Amaranth Seed Oil Market - Global Forecast 2025-2030

The Amaranth Seed Oil Market size was estimated at USD 1.38 billion in 2024 and expected to reach USD 1.55 billion in 2025, at a CAGR 12.15% to reach USD 2.75 billion by 2030.

Amaranth seed oil has emerged as a distinguished botanical extract prized for its exceptional squalene content, rich antioxidant profile, and versatile functional properties. Extracted from the tiny yet potent seeds of the amaranth plant, this oil offers a lightweight, non-comedogenic texture that lends itself seamlessly to skincare, nutraceutical, and pharmaceutical formulations. Its high concentration of squalene, a naturally occurring lipid known to enhance skin hydration and barrier function, positions amaranth seed oil as a sought-after ingredient within the personal care industry. Beyond topical applications, the oil’s anti-inflammatory and cholesterol-modulating phytochemicals have garnered interest among dietary supplement developers seeking natural alternatives to synthetic compounds.

Alongside its health and beauty credentials, amaranth seed oil appeals to broader nutritional and functional food sectors due to its essential fatty acids, vitamins, and minerals. As consumer preferences continue to pivot toward clean-label and plant-based sources, amaranth seed oil has been incorporated into gourmet cooking oils and specialized dietary products. Its gluten-free, nutrient-dense profile further amplifies its appeal among health-conscious populations, including those managing cardiovascular health or digestive wellness. Simultaneously, supportive regulatory developments-such as the FDA’s GRAS designation granted in 2021-have reduced barriers for formulators and increased confidence in the oil’s safety across diverse applications.

In recent years, the amaranth seed oil landscape has been profoundly reshaped by the convergence of clean beauty ethos, superfood recognition, and sustainable agriculture imperatives. The skincare community’s embrace of plant-derived squalene sources has dovetailed with heightened demand for anti-aging and hydrating products, steering formulators toward amaranth oil as a preferred natural alternative to shark-derived compounds. Concurrently, nutritional science publications and mainstream media heralding amaranth’s cholesterol-lowering and anti-inflammatory benefits have bolstered its image as a modern superfood, driving recipe innovation in functional foods and beverage segments.

Moreover, environmental considerations and resilient crop strategies are altering production paradigms. Amaranth’s lower water requirements and adaptability to marginal soils have attracted agribusiness investments and public-sector support in regions such as India and Kenya, where government initiatives aim to enhance nutritional security and stabilize supply chains. At the same time, technological advancements-particularly in cold-pressing and supercritical CO₂ extraction-are optimizing yield and preserving delicate bioactives, resulting in premium-grade oil sought by high-end cosmetic brands and pharmaceutical developers alike.

The United States’ recalibration of agricultural import duties in early 2025 has exerted significant pressure on costs and supply chain resilience for amaranth seed oil stakeholders. Under new tariff schedules implemented in March 2025, imports of miscellaneous seeds and oleaginous fruits-categories encompassing niche oils such as amaranth seed oil-face a uniform 25% duty. This adjustment has translated into elevated landed costs for importers and formulators reliant on overseas processing, compelling many to reevaluate their sourcing strategies and inventory buffers.

As a result of these tariff-induced cost escalations, certain market participants have accelerated investments in domestic crushing and extraction facilities. This strategic pivot not only insulates supply chains from volatile import duties but also aligns with broader reshoring initiatives supported by federal incentives for renewable feedstock processing. However, the reconfiguration of production footprints presents challenges, including capital expenditure demands, extended project timelines due to permitting processes, and the need to secure consistent raw seed supplies. Collectively, these factors underscore the urgent need for industry participants to adapt procurement models, optimize local partnerships, and explore tariff mitigation measures, such as duty drawback programs and bilateral trade provisions.

Discerning demand patterns across grade categories reveals that cosmetic-grade oil commands prominence, driven by the beauty sector’s relentless pursuit of high-squalene emollients for premium skincare formulations. Meanwhile, food-grade oil is carving out share in functional culinary applications and nutraceutical blends, where purity parameters and sensory profiles are paramount. Pharmaceutical-grade oil remains a niche but growing segment, as R&D efforts explore its anti-inflammatory and lipid-modulating potential in topical and ingestible therapies.

Form factors likewise influence market segmentation. Liquid oil retains broad appeal for traditional product formats, while the microencapsulated powder segment is experiencing rapid adoption in dietary supplements and specialty cosmetics. Advances in spray-drying and microencapsulation technologies have enhanced the stability and targeted release of bioactive components, enabling precision dosing and extended shelf life.

Extraction technology is another critical dimension shaping competitive dynamics. Cold pressing leads in cost efficiency and preservation of heat-sensitive constituents, solvent extraction offers higher yields at scale, and supercritical CO₂ extraction commands a premium for its solvent-free purity and superior retention of squalene and tocopherols.

End-use drivers manifest across five principal application verticals: animal feed formulations capitalize on amaranth’s protein-rich residual meal; the food and beverage sector values its nutritional spectrum; nutraceuticals leverage its heart-health benefits; personal care and cosmetics integrate its anti-aging and hydrating qualities; and pharmaceutical developers investigate novel therapeutic pathways.

Lastly, sales channels are evolving in tandem with consumer behaviors. Offline retail channels, including pharmacies, specialty beauty stores, and supermarkets, continue to supply mainstream demand, whereas online retail platforms are capturing premium and niche segments through direct-to-consumer subscriptions and digital marketplaces optimized for targeted marketing.

In the Americas, the United States remains the epicenter of demand, underpinned by robust cosmetic applications and a mature nutraceutical sector characterized by sophisticated e-commerce ecosystems. Domestic production expansion and strategic partnerships with local farmers have secured a reliable upstream supply, mitigating exposure to import tariffs and foreign exchange fluctuations. Canada and Brazil contribute through emerging specialty cultivations that serve both regional and export needs, leveraging North American Free Trade modernization to streamline cross-border flows.

Europe, the Middle East, and Africa exhibit a confluence of demand drivers: the clean beauty movement fuels significant uptake in Western Europe, where regulatory frameworks incentivize cruelty-free and vegan formulations. Meanwhile, agronomic programs in India and Kenya, often supported by international development agencies, bolster raw material volumes destined for EMEA’s manufacturing hubs. Regulatory harmonization within the European Union further lowers entry barriers for high-purity cosmetic and pharmaceutical grade oils, stimulating investments in local refining capacities.

Asia-Pacific is poised for accelerated growth, led by evolving consumer preferences in China, India, and Japan for plant-based functional ingredients in both dietary and skincare products. National initiatives promoting ancient grains for nutritional security and export diversification have expanded amaranth cultivation, creating surplus seed availability. Rising middle-class incomes and expanding retail infrastructure-spanning modern trade to digital marketplaces-set the stage for broader penetration of premium seed oil offerings.

Key industry incumbents and new entrants alike are racing to stake claim in the amaranth seed oil value chain. Established players, such as Natural Vitamin Health LLC and Olivado Ltd, are leveraging proprietary cold-pressing enhancements and quality certifications to differentiate their cosmetic- and food-grade offerings. Meanwhile, The Functional Food Co. and Livwell Inc. are forging strategic alliances with ingredient distributors to accelerate market reach for their encapsulated powder formulations.

Emerging specialists-including Australian Superfoods and Corvus Blue LLC-are focusing on tailored nutraceutical applications, conducting targeted clinical studies to substantiate health claims and secure preferential shelf placement. Bioway (Shanghai) Health Industry Co., Ltd. and Stellar Biotechnologies Pvt. Ltd. are investing in supercritical CO₂ extraction capacities, capitalizing on solvent-free credentials germane to pharmaceutical and clinical nutrition sectors. Meanwhile, conglomerates such as Hain Celestial and OSI Europe B.V. are integrating amaranth seed oil into broader wellness portfolios, bundling it with complementary botanical extracts to meet evolving consumer expectations.

To navigate the evolving tariff landscape and safeguard profitability, industry leaders should accelerate investments in downstream processing infrastructure within the United States, thereby insulating operations from import duty volatility. Concurrently, embracing duty drawback mechanisms and exploring preferential trade programs can yield incremental tariff relief and optimize landed cost structures.

Product differentiation strategies must emphasize advanced extraction and encapsulation technologies. By integrating supercritical CO₂ extraction for ultra-pure squalene retrieval and microencapsulation for targeted release formulations, companies can command premium price points and justify higher margins. Partnerships with ingredient technology providers, as well as co-development agreements with cosmetic and nutraceutical brands, will enhance innovation pipelines and accelerate time-to-market.

Furthermore, aligning cultivation programs with regenerative agriculture principles can fortify raw seed supply resilience while meeting ESG commitments. Collaborations with agricultural extension services and local cooperatives-particularly in emerging cultivation regions-will secure sustainable yields and strengthen community engagement.

Finally, a balanced omnichannel approach that optimizes both offline retail penetration and direct-to-consumer digital experiences will unlock incremental revenue streams. Investing in data-driven marketing platforms and subscription models can foster consumer loyalty, while strategic alliances with specialty distributors will enhance visibility in professional channels such as pharmacies and salons.

This report’s findings are underpinned by a rigorous multi-tiered research framework. Primary research encompassed in-depth interviews with C-level executives, R&D heads, and procurement specialists across key producing and consuming regions to capture firsthand insights into operational challenges, technology adoption, and trade dynamics. Secondary research involved systematic review of industry publications, regulatory databases, and trade association reports to validate market trends and policy changes.

Data triangulation was applied to reconcile divergent viewpoints, ensuring the robustness of thematic interpretations and the accuracy of sectoral analyses. Supply chain mapping exercises and sourcing channel audits were conducted to elucidate the impacts of tariff shifts and logistical constraints. Finally, qualitative and quantitative assessments-including SWOT analyses and value chain evaluations-were integrated to provide a comprehensive, balanced perspective that informs actionable strategic guidance.

Amaranth seed oil stands at the intersection of health-driven consumer trends, sustainable agriculture innovations, and regulatory developments, positioning it for continued ascent across multiple end-use industries. Its unique blend of squalene-rich emollient properties, antioxidant capacity, and nutritional benefits underpins a diverse application spectrum that spans premium skincare to functional nutraceuticals. The 2025 United States tariff adjustments underscore the imperative for agile sourcing strategies and local processing investments to preserve cost competitiveness and supply chain reliability.

As segmentation nuances reveal distinct growth levers-whether cosmetic-grade refinement, encapsulated delivery systems, or supercritical extraction-industry participants must prioritize targeted R&D, strategic partnerships, and optimized channel deployment. Regional dynamics in the Americas, EMEA, and Asia-Pacific further highlight the importance of tailored market entry initiatives and cultivation alliances. By following the actionable recommendations herein, stakeholders can seize emerging opportunities, mitigate trade and regulatory headwinds, and chart a path toward sustained value creation.

To explore the complete analysis, proprietary data sets, and actionable insights that will empower your strategic planning and operational decisions in the amaranth seed oil arena, reach out directly to Ketan Rohom (Associate Director, Sales & Marketing) and secure your copy of the full market research report today