Augmented & Virtual Reality
Augmented & Virtual Reality Market by Technology (Augmented Reality, Virtual Reality), Product (Hardware, Software), Devices, Organization Size, Application - Global Forecast 2024-2030
360iResearch Analyst
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[199 Pages Report] The Augmented & Virtual Reality Market size was estimated at USD 36.08 billion in 2023 and expected to reach USD 42.52 billion in 2024, at a CAGR 17.92% to reach USD 114.46 billion by 2030.

Augmented & Virtual Reality Market
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Augmented & virtual reality (AR/VR) involves innovative technologies that merge digital content with the real-life environment of the user or generate an immersive, computer-simulated environment. These technologies utilize sensors, cameras, displays, and software to create an interactive experience beyond traditional 2D screens. Advancements in hardware components such as processors and graphics cards have enabled powerful computing capabilities for complex AR/VR applications. Additionally, increased internet connectivity worldwide has allowed a broader audience to access AR/VR services. However, prolonged AR/VR headset use may cause motion sickness, eye strain, or other physical discomforts to some users. Nevertheless, VR simulations are expected to aid doctors in practicing surgeries before actual operations, and students can engage in immersive learning experiences through AR-enhanced virtual field trips, which are expected to create potential opportunities for the augmented & virtual reality (AR/VR) market.

Regional Insights

The augmented & virtual reality market is evolving in the Americas owing to heavy investments in AR/VR research and new product development activities. The European Union (EU) countries witness substantial AR/VR adoption growth for training and knowledge-sharing purposes. In the Middle East and Africa region, the augmented & virtual reality market is developing with smart city initiatives, including incorporating AR into public services and deploying VR-based solutions in education, training, tourism, and oil & gas industries. The Asia-Pacific region represents a growing AR/VR technology landscape owing to its vast consumer base driving demand for immersive experiences across multiple sectors such as gaming, retail, education, and healthcare. Besides, technological advancements and research to expand AR/VR applications in diverse sectors are anticipated to propel their use in end-use sectors globally.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Augmented & Virtual Reality Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Government initiatives promoting AR/VR and industry 4.0 activities
    • Increasing use of VR in aerospace & defense for training and simulation
    • Rising demand for AR in retail and e-commerce sectors
  • Market Restraints
    • Functionality and performance limitations of AR/VR devices and software
  • Market Opportunities
    • Technological advancements in AR/VR hardware and software
    • Expansion of the technology in the gaming and metaverse community
  • Market Challenges
    • Security and privacy issues associated with AR & VR
Market Segmentation Analysis
  • Technology: Proliferation of virtual reality to create realistic simulations

    Augmented reality integrates digital elements with the real-time environment of the user and enriches their perception of reality by superimposing computer-generated images onto their view of the physical world. Marker-based augmented reality relies on pre-defined visual markers, usually 2D images or QR codes, to trigger the display of virtual content when detected by an AR device's camera. An active marker is an electronic device equipped with LEDs or other light sources emitting a specific pattern or color, which an AR system recognizes. In contrast to active markers, passive markers do not emit any light source; instead, they depend on the unique patterns printed on paper or other materials for identification purposes. Markerless augmented reality utilizes advanced computer vision algorithms and sensors to detect and track objects or features in the real world without relying on prior information. Image-based processing analyzes consecutive frames from a camera feed to identify distinctive features while model-based tracking is utilized for recognition purposes. Virtual reality immerses users into a fully digitized environment created using computer graphics or 360-degree video recordings. Non-immersive technology refers to systems that do not fully engage or envelop the senses of the user. These systems provide limited immersion by projecting 3D computer-generated imagery onto a screen or monitor rather than surrounding the user in a fully interactive environment. Fully immersive technology offers an even deeper level of engagement by completely replacing users' sensory input with computer-generated stimuli. Semi-immersive technologies combine elements from both non immersive and fully immersive systems. Semi-immersive experiences involve large projection screens or advanced display systems that surround users with high-fidelity visuals while allowing interaction with the real world.

  • Product: Rising penetration of AR/VR software for content creation

    The AR/VR hardware depends on factors such as comfortability, affordability, and compatibility and includes primary components such as headsets, controllers, sensors, and tracking devices. Cameras track user movements and generate 3D models of the surroundings in AR applications, and VR devices use external cameras for precise head tracking and motion detection. The high-resolution OLED displays offer low persistence and high refresh rates to reduce motion blur and latency for an immersive experience in VR devices. Position trackers detect user movement within a defined space to provide accurate positioning data for AR/VR systems. Semiconductors provide efficient processing and rendering capabilities, including AR/VR devices. Sensors are critical components that provide input data for tracking user movements and interactions within AR/VR environments. The AR/VR software preferences include ease of use, their ability to integrate with third-party tools or services, and diversity of available content. 3D modeling incorporates AR/VR capabilities to enhance prototyping and visualization stages. AR remote collaboration tools improve communication efficiency across industries. Incorporating AR technology into documentation management systems and visualization techniques allows efficient content access and comprehension through an immersive and interactive experience. In VR content creation, VR devices integrate the environment for designers to build interactive experiences quickly. Workflow Optimization through AR/VR can increase productivity across industries.

  • Devices: Evolving AR/VR device landscape to enhance user experiences and widespread adoption of augmented and virtual reality technologies

    Display walls and projectors are essential components in the augmented & virtual reality (AR/VR) landscape, providing an immersive experience for users by projecting digital content onto large surfaces. These devices cater to simulation, training, research, and entertainment applications. Gesture-tracking devices facilitate seamless interactions between users and AR/VR environments using hand movements or body gestures. Head-mounted displays (HMDs) are wearable displays that provide users with immersive AR/VR experiences by projecting visuals directly into their field of view. Head-up displays (HUDs) project essential information onto transparent surfaces such as windshields or visors to keep users informed without obstructing their view. In AR/VR applications, HUDs find usage in automotive navigation systems, aviation cockpits, military equipment, and sports gear.

  • Organization Size: Burgeoning adoption of AR/VR in large enterprises

    Large enterprises adopt AR/VR solutions for training, product development, marketing, and customer service. In addition, it is preferred for virtual tours of facilities, immersive training simulations for employees, remote collaboration through holographic projections, and enhanced customer experiences through AR-enhanced mobile applications. Moreover, large enterprises require customized solutions tailored to their specific needs due to their scale and complexity. SMEs are increasingly recognizing the potential benefits of adopting AR/VR technologies; however, they face budget constraints that limit their ability to invest heavily in AR/VR solutions. They tend to opt for cost-effective and scalable options that address their specific pain points, such as workforce training, product visualization, and enhancing customer engagement.

  • Applications: Emerging utilization of AR/VR technologies for medical and education & training purposes

    In the commercial sector, augmented & virtual reality (AR/VR) technologies have applications in retail, healthcare, real estate, travel, and tourism. Industries such as manufacturing, automotive, aerospace, and defense have embraced AR/VR to enhance operational efficiency, employee training programs, and product design. Educational institutions are leveraging AR/VR tools to create engaging learning experiences across different disciplines, improving student knowledge retention. In the construction industry, AR/VR is used for the design process, while energy companies benefit from its use in operational efficiency and asset management. The healthcare sector has witnessed significant adoption of AR/VR technologies for surgical planning, patient rehabilitation, and medical education, leading to improved clinical outcomes. The media & entertainment industry utilizes AR/VR solutions in gaming, film production, and live events, while IT and telecom organizations employ it for network operations center visualization. The transportation sector is evolving with advancements in AR/VR technologies, resulting in route optimization, warehouse management, and vehicle maintenance.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Augmented & Virtual Reality Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Augmented & Virtual Reality Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Augmented & Virtual Reality Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Augmented & Virtual Reality Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Augmented & Virtual Reality Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Augmented & Virtual Reality Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Augmented & Virtual Reality Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Augmented & Virtual Reality Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Augmented & Virtual Reality Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Augmented & Virtual Reality Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Augmented & Virtual Reality Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Augmented & Virtual Reality Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Google's AR Microscope Paves the Way for Early Cancer Detection

    Google LLC by Alphabet Inc. is collaborating with the U.S. Department of Defense to develop an Augmented Reality Microscope (ARM) powered by artificial intelligence (AI) for cancer detection. The ARM aims to provide visual data, including arrows, contours, heatmaps, animations, object detection, quantification, and classification. The goal is to reduce the time and labor required for cancer detection. [Published On: 2023-09-23]

  • Accenture, Microsoft Uses Metaverse to Unite Decision-Makers

    Microsoft Corp. and Accenture PLC have joined forces with The World Economic Forum (WEF) to expand its Global Collaboration Village, an immersive virtual space that caters to international decision-makers. This metaverse service has been enhanced by including a Polar Tipping Points Hub, where stakeholders from businesses, governments, and academia can come together to address climate-related issues through virtual collaboration. [Published On: 2023-09-20]

  • VR Owl Group Acquires MeetinVR in Company Shakeup

    The VR Owl Group has acquired MeetinVR to enhance its business operations. With this acquisition, MeetinVR's services is planned to continue to be independently available to their valued customers. [Published On: 2023-09-07]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Augmented & Virtual Reality Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Augmented & Virtual Reality Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Apple Inc., Atheer, Inc., Blippar Group Limited, Capermint Technologies Pvt. Ltd., Cisco Systems, Inc., CyberGlove Systems Inc., EON Reality, Inc., Google LLC by Alphabet Inc., Hewlett-Packard Development Company, L.P., HTC Corporation, Inglobe Technologies Srl, Innovega Inc., Intel Corporation, International Business Machines Corporation, KT Corporation, Lenovo Group Limited, LG Corporation, Magic Leap, Inc., Marxent Labs LLC, MAXST Co., Ltd., Meta Platforms, Inc., Microsoft Corporation, Niantic, Inc., NVIDIA Corporation, PTC Inc., Qualcomm Incorporated, Samsung Electronics Co., Ltd., Seiko Epson Corporation, Sony Group Corporation, Toshiba Corporation, Trimble Inc., Vuzix Corporation, and Zugara Inc..

Augmented & Virtual Reality Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Augmented & Virtual Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Technology
    • Augmented Reality
      • Marker-Based Augmented Reality
        • Active Marker
        • Passive Marker
      • Markerless Augmented Reality
        • Image-Based Processing
        • Model-Based Tracking
    • Virtual Reality
      • Nonimmersive Technology
      • Semi-Immersive & Fully Immersive Technology
  • Product
    • Hardware
      • Cameras
      • Displays & Projectors
      • Position Trackers
      • Semiconductor Component
      • Sensors
    • Software
      • 3D Modeling
      • AR Remote Collaboration
      • Documentation
      • Navigation
      • Visualization
      • VR Content Creation
      • Workflow Optimization
  • Devices
    • Display Walls & Projectors
    • Gesture Tracking Devices
    • Head-Mounted Displays
    • Head-Up Displays
  • Organization Size
    • Large Enterprises
    • Small & Medium Enterprises
  • Application
    • Commercial & Industrial
      • Aerospace & Defense
      • Automotive & Transportation
      • Banking, Financial Services & Insurance
      • Building, Construction & Real Estate
      • Consumer Goods & Retail
      • Education
      • Energy & Utilities
      • Government & Public Sector
      • Healthcare & Life Sciences
      • Information Technology
      • Manufacturing
      • Media & Entertainment
      • Telecommunication
      • Travel & Hospitality
    • Personal

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Augmented & Virtual Reality Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Augmented & Virtual Reality Market, by Technology
  7. Augmented & Virtual Reality Market, by Product
  8. Augmented & Virtual Reality Market, by Devices
  9. Augmented & Virtual Reality Market, by Organization Size
  10. Augmented & Virtual Reality Market, by Application
  11. Americas Augmented & Virtual Reality Market
  12. Asia-Pacific Augmented & Virtual Reality Market
  13. Europe, Middle East & Africa Augmented & Virtual Reality Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 1116]
  18. List of Companies Mentioned [Total: 34]
Into the Virtual Unknown: A Journey through Augmented Reality (AR) and Virtual Reality (VR) in Gaming
March 5, 2024
Into the Virtual Unknown: A Journey through Augmented Reality (AR) and Virtual Reality (VR) in Gaming
AR and VR transform gaming experiences. AR enhances reality by overlaying virtual elements in the real world, and VR immerses players in entirely new environments, offering unparalleled immersion and redefining the way gamers interact with digital worlds.

In the ever-evolving landscape of gaming, two groundbreaking technologies, Augmented Reality (AR) and Virtual Reality (VR), have emerged as game-changers, quite literally.

AR introduces a layer of virtual elements into the real world, building a hybrid experience for gamers. Unlike VR, which transports players to entirely new realms, AR improves the existing environment. In gaming, this means overlaying digital information onto the player's surroundings through smartphones or AR glasses.

One of the examples of AR gaming conquest is Pokémon GO. Released in 2016, this mobile game intrigued millions worldwide by enabling players to explore their neighborhoods, parks, and cities, catching virtual creatures superimposed on their smartphone screens.

Virtual Reality, on the other hand, engages players in entirely new worlds, shutting out the physical environment and replacing it with a digitally generated one. VR headsets, equipped with motion sensors, transport players to fantastical realms where they can interact with the environment in unimaginable ways. In September 2023, Ubisoft, Inc. introduced Assassin's Creed Nexus VR, a new game in the Assassin's Creed series, launching exclusively on Meta Quest platforms, offering players an immersive first-person experience as iconic characters such as Ezio Auditore, Connor, and Kassandra.

To wrap it up, as technology continues to advance, the line between reality and virtual worlds blurs even further. The future of gaming is not just in front of a screen but immersed in a world of endless possibilities.

The Future of Architecture: The Rise of Augmented and Virtual Reality
October 8, 2023
The Future of Architecture: The Rise of Augmented and Virtual Reality
Architecture has always been fascinating, blending art and science to create beautiful and functional structures. Technological advancements have opened up a new world of possibilities for architects, designers, and engineers. Augmented and Virtual Reality (AR & VR) have revolutionized the way we design and visualize buildings, allowing us to experience architectural spaces in a completely different way. This blog post explores the rise in demand for AR & VR in architectural applications and how these technologies change how we approach building design and construction.

What are AR and VR in Architecture?

Augmented Reality (AR) overlays digital information onto the real world, while Virtual Reality (VR) creates an entirely immersive digital environment that users can interact with. In architecture, AR and VR create realistic visualizations of buildings, allowing designers to see how a space looks and feels before construction occurs. This technology benefits large-scale projects, allowing architects to work out any design issues in a virtual environment before beginning construction.

The Rise in Demand for AR & VR in Architecture:

The demand for AR & VR in architecture is rapidly increasing owing to these technologies' many benefits:
AR & VR allow architects to create highly realistic renderings of buildings, which can be used for marketing, presentations, and stakeholder engagement.
AR & VR make it easier to communicate design ideas to clients and stakeholders, as they can see and experience the space more meaningfully.
AR & VR can help streamline the design process, reducing the time and cost associated with traditional design methods.

Applications of AR & VR in Architecture:

AR & VR are being used in various architectural applications, from residential and commercial buildings to public spaces and cultural institutions. For example, AR can create virtual tours of historical buildings and landmarks, while VR can create interactive museum exhibitions. AR can also be used in the construction process to overlay digital information onto real-world structures, helping architects and engineers to ensure that everything is built according to plan.

The Future of Architectural Design with AR & VR:

As AR & VR technologies advance, the possibilities for architectural design are virtually endless. In the future, we may see AR & VR being used to create fully interactive and immersive environments where users can interact with the space in real-time. We may also see new tools and software development that will make it easier for designers to create complex structures and designs. Overall, the future of architectural design with AR & VR is inspiring, and we can't wait to see what new developments will arise in the coming years.

The rise of AR & VR in architectural applications is helping to transform the way we design and experience buildings. Architects can better communicate their ideas by creating highly realistic renderings of facilities and spaces and ensuring their designs are practical and efficient. As these technologies evolve and become more accessible, we expect to see even more innovative and groundbreaking architectural designs.

Frequently Asked Questions
  1. How big is the Augmented & Virtual Reality Market?
    Ans. The Global Augmented & Virtual Reality Market size was estimated at USD 36.08 billion in 2023 and expected to reach USD 42.52 billion in 2024.
  2. What is the Augmented & Virtual Reality Market growth?
    Ans. The Global Augmented & Virtual Reality Market to grow USD 114.46 billion by 2030, at a CAGR of 17.92%
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