Augmented Analytics
Augmented Analytics Market by Component (Services, Software), Deployment (On-Cloud, On-Premises), Organization Size, End-User Industry - Global Forecast 2024-2030
360iResearch Analyst
Want to know more about the augmented analytics market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[182 Pages Report] The Augmented Analytics Market size was estimated at USD 7.30 billion in 2023 and expected to reach USD 8.95 billion in 2024, at a CAGR 22.70% to reach USD 30.57 billion by 2030.

Augmented Analytics Market
To learn more about this report, request a free PDF copy
Augmented analytics, leveraging machine learning and artificial intelligence techniques, automates traditional data analysis processes such as data preparation, insight generation, and explanation, thus facilitating efficient and accurate data-driven decision-making. Its scope significantly reduces the need for specialized data science skills and makes advanced analytics broadly accessible. The increasing volume of data and limitations of current tools necessitate augmented analytics, enabling organizations to quickly derive actionable insights from vast datasets across various industries, including healthcare for predicting patient readmissions and personalizing treatment, finance for fraud detection and risk management, retail for demand forecasting and customer segmentation, and manufacturing for predictive maintenance and quality assurance. Augmented analytics democratizes data analysis, allowing non-technical stakeholders such as business executives and data analysts to perform sophisticated analysis, thereby fostering a data-driven culture in organizations. Key factors influencing market growth include the proliferation of data, advancements in AI and ML technologies, and the competitive landscape where organizations adopt augmented analytics for faster, data-driven decisions. Potential opportunities lie in small and medium-sized businesses (SMBs), integration with big data platforms, and emerging markets recognizing the value of augmented analytics. To capitalize on these opportunities, vendors should focus on developing user-friendly interfaces, offering customizable solutions for different industries, and investing in comprehensive training programs. However, challenges such as data privacy concerns, high initial costs, and skill gaps remain. Innovation areas include enhancing natural language processing (NLP) capabilities for natural language queries, developing real-time data processing, and implementing edge analytics to reduce latency. Continuous research into user experience and AI enhancements is essential for staying ahead.
Regional Insights
The United States leads in adopting augmented analytics due to its advanced infrastructure and robust AI and ML research funding, with major industries such as finance and healthcare utilizing these tools for competitive advantage. Canada’s market grows through government initiatives and AI investments, particularly in finance and healthcare. In the European countries including Germany, and France emphasize transparency and ethical AI practices due to GDPR regulations. Middle Eastern nations such as UAE and Saudi Arabia invest heavily in AI to diversify their economies. South Africa leads in Africa’s nascent market, focusing on healthcare, agriculture, and public services. China’s significant investment and government support drive its AI and ML research, with widespread adoption in various industries. Japan prioritizes technological innovation in sectors such as automotive and manufacturing. India’s rapid growth is driven by its IT sector, focusing on banking and telecom. The Asia-Pacific region, particularly China, Japan, and India, demands customizable and scalable solutions; the Americas prioritize user-friendly and robust analytics solutions; EMEA sees diverse adoption, with Europe emphasizing compliance and the Middle East focusing on economic diversification. The regulatory frameworks for augmented analytics across geographies significantly impact market strategies and vendor responses. In the United States, regulations such as the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA) focus on data privacy, prompting vendors to enhance security features. The European Union's General Data Protection Regulation (GDPR) sets strict data protection standards, leading vendors to develop compliant features and emphasize transparency. China’s Cybersecurity Law requires data localization and strict compliance, influencing vendors to form local partnerships. In the Middle East, countries such as the UAE and Saudi Arabia are developing data protection and AI ethics regulations, motivating vendors to align offerings accordingly.
Market Dynamics

The market dynamics represent an ever-changing landscape of the Augmented Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing demand to cater complex business data
    • Huge adoption of business intelligence tools in BFSI and retail
    • Rising awareness of enterprises to utilize growing streams of data from various sources in innovative ways
  • Market Restraints
    • Difficulty in managing critical data quality and safety
  • Market Opportunities
    • Rising investments in bots
    • Adoption of augmented analytics solutions among SMEs
  • Market Challenges
    • Issues regarding security and privacy
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Augmented Analytics Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Augmented Analytics Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Augmented Analytics Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Augmented Analytics Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Augmented Analytics Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Augmented Analytics Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Augmented Analytics Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Augmented Analytics Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Augmented Analytics Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Augmented Analytics Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Augmented Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Augmented Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Augmented Analytics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Augmented Analytics Market, highlighting leading vendors and their innovative profiles. These include Google LLC by Alphabet Inc., Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Pyramid Analytics, QlikTech International AB,, Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Softengi, Tech Mahindra Limited, and ThoughtSpot, Inc..

Augmented Analytics Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Augmented Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Component
    • Services
      • Deployment & Integration
      • Support & Maintenance
      • Training & Consulting Services
    • Software
  • Deployment
    • On-Cloud
    • On-Premises
  • Organization Size
    • Large Enterprises
    • Small & Medium-Sized Enterprises
  • End-User Industry
    • Aerospace & Defense
    • Automotive & Transportation
    • Banking, Financial Services & Insurance
    • Building, Construction & Real Estate
    • Consumer Goods & Retail
    • Education
    • Energy & Utilities
    • Government & Public Sector
    • Healthcare & Life Sciences
    • Information Technology
    • Manufacturing
    • Media & Entertainment
    • Telecommunication
    • Travel & Hospitality

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Augmented Analytics Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Augmented Analytics Market, by Component
  7. Augmented Analytics Market, by Deployment
  8. Augmented Analytics Market, by Organization Size
  9. Augmented Analytics Market, by End-User Industry
  10. Americas Augmented Analytics Market
  11. Asia-Pacific Augmented Analytics Market
  12. Europe, Middle East & Africa Augmented Analytics Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 482]
  17. List of Companies Mentioned [Total: 15]
Frequently Asked Questions
  1. How big is the Augmented Analytics Market?
    Ans. The Global Augmented Analytics Market size was estimated at USD 7.30 billion in 2023 and expected to reach USD 8.95 billion in 2024.
  2. What is the Augmented Analytics Market growth?
    Ans. The Global Augmented Analytics Market to grow USD 30.57 billion by 2030, at a CAGR of 22.70%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.