Candle Market by Raw Material (Beeswax, Palm Wax, Paraffin Wax), Product (Container Candle, Pillars, Tapers), Distribution, End-User - Global Forecast 2024-2030
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[190 Pages Report] The Candle Market size was estimated at USD 9.03 billion in 2023 and expected to reach USD 9.60 billion in 2024, at a CAGR 6.30% to reach USD 13.85 billion by 2030.

Candles are primarily used for their aesthetic value and scent, mainly to set soft, warm emergency lighting during electrical power outages and for religious or ritual purposes. Traditionally, a candle's primary purpose has been to produce ambiance with its light, heat, and aroma. The increasing demand for aesthetically appealing products and the growing use of candles during the celebration of festivals are accelerating their use worldwide. Additionally, the growing trend of candle massages for relaxation purposes is expanding its use globally across spas and aromatherapy centers. However, the fluctuating cost of raw materials, adverse effects associated with exposure to harmful chemicals, compliance issues for candle production, and availability of flameless candles may limit their use by consumers. Moreover, the increasing availability of eco-friendly, scented, and innovative candle designs is expected to encourage their adoption by consumers across the globe.

Regional Insights

The candle market is rapidly evolving across the Americas owing to the growing popularity of scented candles and accelerating use in aromatherapy centers. There is a significant surge in the adoption of candles by the consumers of the EMEA and APAC region, which is attributed to the increased use for religious purposes. Candles are widely used in developing economies for emergency lighting as they are affordable and readily available in convenience stores. Moreover, in APAC, the growing popularity of various scented candles and the increasing availability of aromatic and customized candles on eCommerce platforms are expected to encourage their adoption by customers worldwide.

Candle Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Candle Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing demand for candles for decoration purposes and the rising popularity of DIY candle-making
    • The growing popularity of candle massage as a popular therapy for relaxation purposes
  • Market Restraints
    • Fluctuating prices of raw materials and concerns pertaining to exposure to harmful chemicals
  • Market Opportunities
    • Rising popularity of environment-friendly and organic candles
    • Introduction of innovative and scented candles on eCommerce platforms
  • Market Challenges
    • Compliance issues in candle production and rising adoption of flameless candles
Market Segmentation Analysis
  • Raw Material: Proliferating use of rapeseed wax as an eco-friendly alternative

    Beeswax is used for making candles as it has a higher melting point than other waxes and emits the brightest, most warm-toned flame. Palm wax-based candles are mainly used for producing outdoor and church light candles as they hold a high amount of fragrance and color. Rapeseed wax candles provide enhanced fragrance retention and extended burn time. Soy wax candles are natural and biodegradable, burn cleaner light, and produce less soot. Stearin candles are obtained from vegetable or animal fats and oils and are considered to be of higher quality in terms of weight. The commonly used wax is paraffin wax due to its low cost, easy availability, and ability to hold fragrance and color well. However, in recent years, a high growth rate and interest have been witnessed in using natural wax alternatives, such as soy wax, beeswax, and coconut wax, as consumers have become more eco-conscious and concerned about using petroleum-based products.

  • Product: Increasing adoption of container candles owing to its versatility and convenience of use

    Container candles are small candles housed in a heat-resistant container and are used for decorative purposes. Consumers mainly use votive candles to create a tranquil atmosphere depending on the décor and desired ambiance. A tapered candle is a long, thin candle with a cylindrical base that narrows on top. They can be plain or twisted and are generally inexpensive, making them a good decor option. Pillar candles, also known as church or altar candles, are tall, round candles made of solid wax that burn slowly and are mostly used for decorative purposes. They come in all shapes and sizes, from short and fat to tall and thin, scented and unscented, and are made from various materials.

  • Distribution: Evolving online distribution channel for candles

    Candles are increasingly available in offline distribution channels, including convenience stores, retail stores, and supermarkets. The candle manufacturing companies are introducing innovative scented and decorative candles on company websites and eCommerce platforms to accelerate the sale of candles. Consumers prefer online shopping and appreciate the convenience of home delivery, more comprehensive product selection at competitive prices, easy comparison tools, and access to customer reviews.

  • End-User: Proliferating utilization of candles by individual consumers for personal use or gifting purposes

    Candles are utilized in commercial and individual settings and for various purposes. The use of candles in commercial settings, such as restaurants, spa & wellness centers, and event planning organizations, enhances the aesthetic of a place, creating a warm and inviting atmosphere for customers. The majority of the revenue is generated from those candles that are used in the commercial segment due to their bulk purchasing in therapeutic centers and the hospitality industry. In addition, individuals use candles for emergency power outage issues, spiritual practices, and special birthday or anniversary occasions. Moreover, individuals opt for premium and scented candles for carrying out self-care activities at home to reduce stress, exercise & perform yoga and other stress-relieving activities.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Candle Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Candle Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Candle Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Candle Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Candle Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Candle Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Candle Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Candle Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Candle Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Candle Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

As a leading entity in the candle industry, MVP Group International, Inc. was faced with the mounting challenge of aligning our product line with the rising demand for environment-friendly and organic candles. The Candle Market Research Report from 360iResearch came at a pivotal time for us, offering invaluable insights and actionable strategies that guided our transition towards more sustainable practices. The report detailed consumer preferences and market trends, enabling us to adapt our offerings accordingly. As a direct result, we've seen a significant uptick in customer satisfaction and sales of our eco-friendly candle line. Our overall operations have vastly improved, thanks to the comprehensive and forward-thinking analysis provided by 360iResearch. We couldn't be more satisfied with the positive impact this report has had on our organization.
MVP Group International, Inc.
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Candle Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Candle Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Curio Brands Acquires Candle Maker Otherland

    Curio Brands has acquired Otherland, a candle maker. By joining the Curio platform, Otherland has better growth potential through additional channels and wholesale expansion. [Published On: 2023-09-06]

  • Yankee Candle Partners with Vera Bradley to Launch New Limited-Edition Collection

    The Yankee Candle Company, Inc., a part of the Newell Brands portfolio, partnered with Vera Bradley to unveil a new limited-edition collection in time for Mother's Day. With this collaboration, Vera Bradley strives to make the world a brighter place and its latest design. [Published On: 2023-04-10]

  • Sydney Brands Maison Balzac and Nonna’s Grocer Collaborated on a Truly Grape New Candle

    Maison Balzac and Nonna's Grocer have teamed up in a unique venture to offer a truly grape dinner party centerpiece. Their limited edition candle features rare Grand Cru grape varieties from generations-old French vineyards, creating an exquisite aroma of pinot noir and chardonnay infused into hand poured soy wax with protective amethyst stones. With its natural scent, sophisticated design, and unifying appeal, the candle is right match for any dinner table. [Published On: 2023-04-04]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Candle Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The Candle Market Research Report published by 360iResearch was a game-changer for us. Before using the report, we struggled to effectively introduce our innovative and scented candles on eCommerce platforms. However, the valuable insights and actionable strategies provided by the report guided us through the challenges. We were able to identify key market trends, optimize our product listings, and increase our online sales significantly. The specific data on consumer preferences and competitive analysis were particularly beneficial. Overall, this report positively impacted our operations, and we couldn't be more satisfied.
OZ Candles
Key Company Profiles

The report delves into recent significant developments in the Candle Market, highlighting leading vendors and their innovative profiles. These include MVP Group International, Inc., OZ Candles, Delsbo Candle AB, Colonial Candle, Empire Candle Co., LLC, Ellis Brooklyn, Ceras Roura S.A., S.C. Johnson & Son, Inc., Bath & Body Works Direct, Inc., AS Hansa Candle, Armadilla Wax Works, Inc., Gala Group GmbH, AUS Wax Pty. Ltd., Bolsius International BV, Circle E Candles, Candle Delirium, Inc., Mimico Candle Company, Malin+Goetz Inc., Contract Candles & Diffusers Ltd., Newell Brands, Inc., Candles Scandinavia AB, Baltic Candles Ltd., Chandelles Tradition MB Inc., M and Sense (Suzhou) Arts and Crafts Co., Ltd., The Kelowna Candle Factory, Wilhelm Vollmar Sternstrasse GmbH, NEST Fragrances, Bridgewater Candle Company, Duni AB, Coastal Living Co., Conscious Candle Co., Jo Malone London Inc., and Wright Power.

Candle Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Candle Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Raw Material
    • Beeswax
    • Palm Wax
    • Paraffin Wax
    • Rapeseed Wax
    • Soy Wax
    • Stearin
  • Product
    • Container Candle
    • Pillars
    • Tapers
    • Votive
  • Distribution
    • Offline
    • Online
  • End-User
    • Commercial
    • Individual

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Before discovering the Candle Market Research Report by 360iResearch, we struggled to understand emerging trends in the candle market and diversify our product offerings. The report's insights on the rising popularity of candle massage therapy were a revelation. We leveraged the actionable strategies provided to align our marketing and product development, leading to a 30% increase in sales. The detailed analysis and data-driven recommendations have been instrumental in refining our business strategy. We couldn't be more satisfied with the profound impact this report has had on our operations.
Delsbo Candle AB
This research report offers invaluable insights into various crucial aspects of the Candle Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Candle Market, by Raw Material
  7. Candle Market, by Product
  8. Candle Market, by Distribution
  9. Candle Market, by End-User
  10. Americas Candle Market
  11. Asia-Pacific Candle Market
  12. Europe, Middle East & Africa Candle Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 380]
  17. List of Companies Mentioned [Total: 33]
Candle: Essence of modernism and aroma of paradise
August 16, 2023
Candle: Essence of modernism and aroma of paradise
The candle industry has come a long way from using it for lighting purposes to employing it in healthcare remedies, and further technology-driven manufacturing procedures create lucrative scope for business.

Candles have always sustained their value in this modern era by creating an intimacy that today's electric-driven lighting cannot replicate. Moreover, scented candles have added fragrance and ambiance to homes and other spaces from ancient Egypt to Renaissance France to the USA. In a fast-paced world, stress has become a part of daily life, where candles are extremely used as a relaxation tool in psychology therapy.

Standards, such as EN 15493, provide specifications for the fire safety of indoor candles, which covers candles and specifies requirements and methods of testing the fire safety of candles meant only to be burned indoors. On the other hand, ASTM standards, including F-2058, F-2179, F-2417, and F-2601, sets forth specifications for the warning label that cautions consumers always to ignite a candle within sight, to maintain distance from things that can catch fire; and to preserve candles out of the reach of children.

The Association of European Candle Makers (AECM), the European Candle Association (ECA), and the Latin American Candle Manufacturers Association (ALAFAVE) annually organize ground-breaking global events to strengthen and grow the candle industry worldwide by offering technical support and generate business opportunities among suppliers and manufacturers. Moreover, the emerging growth of handmade and DIY projects also flooded the professional courses and workshops for the candle manufacturing process.

Unlocking the World of Decorative Candles and DIY Candle Making
June 19, 2023
Unlocking the World of Decorative Candles and DIY Candle Making
Candles have been around for thousands of years and have always been an essential part of our daily lives. From lighting up homes to creating that perfect ambiance for a romantic dinner or adding a festive vibe to any special occasion, candles have always been an ideal choice. But in recent times, candles have gained newfound popularity as a decorative item and DIY enthusiast's favorite tool. The demand for decorative candles and the rising trend of DIY candle-making have opened up a plethora of opportunities for the candle industry.

The candle-making industry has been growing exponentially in recent times, owing to the increasing demand for decorative candles. Decorative candles are used for both indoor and outdoor home decor, and there are endless varieties of decorative candles available in the market today. From scented candles to colorful candles, decorative candles are now an excellent option for people looking to spruce up their home decor. They offer a chic and trendy statement to any room and are a perfect way to elevate any special occasion.

During the pandemic, people spend more time at home and keep looking for ways to occupy themselves creatively. This has led to the rising trend of DIY candle-making. DIY candle-making has become a favorite activity for many who are looking to explore their creative side. The availability of candle-making kits and online tutorials has made it easier for anyone to make their own candles. DIY candle-making has become a stress-busting activity that everyone can indulge in.

The candle-making industry has seen a significant shift towards more sustainable options. The use of natural materials like soy wax, beeswax, and coconut wax has gained considerable popularity over traditional paraffin wax. Natural wax candles are not only eco-friendly, but they also offer a cleaner burn and better fragrance throw. Many small-scale candle-makers have started sourcing natural and sustainable materials to make their candles, which has positively impacted the environment and the industry.

Apart from home decor and DIY candle-making, decorative candles have become the preferred choice for gifting options. From birthdays to anniversaries, candles have become a thoughtful and personalized gift option. With the rising trend of customization, many candle-makers are now offering personalized and bespoke candle options to suit various occasions and preferences.

The decorative candles and DIY candle-making industry has opened up a vast scope of opportunities for both established candle-makers and new entrants. The growing demand for decorative candles and the rising trend of DIY candle-making have made this age-old product more exciting and relevant than ever before. The industry's shift towards sustainable options has given an eco-friendly perspective, and the rise of customization options has made decorative candles a personalized gifting option. The candle industry has indeed come a long way, and its potential for growth is limitless.

Frequently Asked Questions
  1. How big is the Candle Market?
    Ans. The Global Candle Market size was estimated at USD 9.03 billion in 2023 and expected to reach USD 9.60 billion in 2024.
  2. What is the Candle Market growth?
    Ans. The Global Candle Market to grow USD 13.85 billion by 2030, at a CAGR of 6.30%
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