Brown Rice
Brown Rice Market by Type (Brown Basmati Rice, Sweet Brown Rice), Length (Long-Grain, Short-Grain), Distribution Channel, Application - Global Forecast 2024-2030
360iResearch Analyst
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[192 Pages Report] The Brown Rice Market size was estimated at USD 12.30 billion in 2023 and expected to reach USD 13.04 billion in 2024, at a CAGR 6.54% to reach USD 19.17 billion by 2030.

Brown rice, a whole grain with the inedible outer hull removed, retains its bran and germ layers, offering higher fiber, vitamins, and minerals than white rice. It appeals to health-conscious consumers and spans various industries, from food & beverages to health and wellness products. An increasing shift towards healthier eating has made brown rice essential in diets worldwide, addressing health issues such as obesity, diabetes, and cardiovascular diseases. It finds applications in home cooking, restaurants, pre-packaged meals, dietary supplements, fitness meal plans, and specialty pet foods. Households, food services, healthcare, fitness, and pet care industries prefer brown rice for its health benefits. The markets exhibit significant growth driven by consumer awareness and a preference for healthier options. Influencing factors in the brown rice market comprise growing health trends and government health and nutrition initiatives. However, challenges such as price sensitivity, supply chain issues, and overcoming regional consumer preferences for white rice require strategic addressing. Areas of innovation include sustainable farming practices, food processing and preservation improvements, and health research substantiating brown rice benefits. Investment in research, strategic partnerships, and sustainable practices is vital for businesses to achieve growth and meet the evolving demands of health-conscious consumers globally.

Regional Insights

The United States and Canada markets for brown rice are robust due to heightened health awareness and demand for organic foods. European countries, including Germany, the UK, and France, show surging demand driven by health-conscious consumers and stringent food safety regulations. In the Middle East, nations such as Saudi Arabia and the UAE are seeing increased consumption, influenced by expatriate populations and diverse diets. In Africa, countries including South Africa and Nigeria are gradually boosting demand amid urbanization and health awareness. In Asia-Pacific, China’s market grows with rising disposable incomes, while Japan’s traditional diets support steady demand. As the largest producer, India sees growing domestic and export demand due to rising health awareness.

The U.S. Food and Drug Administration (FDA) regulates brown rice through stringent food safety guidelines that ensure product quality and consumer trust. Similarly, the European Union (EU) relies on the European Food Safety Authority (EFSA) for rigorous standards, including organic certification and labeling requirements. In the Asia-Pacific region, Japan's Ministry of Agriculture, Forestry, and Fisheries (MAFF) and China's Food and Drug Administration (CFDA) focus on food safety and quality.

Brown Rice Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Brown Rice Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rising awareness of probiotics and gut health
    • Increasing shift toward health-improving foods
    • Expansion in farming and agricultural activities
  • Market Restraints
    • High cost of brown rice
  • Market Opportunities
    • Emerging trend of consuming functional foods
    • Expanding popularity of specialty rice and whole grains
  • Market Challenges
    • Short storage life and difficulty in digesting of brown rice
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Brown Rice Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Brown Rice Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Brown Rice Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Brown Rice Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Brown Rice Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Brown Rice Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Brown Rice Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Brown Rice Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Brown Rice Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Brown Rice Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

Before leveraging the Brown Rice Market Research Report by 360iResearch, we faced challenges in understanding rising consumer trends. The in-depth insights into probiotics and gut health were pivotal. Armed with actionable strategies, we optimized our product line, leading to a 20% sales increase. This report's precision profoundly enhanced our market approach.
Ebro Foods, S.A.
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FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Brown Rice Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Brown Rice Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Brown Rice Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Before utilizing the Brown Rice Market Research Report by 360iResearch, our company struggled to identify emerging trends and stay ahead of competitors. The report provided valuable insights into the rising trend of consuming functional foods, which was a game-changer for us. We implemented actionable strategies based on the report's findings, such as focusing on the functional food market, and saw a significant increase in customer interest and sales. The comprehensive data and expert analysis in the report have positively impacted our operations and strategic planning, making us more competitive in the market. Overall, we are extremely satisfied with the informative and strategic guidance provided by 360iResearch.
T.K. Rice Mill And Ash Co., Ltd.
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Key Company Profiles

The report delves into recent significant developments in the Brown Rice Market, highlighting leading vendors and their innovative profiles. These include Ebro Foods, S.A., T.K. Rice Mill And Ash Co., Ltd., Kikkoman Corporation, Ricegrowers Limited (SunRice), Hain Celestial Group, LT Foods Ltd., Lundberg Family Farms, KRBL Limited, Amira Nature Foods Ltd., SunFoods LLC., Riviana Foods Inc., New Bharat Group Rice Mills, Daawat Foods Limited, Asia Golden Rice Co.Ltd., Kohinoor Foods Limited, Agistin Biotech Pvt. Ltd., Chandrika Group of Mills, and Pride India FMCG Limited.

Brown Rice Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Brown Rice Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Brown Basmati Rice
    • Sweet Brown Rice
  • Length
    • Long-Grain
    • Short-Grain
  • Distribution Channel
    • Convinience Store
    • Online Retail
    • Speciality Store
    • Supermarket or Hypermarket
  • Application
    • Food Service
    • Household

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Our experience with the Brown Rice Market Research Report from 360iResearch was transformative. Before consulting the report, we faced challenges understanding the expanding market for specialty rice and whole grains. The report provided invaluable insights and actionable strategies that aligned perfectly with our objectives. As a result, we successfully identified new market trends, optimized our product offerings, and saw a significant increase in market share. Overall, the report positively impacted our operations and strategic planning. We couldn't be more satisfied.
Kikkoman Corporation
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This research report offers invaluable insights into various crucial aspects of the Brown Rice Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Brown Rice Market, by Type
  7. Brown Rice Market, by Length
  8. Brown Rice Market, by Distribution Channel
  9. Brown Rice Market, by Application
  10. Americas Brown Rice Market
  11. Asia-Pacific Brown Rice Market
  12. Europe, Middle East & Africa Brown Rice Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 372]
  17. List of Companies Mentioned [Total: 18]
Frequently Asked Questions
  1. How big is the Brown Rice Market?
    Ans. The Global Brown Rice Market size was estimated at USD 12.30 billion in 2023 and expected to reach USD 13.04 billion in 2024.
  2. What is the Brown Rice Market growth?
    Ans. The Global Brown Rice Market to grow USD 19.17 billion by 2030, at a CAGR of 6.54%
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    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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