Animal Chewables
Publication Date
March 2024
USD 142.28 million
USD 226.53 million
USD 151.82 million
Animal Chewables Market by Composition Type (Botanically Synthesized, Chemically Synthesized), Drug (Analgesics, Anti-Infective, Anti-Ulcers), Mode of Purchase, Distribution Channel, Applications - Global Forecast 2024-2030

[190 Pages Report] The Animal Chewables Market size was estimated at USD 142.28 million in 2023 and expected to reach USD 151.82 million in 2024, at a CAGR 6.86% to reach USD 226.53 million by 2030.

Animal Chewables Market
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Animal chewables refer to specially formulated edible items designed for animals, primarily pets, which are made in a chewable form to facilitate ease of ingestion and to enhance the appeal to the animal. These products often contain vitamins, minerals, supplements, and medicines to promote the health and wellbeing of pets. These chewables are developed considering various animal species' dietary preferences and health requirements. The rise in pet adoption rates, growing expenditure on pet care, advancements in veterinary health, and a surge in awareness towards animal nutrition and wellbeing are significant factors propelling the demand for animal chewables. However, strict government regulations are a significant challenge faced by the manufacturers. Companies are adhering to regional and international regulations to remain agile within the landscape. Moreover, the shift towards natural and organic ingredients in animal chewables presents a significant opportunity for manufacturers. Additionally, expanding the range to include products targeting specific health conditions and offering personalized solutions based on the age, breed, and health requirements of pets can open new avenues for growth.

Animal Chewables Market - Global Forecast 2024-2030
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Composition Type: Growing popularity of natural and organic-based chewable in pet owners due to their varied nutritional benefits

In the animal health sector, chewables are preferred to deliver various health benefits to pets, owing to their ease of administration and palatability. Botanically synthesized chewables are derived from natural plants and their extracts, targeting pet owners seeking more natural or holistic approaches to pet health. This category focuses on harnessing the intrinsic properties of plants to address health concerns such as anxiety, joint pain, or general wellness, emphasizing minimal processing to maintain natural integrity. Conversely, chemically synthesized chewables are products of meticulous scientific processes, where specific compounds are engineered in the lab to achieve precise, potent effects. These chewables are favored for their consistency, potency, and ability to tailor components for specific health issues. Both categories aim to cater to the pet care market's diverse preferences and needs, balancing natural ingredients' appeal and scientific formulations' reliability.

Applications: Increasing uses of chewables in gastrointestinal and infectious diseases offering better animal health and husbandry

In veterinary health, animal chewables have emerged as a vital tool for administering medication, especially in treating gastrointestinal and infectious diseases. These chewable formulations are highly favored due to their palatability, ease of administration, and reduced stress on animals and pet owners. Gastrointestinal diseases, which can range from infections caused by bacteria and viruses to conditions such as inflammatory bowel disease, often require precise dosing and consistent medication intake to manage symptoms and promote recovery. Chewables, designed to appeal to the animal's taste preferences, ensure compliance and effectiveness of the treatment regimen. Similarly, timely and accurate dosing is crucial for infectious diseases to prevent the spread of infections and safeguard the animal's health. Through the adaptive pharmacological innovation of chewables, treating these conditions becomes more efficacious, enhancing the well-being of companion animals and supporting public health efforts against zoonotic diseases.

Regional Insights

In the Americas, particularly in the United States and Canada, the demand for animal chewables is on the rise, driven by increasing pet ownership and the growing awareness among pet owners about the importance of pet health and nutrition. Consumers in these regions are inclined towards premium, organic, and natural products, showcasing a willingness to invest in higher-quality chewables that promise additional health benefits. In the European Union (EU), regulatory standards and consumer demand for sustainability are shaping the animal chewables market. The EU's stringent standards on product safety and environmental impact encourage companies to innovate and invest in sustainable practices. On the other hand, the Middle East, with its growing expatriate population and increasing disposable incomes, shows a rising demand for premium pet care products, including chewables. The Asia Pacific region, particularly China, Japan, and India, presents a significant opportunity for the animal chewables market. In China, pet ownership is booming, leading to a surge in demand for pet health products. Innovations in chewables that incorporate traditional Chinese medicine ingredients are gaining traction. Japan, known for its pet-friendly culture, prioritizes high-quality, scientifically-backed chewables. Meanwhile, the growing middle class and increasing pet humanization drive India's demand for pet healthcare products, including chewables. Local companies are investing in research to cater to the specific needs of the Indian market.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Animal Chewables Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Animal Chewables Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Animal Brand Unveils Exciting Innovations in Fitness Nutrition with Energy and Recovery in a Chewable Form

    Animal brands bring a new line of chewable performance enhancers, including Creatine for muscle support, Energy for that vital boost, and Recover & Restore to aid post-workout recovery. Distinct from traditional supplements, these chews offer an unparalleled level of convenience by eliminating the need for water and measurement, presenting a clutter-free solution perfect for active individuals. [Published On: 2023-10-03]

  • Boehringer Ingelheim expands animal health portfolio in India with the launch of NexGard (afoxolaner) Small and Medium

    Boehringer Ingelheim launched NexGard S and M for small (2-4 kg) and medium (4-10 kg) dogs in India, broadening their already successful NexGard range. NexGard, a first-of-its-kind FDA-approved product for preventing Lyme disease by killing black-legged ticks, also effectively combats fleas, preventing egg-laying ticks and mites in dogs as young as eight weeks, through monthly flavored chewables. [Published On: 2023-08-08]

  • Pet Wellbeing Announces New 'Chewies' Product Line: Herbal, Vet-Strength Soft Chews for Dogs

    Pet Wellbeing introduced the Chewies line, marking its foray into the soft chew supplement sector for dogs. Recognizing the needs of pet parents for a blend of efficacy, convenience, and pet appeal, the company introduces Chewies as an extension of its beloved range, boasting all-natural, vet-strength efficacy in a palatable soft chew form. [Published On: 2023-02-08]

Key Company Profiles

The report delves into recent significant developments in the Animal Chewables Market, highlighting leading vendors and their innovative profiles. These include AllAccem, Inc., Bayer AG, Boehringer Ingelheim International GmbH, Buck Bone Organics, Ceva Animal Health, LLC, Dechra Veterinary Products Limited, Elanco Animal Health Incorporated, GREENIES by Mars, Incorporated, Himalayan Pet Supply, Loving Pets, Merck & Co., Inc., NATURAL ORGANICS INC., Nature Gnaws, Nestle S.A., Nutri-Vet, Nylabone, Pala-Tech Laboratories, Stella & Chewy’s LLC, The Hartz Mountain Corporation by Unicharm, The J.M. Smucker Co, The Kroger Co., and Zoetis, Inc..

Market Segmentation & Coverage

This research report categorizes the Animal Chewables Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Composition Type
    • Botanically Synthesized
    • Chemically Synthesized
  • Drug
    • Analgesics
    • Anti-Infective
    • Anti-Ulcers
    • Minerals
    • Vitamins
  • Mode of Purchase
    • Over the Counter
    • Prescription
  • Distribution Channel
    • Online Veterinary Stores
    • Veterinary Clinics
    • Veterinary Pharmacies
  • Applications
    • Gastrointestinal Diseases
    • Infectious Diseases

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Animal Chewables Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Animal Chewables Market?
  3. What are the technology trends and regulatory frameworks in the Animal Chewables Market?
  4. What is the market share of the leading vendors in the Animal Chewables Market?
  5. Which modes and strategic moves are suitable for entering the Animal Chewables Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Animal Chewables Market, by Composition Type
  7. Animal Chewables Market, by Drug
  8. Animal Chewables Market, by Mode of Purchase
  9. Animal Chewables Market, by Distribution Channel
  10. Animal Chewables Market, by Applications
  11. Americas Animal Chewables Market
  12. Asia-Pacific Animal Chewables Market
  13. Europe, Middle East & Africa Animal Chewables Market
  14. Competitive Landscape
  15. Competitive Portfolio
Companies Mentioned
  • AllAccem, Inc.
  • Bayer AG
  • Boehringer Ingelheim International GmbH
  • Buck Bone Organics
  • Ceva Animal Health, LLC
  • Dechra Veterinary Products Limited
  • Elanco Animal Health Incorporated
  • GREENIES by Mars, Incorporated
  • Himalayan Pet Supply
  • Loving Pets
  • Merck & Co., Inc.
  • Nature Gnaws
  • Nestle S.A.
  • Nutri-Vet
  • Nylabone
  • Pala-Tech Laboratories
  • Stella & Chewy’s LLC
  • The Hartz Mountain Corporation by Unicharm
  • The J.M. Smucker Co
  • The Kroger Co.
  • Zoetis, Inc.
This FREE sample includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.
Frequently Asked Questions about the Animal Chewables Market
The Global Animal Chewables Market size was estimated at USD 142.28 million in 2023 and expected to reach USD 151.82 million in 2024.
The Global Animal Chewables Market to grow USD 226.53 million by 2030, at a CAGR of 6.86%
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