Alcoholic Beverages

Alcoholic Beverages Market by Product Type (Beer, Cider, Spirits), Alcohol Volume Percentage (10% to 20%, More than 20%, Under 10%), Category, Distribution Channel - Global Forecast 2024-2030

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[193 Pages Report] The Alcoholic Beverages Market size was estimated at USD 1.18 trillion in 2023 and expected to reach USD 1.24 trillion in 2024, at a CAGR 5.65% to reach USD 1.73 trillion by 2030.

Alcoholic Beverages Market
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Alcoholic beverages are drinks containing ethanol, commonly known as alcohol. They have been part of human culture and social practices for thousands of years. These beverages are produced through the fermentation of fruit, vegetables, or grains. The primary categories of alcoholic beverages include beers, wines, and spirits, each with various styles and flavor profiles catering to a myriad of consumer preferences. A shift towards premium alcoholic beverages among consumers and the proliferation of beverage culture in restaurants and cafes is driving demand for alcoholic beverages, and there is an increasing willingness to experiment with new flavors and types. Utilization of social media strategies, brand endorsements by influencers and celebrities, and the expansion of online distribution networks have improved the penetration of alcoholic beverages. However, the possibility of contamination of the alcoholic beverage and issues associated with poor texture or taste of the beverage can lead to product recalls. Furthermore, producing alcoholic beverages involves a complex process that can face numerous challenges, and the low quality of raw materials significantly affects the final product. However, key players are exploring the integration of novel and sustainable production methodologies to scale the manufacture of alcoholic beverages. New product launches, exploration of new flavors, attractive packaging, and capitalizing on the growing interest in craft and artisanal products can attract consumers looking for unique and high-quality options.

Alcoholic Beverages Market - Global Forecast 2024-2030
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Product Type: Ongoing advancements to produce innovative beer in a range of flavors catering to diverse palates

Beer is one of the most widely consumed and preferred alcoholic beverages in the world. It is produced through the brewing and fermentation of starches, mainly derived from cereal grains, most commonly from malted barley, but wheat, maize (corn), and rice are also used. The brewing process involves the fermentation of ingredients, the primary one being grain, with water, hops, and yeast. This yields a variety of beer types characterized by differences in color, flavor, and alcohol content. Cider is an alcoholic beverage made using the fermented juice of apples. Though apple cider is the most common, it can also be made from other fruit juices. The fermentation process gives cider a wide range of flavors, from sweet to sour. Cider's alcohol content varies but typically falls between that of beer and wine. Its market has been growing, with a notable rise in craft cideries exploring innovative flavors and production techniques. Spirits refer to a broad category of alcoholic beverages that are distilled rather than fermented. Common types include whiskey, vodka, rum, gin, tequila, and brandy. The distillation process concentrates the alcohol and infuses flavors from the ingredients or aging processes, leading to a higher alcohol content compared to beer or wine. Spirits are versatile and consumed in various forms, including neat, on the rocks, or as the base for a wide range of mixture of drinks and cocktails. Wine is made from fermented grapes or other fruits. The chemical balance of grapes allows them to ferment without the addition of ingredients such as sugars, acids, enzymes, water, or other nutrients. Wine is categorized broadly into red, white, and rosé, depending on the grape variety and the production process. Additionally, sparkling and fortified wines constitute unique categories. The wine industry is deeply rooted in tradition, yet it has adapted to modern tastes with new winemaking techniques and styles.

Distribution Channel: Emergence of the off-trade distribution channel to enhance brand visibility and appeal to the end consumer

The off-trade distribution channel encompasses the sale of alcoholic beverages through retail outlets. This channel caters to consumers seeking to buy alcohol for personal use, events, or gatherings. Off-trade distribution is characterized by bulk purchasing options, promotional activities, and a wider reach to customers through both brick-and-mortar stores and e-commerce platforms. Online retailing of alcoholic beverages has witnessed substantial growth, driven by the rise of e-commerce platforms and changes in consumer shopping habits, especially highlighted during recent global events. Online stores provide comprehensive product information, reviews, and recommendations, enhancing the shopping experience. Specialist stores are dedicated retail outlets focusing on alcoholic beverages, offering a range of products from standard to premium and artisanal brands. These stores distinguish themselves through product knowledge, customer service, and a curated selection that caters to specific tastes and preferences. Specialist stores often host tasting events, provide expert advice, and offer a shopping experience that appeals to connoisseurs and enthusiasts. Supermarkets and hypermarkets provide convenience and accessibility to a broad customer base. These retail giants offer a wide selection of alcoholic beverages, from budget to premium brands. The competitive pricing, promotional deals, and the integration of loyalty programs make this channel a popular choice among consumers. On trade distribution refers to the sale of alcoholic beverages through venues such as bars, restaurants, pubs, clubs, and hotels where alcohol is consumed on the premises. This channel focuses on providing a comprehensive experience that includes the beverage and also the ambiance, service, and social environment. Establishments in the on-trade sector often work closely with suppliers and distributors to curate a selection of beverages that align with their brand's identity and their customers' preferences.

Regional Insights

In the Americas region, especially in the U.S. and Canada, consumer preferences have shown a marked shift towards craft and premium alcoholic beverages. This movement is supported by a robust restaurant and cafe culture and the presence of several key manufacturers. The latest investments have been directed toward the expansion of craft breweries and distilleries alongside technological advancements to improve production efficiencies. Canadian consumers exhibit a strong preference for locally produced wines and craft beers, driven by a national emphasis on supporting local businesses. APAC's alcoholic beverages market is rapidly expanding, with a notable increase in the consumption of imported wines and craft beers. This is due in part to the rising middle class and the influence of Western culture among younger demographics. Recent research has focused on consumer behavior in relation to online alcohol sales, a platform that has seen significant growth in recent years. Japan's market is distinguished by its strong cultural ties to traditional drinks such as sake. India showcases a burgeoning market for beer and spirits among urban youth, particularly for branded and premium products. The European Union boasts a rich tradition in wine, beer, and spirits production, with distinct geographical indications and brands. Consumer trends show a growing interest in organic and biodynamic products, with recent initiatives aimed at promoting these practices among European producers. Research and investment in the region are often directed towards sustainability and reducing the carbon footprint of production processes. Central European economies feature a number of local wineries and distilleries that cater to the regional and local taste preferences of consumers.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Alcoholic Beverages Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Alcoholic Beverages Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Yauatcha Bangalore Introduces Exclusive Private Wine Label 'Ivelle' in Collaboration with Fratelli Wines

    Yauatcha Bangalore announced the launch of its exclusive wine label 'Ivelle,' a unique offering created in collaboration with Fratelli Wines. This signature blend, available solely by the glass at Yauatcha, combines the Müller Thurgau and Gewürztraminer grapes to bridge the culinary tastes of India and China. The selection of Müller Thurgau, a hybrid of Riesling and Madeleine Royale cultivated for its delicate aromas, along with the aromatic Gewürztraminer, aims to complement the intricate flavors of Yauatcha's dishes while appealing to the Indian palate. [Published On: 2024-01-12]

  • United Breweries launch Heineken Silver Draught Beer

    United Breweries Ltd. announced the launch of its Heineken Silver Draught Beer in India. This strategic move aims to cater to the sophisticated palates of consumers by introducing a premium, smoothly crafted beer ideal for enhancing social gatherings. Initially available in a selection of upscale pubs and bars, United Breweries Ltd. has articulated plans to expand Heineken Silver's availability across more markets in the near future. [Published On: 2023-11-28]

  • Treasury Wine Estates expands New Zealand presence with “premium vineyard” acquisition

    Treasury Wine Estates (TWE), an Australian wine company, has acquired a premium vineyard in the Marlborough region. This acquisition has effectively increased TWE's total landholding in Marlborough to 750 hectares, underscoring its commitment to expanding its portfolio of fine wines from one of New Zealand's wine-producing areas. [Published On: 2023-11-26]

Key Company Profiles

The report delves into recent significant developments in the Alcoholic Beverages Market, highlighting leading vendors and their innovative profiles. These include Anheuser-Busch InBev, Asahi Group Holdings, Ltd., Bacardi Limited, Brown-Forman Corporation, Buzzballz, LLC, Canteen Spirits, Carlsberg A/S, China Resources Snow Breweries Limited, Constellation Brands, Inc., Cutwater Spirits, Davide Campari-Milano N.V., Diageo PLC, E. & J. Gallo Winery, Heineken N.V., Integrated Beverage Group LLC, Miami Cocktail Company, Molson Coors Beverage Company, Pernod Ricard S.A., Precept Wine, LLC, Rémy Cointreau, Sula Vineyards Pvt. Ltd., Suntory Holdings Limited, The Edrington Group Limited, The Kirin Holdings Company, Limited, Treasury Wine Estates Ltd., Union Wine Company, and William Grant & Sons Limited.

Market Segmentation & Coverage

This research report categorizes the Alcoholic Beverages Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product Type
    • Beer
    • Cider
    • Spirits
    • Wine
  • Alcohol Volume Percentage
    • 10% to 20%
    • More than 20%
    • Under 10%
  • Category
    • Premium
    • Regular
    • Super Premium
  • Distribution Channel
    • Off Trade
      • Online Stores
      • Specialist Stores
      • Supermarket/Hypermarket
    • On Trade

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Alcoholic Beverages Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Alcoholic Beverages Market?
  3. What are the technology trends and regulatory frameworks in the Alcoholic Beverages Market?
  4. What is the market share of the leading vendors in the Alcoholic Beverages Market?
  5. Which modes and strategic moves are suitable for entering the Alcoholic Beverages Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Alcoholic Beverages Market, by Product Type
  7. Alcoholic Beverages Market, by Alcohol Volume Percentage
  8. Alcoholic Beverages Market, by Category
  9. Alcoholic Beverages Market, by Distribution Channel
  10. Americas Alcoholic Beverages Market
  11. Asia-Pacific Alcoholic Beverages Market
  12. Europe, Middle East & Africa Alcoholic Beverages Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 466]
  17. List of Companies Mentioned [Total: 27]
Dubai ends the 30% alcohol tax to flourish tourism and business
February 1, 2023
Dubai ends the 30% alcohol tax to flourish tourism and business
Dubai suspended its 30% tax on alcohol sales, allowed sales during day time, and made obtaining the necessary liquor licenses free of charge, ending a substantial revenue source for the government.

More than 90% of Dubai’s population are foreign residents, and this regulation, updated on January, 2023, is made to make the city more attractive to foreigners, tourists, and expatriates. Beverages distribution services in Dubai are predicted to notice an uptick in sales soon as the tax reduction is mirrored across all alcoholic beverage products.

The transformation of the alcohol tax policy can support the recently announced UAE National Tourism Strategy, which plans to attract investments in the tourism sector worth USD 27.24 billion and bring 40 million hotel guests. Allowing licensed businesses to have competitive prices than the rest of the world can make Dubai more attractive to tourists in the Middle East.

The changes impact the purchase of alcohol for visitors and residents and the hospitality industry since all establishments can now purchase alcohol at untaxed prices. Alcohol sales have remained a significant barometer of the economy of Dubai, a major travel harbor in the UAE, and the updated regulations are to assist in ensuring the responsible and prudent purchase and utilization of alcoholic beverages in the country.

Understanding Alcoholic Beverages: From Affordable Prices to Wide Availability
January 21, 2024
Understanding Alcoholic Beverages: From Affordable Prices to Wide Availability
Alcoholic beverages have been consumed for centuries for its effects, taste, and sociocultural significance. These beverages bring people together and often signify celebrations and festivities. However, it's not all about the effects or social significance but also the taste and experience for many. The market for alcoholic beverages has been expanding, with new products and innovations becoming available to consumers worldwide.

Alcoholic beverages come in various types, including spirits, wine, beer, and others. The most common and widely consumed alcoholic beverage worldwide is beer. Beer is often consumed during casual get-togethers and can be found in almost all stores and pubs. Beer is affordable, which makes it a popular choice for many.

Another popular alcoholic beverage is wine. Wine is often associated with sophisticated and luxurious tastes and a sense of exclusivity, which makes it a top choice for special occasions. While wine is predominantly considered expensive, recent years have seen an influx of affordable wine varieties available in stores. Introducing new wine varieties from different parts of the world has also transformed the wine industry, making it affordable to buy wines globally.

Spirits are yet another popular alcoholic beverage that has gained popularity in recent years. Spirits refer to beverages like vodka, gin, and whiskey, with specific brands and preparation methods. Unlike beer and wine, spirits are often considered expensive due to the nature of the preparation methods and ingredients. However, the spirits industry has become more diverse, with new brands and products entering the market at affordable prices. This has helped make spirits more accessible to a greater audience and place them within reach of many consumers globally.

The availability of alcoholic beverages has increased over the years due to the growth of e-commerce. Consumers can now purchase a wide range of alcoholic beverages online and deliver them to their doorstep. The growth of e-commerce has made buying alcoholic beverages easier and more convenient than ever before. Shoppers can browse a variety of products and find the ideal choice without leaving their homes, saving precious time and effort.

Alcoholic beverages have enjoyed immense popularity throughout history, and this trend shows no signs of slowing down anytime soon. With the increasing availability of products at affordable prices and wider availability in stores, consumers have a greater opportunity to enjoy alcoholic beverages and indulge in them without breaking the bank. The rise of e-commerce has made purchasing easier, with a wide range of choices at consumers' fingertips. Alcohol should be consumed responsibly, and it's imperative to ensure that one is of legal age before engaging in consuming it. In conclusion, alcoholic beverages are a popular choice for many due to their affordability, availability, and vast range of choices.

Frequently Asked Questions
  1. How big is the Alcoholic Beverages Market?
    Ans. The Global Alcoholic Beverages Market size was estimated at USD 1.18 trillion in 2023 and expected to reach USD 1.24 trillion in 2024.
  2. What is the Alcoholic Beverages Market growth?
    Ans. The Global Alcoholic Beverages Market to grow USD 1.73 trillion by 2030, at a CAGR of 5.65%
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