the customer data platform market in terms of products satisfaction and business strategy. This helps identify consumer preferences and understand its current position in 360iResearch FPNV Positioning Matrix.
              • Evaluates the key vendors and deeply analyze competitive landscape, revenue pockets, market trends, growth prospects, pain points, drivers, restraints, challenges and opportunities of the customer data platform market.

              Available customizations:

              With this detailed report, we offer one of the following free customization options to our respectable clients:

              • Competitive Benchmarking
                • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances
              • Company Profiling
                • Detailed profiling of additional market players (upto 3 players)
                • SWOT analysis of key players (up to 3 players)
              • Product Analysis
                • Product matrix gives a detailed comparison of the product portfolio of each company
              • Preface
                • Objectives of the Study
                • Market Segmentation & Coverage
                • Years Considered for the Study
                • Currency & Pricing
                • Stakeholders
              • Research & Forecasting
                • Research Methodology
                  • Research Instruments
                    • Secondary Instrument
                    • Primary Instrument
                  • Research Approaches
                    • Bottom-up Approach
                    • Top-down Approach
                  • Research Reliability & Validity
                  • Research Assumptions
                  • Vendor Inclusion Criteria
                • Forecasting Methodology
                  • Methodology for Market Estimation & Forecasting
                  • Significance and Importance of the Market Estimation & Forecasting
              • Executive Summary
              • Premium Insight
                • Market Connectivity
                • Market Vendor Ranking Analysis
                • Market Dynamics
                  • Drivers
                  • Restraints
                  • Opportunities
                  • Challenges
                • Porter’s Five Forces Analysis
                  • Threat of New Entrants
                  • Threat of Substitutes
                  • Bargaining Power of Customers
                  • Bargaining Power of Suppliers
                  • Industry Rivalry
                • Key Consideration
                  • Configurability
                  • Scalability
                  • Reporting
                  • Security
                  • Provide an accurate and entire view of the customer journey
                • Regulatory Framework
                • Value Chain Analysis
                • Pricing Analysis
              • Market Data Feed
                • Introduction
                • Global Customer Data Platform Market, by Function
                • Global Customer Data Platform Market, by Industry
                • Global Customer Data Platform Market, by Deployment
                • Global Customer Data Platform Market, by Geography
              • Global Customer Data Platform Market, by Function
                • Campaign Management
                  • Customer Engagement and Retention
                    • Marketing Data Segmentation
                      • Personalized Recommendation
                        • Predictive Analytics
                          • Security Management
                          • Global Customer Data Platform Market, by Industry
                            • Aerospace & Defense
                            • Automotive & Transportation
                            • Banking, Financial Services & Insurance
                            • Building, Construction & Real Estate
                            • Consumer Goods & Retail
                            • Education
                            • Energy & Utilities
                            • Government & Public Sector
                            • Healthcare & Life Sciences
                            • Information Technology
                            • Manufacturing
                            • Media & Entertainment
                            • Telecommunication
                            • Travel & Hospitality
                          • Global Customer Data Platform Market, by Deployment
                            • On-Cloud
                            • On-Premises
                          • Global Customer Data Platform Market, by Geography
                            • Americas Customer Data Platform Market
                              • Americas Customer Data Platform Market, by Country
                                • United States
                                • Brazil
                                • Canada
                                • Mexico
                                • Argentina
                              • Americas Customer Data Platform Market, by Function
                              • Americas Customer Data Platform Market, by Industry
                              • Americas Customer Data Platform Market, by Deployment
                            • Europe, Middle East & Africa Customer Data Platform Market
                              • Europe, Middle East & Africa Customer Data Platform Market, by Country
                                • United Kingdom
                                • Germany
                                • France
                                • Saudi Arabia
                                • United Arab Emirates
                                • Italy
                                • Russia
                              • Europe, Middle East & Africa Customer Data Platform Market, by Function
                              • Europe, Middle East & Africa Customer Data Platform Market, by Industry
                              • Europe, Middle East & Africa Customer Data Platform Market, by Deployment
                            • Asia-Pacific Customer Data Platform Market
                              • Asia-Pacific Customer Data Platform Market, by Country
                                • China
                                • Japan
                                • India
                                • Australia
                              • Asia-Pacific Customer Data Platform Market, by Function
                              • Asia-Pacific Customer Data Platform Market, by Industry
                              • Asia-Pacific Customer Data Platform Market, by Deployment
                          • 360iResearch Competitive Strategic Window
                            • Introduction
                              • Leverage Zone
                              • Vantage Zone
                              • Speculative Zone
                              • Bottleneck Zone
                          • 360iResearch FPNV Positioning Matrix
                            • Introduction
                            • 360iResearch Scores
                              • Forefront
                              • Pathfinders
                              • Niche
                              • Vital
                            • Business Strategy
                            • Product Satisfaction
                          • Competitive News Feed Analysis
                          • Company Usability Profiles
                            • ActionIQ, Inc.
                            • Adobe Inc.
                            • AgilOne Inc.
                            • Ascent360, Inc.
                            • BlueConic Inc.
                            • Evergage, Inc.
                            • IgnitionOne, Inc.
                            • Lytics Inc.
                            • NGDATA
                            • NICE Ltd.
                            • Oracle Corporation
                            • SAP SE
                            • SAS Institute Inc.
                            • Segment.io, Inc.
                            • Signal
                            • Tealium, Inc.
                            • Usermind, Inc.
                            • Zaius, Inc.
                            • mParticle, Inc.
                            • salesforce.com, inc.
                          • Appendix
                            • Top Reports
                            • Author Details

                          List of Tables (46 Tables)

                          • Global Customer Data Platform Market RANKING, BY VENDORS, 2017
                          • Global Customer Data Platform Market SIZE, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Function, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Industry, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Deployment, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Campaign Management, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Customer Engagement and Retention, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Marketing Data Segmentation, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Personalized Recommendation, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Predictive Analytics, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Security Management, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Aerospace & Defense, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Automotive & Transportation, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Banking, Financial Services & Insurance, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Building, Construction & Real Estate, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Consumer Goods & Retail, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Education, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Energy & Utilities, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Government & Public Sector, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Healthcare & Life Sciences, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Information Technology, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Manufacturing, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Media & Entertainment, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Telecommunication, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Travel & Hospitality, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY On-Cloud, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY On-Premises, BY GEOGRAPHY, 2016 - 2024 (USD million)
                          • Americas Customer Data Platform Market SIZE, BY COUNTRY, 2016 - 2024 (USD million)
                          • Americas Customer Data Platform Market SIZE, BY Function, 2016 - 2024 (USD million)
                          • Americas Customer Data Platform Market SIZE, BY Industry, 2016 - 2024 (USD million)
                          • Americas Customer Data Platform Market SIZE, BY Deployment, 2016 - 2024 (USD million)
                          • Europe, Middle East & Africa Customer Data Platform Market SIZE, BY COUNTRY, 2016 - 2024 (USD million)
                          • Europe, Middle East & Africa Customer Data Platform Market SIZE, BY Function, 2016 - 2024 (USD million)
                          • Europe, Middle East & Africa Customer Data Platform Market SIZE, BY Industry, 2016 - 2024 (USD million)
                          • Europe, Middle East & Africa Customer Data Platform Market SIZE, BY Deployment, 2016 - 2024 (USD million)
                          • Asia-Pacific Customer Data Platform Market SIZE, BY COUNTRY, 2016 - 2024 (USD million)
                          • Asia-Pacific Customer Data Platform Market SIZE, BY Function, 2016 - 2024 (USD million)
                          • Asia-Pacific Customer Data Platform Market SIZE, BY Industry, 2016 - 2024 (USD million)
                          • Asia-Pacific Customer Data Platform Market SIZE, BY Deployment, 2016 - 2024 (USD million)
                          • 360IRESEARCH SCORES FOR FOREFRONT IN Customer Data Platform MARKET
                          • 360IRESEARCH SCORES FOR PATHFINDERS IN Customer Data Platform MARKET
                          • 360IRESEARCH SCORES FOR NICHE IN Customer Data Platform MARKET
                          • 360IRESEARCH SCORES FOR VITAL IN Customer Data Platform MARKET
                          • 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR Customer Data Platform MARKET
                          • 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR Customer Data Platform MARKET

                          List of Figures (42 Figures)

                          • Global Customer Data Platform Market: YEARS CONSIDERED FOR THE STUDY
                          • Global Customer Data Platform Market: KEY RESEARCH METHODOLOGY
                          • Global Customer Data Platform Market: KEY RESEARCH INSTRUMENTS
                          • Global Customer Data Platform Market: KEY SECONDARY INSTRUMENT SOURCES
                          • Global Customer Data Platform Market: KEY POTENTIAL RESPONDENTS
                          • Global Customer Data Platform Market: KEY BREAKDOWN OF PRIMARY INSTRUMENT
                          • Global Customer Data Platform Market: KEY RESEARCH APPROACHES
                          • Global Customer Data Platform Market: KEY DATA TRIANGULATION
                          • Global Customer Data Platform Market: KEY RESEARCH ASSUMPTIONS
                          • Customer Data Platform MARKET: KEY MARKET CONNECTIVITY
                          • Global Customer Data Platform Market SIZE, 2016 - 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Function, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Industry, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Deployment, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY GEOGRAPHY, 2017 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Campaign Management, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Customer Engagement and Retention, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Marketing Data Segmentation, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Personalized Recommendation, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Predictive Analytics, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Security Management, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Aerospace & Defense, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Automotive & Transportation, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Banking, Financial Services & Insurance, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Building, Construction & Real Estate, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Consumer Goods & Retail, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Education, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Energy & Utilities, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Government & Public Sector, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Healthcare & Life Sciences, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Information Technology, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Manufacturing, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Media & Entertainment, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Telecommunication, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY Travel & Hospitality, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY On-Cloud, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • Global Customer Data Platform Market SIZE, BY On-Premises, BY GEOGRAPHY, 2017 vs 2024 (USD million)
                          • 360iResearch Competitive Strategic Window for Global Customer Data Platform Market, BY Function, 2024
                          • 360iResearch Competitive Strategic Window for Global Customer Data Platform Market, BY Industry, 2024
                          • 360iResearch Competitive Strategic Window for Global Customer Data Platform Market, BY Deployment, 2024
                          • 360iResearch Competitive Strategic Window for Global Customer Data Platform Market, BY GEOGRAPHY, 2024
                          • 360IRESEARCH FPNV POSITIONING MATRIX FOR Customer Data Platform MARKET
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