Candy Market by Type (Chocolate Candy, Gummy & Chewy Candies, Hard Candies), Source (Conventional, Organic), Sales Channel - Global Forecast 2024-2030
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[181 Pages Report] The Candy Market size was estimated at USD 68.64 billion in 2023 and expected to reach USD 71.84 billion in 2024, at a CAGR 4.93% to reach USD 96.17 billion by 2030.

The candy market includes various types, such as chocolate candy, non-chocolate candy, and confections that are consumed globally. This industry caters to a wide range of consumers across different age groups, with its application extending from personal consumption to gift items during holidays and special occasions. The scope of the candy market is extensive and includes the manufacturing, distribution, and retail of various candies and confectioneries. It encompasses various products, such as artisanal chocolates and mass-produced candies, catering to consumer preferences and dietary restrictions, such as sugar-free and vegan options. The growth of the candy market is affected by several factors, including rising disposable income, growing spending on confectionery products, and expanding popularity of seasonal and limited-edition flavor candies. However, several challenging factors affect growth in the candy market, such as concerns associated with excessive sugar consumption and stringent food safety and labeling regulations for candy texture and coloring. Moreover, increasing demand for healthier candy options, including low-sugar, sugar-free, and natural ingredient-based candies, expanding collaboration with influencers and celebrities for brand endorsements, utilization of eCommerce platforms for personalized and direct-to-consumer sales strategies, and investment in sustainable and eco-friendly packaging solutions to appeal to environmentally conscious customers presents potential growth opportunities for the candy market.

Regional Insights

The adoption of candy products globally is driven by a rising trend for sugar-free food consumption and regulations for production across various geographies. In North America, particularly the U.S. and Canada, the candy market continues to exhibit steady growth, partly due to the strong presence of major confectionery brands and a significant consumer base with a high disposable income. Furthermore, there is a notable shift toward organic and sugar-free alternatives driven by health-conscious consumers. South America's candy market is diverse in countries including Brazil and Mexico, with traditional flavors and local specialties driving consumer preferences. The adoption of candies in Europe is diverse, with a robust demand for high-quality confectionery. The region's focus on sustainable and ethically sourced ingredients is noteworthy, influencing product innovation and consumer choices significantly. Germany, the UK, and France are pivotal markets, with consumers indicating a keen interest in gourmet offerings and traditional sweets. Middle Eastern countries, including the UAE and Saudi Arabia, have a growing confectionery industry, with a notable preference for luxury and gourmet candy products. Africa's candy market is in a nascent stage with significant potential for growth. The expansion of retail infrastructure and the rise of the urban middle class are promising indicators for the candy industry. APAC is witnessing rapid development in the global candy industry due to rising incomes, urbanization, and the expansion of retail infrastructure. China is witnessing an increase in eCommerce sales associated with candies, with a significant lean toward premium and imported candy brands. India presents a diverse candy market with a strong preference for traditional sweets which coexist with modern confectioneries.

Candy Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Candy Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rising disposable income and growing spending on confectionery products
    • Increasing availability of candies on online sales channels
  • Market Restraints
    • Fluctuations in the prices of sugar, cocoa, and other raw materials
  • Market Opportunities
    • Expanding popularity of seasonal and limited-edition flavor candies
    • Increasing collaboration of market players with influencers and celebrities for brand endorsements
  • Market Challenges
    • Concerns associated with product recalls and stringent food safety and labeling regulations
Market Segmentation Analysis
  • Type: Increasing popularity of gummy & chewy candies for their fun shapes and vibrant colors

    Chocolate candy is a perennial choice among consumers of all ages due to its rich, versatile flavor and comforting texture. This segment includes milk chocolate, dark chocolate, and white chocolate varieties, filled with a range of ingredients such as nuts, caramel, fruit, and nougat. Gummy & chewy candies are preferred due to their fun shapes, vibrant colors, and delightful textures. This category includes gummy bears, jelly beans, chewy fruit-flavored candies, and licorice. The need-based preference for these candies is often associated with nostalgia, low-cost indulgence, and snacks for movies or parties. Hard candies are appreciated for their long-lasting flavor and convenience. This category encompasses fruit drops, lozenges, peppermints, and sour candies. Consumers gravitate toward hard candies for their soothing effects on the throat, low-calorie content, and durable packaging for on-the-go consumption. Lollipops cater to a broad audience owing to their convenience and variety, including children and adults preferring a sweet treat without the mess. This category includes simple sugar lollipops, filled lollipops, and novelty shapes and sizes. Mints serve the dual purpose of sweet sensation and breath freshening, making them a staple in many consumers' daily routines. This category includes peppermint, spearmint, and wintergreen flavors in hard, soft, and gum varieties. Its preferences include breath freshening and low-calorie snacking. Powdered candy, known for its unique consumption experience, includes flavors directly ingested or mixed with saliva to create a paste. This category appeals to those seeking a fun, interactive eating experience, often reminiscent of childhood. This category is known for its rich, chewy textures and vast collection of sophisticated flavors. Toffee, caramels, & nougats cater to a more strong palate, with a need-based preference leaning towards indulgence, luxury treats, and gourmet snacking. Gummy & chewy candies and powdered candies primarily target a younger demographic seeking fun and novelty. At the same time, chocolate remains the most versatile category, appealing to a broad spectrum of consumers looking for premium products, gifts, or personal treats.

  • Sales Channel: Growing purchase of candies through online retailers owing to ease of purchase

    Convenience stores have consistently served as a prime venue for impulse candy purchases due to their widespread accessibility and extended hours. This channel caters to consumers seeking immediate gratification or making last-minute purchases. Direct sales in the candy industry primarily occur through manufacturer or brand websites, offering customized options and limited edition releases. This channel serves the needs of consumers seeking a more personalized purchase experience or those loyal to specific brands. Online retailers have quickly ascended as a major factor in candy sales, attributed to the convenience of doorstep delivery and the broad selection available at the click of a button. This channel is favored by consumers valuing variety and ease of purchase. Specialty candy shops are the go-to channel for consumers seeking artisanal, gourmet, or niche candy products. These retailers provide a unique shopping experience by offering rare finds and high-quality options not typically available in other channels. Supermarkets & hypermarkets are a central channel for candy sales, offering convenience and a wide selection of brands under one roof. These stores cater to the regular shopping routines of consumers, making candy easily accessible alongside groceries. Each sales channel serves distinct consumer needs and preferences.

  • Source: Rising benefits of organic candy due to specific dietary needs

    Conventional candy represents the most significant segment of the candy market. These products are produced using traditional agricultural methods, appealing to mainstream consumers prioritizing taste, brand recognition, and affordability. This segment witnesses high demand during holidays and events and in daily consumption due to its wide availability in various forms, such as chocolates, gummies, and hard candies, which are commonly found in supermarkets, convenience stores, and mass merchandisers. Organic candy, produced from ingredients grown without synthetic pesticides or genetically modified organisms (GMOs), appeals to health-conscious consumers. This segment caters to a growing demographic valuing natural ingredients, transparency, and environmentally friendly production methods. Organic candy is popular among consumers looking for healthier snack options, with products often featuring a cleaner label with fewer artificial additives. Typically found in natural food stores, online specialty retailers, and co-op markets. These candies cater to specific dietary needs, including vegan, gluten-free, and allergen-free options. Conventional candy offers a lower price, making it accessible to a broader demographic. Organic candy, priced higher, attracts consumers willing to pay a premium for health benefits and environmental considerations. Conventional candy appeals primarily to taste and branding familiarity, disregarding ingredient sourcing, whereas organic candy attracts those prioritizing health, sustainability, and dietary restrictions.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Candy Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Candy Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Candy Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Candy Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Candy Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Candy Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Candy Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Candy Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Candy Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Candy Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

The Candy Market Research Report from 360iResearch was a game-changer for us. Before using the report, we faced challenges in understanding the online market dynamics for candies. The detailed analysis and actionable strategies provided clear guidance on increasing the availability of our products on online sales channels. As a result, we saw a significant boost in our online sales. The insights were invaluable, offering robust data that influenced our marketing strategies positively. We are highly satisfied with the report's impact on our operations.
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Candy Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Candy Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Frankford Candy to Unveiled Innovative Candy Collaborations with Baskin-Robbins and SpongeBob SquarePants at 2024 Sweet & Snacks Expo

    Frankford Candy, a company in the manufacturing and marketing of licensed confections and gifts, unveiled new collaborations at the 2024 Sweet & Snacks Expo. The featured products debuting at booth 10714 include Baskin-Robbins Mint Chocolate Chip, a dark chocolate candy filled with mint-flavored creme and chocolate chips, and Baskin-Robbins Chocolate Chip Cookie Dough, with layers of chocolate chips, cookie dough pieces, and vanilla-flavored creme. [Published On: 2024-05-13]

  • Morinaga & Co., Ltd. Expanded HI-CHEW Line with New Gummies and Sour Gummies at 2024 Sweets & Snacks Expo

    Morinaga & Co., Ltd. expanded its product line with the introduction of HI-CHEW Gummies and HI-CHEW Gummies Sour at the 2024 Sweets & Snacks Expo. Morinaga & Co., Ltd. consistently innovates with new textures and flavors. This launch aimed to cater to both gummy and chewy candy enthusiasts, broadening the brand’s appeal to diverse flavor palates. [Published On: 2024-05-09]

  • Patricof & Co Capital Corporation Invested in Bazooka Candy Brands, Fueling Growth and Innovation as Company Gains Independence

    Bazooka Candy Brands announced an investment from Patricof & Co Capital Corporation, a private investment platform marking a significant growth phase for the confectionery company. The collaboration aimed to support Bazooka Candy Brands's development as it became an independent entity following its acquisition by Apax Partners LLP in late 2023. [Published On: 2024-04-30]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Candy Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Before implementing insights from the Candy Market Research Report published by 360iResearch, we struggled to boost the popularity of our seasonal and limited-edition flavor candies. The report provided invaluable data and actionable strategies, such as targeted marketing campaigns and optimal release timings. After applying these recommendations, we saw a significant increase in sales and customer engagement. This report has been instrumental in enhancing our operational strategies and overall market presence.
Meiji Holdings Co., Ltd.
Key Company Profiles

The report delves into recent significant developments in the Candy Market, highlighting leading vendors and their innovative profiles. These include CÉMOI Group, Meiji Holdings Co., Ltd., Naeem Foods, Morinaga & Co., Ltd., Vidal Golosinas S.A, Lindt & Sprüngli Group, United Confectioners LLC by Guta Group, PIM Brands Inc., Jelly Belly Candy Company, Tootsie Roll Industries, Inc., Nestlé S.A., Canel's Group, Delica AG by Migros, AUGUST STORCK KG, LOTTE Corporation, Orion Corporation, Delfi Limited, Pladis Foods Ltd., The Simply Good Foods Company, Roshen Confectionery Corporation, Cloetta AB, Orkla Confectionery & Snacks by Orkla ASA, Confiseries Mondoux Inc., Samkan Products Pvt. Ltd., Cacau Show, Grupo Arcor, Palmer Candy, Mars, Incorporated, Krüger GmbH & Co. KG, Colombina S.A., Sweet Candy Company, Inc., The Hershey Company, General Mills, Inc., Perfetti Van Melle Group B.V., Just Born, Inc., Mondelēz International, Inc., HARIBO GmbH & Co. KG, Parle Products Pvt. Limited, Ferrero International S.A., Quality Candy Company, WK Kellogg Co, and Shanghai Want Want Food Group Co., Ltd..

Candy Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Candy Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Chocolate Candy
    • Gummy & Chewy Candies
    • Hard Candies
    • Lollipops
    • Mints
    • Powdered Candy
    • Toffee, Caramels, & Nougats
  • Source
    • Conventional
    • Organic
  • Sales Channel
    • Convenience Stores
    • Online Retailers
    • Specialty Candy Shops
    • Supermarkets & Hypermarkets

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Before discovering the Candy Market Research Report by 360iResearch, Naeem Foods struggled to understand the rapid changes in consumer behavior, especially with rising disposable incomes and increased spending on confectionery products. The report provided us with invaluable insights and actionable strategies, such as targeting emerging markets and innovating product lines to cater to health-conscious consumers. These strategies not only helped us stay ahead of the competition but also significantly boosted our sales and market presence. We are immensely satisfied with the positive impact this report has had on our operations.
Naeem Foods
This research report offers invaluable insights into various crucial aspects of the Candy Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Candy Market, by Type
  7. Candy Market, by Source
  8. Candy Market, by Sales Channel
  9. Americas Candy Market
  10. Asia-Pacific Candy Market
  11. Europe, Middle East & Africa Candy Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 294]
  16. List of Companies Mentioned [Total: 42]
Frequently Asked Questions
  1. How big is the Candy Market?
    Ans. The Global Candy Market size was estimated at USD 68.64 billion in 2023 and expected to reach USD 71.84 billion in 2024.
  2. What is the Candy Market growth?
    Ans. The Global Candy Market to grow USD 96.17 billion by 2030, at a CAGR of 4.93%
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    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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