Business Intelligence & Analytics Software
Business Intelligence & Analytics Software Market by Platform (Advanced and Predictive Analytics, Business Intelligence Platform, Content Analytics), Organization Size (Large Enterprises, Small & Medium Enterprises), Deployment Mode, End-User - Global Forecast 2024-2030
360iResearch Analyst
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[192 Pages Report] The Business Intelligence & Analytics Software Market size was estimated at USD 25.21 billion in 2023 and expected to reach USD 26.93 billion in 2024, at a CAGR 8.27% to reach USD 43.99 billion by 2030.

Business Intelligence (BI) and Analytics Software includes technologies, methodologies, as well as practices that enable organizations to leverage data for informed decision-making, comprising data mining, predictive analytics, reporting, and performance management tools. The necessity for these tools arises from the ever-increasing volume of data generated by companies, which must be transformed into actionable insights to stay competitive, enhance operational efficiency, and foster innovation. Key growth factors include the proliferation of data, cloud adoption, AI and machine learning integration, and the need for regulatory compliance. Potential opportunities involve AI-driven analytics, real-time data processing, and self-service BI. Companies should invest in AI capabilities, enhance data security, and adopt cloud solutions. Challenges encompass data privacy concerns, integration issues, and a shortage of skilled personnel. Innovation areas include advanced AI and machine learning, augmented analytics, and edge analytics.

Regional Insights

The United States is at the forefront in the Business Intelligence (BI) and Analytics Software market, driven by investments in cloud infrastructure, leading tech companies, and a focus on data-driven decisions. Canada follows with government initiatives promoting digital transformation and AI research. The European Union (EU), especially Germany and France shows strong demand due to GDPR compliance, AI integration, and cloud migration trends. Saudi Arabia, Middle East, the UAE is improving due to Smart City initiatives, while South Africa is the main region in Africa, amidst challenges in data privacy and internet access. China’s market is expanding with significant investments in AI and digital transformation policies. Japan benefits from advancements in IoT and AI focusing on manufacturing and healthcare, supported by the Society 5.0 initiative. India’s BI market is fueled by its growing IT sector and digital initiatives such as Digital India.

The U.S. regulatory framework, including the California Consumer Privacy Act (CCPA), focuses on data privacy and security. Vendors are adopting encryption technologies and enhancing data governance. The EU’s General Data Protection Regulation (GDPR) mandates stringent data protection measures and explicit user consent, leading vendors to incorporate GDPR compliance features in their Business Intelligence (BI) tools.

Business Intelligence & Analytics Software Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Business Intelligence & Analytics Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing adoption of cloud-based business intelligence and analytics software across end-user industry
    • Growing application of predictive analytics and machine learning
    • Rising popularity of cloud delivery model and data proliferation
  • Market Restraints
    • Lack of skilled professionals with expertise in data analysis, programming, and statistics
  • Market Opportunities
    • Emergence of social business intelligence and analytics
    • Integration of artificial intelligence (AI) and natural language processing (NLP)
  • Market Challenges
    • Concerns associated with data privacy and security
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Business Intelligence & Analytics Software Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Business Intelligence & Analytics Software Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Business Intelligence & Analytics Software Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Business Intelligence & Analytics Software Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Business Intelligence & Analytics Software Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Business Intelligence & Analytics Software Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Business Intelligence & Analytics Software Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Business Intelligence & Analytics Software Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Business Intelligence & Analytics Software Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Business Intelligence & Analytics Software Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

Before leveraging the 'Emergence of Social Business Intelligence and Analytics' report by 360iResearch, our organization faced significant challenges in understanding market dynamics and technological trends. The report offered valuable insights and actionable strategies that transformed our approach. For example, it highlighted emerging social analytics tools that we promptly integrated into our operations. These tools enhanced our data-driven decision-making and improved overall efficiency. The comprehensive analysis and forward-thinking recommendations provided in the report were pivotal in overcoming our challenges. Overall, we are extremely satisfied with how the insights have positively impacted our operations and enabled us to stay ahead in the competitive landscape.
Sigma Computing, Inc.
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FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Business Intelligence & Analytics Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Business Intelligence & Analytics Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Business Intelligence & Analytics Software Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Before leveraging the Business Intelligence & Analytics Software Market Research Report by 360iResearch, we faced significant challenges in effectively applying predictive analytics and machine learning to our operations. The report provided us with invaluable insights and actionable strategies that transformed our approach. For instance, we identified key market trends that allowed us to refine our predictive models, leading to a 20% improvement in forecast accuracy. Overall, this report has been instrumental in enhancing our decision-making processes and operational efficiency. We highly recommend it to any organization looking to harness the power of data-driven insights.
Infor by Koch Industries, Inc.
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Key Company Profiles

The report delves into recent significant developments in the Business Intelligence & Analytics Software Market, highlighting leading vendors and their innovative profiles. These include Sigma Computing, Inc., Infor by Koch Industries, Inc., ThoughtSpot, Inc., Board International SA, QlikTech International AB, TARGIT, Incorta Inc., International Business Corporation, Pyramid Analytics BV, Altair Engineering Inc., Alteryx, Syncfusion, Inc., Microsoft Corporation, Google LLC, Salesforce, Inc., Oracle, SAS Institute Inc., Amazon Web Services, Inc., SAP SE, Sisense Ltd., Zoho Corporation Pvt. Ltd., Microstrategy Incorporated, Hitachi Vantara LLC, AG Labs LLC, and Domo, Inc..

Business Intelligence & Analytics Software Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Business Intelligence & Analytics Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Platform
    • Advanced and Predictive Analytics
    • Business Intelligence Platform
    • Content Analytics
    • Corporate Performance Management Suite
  • Organization Size
    • Large Enterprises
    • Small & Medium Enterprises
  • Deployment Mode
    • Cloud
    • On-premise
  • End-User
    • Banking & Finance
    • Energy & Power
    • Healthcare
    • Manufacturing
    • Media & Entertainment
    • Telecommunication & IT

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Before utilizing the Business Intelligence & Analytics Software Market Research Report from 360iResearch, we struggled with understanding the trends and adoption rates in the cloud-based BI and analytics space. The report provided invaluable insights and actionable strategies that directly addressed our challenges. For instance, we were able to tailor our product features to better align with industry demands and identify key growth segments. These insights have led to increased product adoption and customer satisfaction. We are extremely satisfied with the report's impact on our strategic decisions and operational efficiency.
ThoughtSpot, Inc.
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This research report offers invaluable insights into various crucial aspects of the Business Intelligence & Analytics Software Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Business Intelligence & Analytics Software Market, by Platform
  7. Business Intelligence & Analytics Software Market, by Organization Size
  8. Business Intelligence & Analytics Software Market, by Deployment Mode
  9. Business Intelligence & Analytics Software Market, by End-User
  10. Americas Business Intelligence & Analytics Software Market
  11. Asia-Pacific Business Intelligence & Analytics Software Market
  12. Europe, Middle East & Africa Business Intelligence & Analytics Software Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 380]
  17. List of Companies Mentioned [Total: 25]
Frequently Asked Questions
  1. How big is the Business Intelligence & Analytics Software Market?
    Ans. The Global Business Intelligence & Analytics Software Market size was estimated at USD 25.21 billion in 2023 and expected to reach USD 26.93 billion in 2024.
  2. What is the Business Intelligence & Analytics Software Market growth?
    Ans. The Global Business Intelligence & Analytics Software Market to grow USD 43.99 billion by 2030, at a CAGR of 8.27%
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