Augmented Analytics
Augmented Analytics Market by Product Type (Services, Software Solutions), Deployment Mode (Cloud, Hybrid, On-Premises), Organization Size, End-User Industry, Technology, Application - Global Forecast 2025-2030
SKU
MRR-4330CC794A52
Region
Global
Publication Date
February 2025
Delivery
Immediate
2024
USD 8.95 billion
2025
USD 11.04 billion
2030
USD 30.65 billion
CAGR
22.77%

Augmented Analytics Market - Global Forecast 2025-2030

The Augmented Analytics Market size was estimated at USD 8.95 billion in 2024 and expected to reach USD 11.04 billion in 2025, at a CAGR 22.77% to reach USD 30.65 billion by 2030.

Augmented Analytics Market
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Augmented analytics is revolutionizing data analysis by employing machine learning and artificial intelligence to enhance data preparation, insight generation, and insight explanation. It's indispensable in today's data-driven world, offering a seamless and more efficient way to understand complex datasets. Augmented analytics is applied across various sectors, including finance, healthcare, and retail, for tasks such as predictive analytics and customer behavior analysis. The end-use scope is broad, targeting decision-makers in nearly every industry who require faster insight without the need for extensive data science expertise. Key factors driving growth in this market include the rapid expansion of big data, increasing demand for data-driven decision-making, and technological advancements in AI and machine learning. There's immense potential in the augmented analytics market for companies to offer tailored solutions that address specific industry pain points. Opportunities abound in developing more intuitive user interfaces, increasing the accessibility of analytics tools, and focusing on vertical-specific applications. However, challenges such as data privacy concerns, the need for substantial initial investments, and the complexity of integrating AI solutions into existing systems weigh on market growth. To fuel innovation and research in this sphere, businesses should focus on enhancing data governance, developing robust privacy-preserving analytics, and fostering seamless integration capabilities that democratize data analytics. Understanding the evolving nature of the market, which is becoming increasingly competitive with the entry of emerging players, is crucial. Companies should prioritize creating scalable solutions that can evolve alongside business needs. Furthermore, insights derived from augmented analytics must remain transparent and explainable to build trust and usability across industries. Engaging in continuous user education to elevate understanding of augmented capabilities will also position businesses advantageously in this burgeoning market.

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Market Dynamics

The market dynamics represent an ever-changing landscape of the Augmented Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing adoption of cloud computing provides scalable infrastructure for augmented analytics tools
    • The regulatory landscape's evolution calls for sophisticated data handling and analyzing capabilities
    • Proliferation of IoT devices generating vast amounts of data necessitates advanced analytics solutions
  • Market Restraints
    • Identifying the significant hurdles to overcome for effective augmented analytics market penetration
    • Exploring the market restraints that pose challenges in the growth of augmented analytics adoption
    • Understanding how current regulatory and compliance challenges affect augmented analytics growth
  • Market Opportunities
    • Significant investments in AI and ML technologies bolster the integration of augmented analytics
    • Need for predictive analytics across industries sets the stage for augmented analytics expansion
    • Increased adoption of cloud services enables the seamless deployment of augmented analytics
  • Market Challenges
    • Dealing with the high costs associated with new technology investments in augmented analytics solutions
    • Understanding the evolving nature of augmented analytics amidst rapid technological advancements
    • Addressing the skill gap and need for workforce training in leveraging augmented analytics tools effectively

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Augmented Analytics Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

PESTLE Analysis

The PESTLE analysis offers a comprehensive tool for understanding and analyzing the external macro-environmental factors that impact businesses within the Augmented Analytics Market. This framework examines Political, Economic, Social, Technological, Legal, and Environmental factors, providing companies with insights into how these elements influence their operations and strategic decisions. By using PESTLE analysis, businesses can identify potential opportunities and threats in the market, adapt to changes in the external environment, and make informed decisions that align with current and future conditions. This analysis helps companies anticipate shifts in regulation, consumer behavior, technology, and economic conditions, allowing them to better navigate risks and capitalize on emerging trends.

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Augmented Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Augmented Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Augmented Analytics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Augmented Analytics Market, highlighting leading vendors and their innovative profiles. These include Google LLC by Alphabet Inc., Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited, International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Pyramid Analytics, QlikTech International AB, Salesforce.com, Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Softengi, Tech Mahindra Limited, and ThoughtSpot, Inc..

Market Segmentation & Coverage

This research report categorizes the Augmented Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product Type
    • Services
      • Consulting Services
      • Managed Services
      • Support And Maintenance
    • Software Solutions
      • Business Intelligence Tools
      • Data Management
      • Predictive Analytics
      • Self-Service Analytics
  • Deployment Mode
    • Cloud
    • Hybrid
    • On-Premises
  • Organization Size
    • Large Enterprises
    • Small And Medium-Sized Enterprises (SMEs)
  • End-User Industry
    • Banking, Financial Services, And Insurance (BFSI)
    • Education
    • Energy & Utilities
    • Healthcare
    • Manufacturing
    • Retail
    • Telecommunications
    • Transport & Logistics
  • Technology
    • Artificial Intelligence
    • Big Data Analytics
    • Deep Learning
    • Machine Learning
    • Natural Language Processing
  • Application
    • Customer Relationship Management (CRM)
    • Fraud Detection
    • Human Resources
    • Risk Management
    • Supply Chain Management
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Augmented Analytics Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?