CBD Consumer Health
CBD Consumer Health Market by Product (Medical OTC Products, Nutraceuticals), Distribution Channel (Online, Retail Pharmacies, Retail Stores) - Global Forecast 2024-2030
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[194 Pages Report] The CBD Consumer Health Market size was estimated at USD 10.77 billion in 2023 and expected to reach USD 12.46 billion in 2024, at a CAGR 15.79% to reach USD 30.07 billion by 2030.

The CBD consumer health market encompasses the sales, distribution, and consumption of cannabidiol (CBD) infused products aimed at improving overall health and wellness. The primary applications of these CBD-based products include pain management, stress relief, anxiety alleviation, and improvement in sleep quality. The increased awareness about the therapeutic benefits of CBD among consumers worldwide has improved the use of CBD consumer health products across the nutraceutical sector. Moreover, the relaxation of stringent regulations related to hemp cultivation and production has enhanced the production and availability of CBD consumer health products worldwide. The high costs associated with CBD consumer health products, along with inconsistent regulatory frameworks across different regions, have limited the product penetration of CBD consumer health products. However, the ongoing clinical trials investigating its effectiveness in treating various illnesses and continued investment from private investors and public sectors for exports and imports of medicinal CBD are expected to create growth opportunities for the CBD consumer health market in the coming years.

Regional Insights

The CBD consumer health market in the Americas is rapidly proliferating due to the legalization of cannabis cultivation and production, ongoing developments in CBD consumer health products, and increased consumer awareness toward the health benefits of CBD consumer health. Canadian consumers also show a growing interest in CBD for health and wellness purposes, as reflected by Health Canada's recent regulatory changes to provide easier access to cannabis-infused products. The rising number of clinical trials to evaluate CBD's potential benefits for various health conditions, such as anxiety, inflammation, pain management, and sleep disorders are expanding the scope for CBD consumer health products in the EMEA region. The Asia-Pacific region represents a rapidly evolving CBD consumer health market due to the flourishing nutraceutical and skincare industry, along with growing investments for CBD in the field of oncology.

CBD Consumer Health Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the CBD Consumer Health Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Legalization of Cannabis for Medicinal Purpose Across Various Countries
    • Increasing Demand for CBD Nutraceuticals
    • Rising Health Awareness and Increase in the Number of Retailers Selling CBD-Based Products
  • Market Restraints
    • Lack of Dose Determination Information and Negative Interaction With Other Prescriptions
  • Market Opportunities
    • Initiatives and Investment taken for Research Activity on CBD in Healthcare
    • Rising Import/Export of Medicinal CBD and Expanding its Usage of CBD Topicals
  • Market Challenges
    • Availability of Alternatives, the High Price of CBD Products, and the Regulatory Concerns
Market Segmentation Analysis
  • Product: Popularity of CBD-infused medical OTC products due to easy availability and improved awareness regarding their health benefits

    CBD analgesic products that assist with inflammation, anxiety, and sleep are available in CBD oil after excluding tetrahydrocannabinol (THC) or terpenes. CBD is useful for treating many skin conditions, including acne, eczema, and psoriasis, with potential anti-inflammatory properties that may tamp down itch, as CBD creams may help reduce dryness. Additionally, CBD health products are available as CBD mental health products to help treat severe medical conditions such as multiple sclerosis, cancer, Parkinson's, Alzheimer's, anxiety, and depression. CBD is also available as a sleeping aid as part of a new line of cannabinoid-infused products, including a special CBD tincture for sleep, promoting a more relaxing, stress-free sleep. On the other hand, the nutraceuticals of CBD include CBD sports nutrition products such as CBD oil or tinctures, gummies, or capsules, which have the potential as a pre-workout and recovery tool to improve focus and reduce recuperation time. In addition, CBD is available as CBD vitamins and dietary supplements act as an adaptogen as the healing plant can adapt to an individual's needs and help regulate homeostasis. Moreover, CBD is used for weight management and well-being as its properties lower food intake and enhance metabolism, which can help with weight reduction.

  • Distribution Channel: Improved consumer preference for buying CBD consumer health products on online platforms

    CBD consumer health products are readily available on company websites, and customers may browse through various new and exciting products from the comfort of their homes. The online stores for CBD consumer health products are cost-effective, and consumers can find and purchase any unavailable product through offline stores. Moreover, with recent surges in popularity, FDA guidance, and state legislation within the landscape of cannabis-derived compounds, retail pharmacies are increasingly supplying cannabidiol (CBD) consumer health products. Health and wellness retailers are more prevalent in distributing CBD consumer health products, mostly available in large-scale retail stores where the consumers can physically visit the store and select according to their needs and preferences.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the CBD Consumer Health Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the CBD Consumer Health Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the CBD Consumer Health Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the CBD Consumer Health Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the CBD Consumer Health Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the CBD Consumer Health Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the CBD Consumer Health Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the CBD Consumer Health Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the CBD Consumer Health Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the CBD Consumer Health Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the CBD Consumer Health Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the CBD Consumer Health Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Irwin Naturals Cannabis Products Launch Nationwide in Canada

    Irwin Naturals Inc. launched Irwin Naturals Cannabis’ a new CBD 25mg Softgels in Canada that will be available nationwide through the Starseed Medicinal Medical Platform. With this launch, the company is introducing a high-quality cannabis-derived CBD oil product to allow consumers to incorporate premium CBD into their daily health regimens. [Published On: 2023-03-24]

  • Canopy Growth to Fast-Track Entry into the U.S. Cannabis Market

    Canopy Growth announced its strategic move to accelerate entry into the U.S. cannabis market. This strategic expansion enables Canopy Growth to capitalize on the once-in-a-generation opportunity in the largest cannabis market in the world. [Published On: 2022-10-25]

  • Martha Stewart CBD Launches its First-Ever Category Expansion with New Line of CBD Wellness Topicals

    Martha Stewart CBD launched Martha Stewart CBD Wellness Topicals, marking the brand's first-ever category expansion in its CBD portfolio. This category expansion highlights Martha Stewart CBD's commitment to innovation and growth in the cannabis industry. [Published On: 2022-01-19]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the CBD Consumer Health Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the CBD Consumer Health Market, highlighting leading vendors and their innovative profiles. These include Aurora Cannabis Inc., Canopy Growth Corporation, CBD American Shaman, CBDepot s.r.o, Charlotte’s Web Holdings, Inc., Columbia Care Inc., Croda International PLC, Curaleaf, Inc., CURE Pharmaceutical Holding Corp., CV Sciences, Inc., Elixinol LLC, Endoca BV, Gaia Botanicals, LLC, Global Cannabinoids Inc., HEXO Corp., Isodiol International Inc., Jazz Pharmaceuticals, Inc., Joy Organics LLC, Kazmira LLC, Koninklijke DSM N.V., Medical Marijuana, Inc., Medterra CBD, LLC., Noramco, Inc., and NuLeaf Naturals, LLC.

CBD Consumer Health Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the CBD Consumer Health Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Medical OTC Products
      • CBD Analgesic Products
      • CBD Dermatology Products
      • CBD Mental Health Products
      • CBD Sleeping Aids Products
    • Nutraceuticals
      • CBD Sports Nutrition
      • CBD Vitamins & Dietary Supplements
      • CBD Weight Management & Wellbeing
  • Distribution Channel
    • Online
    • Retail Pharmacies
    • Retail Stores

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the CBD Consumer Health Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. CBD Consumer Health Market, by Product
  7. CBD Consumer Health Market, by Distribution Channel
  8. Americas CBD Consumer Health Market
  9. Asia-Pacific CBD Consumer Health Market
  10. Europe, Middle East & Africa CBD Consumer Health Market
  11. Competitive Landscape
  12. Competitive Portfolio
  13. List of Figures [Total: 20]
  14. List of Tables [Total: 376]
  15. List of Companies Mentioned [Total: 24]
The Growing Popularity of CBD Topicals in the Import/Export of Medicinal CBD
October 8, 2023
The Growing Popularity of CBD Topicals in the Import/Export of Medicinal CBD
In recent years, there has been a rapid increase in the import and export of medicinal CBD, which has led to a rise in the usage of CBD topicals. The market for CBD topicals has rapidly expanded as more and more consumers are turning towards natural remedies to deal with various health problems without potential side effects. This blog explores the reasons behind the increasing popularity of CBD topicals and explains why they are becoming an essential part of consumer healthcare.

Why are CBD topicals growing in popularity?

The popularity of CBD topicals has risen due to growing awareness amongst people about the benefits of natural remedies for health problems. CBD topicals are an effective way to deal with pain, inflammation, and other health issues, and the fact that they are derived from natural sources makes them a safer alternative to prescription drugs. Topicals such as creams, balms, and salves can be applied directly to the affected area, providing targeted and fast-acting relief without any psychoactive effects.

The growth of import/export of medicinal CBD:

The rise in the global import and export of medicinal CBD has also contributed to the increased popularity of CBD topicals. Countries such as Canada, the United States, and Europe are some of the major importers and exporters of medicinal CBD, and this has led to an increase in awareness about the various benefits of CBD. This has fueled the growth of companies producing CBD topicals, and more and more products are hitting the market.

Advantages of using CBD topicals over other treatments:

CBD topicals have several advantages over other treatments for health problems. They are non-invasive and do not interfere with any other medication that the patient may be taking. They are also easy to use, and there is no need to consult a healthcare professional before using them, unlike prescribed medication. CBD topicals are also cheaper than other treatments, making them a more affordable option for consumers.

The future of CBD topicals in consumer healthcare:

The future of CBD topicals in consumer healthcare looks promising, with more and more consumers turning to natural remedies to deal with various health problems. As people become more health-conscious, the demand for CBD topicals is expected to rise. Companies producing CBD topicals are also investing in research and development, which will lead to the development of more advanced and effective products in the future.

The growing import and export of medicinal CBD has led to an increase in the usage of CBD topicals. CBD topicals offer a safe and natural alternative to prescription medications for various health problems. With more people turning toward natural remedies, the future of CBD topicals in consumer healthcare looks bright. As more companies invest in research and development, it is expected that we will see more advanced and effective CBD topicals in the market in the coming years.

Frequently Asked Questions
  1. How big is the CBD Consumer Health Market?
    Ans. The Global CBD Consumer Health Market size was estimated at USD 10.77 billion in 2023 and expected to reach USD 12.46 billion in 2024.
  2. What is the CBD Consumer Health Market growth?
    Ans. The Global CBD Consumer Health Market to grow USD 30.07 billion by 2030, at a CAGR of 15.79%
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