Beer
Beer Market by Beer Type (Ales, Ciders, Lagers), Packaging (Bottle, Can, kegs), Brewing Method, Alcohol Content, Distribution Channel - Global Forecast 2025-2030
SKU
MRR-434CCDA04202
Region
Global
Publication Date
February 2025
Delivery
Immediate
2024
USD 856.18 billion
2025
USD 911.72 billion
2030
USD 1,235.95 billion
CAGR
6.30%

The Beer Market size was estimated at USD 856.18 billion in 2024 and expected to reach USD 911.72 billion in 2025, at a CAGR 6.30% to reach USD 1,235.95 billion by 2030.

Beer Market
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The beer market encompasses a wide array of segments including varying types of beer such as lager, ale, stout, and craft beers, each defined by unique brewing processes and diverse flavor profiles. The necessity and application of beer are ever-present, driven by its widespread appeal as a social beverage and its integral role in cultural and festive settings across the globe. End-use scope spans from individual consumers to pubs, bars, and high-end dining establishments, reflecting diverse consumer preferences. Currently, health-conscious trends, a shift towards premiumization, and the rising popularity of craft beers are key growth influencers. The growing interest in low or non-alcoholic beers offers significant opportunities, especially in markets with stringent alcohol regulations. Recommendations include leveraging digital platforms for targeted marketing and adopting sustainable brewing practices to appeal to eco-conscious consumers. However, the market faces challenges such as regulatory hurdles, fluctuating raw material costs, and intense competition from other alcoholic beverages. To address these, breweries must innovate through product diversification and invest in technologies to enhance production efficiency. Craft beer's customization potential presents an opportunity for collaboration with local artisans, tapping into the trend of locality and uniqueness. Exploring gluten-free or organic beer options can further attract health-oriented consumers. Research into extending shelf life while maintaining quality, and sustainable sourcing of ingredients, can lead to reduced operational costs and enhanced brand reputation. The market is dynamic, with consumers increasingly valuing authenticity, provenance, and novel experiences over traditional offerings. Therefore, the key to business growth lies in balancing innovation with maintaining price competitiveness and regulatory compliance. Overall, the beer market presents substantial growth potential if businesses can effectively navigate the evolving consumer landscape and associated challenges.

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Market Dynamics

The market dynamics represent an ever-changing landscape of the Beer Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rising urbanization and changing lifestyle patterns contributing to a shift towards more social and leisure activities
    • Increasing disposable income levels contributing to higher spending on premium and imported beers
    • Rising emphasis on low-and-no alcohol beer options meets demand from health-conscious consumers
  • Market Restraints
    • Stringent government regulations and taxation policies on beer production and distribution
  • Market Opportunities
    • Introducing limited-edition seasonal beer flavors to entice beer enthusiasts and increase brand loyalty
    • Growing e-commerce and online delivery services facilitates broader and easier access to beer
  • Market Challenges
    • Intense competition from both large multinational companies and small craft breweries

Market Segmentation Analysis

  • Beer Type: Rising demand for ales beers due to its richer and more vital flavor profile

    Ales are characterized by their warm fermentation process, which typically results in a richer and more vital flavor profile. They often have fruity and complex notes, attributed to the top-fermenting yeast used in their production. Ales can be divided into subcategories, such as pale ales, stouts, and IPAs, each with distinct taste and aroma profiles. They tend to appeal to consumers who appreciate diversity in taste and richness in texture. Ciders made from fermented apple juice offer a sweeter and sometimes tarter alternative to traditional beers. They are trendy among consumers seeking gluten-free options or those who prefer a lighter, fruitier beverage. Ciders range from dry to sweet and are increasingly being experimented with other fruit flavors. Lagers are brewed using bottom-fermenting yeast at cooler temperatures. This results in a cleaner, crisper taste, widely favored for its refreshing qualities. Lagers typically have a lighter body and less intense flavors than ales, making them highly popular among a broad consumer base. This lager includes popular styles such as pilsners and bocks, maintaining significant market presence due to their mainstream appeal and versatility.

  • Distribution Channel: Growing consumer preference for off-premise channels due to its offering of a wide selection of beer brands

    Off-premise channels, such as specialty stores and supermarkets, are crucial for retail-driven sales and offer a wide selection of beer brands. Specialty stores, often focusing on craft and imported beers, cater to enthusiasts seeking unique and premium offerings. These outlets drive consumer discovery and brand differentiation, enhancing customer loyalty in a competitive market. Supermarkets provide convenience and accessibility, capturing a broad audience by stocking various brands and styles. Their role is pivotal in building brand visibility and ensuring mass-market penetration, often leveraging promotional strategies to drive volume sales. On-premise channels, including bars and restaurants, offer immersive consumer experiences that enhance brand perception and trial. Bars are quintessential for introducing new beers and enabling brand advocacy through social interactions and curated tasting experiences. They serve as influential platforms for consumer education, shaping taste preferences, and building brand communities. Restaurants, by integrating beer into dining experiences, often highlight beer-food pairings, enhancing the overall consumer appreciation of beer's versatility. On-premise channels thus act as experiential touchpoints that drive premiumization trends, encourage brand loyalty, and support higher-margin sales.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Beer Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

PESTLE Analysis

The PESTLE analysis offers a comprehensive tool for understanding and analyzing the external macro-environmental factors that impact businesses within the Beer Market. This framework examines Political, Economic, Social, Technological, Legal, and Environmental factors, providing companies with insights into how these elements influence their operations and strategic decisions. By using PESTLE analysis, businesses can identify potential opportunities and threats in the market, adapt to changes in the external environment, and make informed decisions that align with current and future conditions. This analysis helps companies anticipate shifts in regulation, consumer behavior, technology, and economic conditions, allowing them to better navigate risks and capitalize on emerging trends.

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Beer Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Beer Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Recent Developments

  • United Breweries strategically taps into India’s premium beer market with the launch of Amstel Grande

    United Breweries Limited (UBL), part of the HEINEKEN company, has launched Amstel Grande, a premium beer targeting the Indian market beginning with Maharashtra. This launch aims to capitalize on the growing premium beer segment, leveraging Amstel's global brand recognition alongside locally adjusted brewing to meet Indian consumer preferences. [Published On: November 08, 2024]

  • Tilray Brands expands its beverage segment through strategic acquisition of craft beer brands from Molson Coors

    Tilray Brands has finalized the acquisition of craft beer brands and breweries from Molson Coors Beverage Company, marking a significant expansion in its beverage segment. The transaction involves Tilray obtaining ownership of several premium craft beer brands, aiming to enhance its market share in the competitive beverage industry. [Published On: September 03, 2024]

  • Effingut reshapes India's craft beer landscape by launching signature brews in convenient canned format

    Effingut, a key player in India's craft brewing sector, has launched its craft beers in cans, a move catalyzed by burgeoning consumer demand for convenient, high-quality beverages and regulatory changes in Maharashtra State facilitating small format distribution. [Published On: August 05, 2024]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Beer Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Beer Market, highlighting leading vendors and their innovative profiles. These include Anheuser-Busch Companies LLC, Asahi Group Holdings, Ltd., BrewDog PLC, Carlsberg Breweries A/S, China Resources Beer (Holdings) Company Limited, Constellation Brands, Inc., Diageo PLC, Dogfish Head Companies, LLC, Founders Brewing Co., Heineken N.V., Kirin Kirin Beverage Company, Limited, Krombacher Brewery Bernhard Schadeberg GmbH & Co. KG, Lagunitas Brewing Company, Molson Coors Beverage Company, New Maritime Beer Company, Sierra Nevada Brewing Co., Suntory Holdings Limited, The Boston Beer Company, Inc., Tsingtao Brewery Co., Ltd., and Werner Brombach GmbH.

Market Segmentation & Coverage

This research report categorizes the Beer Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Beer Type
    • Ales
    • Ciders
    • Lagers
  • Packaging
    • Bottle
    • Can
    • kegs
  • Brewing Method
    • Commercial Beer
    • Craft Beer
  • Alcohol Content
    • High Alcohol
    • Low Alcohol
    • Non-Alcoholic
    • Regular Alcohol
  • Distribution Channel
    • Off-Premise
      • Specialty Stores
      • Supermarkets
    • On-Premise
      • Bars
      • Restaurants
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Beer Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Beer Market, by Beer Type
  7. Beer Market, by Packaging
  8. Beer Market, by Brewing Method
  9. Beer Market, by Alcohol Content
  10. Beer Market, by Distribution Channel
  11. Americas Beer Market
  12. Asia-Pacific Beer Market
  13. Europe, Middle East & Africa Beer Market
  14. Competitive Landscape
  15. List of Figures [Total: 27]
  16. List of Tables [Total: 324 ]
  17. List of Companies Mentioned [Total: 20]
360iResearch Analyst Ketan Rohom
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Frequently Asked Questions
  1. How big is the Beer Market?
    Ans. The Global Beer Market size was estimated at USD 856.18 billion in 2024 and expected to reach USD 911.72 billion in 2025.
  2. What is the Beer Market growth?
    Ans. The Global Beer Market to grow USD 1,235.95 billion by 2030, at a CAGR of 6.30%
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