Automotive Advertising

Automotive Advertising Market by Type (Location Independent Advertising, Location-Based Advertising), Product (Experiential Marketing, Online Advertising, Outdoor Advertising), Category, End-User - Global Forecast 2024-2030

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[188 Pages Report] The Automotive Advertising Market size was estimated at USD 82.84 billion in 2023 and expected to reach USD 91.33 billion in 2024, at a CAGR 10.54% to reach USD 167.07 billion by 2030.

Automotive Advertising Market
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Automotive advertising focuses on marketing strategies to create consumer interest and influence purchasing decisions within a diverse demographic of potential auto buyers. Surging adoption to generate awareness about particular models and emphasize brand awareness and the rising number of automotive advertising agencies across the globe are driving market growth. Moreover, promising social media influence and digital marketing for automotive advertising propel market expansion. Huge costs for innovative and attractive advertisements, seasonal drops in sales, and high competition among automotive advertisers are restricting market growth. Creative marketing campaigns for the automotive industry have a significant growth potential. Incorporating advanced AI tools for an automotive marketing strategy is also expected to create growth opportunities in the automotive advertising market.

Regional Insights

In the Americas, primarily the United States and Canada, the automotive advertising industry is shaped by consumer preference for personal mobility and a lifestyle centered around automotive convenience. The recent shift towards electric vehicles and eco-friendly alternatives, driven by government initiatives and increased consumer awareness about environmental conservation, is evident in the growth of patents related to green technology in automotive advertising. Moving towards EMEA, European countries display a diverse demand landscape with a high emphasis on sustainable mobility solutions and electric vehicles (EVs). The advertising industry in EMEA regions thus capitalizes on these trends to craft impactful campaigns. In the Middle Eastern and African markets, demand is predominantly influenced by persistent demand for luxury vehicles and growing infrastructure, leading to unique advertising strategies highlighting luxury and durability. In Asia-Pacific, demand for automotive advertising is upward due to burgeoning economies such as India, China, and Southeast Asia. The key driver of advertising demand is these markets' colossal production and sales numbers, along with shifting consumer preference towards electric and compact vehicles. The growth of digital advertising channels such as online video and social media platforms, particularly in populated cities, further intensifies this demand.

Type: Wider demand for location-based advertising for improving consumer engagement

Location-independent advertising, a globalized communication method, transcends geographical boundaries by utilizing mediums such as digital platforms, social media, TV, print media, and radio. Location-based advertising targets consumers as per their geographic location, utilizing GPS technology. While location-independent advertising ensures a broader reach, it may lack location-based advertising's personalized aspect. Ultimately, the choice depends on a brand's objective and target market, indicating the ever-changing conventions of modern automotive advertising. Brands choose strategies best suited to their goals for a successful marketing campaign.

Product: Growing popularity for online advertising due to their inherent interactive capabilities

Experiential marketing aims to engage consumers by inviting them to participate in direct and interactive brand experiences, such as VR-based test drives, showroom explorations, and pop-up shops. Automotive online advertising utilizes media such as search engine marketing, social media advertising, contextual advertising, and display advertisements. Automakers strategically use search engine ads to increase their online visibility. They utilize practices such as pay-per-click, where they bid for keywords such as 'SUV,' 'sedan,' or 'electric cars, ' driving website traffic and increasing brand awareness.

Social media advertising is an effective online channel in the auto industry by offering features to target viewers based on their geographical location, interests, and behaviors. Videos and over-the-top (OTT) ads allow automakers to create interactive and engaging content. OTT platforms provide data-driven opportunities to target viewers with car commercials based on their viewing habits. Website ads on car manufacturers or automotive websites are designed to retain visitors and convert them into buyers. These include display ads, pop-ups, and sidebar ads. Outdoor advertising proposes the opportunity to reach a broad spectrum of consumers through billboards, transit ads, and other public space advertisements. Billboards showcasing car models, striking imagery, or incentives, including price reductions or low financing, are a traditional yet effective marketing tool for automakers. Posters and signage in strategic locations, such as shopping malls, train stations, or airports, can effectively target car buyers. Pre-roll advertisements are promotional video messages that play before a user has selected content. Pre-roll ads are short, captivating videos before a viewer's online video content. They can be a useful tool to promote new car models and special offers. Trends pivot towards online and experiential marketing due to their interactive, demographic-specific appeal. In contrast, outdoor advertising remains steadfast due to technological enhancements.

Category: Significant adoption of non-contextual advertising for general brand awareness campaigns to reach a broader audience

Contextual advertising is an automated, targeted form that relies on user browsing behavior, proving an effective tool for engaging audiences in the auto sector. Non-contextual advertising does not depend on user behavior; directing identical advertisements to all users achieves a wider reach and raises overall brand awareness. Nonetheless, its non-personalized nature often hinders individual-level engagement. The choice between these strategies ultimately rests on each campaign’s specific objectives. The automotive advertising sector has also seen significant collaborations between auto manufacturers and digital platforms.

End-User: Rising use of automotive advertising by OEMs to attract automotive manufacturers

Automotive Dealers liaise between manufacturers and customers, prioritizing advertising and highlighting novel models, dealership specials, and service offerings post-purchase. Chiefly, dealers require ads to lucidly portray vehicle attributes, pricing, and unique selling propositions. Original equipment manufacturers (OEMs), companies that manufacture automotive parts, emphasize advertising product quality, durability, and technological advancements. Their advertising preference is product specialty, advanced features, and safety standard compliance. Dealer ads cater to customers, highlighting benefits and economical pricing. In contrast, OEM ads project the robustness and ingeniousness of their products to entice other manufacturers.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Automotive Advertising Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Automotive Advertising Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Automotive Advertising Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Automotive Advertising Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Automotive Advertising Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Automotive Advertising Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Automotive Advertising Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Automotive Advertising Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Automotive Advertising Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Automotive Advertising Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Automotive Advertising Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Automotive Advertising Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Automotive Advertising Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Subaru Selects Stream Companies as Preferred Advertising Program Partner

    Stream Companies, a full-service, data-driven advertising agency in the Automotive industry, is included in Subaru's Certified Paid Search Advertising Program. With Stream Companies' media agnostic and hands-on approach, data-driven strategies, and commitment to transparency, the company aims to drive growth for Subaru retailers by offering expanded services from creative solutions to first-party data capabilities. Stream Companies' comprehensive suite of services and Integrated Marketing Cloud solutions provide the industry's first end-to-end solution, covering the entire customer lifecycle. [Published On: 2023-10-24]

  • Sky Media secures exclusive partnership with digital garage, Regit

    Sky Media has announced an exclusive partnership with Regit, the leading digital garage platform in the UK. This collaboration aims to utilize the first-party data collected by Regit to target potential customers with a wide range of automotive offerings, including new and used cars and various aftersales essentials. By combining Regit's data with Sky's existing geographic and lifestyle data, advertisers have the ability to target specific customer segments, such as electric/hybrid and cleaner petrol/diesel car owners in Clean Air Zones across the UK. Furthermore, this partnership contributes to the growth of the Regit brand through television advertising, extending their user base. [Published On: 2023-10-04]

  • Green Line Automotive Becomes Approved Digital Advertising Partner For Volkswagen Of America

    Green Line Automotive, the Agency of Record for After Sales National Paid Media at Volkswagen of America, now offers digital advertising services as an extension of VWoA's Dealer Digital Program. This program has expanded its preferred service and parts digital advertising providers, providing dealers with more choices. Specializing in generating service and parts sales, Green Line Automotive implements effective digital strategies such as SEO, SEM, Display, Social, Video, and First Party Data Integrations. [Published On: 2023-03-31]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Automotive Advertising Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Automotive Advertising Market, highlighting leading vendors and their innovative profiles. These include Adpearance, Inc., Alioze France, Automotive Advertising Agency, Automotive Marketing Gurus, Boomachine K.K., BrandOnWheelz, CMB Automotive Marketing Limited, Cox Enterprises, Inc., Dealer Teamwork, Digital Throttle , LLC, enCOMPASS Advertising Agency, Facebook by Meta Platforms, Inc., FACT GmbH, Force Marketing, Foundation Direct, LLC, Google LLC by Alphabet Inc., Green Line Digital, Havas Holding Germany GmbH, Highervisibility, LLC, Ignite Group, Kammerer Druck & Medien GmbH & Co. KG, LEWIS, Microsoft Corporation, PureCars Technologies, LLC, SMARTSITES, a division of MELEN LLC, Social Media 55, Stream Companies, LLC, Visarc, Waterhouse Design Associates, We Are Nameless Limited, and Zimmerman Advertising by Omnicom Group Inc..

Automotive Advertising Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Automotive Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Location Independent Advertising
    • Location-Based Advertising
  • Product
    • Experiential Marketing
    • Online Advertising
      • Search Engine Ads
      • Social Media Ads
      • Video & OTT Ads
      • Website Ads
    • Outdoor Advertising
      • Billboards
      • Posters & Signage
    • Pre-Roll Advertisements
    • Television Advertising
  • Category
    • Contextual
    • Non-Contextual
  • End-User
    • Dealer
    • OEMs

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Automotive Advertising Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Automotive Advertising Market, by Type
  7. Automotive Advertising Market, by Product
  8. Automotive Advertising Market, by Category
  9. Automotive Advertising Market, by End-User
  10. Americas Automotive Advertising Market
  11. Asia-Pacific Automotive Advertising Market
  12. Europe, Middle East & Africa Automotive Advertising Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 554]
  17. List of Companies Mentioned [Total: 31]
The Power of Automotive Advertising: How to Generate Awareness and Emphasize Brand Identity
July 11, 2023
The Power of Automotive Advertising: How to Generate Awareness and Emphasize Brand Identity
In the automotive industry, advertising generates awareness and builds brand identity. Automotive advertising promotes cars, trucks, and motorbikes through various channels such as TV, print, digital, and social media. The primary goal of automotive advertising is to increase sales, but it also creates a connection between the customer and the brand.

Content Marketing:

One of the most popular forms of advertising in the automotive industry is content marketing. Car manufacturers and dealerships create content such as car reviews, vehicle comparisons, and informative articles to attract potential customers. This type of advertising builds trust with the audience and creates a long-term relationship between the customer and the brand.

Social Media Marketing:

With the popularity of social media platforms such as Instagram, Facebook, and Twitter, the automotive industry has a new platform to showcase its products and build brand identity. Social media marketing is an effective way to reach a large audience cost-effectively. It allows dealerships to connect with potential customers personally and create an emotional connection between the customer and the brand.

Influencer Marketing:

Influencer marketing is another popular form of advertising in the automotive industry. Influencer marketing is the partnering process with influential individuals on platforms such as YouTube, Instagram, and TikTok to promote vehicles and generate brand awareness. Influencer marketing can effectively reach a younger audience and create a buzz around a particular model.

Video Advertising:

Video advertising effectively creates engaging and memorable content for potential customers. Car manufacturers and dealerships create promotional videos, car reviews, and test drives to showcase the features and benefits of their vehicles. This type of advertising can be shared on social media and YouTube to reach a larger audience.

Digital Display Advertising:

Digital display advertising is displaying ads on websites and social media platforms such as Facebook and LinkedIn. These ads can target specific demographics such as age, gender, and location. This type of advertising is effective in generating awareness and building brand identity.

Automotive advertising is crucial in generating awareness and building brand identity. The surging adoption of different vehicles has led to a revolution in automotive advertising, with various forms of advertising, such as content marketing, social media marketing, influencer marketing, video advertising, and digital display advertising. Dealerships and car manufacturers should adopt a multi-channel advertising approach to reach a larger audience and develop an emotional connection between the customer and the brand. Overall, automotive advertising is essential in increasing sales and establishing a strong brand identity.

Frequently Asked Questions
  1. How big is the Automotive Advertising Market?
    Ans. The Global Automotive Advertising Market size was estimated at USD 82.84 billion in 2023 and expected to reach USD 91.33 billion in 2024.
  2. What is the Automotive Advertising Market growth?
    Ans. The Global Automotive Advertising Market to grow USD 167.07 billion by 2030, at a CAGR of 10.54%
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    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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