Alternative & Complementary Medicine
Alternative & Complementary Medicine Market by Type (Body Therapy, Diet & Herbs-Based Therapy, Energy Healing Therapy), Indication (Arthritis, Asthma, Cancer), Distribution Channel - Global Forecast 2024-2030
360iResearch Analyst
Want to know more about the alternative & complementary medicine market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[180 Pages Report] The Alternative & Complementary Medicine Market size was estimated at USD 108.59 billion in 2023 and expected to reach USD 121.64 billion in 2024, at a CAGR 12.59% to reach USD 249.19 billion by 2030.

Alternative and complementary medicines (ACM) encompass a broad spectrum of healthcare practices, therapies, and products not commonly associated with standard Western medicine. ACM falls into two categories, namely, complementary and alternative. Complementary medicine is used with traditional medical treatments to alleviate symptoms and augment the efficacy of conventional care, whereas alternative medicine serves as a substitute for these treatments. These approaches derive from various philosophical and evidence-based foundations, often traced to age-old medical traditions. Key practices in the ACM include acupuncture, homeopathy, chiropractic services, yoga, meditation, and dietary supplements. Notably, when these non-conventional practices complement conventional medicine, they are termed "complementary," but when they replace conventional medicine, they are identified as "alternative. Key drivers include increasing consumer preference for natural products, growing awareness of the side effects of allopathic medications, and a rising aging population prone to chronic diseases. However, the market challenges include regulatory hurdles, the lack of standardization and quality control across products and services, and limited medical insurance coverage for alternative treatments. Opportunities lie in expanding preventive healthcare, partnerships between complementary and conventional care providers, and technological advancements in product development. There is also potential for an increase in healthcare expenditure in emerging economies, where traditional medicine is often deeply rooted in cultural practices.
Alternative & Complementary Medicine Market
To learn more about this report, request a free PDF copy
Market Dynamics

The market dynamics represent an ever-changing landscape of the Alternative & Complementary Medicine Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing Prevalence Cancer, Neurological Disorders, and Other Serious Diseases
    • Consumer Adoption of Meditation, Yoga, Acupuncture, Complementary Wellness Treatments, and Magnetic Intervention
    • Rising Regulation in Complementary and Alternative Medicine
    • Growing Awareness of Wellness Medicine
  • Market Restraints
    • Limited Awareness about the Use of Herbal Supplements
  • Market Opportunities
    • Emerging Number of Initiatives for the Promotion of Alternative & Complementary Medicine being Taken by Governments
    • Recent advances in Alternative Therapies and Complementary Medicines
  • Market Challenges
    • Limited Scientific Proof and Evidence of the Medicine
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Alternative & Complementary Medicine Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Alternative & Complementary Medicine Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Alternative & Complementary Medicine Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Alternative & Complementary Medicine Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Alternative & Complementary Medicine Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Alternative & Complementary Medicine Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Alternative & Complementary Medicine Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Alternative & Complementary Medicine Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Alternative & Complementary Medicine Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Alternative & Complementary Medicine Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Alternative & Complementary Medicine Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Alternative & Complementary Medicine Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Alternative & Complementary Medicine Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Alternative & Complementary Medicine Market, highlighting leading vendors and their innovative profiles. These include AmeriCare Physical Therapy, Boiron, Cipla Limited, Columbia Nutritional, LLC, Dabur India Ltd., First Natural Brands Ltd., Full Motion Physical Therapy, Herb Pharm, LLC, Mountain Rose Herbs, Nature's Bounty, Inc., Nordic Naturals, PEKANA Naturheilmittel GmbH, Pharmesis International Ltd., Pure Encapsulations, LLC, Rocky Mountain Oils LLC, schwa-medico GmbH, Seirin Corporation, The Arya Vaidya Pharmacy (CBE) Ltd., The Himalaya Drug Company, and Weleda AG.

Alternative & Complementary Medicine Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Alternative & Complementary Medicine Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Body Therapy
    • Diet & Herbs-Based Therapy
    • Energy Healing Therapy
      • Chakra Healing
      • Magnetic Therapy
      • Radionics
      • Reiki
      • Therapeutic Touch
    • Mind Therapy
    • Sensory Healing
      • Aromatherapy
      • Music therapy
      • Sonopuncture
      • Sound Therapy
    • Traditional Alternative Medicine Therapy
      • Apitherapy
      • Ayurveda
      • Bach Flower Therapy
      • Naturopathic Medicine
      • Traditional Chinese Medicine
      • Traditional Japanese Medicine
      • Traditional Korean Medicine
      • Traditional Mongolian Medicine
      • Traditional Tibetan Medicine
      • Zang Fu Theory
  • Indication
    • Arthritis
    • Asthma
    • Cancer
    • Cardiology
    • Diabetes
    • Neurology
  • Distribution Channel
    • Direct Sales
    • Distance Correspondence
    • Online Sales
    • Special Clinics/Centres

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Alternative & Complementary Medicine Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Alternative & Complementary Medicine Market, by Type
  7. Alternative & Complementary Medicine Market, by Indication
  8. Alternative & Complementary Medicine Market, by Distribution Channel
  9. Americas Alternative & Complementary Medicine Market
  10. Asia-Pacific Alternative & Complementary Medicine Market
  11. Europe, Middle East & Africa Alternative & Complementary Medicine Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 590]
  16. List of Companies Mentioned [Total: 20]
The Benefits of Alternative & Complementary Medicine in Today's World
January 23, 2024
The Benefits of Alternative & Complementary Medicine in Today's World
The world is becoming increasingly aware of the importance of wellness medicine. People are looking for alternative and complementary medicine options that can help them improve their well-being. Alternative and complementary medicine offers varied benefits that can be incorporated into your daily life and help you achieve optimal health. This blog post discusses the scope benefits of alternative & complementary medicine in today's world.


Alternative & Complementary medicine is personalized according to each individual's needs and specific health issues. Unlike traditional medicine, alternative & complementary medicine involves a holistic approach that takes into account each person's physical, emotional, and social health. This results in more effective treatments that are tailored to each person's specific needs and preferences.

Natural and Safe:

Alternative & Complementary medicine involves the use of natural remedies and treatments that are safe and free of side effects. Many people prefer this approach to traditional medicine, which can involve the use of synthetic drugs with undesirable side effects. Alternative & Complementary medicine generally involves the use of herbs, supplements, and alternative therapies such as acupuncture, massage, and yoga.

Comprehensive Health Benefits:

Alternative & Complementary medicine can benefit overall health and wellness, including improving digestion, boosting the immune system, preventing stress and anxiety, and increasing energy levels. The holistic approach of this kind of medicine often leads to lifestyle changes that can help keep people healthy and well.


Alternative & Complementary medicine can be more cost-effective than traditional medicine. Many alternative & complementary healthcare practitioners do not charge high fees for their services, and natural remedies and supplements can often be found at reasonable prices. In addition, alternative & complementary medicine can prevent chronic illness and disease, thus reducing the costs associated with ongoing medical treatments.

Environmentally Friendly:

Alternative & Complementary medicine is often more environmentally friendly than traditional medicines. Natural remedies and treatments have less impact on the environment than synthetic drugs and treatments. In addition, many of the alternative & complementary medicine practices encourage healthy lifestyle choices that reduce environmental impact, such as eating locally grown, organic foods and reducing the use of harmful chemicals in the home.

Alternative & Complementary medicine offers a range of benefits that can be incorporated into your daily life. This takes a holistic view of health that emphasizes wellness, prevention, and personalized care. By choosing alternative & complementary medicine, you can enhance overall health and well-being in a natural, safe, and cost-effective way. And, by making healthy lifestyle choices in conjunction with alternative & complementary medicine practices, you can also contribute to a healthier planet.

Frequently Asked Questions
  1. How big is the Alternative & Complementary Medicine Market?
    Ans. The Global Alternative & Complementary Medicine Market size was estimated at USD 108.59 billion in 2023 and expected to reach USD 121.64 billion in 2024.
  2. What is the Alternative & Complementary Medicine Market growth?
    Ans. The Global Alternative & Complementary Medicine Market to grow USD 249.19 billion by 2030, at a CAGR of 12.59%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.