Active Adult Community
Active Adult Community Market (55+) by Category (Condominiums, Rentals, Single-Family Homes), Type (Age-restricted, Age-targeted), Amenities - Global Forecast 2024-2030
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[192 Pages Report] The Active Adult Community Market size was estimated at USD 403.14 billion in 2023 and expected to reach USD 427.13 billion in 2024, at a CAGR 5.98% to reach USD 605.49 billion by 2030.

Active Adult Community Market
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An active adult community is a residential neighborhood specifically designed for adults, typically aged 55 years or older. These communities offer various amenities, services, and activities to promote an active and engaging lifestyle for their residents. The primary goal behind the development of such communities is to create an environment that caters to the unique needs and interests of mature adults, enabling them to lead fulfilling lives post-retirement. There has been an increasing emphasis on wellness programs that promote physical fitness and mental well-being among this aging group, and the active adult community provides various services to ensure their wellness. However, the high cost of active adult community services and the limited availability of on-site healthcare infrastructure impact its adoption among people. Innovations that improve affordability, including giving diverse housing options catering to various income levels or exploring alternative financing models such as shared equity arrangements, can assist in addressing the limitations. Leveraging technology advancements such as Internet of Things (IoT) devices customized for seniors' needs or developing partnerships with transportation service providers can help enhance residents' overall experience and satisfaction within these communities, positioning businesses at the forefront of this evolving market landscape.

Regional Insights

The active adult communities market is advancing across the Americas, driven by the presence of players developing adult living solutions tailored to seniors' preferences. The region's targeted population has portrayed a strong preference for age-restricted settings with comprehensive amenities and social engagement opportunities, creating demand for active adult communities. Regional market players are actively investing in building modern, active adult communities throughout the United States and Canada. In Asian countries, the market is still at a nascent stage; however, there is an increasing awareness about senior care options that cater specifically to their cultural values and lifestyle preferences, which indicates potential growth opportunities within the region. The adoption of active adult communities in European countries, such as Sweden and Denmark, has been high as they incorporate elderly care within their existing welfare systems through integrated housing models offering various support services. In contrast, Southern European countries have witnessed an influx of retirees from other European nations seeking age-restricted communities. European companies primarily focus on providing customized retirement living options that cater to local preferences while also offering an array of amenities designed specifically for seniors.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Active Adult Community Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing retired population and their increased focus on health & wellness
    • Rising focus on building social engagement and availability of recreational amenities
    • Interest of targeted population in sustainable and eco-friendly living conditions
  • Market Restraints
    • Operational issues and limited resale value of active adult communities
  • Market Opportunities
    • Integration of smart technologies to modernize active adult communities
    • Strategic partnerships by market players to develop new-age active adult communities
  • Market Challenges
    • Restrictive rules & regulations and lack of flexible home settings
Market Segmentation Analysis
  • Category: New designs in single-family homes based on improving residents' convenience and safety

    Condominiums are popular among active adults seeking low-maintenance living within a community setting. These multi-unit buildings offer shared amenities such as fitness centers, swimming pools, and clubhouses that foster social interaction among residents. Condominium ownership also includes association fees that cover services such as landscaping, exterior repairs, and trash removal, allowing residents to focus on enjoying their retirement. Rentals are adopted by individuals who prefer flexibility and minimal financial commitment when it comes to housing during their retirement years. Active adult rental communities often provide similar amenities as condominium complexes but without property taxes or homeownership responsibilities. Single-family homes within active adult communities provide homeowners with the perfect balance of privacy, space, and access to amenities that cater to their lifestyle. These detached residences are ideal for those looking to settle into a comfortable, spacious home without sacrificing community engagement and activities.

  • Type: Presence of a diverse demographic landscape in age-targeted active adult communities

    Age-restricted communities, also known as 55+ or active adult communities, are specifically designed for adults aged 55 and older who desire a low-maintenance lifestyle. These communities typically offer single-family homes, townhouses, or condos with age restrictions in place to ensure that residents meet the minimum age requirement. Age-restricted communities are ideal for those who prioritize a sense of community among like-minded individuals within a similar age range and seek a more tranquil environment. On the other hand, age-targeted communities do not have strict age restrictions but are designed to appeal to mature homebuyers who prefer an active lifestyle. These communities may still offer low-maintenance housing options and resort-style amenities similar to those found in age-restricted neighborhoods; however, they cater to a broader demographic range by welcoming younger homebuyers and families.

  • Amenities: Availability of personalized and creative recreational amenities in luxury communities

    Active senior communities are designed for adults aged 55+ who seek an engaging lifestyle amidst like-minded individuals, featuring amenities such as fitness centers, walking trails, and social clubs, enabling residents to maintain their physical and mental health. College town & university communities cater to older adults who desire continuous learning opportunities and engagement with college campuses. Gated communities provide security-conscious seniors peace of mind through restricted access and private security measures. Golf & resort Communities cater to active seniors who are passionate about golf and appreciate a leisure lifestyle. Luxury communities cater to affluent retirees seeking high-end living experiences with premium amenities and services. Religion-specific communities offer faith-based environments for seniors who share common religious beliefs and values. These communities provide worship facilities on-site or easy access to nearby religious institutions while fostering spiritual growth through organized activities and programs. Retirement parks are designed for budget-conscious seniors seeking affordable housing options within age-restricted communities featuring basic amenities, including swimming pools and organized activities that foster socialization among residents.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Active Adult Community Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Active Adult Community Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Active Adult Community Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Active Adult Community Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Active Adult Community Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Active Adult Community Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Active Adult Community Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Active Adult Community Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Active Adult Community Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Active Adult Community Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Active Adult Community Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Active Adult Community Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Del Webb Opens Highly Anticipated New Active Adult Community in Michigan

    Del Webb, a major player in active adult communities for those 55 and older, opened its newest community in Michigan, Kensington Ridge. The grand opening ceremony included a ribbon-cutting event, unveiling three model homes. Kensington Ridge offers a selection of 611 single-family homes from Del Webb's consumer-inspired GenYou collection. Homebuyers at Kensington Ridge can choose from a range of standard and upgraded features, allowing them to personalize their dream home according to their preferences and needs. [Published On: 2023-06-15]

  • Green Courte Partners Acquires Active-Adult Community in Omaha

    Green Courte Partners, LLC (GCP), a real estate investment firm, acquired Bloomfield, an active adult community in Omaha, Nebraska. This strategic acquisition adds to GCP's portfolio of age-restricted housing, bringing the total number of districts to 18, with approximately 2,700 units. [Published On: 2023-01-31]

  • Senior Living Operators Solvere, AgeWell Living Join Forces

    AgeWell Living and Solvere Living merged to establish AgeWell Solvere Living, a dynamic active-adult community company. The integration between the two companies is underway, and a new website is scheduled to launch soon. The merger of AgeWell Solvere Living aligns with the prevailing trend of senior living companies opting to merge rather than pursue independent ventures. [Published On: 2023-01-05]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Active Adult Community Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Active Adult Community Market, highlighting leading vendors and their innovative profiles. These include A Place for Mom, Inc., Affinity Living Communities Group, AgeWell Solvere Living, Allure Lifestyle Communities, Atria Senior Living Group, Avenida Partners, LLC, Brookdale Senior Living Inc., Epcon Communities, Erickson Senior Living Management, LLC, FirstService Residential, Inc., Greater Fort Myers Team, Greystar Worldwide, LLC, HC-One Ltd., Latitude Margaritaville by Margaritaville Enterprises, LLC, Leisure Village West, Lennar Corporation, LGI Homes, Inc., Life Care Centers of America Inc., On Top of the World Communities, LLC, Pultegroup, Inc., Robson Communities, Inc., Rossmoor Walnut Creek, Senior Lifestyle Corp., Shea Homes, Solivita Living, Sun City Shadow Hills Community Association, Sunrise Senior Living, Tellico Village Property Owners Association, Inc., The Holiday Retirement, The Kolter Group LLC, The Villages, Inc., and Toll Brothers Inc..

Active Adult Community Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Active Adult Community Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Category
    • Condominiums
    • Rentals
    • Single-Family Homes
  • Type
    • Age-restricted
    • Age-targeted
  • Amenities
    • Active Senior Communities
    • College Town & University Communities
    • Gated Communities
    • Golf & Resort Communities
    • Luxury Communities
    • Religion-Specific Communities
    • Retirement Parks

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Active Adult Community Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Active Adult Community Market, by Category
  7. Active Adult Community Market, by Type
  8. Active Adult Community Market, by Amenities
  9. Americas Active Adult Community Market
  10. Asia-Pacific Active Adult Community Market
  11. Europe, Middle East & Africa Active Adult Community Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 292]
  16. List of Companies Mentioned [Total: 32]
Understanding the Scope of Active Adult Communities: Investing in Upgrades for Better Living
October 22, 2023
Understanding the Scope of Active Adult Communities: Investing in Upgrades for Better Living
Active Adult Communities are exclusive residential areas dedicated to meeting today's seniors' unique needs and demands. Typically, they characterize themselves with various amenities, including social activities, access to medical care, home care services, and recreation facilities, all within a secure, well-maintained, and thriving environment. Operating under a retiree-friendly ambiance, these communities have increasingly been in demand, prompting more investors to dip into the industry and upgrade existing facilities to cater to the masses who deserve a better quality of life. This blog post explores Active Adult Communities and how Investors are taking advantage of this need.

Active Adult Communities aim to provide an ideal lifestyle to support an active and independent living for People of retirement age. Inclusive of various facilities that promise comfort, serenity, and convenience of living, These communities have an evident need to incorporate various amenities to cater to their target market.

To meet these demands, Investors are increasingly investing in Active Adult Community Upgrades to improve and increase amenities that support wellness living and enhance their overall experience, mostly through technology. Additionally, to increase residents' security and ensure they have a sense of belonging, specialized transportation and recreational facilities have been installed to cater to their needs.

In addition, quality of life is another cornerstone for these active adults, and as such, most communities offer customized services, making their residents feel at home. Housekeeping, landscaping, and community management are just some of the services provided, ensuring residents can spend time on their interests while maintaining a comfortable living environment.

However, some concerns emerge when upgrading active adult communities. Upgrades can cause Rental rates and other associated costs to increase, leading to a burden on the already constrained budget of retirees, making affordability an essential component that Investors must consider. Additionally, Investors must ensure that their upgrades are suitable and non-disruptive to the lifestyle of current residents.

Retirees are looking for ways to live actively, where they can age in place and still enjoy the lively lifestyle they always have. With Investors investing in upgrading active adult communities to cater to the needs of the aging community, we can confidently say that the future of retirement living is bright. The manner in which these communities have increasingly been in demand despite the pandemic indicates that the future is bright, with more people likely to opt for the comfort and convenience these communities offer. To ensure that we continue improving the retirement lifestyle, we must balance providing comfortable, convenient, and affordable living while maintaining the community's environment.

Frequently Asked Questions
  1. How big is the Active Adult Community Market?
    Ans. The Global Active Adult Community Market size was estimated at USD 403.14 billion in 2023 and expected to reach USD 427.13 billion in 2024.
  2. What is the Active Adult Community Market growth?
    Ans. The Global Active Adult Community Market to grow USD 605.49 billion by 2030, at a CAGR of 5.98%
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