Automation Testing
Publication Date
March 2024
USD 22.80 billion
USD 56.32 billion
USD 25.89 billion
Automation Testing Market by Testing Type (Dynamic Testing, Static Testing), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Vertical - Global Forecast 2024-2030

[192 Pages Report] The Automation Testing Market size was estimated at USD 22.80 billion in 2023 and expected to reach USD 25.89 billion in 2024, at a CAGR 13.79% to reach USD 56.32 billion by 2030.

Automation Testing Market
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Automation testing is utilizing software tools to execute a pre-scripted sequence of tests on a software application to identify any defects or issues before it is released into the market. Ongoing rapid developments in artificial intelligence and machine learning are enhancing the capabilities of automation tests. As consumers demand higher quality and more reliable software products, companies are more inclined towards adopting automation testing. The growing adoption of Agile and DevOps practices among organizations encourages the integration of automation testing into the development process. However, the initial setup cost for automation testing can be high, especially for small and medium-sized enterprises (SMEs), limiting the market scope. The frequent updates in software applications necessitate regular updates in test scripts, adding to the maintenance challenge. Moreover, the expanding IoT landscape and mobile platforms offer new avenues for automation testing services, emphasizing the need for cross-platform testing tools. The implementation of machine learning and artificial intelligence to explore the development of self-healing test scripts and predictive analysis are expected to create new opportunities for market growth.

Automation Testing Market - Global Forecast 2024-2030
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Automation Testing: Significance of dynamic testing in real-time for operational testing

Dynamic testing evaluates the software application during its execution, involving actual operational testing of the software's code. Dynamic testing is preferred to test the software's behavior under varying conditions and to ensure its reliability and performance in real-time scenarios. Static testing involves examining and reviewing the software's documents and code without actually executing the program. Static testing is aimed at detecting errors and quality issues at an early stage.

Vertical: Diverse scope of applications in telecom & IT industry to ensure reliability and regulatory compliance

The automotive industry uses automation testing for in-vehicle, infotainment, and autonomous vehicle technologies. Automotive focuses more heavily on real-time testing and simulation, emphasizing safety, reliability, and compliance with industry standards. Banking, financial services, and insurance leverage automation testing for transaction simulations, security, and compliance. The defense & aerospace sector demands rigorous testing for software used in equipment and systems related to defense and aerospace, with an emphasis on reliability and compliance with stringent regulations. Automation testing in energy & utilities focuses on smart grid technology, system optimization, and compliance with environmental standards. The healthcare & life sciences use automation for testing software in medical devices, health records, and diagnostics, emphasizing accuracy, compliance (FDA), and patient safety. The Media & Entertainment sector and IT industry benefit from automation testing in streaming, digital media delivery, and user experience with a focus on performance and scalability.

Regional Insights

In the Americas region, the United States and Canada witness the robust demand for automation testing due to the high adoption rate of agile methodologies and DevOps practices among IT companies. Investments in AI and machine learning are fueling innovations in test automation in the Americas region. Recent patents reveal a trend towards leveraging AI for more predictive and adaptive test automation frameworks, contributing to the market growth in the Americas region. The European Union shows a keen interest in adopting GDPR-compliant automation testing solutions, with a significant emphasis on data privacy and security. EU’s R&D initiatives are heavily focused on developing automation testing frameworks that contribute to the market expansion in the EMEA region. The surge in e-commerce and fintech startups across EU countries has also propelled the demand for automation testing services that offer robust security testing. The MEA region is witnessing a gradual increase in the adoption of automation testing, driven by digital transformation initiatives in countries such as the UAE, Saudi Arabia, and South Africa. APAC is emerging as a dynamic hub for automation testing due to its fast-growing tech industry, especially in China, Japan, and India. The investment in digital infrastructure, along with government initiatives in smart manufacturing, e-governance, and digital banking, is pushing the demand for automation testing in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Automation Testing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Automation Testing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Amantya Technologies Launches ‘AutoRAN’ Test Automation Solution

    Amantya Technologies has launched AutoRAN, an innovative test automation framework specifically designed for Radio Access Network (RAN) gear manufacturers, RAN stack vendors, small cell producers, chipset vendors, and telecom operators. Amantya Technologies emphasizes that AutoRAN streamlines testing by offering dependable, scalable solutions that can adapt to various testing requirements, enhancing test automation, monitoring, and report generation processes for telecom industry stakeholders. [Published On: 2024-02-08]

  • LTIMindtree Collaborates with Tricentis to Launch Automated Testing Tools for SAP S/4HANA.

    LTIMindtree and Tricentis, a frontrunner in enterprise continuous testing and quality engineering, have collaborated to unveil 'Rely,' a state-of-the-art suite of automated testing tools tailored for SAP S/4HANA. This platform emerges as a holistic solution for assurance and compliance, designed meticulously to enhance the efficiency of S/4HANA programs. 'Rely' integrates a dynamic framework equipped with cutting-edge testing tools and methods, empowering enterprises to optimize their operations on S/4HANA fully. [Published On: 2023-05-17]

  • Tricentis Unveils the Future of No-Code Test Automation

    Tricentis, has unveiled its new offering, Tricentis Test Automation to revolutionize test automation by facilitating the creation, management, and execution of tests with unprecedented ease, promoting seamless collaboration between QA teams and stakeholders. This advancement heralds a new era of efficiency, enabling rapid, high-quality, and robust deployments of web applications and business processes. [Published On: 2023-01-25]

Key Company Profiles

The report delves into recent significant developments in the Automation Testing Market, highlighting leading vendors and their innovative profiles. These include Aspire Systems, Broadcom Inc., Capgemini SE, Cigniti Technologies, Codoid, iBeta, LLC, Idera, Inc., Indium Software, International Business Machines Corporation, Keysight technologies, Micro Focus International PLC, Microsoft Corporation, Mindful QA LLC, Oxagile LLC, Parasoft, Perforce Software, Inc., QA Mentor Inc., QAlified, Ranorex by Idera, Inc., Sauce Labs Inc., ScienceSoft USA Corporation, SIA TestDevLab, SmartBear Software, TestMatick Ltd., and Tricentis.

Market Segmentation & Coverage

This research report categorizes the Automation Testing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Testing Type
    • Dynamic Testing
      • Functional Testing
      • Non-Functional Testing
        • API Testing
        • Compatibility Testing
        • Compliance Testing
        • Performance Testing
        • Security Testing
        • Usability Testing
    • Static Testing
  • Organization Size
    • Large Enterprises
    • Small & Medium-Sized Enterprises
  • Vertical
    • Automotive
    • Banking, Financial Services, and Insurance
    • Defense & Aerospace
    • Energy & Utilities
    • Healthcare & Life Sciences
    • Logistics & Transportation
    • Manufacturing
    • Media & Entertainment
    • Retail
    • Telecom & IT

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Automation Testing Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Automation Testing Market?
  3. What are the technology trends and regulatory frameworks in the Automation Testing Market?
  4. What is the market share of the leading vendors in the Automation Testing Market?
  5. Which modes and strategic moves are suitable for entering the Automation Testing Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Automation Testing Market, by Testing Type
  7. Automation Testing Market, by Organization Size
  8. Automation Testing Market, by Vertical
  9. Americas Automation Testing Market
  10. Asia-Pacific Automation Testing Market
  11. Europe, Middle East & Africa Automation Testing Market
  12. Competitive Landscape
  13. Competitive Portfolio
Companies Mentioned
  • Aspire Systems
  • Broadcom Inc.
  • Capgemini SE
  • Cigniti Technologies
  • Codoid
  • iBeta, LLC
  • Idera, Inc.
  • Indium Software
  • International Business Machines Corporation
  • Keysight technologies
  • Micro Focus International PLC
  • Microsoft Corporation
  • Mindful QA LLC
  • Oxagile LLC
  • Parasoft
  • Perforce Software, Inc.
  • QA Mentor Inc.
  • QAlified
  • Ranorex by Idera, Inc.
  • Sauce Labs Inc.
  • ScienceSoft USA Corporation
  • SIA TestDevLab
  • SmartBear Software
  • TestMatick Ltd.
  • Tricentis
This FREE sample includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.
Frequently Asked Questions about the Automation Testing Market
The Global Automation Testing Market size was estimated at USD 22.80 billion in 2023 and expected to reach USD 25.89 billion in 2024.
The Global Automation Testing Market to grow USD 56.32 billion by 2030, at a CAGR of 13.79%
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