Amaranth Market by Product (Amaranth Flour, Amaranth Leafs, Amaranth Oil), Sales channel (Offline Stores, Online Stores), End-User - Global Forecast 2024-2030
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[182 Pages Report] The Amaranth Market size was estimated at USD 10.24 billion in 2023 and expected to reach USD 11.21 billion in 2024, at a CAGR 9.43% to reach USD 19.26 billion by 2030.

Amaranth is a term that refers to a group of more than 60 different species of grains that are innately gluten-free and high in protein, fiber, micronutrients, and antioxidants. These grains were once considered a staple food in the Inca, Maya, and Aztec civilizations. Amaranth is not technically a cereal grain such as wheat or oats but shares a comparable set of nutrients and is used in similar ways. Increasing awareness of the health benefits associated with amaranth consumption, especially among health-conscious consumers, has driven the utilization of amaranth. Furthermore, a shift towards plant-based diets has boosted the demand for amaranth as a nutritional and gluten-free food option. However, the chances of microbial contamination of amaranth grain can lead to product recalls of the product containing it. Additionally, difficulties associated with the cultivation of amaranth and the susceptibility of the herb to pests and insects hampers the growth of the industry. However, key players are constantly exploring novel methods of cultivation and incorporating sustainable practices in the production of amaranth. Research into high-yield and disease-resistant amaranth strains to optimize production and crafting targeted marketing campaigns and educational programs to increase the visibility and consumer knowledge of amaranth benefits can lead to new avenues of growth for the industry.

Regional Insights

In the United States, the amaranth market has shown a growing trend as consumers seek healthy, gluten-free, and alternative grain options. The increasing interest in plant-based diets and organic food products has propelled the demand for amaranth. Initiatives such as the U.S. Department of Agriculture's (USDA) National Organic Program have encouraged organic farming practices. Investments are channeled towards innovative food startups that incorporate amaranth in snacks, cereals, and health bars. In EU countries, there is a significant demand for amaranth driven by the clean label movement and preference for non-GMO products. Amaranth fits well with the European Commission's strategies for health and sustainability, and the 'Farm to Fork strategy has created an environment conducive to the growth of the amaranth market. The consumer's increasing preference for ancient grains has led to a surge in amaranth product offerings across supermarket shelves. The EU's stringent food safety regulations also ensure a high standard of amaranth products. In the Asia Pacific region, there is a diverse consumer need, ranging from traditional uses of amaranth in local cuisine to modern health-focused products. Furthermore, growing awareness about the benefits of maintaining a healthy, balanced, and organic diet can create demand for amaranth in this region.

Amaranth Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Amaranth Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rising preference for natural and healthy food and cosmetic products
    • Wider availability of amaranth products through retail and online sales channels
    • Government initiative promoting the use and production of amaranth
  • Market Restraints
    • Adverse recalls of amaranth-based products worldwide
  • Market Opportunities
    • High R&D developments and introduction of advanced amaranth-derived products
    • Increasing demand for nutraceutical and post-workout health drinks
  • Market Challenges
    • Allergic reactions and health concerns associated with excessive consumption of amaranth
Market Segmentation Analysis
  • Product: Awareness about benefits of consuming a plant-based diet driving preference for amaranth flour

    Amaranth flour is a gluten-free alternative to traditional wheat flour, providing a rich source of proteins, fiber, and minerals. It has become increasingly popular among health-conscious consumers, particularly those with gluten intolerance or celiac disease. Amaranth flour is widely used as a thickener in gravies, soups, and stews. Amaranth leaves, known for their nutritious qualities, are a common leafy green in many parts of Asia and Africa. They are rich in vitamins A and C, calcium, iron, and protein, and they have a growing market in health-food sectors worldwide. Amaranth oil is extracted from the seeds of the amaranth plant and is known for its beauty and health benefits as it contains squalene and omega fatty acids. Amaranth Seeds are gaining traction as a superfood, being high in protein, lysine, fiber, and phytonutrients. Additionally, amaranth seeds can be used to produce flakes, flour, groats, and muesli.

  • Sales hannel: Growing preference for convenience shopping driving inclination towards online stores

    Offline stores typically include supermarkets/hypermarkets, health food stores, and specialty stores. Each subcategory appeals to customers with different needs and preferences. Supermarkets/hypermarkets are convenient for consumers looking for one-stop shopping where they can find a variety of products, including amaranth. Health food stores stores focus on consumers who are health-conscious and seeking guidance on product benefits and usage. These shoppers often prefer customized attention and a curated range of natural and organic foods, including amaranth-related products. Online stores comprise e-commerce stores, direct-to-consumer websites, and online health food retailers.

  • End-User: Rich nutritional and dietary content of amaranth driving its adoption in food & beverage items

    The use of amaranth in the food & beverage industry is primarily driven by its nutritional benefits, including high protein content, essential amino acids, and gluten-free properties. The grain is also known for its versatility and can be used in a variety of products such as cereals, snack bars, pasta, and baking mixes. Consumers' increasing interest in plant-based and health-conscious diets has elevated the demand for incorporation of amaranth in food and beverage options. In personal care and cosmetics, amaranth oil has gained popularity due to its high squalene content, potent antioxidant properties, and ability to moisturize and strengthen skin and hair. The high squalene concentration in amaranth helps moisturize, detoxify, and soothe the skin, increase suppleness, and decrease wrinkles. Amaranth is utilized in the pharmaceutical industry for its potential health benefits, including lowering blood glucose levels and improving cardiovascular health. The grain's phytochemicals, such as phytosterols and flavonoids, are also of interest for their potential therapeutic effects. Amaranth is used to produce medicinal products against disorders such as atherosclerosis, stomach ulcers, and tuberculosis. It is also widely used as in antiseptic, antifungal, and anti-inflammatory preparations.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Amaranth Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Amaranth Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Amaranth Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Amaranth Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Amaranth Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Amaranth Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Amaranth Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Amaranth Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Amaranth Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Amaranth Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Amaranth Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Amaranth Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Evonik's Amaranth Oil-Based Squalene Phytosquene is Available for Clinical and Commercial Use in Pharmaceutical Applications

    Evonik has introduced PhytoSquene, marking a significant advancement as the first amaranth-derived squalene that conforms to Good Manufacturing Practice (GMP) standards aimed at adjuvant applications in injectable medicines. This innovative product caters to the critical need for a reliable, non-animal-based squalene source, traditionally sourced from shark liver oil, thereby addressing concerns around supply security for pharmaceutical uses. Evonik's Nutrition & Care division, under its life sciences arm, is dedicated to the nexus of health and sustainability. [Published On: 2023-10-23]

  • Seeds of Change Launches New Innovative Super Grains

    Seeds of Change launched Super Grains, their latest culinary innovation, to enrich the organic food market. This new range promises an infusion of flavor and nutrition, bridging the gap between healthful eating and gourmet taste. Among the standouts is the Organic Super Grains Smoky Southwest edition, which provides an easy-to-prepare option, ideal for crafting diverse rice sides and bowls while maintaining a commitment to wholesome eating. [Published On: 2023-08-21]

  • Mexican Brand Sigma Launches Amaranth-Based Snack in the US Market

    Sigma, a Mexican company, expanded into the U.S. market with the launch of the Chocke-Obleas snack that infuses the nutritious properties of amaranth into a delightful treat. This unique product harmoniously blends the rich flavors of chocolate with the crunchiness of artisan wafers and popped amaranth, available in two indulgent variants: chocolate and amaranth. [Published On: 2022-02-04]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Amaranth Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Amaranth Market, highlighting leading vendors and their innovative profiles. These include Amaranth Beteiligungs GmbH, Andersons, Inc., Archer Daniels Midland Company, Ardent Mills, Arrowhead Mills by Hometown Food Company, Bob's Red Mill Natural Foods, Inc., Cargill, Incorporated, Conscious Food Pvt Ltd., DK MASS s.r.o., Eden Brothers, Eden Seeds, Erbology Ltd., Everwilde Farms, Inc., Hudson Valley Seed Company, Jiwa by Ravikamal Roller Flour Mills Pvt Ltd., Kilaru Naturals Private Limited, Kitazawa Seed Company, KV Agro Products Pvt. Ltd., Medikonda Nutrients, Nans Products, Nature Bio-Foods Ltd., NOW Health Group, Inc., Organic Tattva by Mehrotra Consumer Products Pvt. Ltd., Patel Agro Foods Industries, Pure Indian Foods, Rapid Overseas, SHILOH FARMS, Smart Organic AD, TBOF Foods Pvt. Ltd., and Woodland Foods, Ltd..

Amaranth Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Amaranth Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Amaranth Flour
    • Amaranth Leafs
    • Amaranth Oil
    • Amaranth Seeds
  • Sales channel
    • Offline Stores
    • Online Stores
  • End-User
    • Food & Beverage
    • Personal Care & Cosmetic
    • Pharmaceuticals

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Amaranth Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Amaranth Market, by Product
  7. Amaranth Market, by Sales channel
  8. Amaranth Market, by End-User
  9. Americas Amaranth Market
  10. Asia-Pacific Amaranth Market
  11. Europe, Middle East & Africa Amaranth Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 286]
  16. List of Companies Mentioned [Total: 30]
The Rise of Amaranth: A Natural and Healthy Alternative for Food and Cosmetic Products
January 5, 2024
The Rise of Amaranth: A Natural and Healthy Alternative for Food and Cosmetic Products
The natural and healthy movement has been gaining popularity recently. People are becoming more conscious of the food they consume and the products they use. With concerns about the environment and health risks associated with chemicals and processed foods, it's unsurprising that people are looking for alternatives. This is where amaranth comes in as a natural and healthy alternative to traditional food and cosmetic products.

Amaranth is a plant that has existed for thousands of years. Amaranth is gluten-free and high in protein, fiber, and minerals such as iron and calcium. It contains more iron and calcium than most grains. It's also low in fat and calories, making it an excellent substitute for rice, pasta, and other grains.

Amaranth is not only a healthy alternative for food products but is also used in cosmetics. It's packed with antioxidants, which can help reduce the signs of aging. Amaranth oil is used in skincare products to promote healthy skin and hair. It's also used in hair care products to control frizz and add shine. The high protein content of amaranth is also known to strengthen hair and nails.

Besides its nutritional and cosmetic benefits, amaranth is an environmentally friendly crop. It is highly sustainable and can grow in harsh environments where other crops might fail. It requires less water and fertilizer than other grain crops, making it a great alternative for the eco-conscious consumer.

With the rise of the natural and healthy movement, amaranth has become more readily available in Western markets. It's stocked in local health stores and supermarkets. Additionally, it's easy to find amaranth-based cosmetic products in online stores.

Amaranth's nutritional and cosmetic benefits are becoming more widely recognized, and its sustainability credentials are perfect for environmentally conscious consumers. With more and more people looking for alternatives to processed foods and chemical-laden cosmetic products, amaranth is a welcome addition to the healthy living movement. Its versatility and availability make it a fantastic choice for anyone looking to switch to a more natural and healthy lifestyle.

Frequently Asked Questions
  1. How big is the Amaranth Market?
    Ans. The Global Amaranth Market size was estimated at USD 10.24 billion in 2023 and expected to reach USD 11.21 billion in 2024.
  2. What is the Amaranth Market growth?
    Ans. The Global Amaranth Market to grow USD 19.26 billion by 2030, at a CAGR of 9.43%
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