Amaranth Market - Global Forecast 2025-2030

The Amaranth Market size was estimated at USD 11.21 billion in 2024 and expected to reach USD 12.28 billion in 2025, at a CAGR 9.45% to reach USD 19.28 billion by 2030.

Examining amaranth’s rise reveals its status as a pseudocereal prized for an exceptional nutritional profile that encompasses complete protein content, essential amino acids, and gluten-free properties. These attributes have positioned amaranth at the forefront of health-conscious eating, as it serves diverse roles from a whole grain to a milled flour and extractable oil. Its inclusion in functional food formulations and nutraceutical supplements underscores the ingredient’s versatility and potential to address dietary restrictions and wellness objectives simultaneously. Furthermore, the extraction of squalene from amaranth oil has carved a sustainable pathway for personal care and cosmetic applications, offering a plant-based alternative to traditional sources and reinforcing amaranth’s emerging role in clean beauty product development.

As consumer preferences evolve toward mindful eating and environmental stewardship, the demand for drought-resistant, low-input crops like amaranth continues to grow. Its adaptability to a range of climatic conditions combined with its nutrient density resonates with those seeking resilient food systems and superior health outcomes. Nutritional analyses confirm that uncooked amaranth grain delivers a robust mix of minerals-phosphorus, manganese, and iron-alongside vitamins and dietary fiber, fueling its acceptance in dietary guidelines for balanced nutrition and reinforcing its position as an invaluable component of modern food innovation.

The amaranth sector is experiencing a paradigm shift driven by the intersection of evolving consumer behaviors and advancements in supply chain technologies. Heightened interest in gluten-free and ancient-grain-based products has propelled amaranth into mainstream food development, enabling it to transcend the niche superfood label and secure shelf space in conventional retail outlets. Manufacturers are responding by integrating amaranth into baking mixes, cereals, and snack formulations, capitalizing on its innate protein and fiber content to meet health-oriented claims. Simultaneously, leading ingredient suppliers are adopting sustainable and traceable sourcing practices, leveraging digital platforms to provide end-to-end visibility from farm to processing facility, thereby enhancing consumer trust and supporting premium positioning.

Concurrently, the cosmetics and personal care segment is embracing amaranth’s oil-based components for their demonstrated antioxidant and anti-inflammatory properties. This application has broadened the ingredient’s appeal beyond food science, establishing a dual-market presence that spans dietary supplements, skincare serums, and haircare formulations. The convergence of these sectors underlines amaranth’s transformative potential to meet rising demands for multifunctional ingredients that deliver both wellness and sensory benefits.

In 2025, United States trade policy enacted sweeping tariff measures that have imparted significant pressure on amaranth-dependent supply chains. Executive Order 14245 introduced a 25 percent tariff on all goods imported from nations purchasing Venezuelan oil, while a universal 10 percent reciprocal tariff was imposed on additional imported goods effective April 5, alongside targeted levies on steel, aluminum, and auto supplies. These moves, framed under emergency powers, were subsequently challenged in the United States Court of International Trade, which held several of these actions beyond the authority conferred by existing statutes, leading to temporary injunctions and legal uncertainty.

Global trading partners responded with retaliatory duties that have compounded input costs and disrupted procurement timelines. China’s State Council Tariff Commission levied a 10 percent duty on key U.S. agricultural exports including sorghum, soybeans, pork, and dairy products, followed by a 15 percent tariff on chicken, wheat, corn, and cotton. This retaliation culminated in a subsequent escalation to 125 percent tariffs on all U.S. goods under SCTC Announcement No. 6, intensifying barriers to market entry for American amaranth producers and heightening volatility in global commodity flows.

The amaranth market is delineated by multiple segmentation criteria that illuminate distinct pathways for product development and distribution. Based on form, offerings bifurcate into conventional and organic categories, each reflecting divergent cultivation practices and consumer demands. Under application segmentation, feed formulations address livestock and poultry nutrition, while the food subsegment encompasses bakery applications-spanning bread and cookies-alongside cereals and snacks, which further subdivide into bars and chips. The pharmaceutical segment captures both cosmetics and supplement formulations, indicating cross sector utilization. Product type classification highlights the centrality of flour in refined or whole-grain variants, oil in cold-pressed or refined formats, and seeds in raw or roasted presentations. Finally, distribution channels range from online platforms to specialty stores and supermarket networks, each channel offering unique engagement strategies and logistical considerations for stakeholders seeking to optimize market penetration.

Regionally, the Americas exhibit robust consumption patterns supported by well-established distribution networks and a consumer base attuned to organic and conventional amaranth products. North America, in particular, dominates the global seed oil revenue share, fueled by health and wellness trends that drive dietary supplement and personal care segments. In Europe, the Middle East, and Africa, stringent regulatory frameworks and quality standards for organic and natural ingredients create a conducive environment for premium amaranth-based offerings, although geopolitical tensions and counter-tariffs occasionally introduce supply chain complexity. The Asia-Pacific region is experiencing the fastest growth trajectory, underpinned by rapid urbanization, rising disposable incomes in China and India, and a strong agricultural tradition that ensures a steady supply of raw seeds for flour and oil extraction, positioning the region as a critical driver of future expansion.

Ardent Mills, a joint venture supported by Cargill, has leveraged its expansive flour offerings to incorporate ancient grains such as amaranth into bakery blends and ready-to-use mixes, catering to both artisanal bakers and large-scale manufacturers seeking to diversify product portfolios with gluten-free options. Bob’s Red Mill, a leader in natural foods, has established its market presence through the distribution of non-GMO, vegan, and organic amaranth grain products, capturing a segment of health-conscious consumers and specialty retailers focused on ancient and plant-based ingredients. Archer Daniels Midland (ADM) further distinguishes itself through a comprehensive ancient grains portfolio that includes conventional and organic amaranth in popped and milled forms, backed by sustainable sourcing and technical expertise to meet formulation challenges across food and beverage applications.

Smaller suppliers like Westpoint Naturals have carved a niche by offering organic amaranth flour characterized by detailed nutritional profiles and usage guidance, tailored for gluten-free baking and value-added formulations that appeal to niche consumer segments. Food to Live has responded to bulk ingredient demands by providing finely milled amaranth flour, emphasizing its high dietary fiber and plant-based protein content, and positioning it as an effective thickening agent and partial wheat flour substitute for artisanal and industrial applications alike.

Industry leaders should prioritize diversification of their sourcing strategies by maintaining balanced portfolios of organic and conventional amaranth to reduce vulnerability to weather-related disruptions and trade policy shifts. Integrating e-commerce platforms with traditional retail channels will enhance market reach and customer engagement, while forging partnerships with feed producers and food formulators can unlock new applications in animal nutrition and functional food categories. Investment in R&D focused on refining cold-pressed oil technologies and optimizing whole-grain flour formulations will further position stakeholders to capitalise on growing consumer demand for clean-label and nutrient-dense products.

To mitigate tariff-induced fluctuations, companies are advised to establish flexible logistics frameworks and engage in proactive dialogue with regulatory bodies to anticipate policy changes. Adoption of digital traceability systems will not only ensure compliance but also reinforce brand authenticity and traceability claims. Collaboration with personal care and supplement manufacturers to co-develop antioxidant-rich amaranth oil formulations can expand market reach, supported by targeted marketing campaigns that educate consumers on the proven benefits of squalene and other bioactive constituents.

This analysis synthesizes findings from an extensive review of publicly accessible literature, industry reports, and government databases, complemented by insights drawn from trade commissions and regulatory announcements. Secondary research encompassed nutritional databases, company disclosures, and peer-reviewed studies to contextualize amaranth’s compositional attributes and application potential. Primary data collection involved structured interviews with ingredient suppliers, regulatory experts, and end-product manufacturers to validate market trends and segmentation criteria. Quantitative data were triangulated using tariff schedules, trade flow statistics, and agricultural production records. A mixed-methods approach underpins the robustness of the analytical framework, ensuring that conclusions reflect both the qualitative dynamics of stakeholder perspectives and the quantitative rigor of empirical trade and consumption data.

The exploration of amaranth’s multifaceted market landscape underscores its emergence as a strategic ingredient capable of addressing nutritional, functional, and sustainability imperatives. From the impact of complex trade policies to the nuanced distinctions of form, application, and regional demand drivers, stakeholders must navigate an evolving ecosystem marked by innovation and regulatory change. The convergence of food and cosmetic sectors around amaranth-based offerings reinforces the ingredient’s versatility, while ongoing investments in traceability and processing technologies will shape future competitive dynamics. By embracing the insights detailed herein, industry participants can formulate strategies that optimize supply chains, capitalize on segmentation opportunities, and position their offerings to meet the sophisticated demands of tomorrow’s consumer.

To explore the full breadth of insights, invite Ketan Rohom, Associate Director of Sales & Marketing, to guide your acquisition of the definitive amaranth market research report. This tailored resource provides decision-makers with actionable data, enabling you to stay ahead of competitive dynamics and capitalize on emerging growth opportunities. By connecting with Ketan, you gain direct access to expert consultation and specialized purchasing options designed to align with your organizational objectives and budgetary considerations. Unlock the comprehensive analysis today and transform data-driven intelligence into strategic advantage that propels your initiatives forward