Augmented Reality
Publication Date
March 2024
USD 27.68 billion
USD 129.46 billion
USD 34.37 billion
Augmented Reality Market by Offering (Hardware, Software), Technology (Anchor-Based AR Technology, Marker-Based AR Technology, Markerless AR Technology), Device Type, Application - Global Forecast 2024-2030

[194 Pages Report] The Augmented Reality Market size was estimated at USD 27.68 billion in 2023 and expected to reach USD 34.37 billion in 2024, at a CAGR 24.65% to reach USD 129.46 billion by 2030.

Augmented Reality Market
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Augmented Reality Market - Global Forecast 2024-2030
To learn more about this report, request a free sample copy
FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Augmented Reality Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Augmented Reality Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Augmented Reality Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., Google LLC by Alphabet Inc., Holo-Light GmbH, Indus Net Technologies Pvt. Ltd., Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited, Juego Studio Private Limited, Lenovo Group Limited, Magic Leap, Inc., Meta Platforms, Inc., Microsoft Corporation, NEC Corporation, Niantic, Inc., Novac Technology Solutions, NVIDIA Corporation, Proximie Limited, PTC Inc., Qualcomm Incorporated, Samsung Electronics Co., Ltd., SAP SE, Seiko Epson Corporation, Sony Corporation, TeamViewer Germany GmbH, Toshiba Corporation, and Vuzix Corporation.

Market Segmentation & Coverage

This research report categorizes the Augmented Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Offering
    • Hardware
      • Screenless Viewer​
      • Standalone
      • Tethered​
    • Software
  • Technology
    • Anchor-Based AR Technology
    • Marker-Based AR Technology
    • Markerless AR Technology
  • Device Type
    • Head-Mounted Displays
    • Head-Up Display
  • Application
    • Aerospace & Defense
    • Automotive
    • Commercial
    • Energy
    • Gaming
    • Healthcare
    • Retail & Marketing

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Augmented Reality Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Augmented Reality Market?
  3. What are the technology trends and regulatory frameworks in the Augmented Reality Market?
  4. What is the market share of the leading vendors in the Augmented Reality Market?
  5. Which modes and strategic moves are suitable for entering the Augmented Reality Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Augmented Reality Market, by Offering
  7. Augmented Reality Market, by Technology
  8. Augmented Reality Market, by Device Type
  9. Augmented Reality Market, by Application
  10. Americas Augmented Reality Market
  11. Asia-Pacific Augmented Reality Market
  12. Europe, Middle East & Africa Augmented Reality Market
  13. Competitive Landscape
  14. Competitive Portfolio
Companies Mentioned
  • Apple Inc.
  • Google LLC by Alphabet Inc.
  • Holo-Light GmbH
  • Indus Net Technologies Pvt. Ltd.
  • Infinity Augmented Reality Ltd. by Alibaba Group Holding Limited
  • Juego Studio Private Limited
  • Lenovo Group Limited
  • Magic Leap, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NEC Corporation
  • Niantic, Inc.
  • Novac Technology Solutions
  • NVIDIA Corporation
  • Proximie Limited
  • PTC Inc.
  • Qualcomm Incorporated
  • Samsung Electronics Co., Ltd.
  • SAP SE
  • Seiko Epson Corporation
  • Sony Corporation
  • TeamViewer Germany GmbH
  • Toshiba Corporation
  • Vuzix Corporation
This FREE sample includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.
Frequently Asked Questions about the Augmented Reality Market
The Global Augmented Reality Market size was estimated at USD 27.68 billion in 2023 and expected to reach USD 34.37 billion in 2024.
The Global Augmented Reality Market to grow USD 129.46 billion by 2030, at a CAGR of 24.65%
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