Coding & Marking Equipment
Coding & Marking Equipment Market by Technology (CIJ Printing & Coding, DOD Printing, Laser Coding & Marking), Component (Consumables, Hardware, Software), Surface, Industry - Global Forecast 2024-2030
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[183 Pages Report] The Coding & Marking Equipment Market size was estimated at USD 21.34 billion in 2023 and expected to reach USD 23.14 billion in 2024, at a CAGR 9.24% to reach USD 39.63 billion by 2030.

Coding & marking equipment imprint key information on packaging or individual products. This information includes unique identification data, manufacturing dates, batch numbers, expiration dates, and barcodes. The automatic nature of this process aids in reducing human errors, saving time and cost, and increasing overall operational efficiency. The crucial growth driver is the increasing government laws and regulations mandating unique identification for the accountability and safety of products across industries. Furthermore, the packaging sectors of the food & beverage industry use coding & marking equipment to print nutrition facts, ingredients, production and expiration dates, and barcodes on the packaging of the food & beverage products. The utilization of coding & marking in the food & beverage sectors is driving the market growth. In contrast, the installation and maintenance of equipment are relatively higher costs, and customization and functional issues associated with coding & marking techniques impede the trajectory of the market growth. However, vendors are focusing and investing in R&D to overcome these issues. Technological advancements in coding & marking equipment are creating higher efficiency, accuracy, and versatility, and innovation in the R&D of reliable ink formulations and encouraging further market growth.

Regional Insights

The demand for coding & marking equipment in the Americas region is particularly driven by the United States and Canada, which are characterized by the presence of a substantial number of major players in this sector. Furthermore, the region has observed increased utilization of coding & marking equipment in the food & beverage industry for accurate product labeling. The adoption of technologically advanced equipment and solutions, such as laser-based marking systems and inkjet printers, has marked significant growth in the region. In the European Union, diverse sectors such as food & beverages, cosmetics, pharmaceuticals, and automotive industries drive the demand for coding & marking equipment. European consumers place a high emphasis on product traceability and stringent safety regulations, fostering investment in advanced coding technologies. Rapid industrialization, particularly in APAC countries such as China and India, has instigated the need for coding & marking equipment. The increasing consumer awareness regarding product authenticity and the growing eCommerce sector are the major factors driving demand in this region. The position of APAC as a manufacturing hub presents significant opportunities for the adoption of coding & marking systems, which has led to multiple partnerships and collaborations among key players.

Coding & Marking Equipment Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Coding & Marking Equipment Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Exponential growth in packaging sectors of food & beverage industry
    • Government laws and regulations associated with labeling of products
    • Significant importance of coding & marking to improve supply chain visibility
  • Market Restraints
    • High cost of installation and maintenance of coding & marking equipment
  • Market Opportunities
    • Technological advancements in coding & marking equipment
    • Innovation in the R&D of reliable ink formulations
  • Market Challenges
    • Customization and functional issues of coding & marking techniques
Market Segmentation Analysis
  • Technology: Expanding acceptance of laser coding & marking in industries requiring precise product labeling

    Continuous inkjet (CIJ) printing technology expels ink from the print nozzles in a continuous, steady pattern. CIJ technology has widespread acceptance within manufacturing sectors such as food & beverage, pharmaceutical, and cosmetic industries. It offers high-speed, non-contact printing, capable of producing high-quality prints on various materials. Drop-on-demand (DOD) printing technology works by extruding small ink droplets, one drop at a time, and each drop is accurately placed onto the substrate. DOD printing technology has gained momentum due to its high resolution and ability to mark large print areas. Laser coding involves the use of laser coding & marking methods such as ablation, engraving, and etching to inscribe codes on an object. Laser coding & marking are highly sought-after in industries seeking precision, high durability, and permanence. It eliminates the need for consumables, thus making it more cost-effective. Thermal inkjet (TIJ) printing technology utilizes ink cartridge-based systems to apply traceability information onto packaging and products such as text, logos, 2D codes, and barcodes. TIJ printing technology can help reduce production and operational costs by printing directly onto packaging and cases, thereby removing the need for labels. Additionally, some thermal inkjet printing technology can be equipped with dual firing chambers, further reducing errors, maximizing equipment uptime, and reducing wastage.

  • Component: Rising innovations in the software component of coding and marking equipment

    Consumables are comprised of inks, additives, cleaners, and ribbons used in coding & marking equipment. Inks and paint consumables can include solvent-based, water-based, UV-curable, and pigmented inks. Other consumables for coding & marking equipment include solvents and thermal tapes. The need-based preference for consumables leans toward high-quality products that can withstand various operation conditions while delivering optimal performance. Hardware comprises physical components of coding & marking equipment such as print engine and controller. The primary hardware components of a continuous inkjet printer (CIJ) include a high-pressure pump. Thermal inkjet printer (TIJ) uses heat to generate ink droplets, and the main hardware includes a printhead, ink reservoir, and nozzle. Major hardware components for laser printers include a laser beam, whereas piezo inkjet printer utilizes piezoelectric crystal and a nozzle. Software in coding & marking equipment includes crucial components responsible for managing and controlling the operational aspects of coding and marking equipment. Business needs for software of coding & marking equipment center on flexibility, scalability, and ease of integration with existing systems.

  • Surface: Growing usage of coding & marking equipment on plastic & cardboard surfaces

    Coding & marking equipment is used to print on ceramic surfaces during the production of artisanal products and industrial components. The high durability of ceramics necessitates using robust coding & marking equipment specially designed to withstand high temperatures and friction. The glass surfaces, found commonly in the beverage and pharmaceutical industry, employ laser and inkjet coding & marking systems. Organic surfaces cover various items, including fruits, vegetables, and eggs, and the coding & marking system adheres to strict regulations for food safety and sustainability. Paper & cardboard constitute ubiquitous surfaces in the packaging, respectively. Efficient, high-capacity, and economical coding & marking systems are widespread owing to the diverse variety and the high volume of these products. The use of plastic requires coding & marking systems to handle the unique challenges of varied plastic surfaces. The effectiveness depends on the type of plastic, its color, and temperature resistance, among other factors. Rubber surfaces, utilized in industries such as automotive and aerospace, have specific coding requirements based on their elasticity. Durable, resilient marking systems are often deployed to ensure long-lasting, high-quality coding. The coding & marking systems offer precise marking under all conditions on steel surfaces, as steel surfaces are robust and have high endurance. Stone surfaces usually require marking for identification and aesthetic purposes. The hardness of the stone indicates that coding & marking systems need to be powerful yet precise, preventing any damage to the surface structure. The textile industry utilizes heat-transfer markers due to their reliability and print quality. Wood requires similar considerations, with an additional need for environmental friendliness given the nature of the material. Coding & marking on paper & cardboard surfaces are usually easy to print and less costly, driving their use in sectors demanding high output rates.

  • Industry: Significant role of coding & marking equipment in the pharmaceutical industry owing to track & trace of medical products

    The automotive & transportation industry utilizes coding & marking equipment to ensure crucial traceability data on parts and products. The electrical & electronics industry leans more toward coding & marking technology due to the sector's sensitive components that demand precision and the need to imprint small yet legible codes. The food & beverage industry requires coding & marking equipment for essential traceability and tighter quality control. Metal processing heavily leans on laser and dot peen marking technologies. Coding & marking equipment in this vertical is chiefly used for traceability and brand visibility. In the personal care & cosmetics industry, these devices play a significant role in counterfeit prevention, brand protection, and regulatory compliance. The pharmaceuticals & medical devices industry underscores the need for precise, permanent, high-quality codes for traceability, counterfeit prevention, and regulatory compliance. In comparison, the automotive & transportation industry stands out for its high demand for durable and robust coding & marking equipment. Furthermore, the pharmaceuticals & medical devices industry needs accurate, traceable marking in line with regulations.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Coding & Marking Equipment Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Coding & Marking Equipment Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Coding & Marking Equipment Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Coding & Marking Equipment Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Coding & Marking Equipment Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Coding & Marking Equipment Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Coding & Marking Equipment Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Coding & Marking Equipment Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Coding & Marking Equipment Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Coding & Marking Equipment Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Coding & Marking Equipment Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Coding & Marking Equipment Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Domino Printing Sciences New Vx-Series Printers Increase Efficiency in Flow Wrap Applications

    Domino Printing Sciences PLC unveiled the Vx-Series, an advanced thermal transfer overprinter (TTO) designed to enhance efficiency in flexible food packaging lines. Taking customer feedback into account, the Vx-Series offers reduced ribbon usage and minimized downtime, making it a reliable choice for businesses. [Published On: 2023-11-09]

  • Domino Printing Sciences Opens New Subsidiary in Indonesia

    Domino Printing Sciences PLC established a subsidiary, Domino Printing Indonesia, specifically focusing on delivering comprehensive coding solutions within the Indonesian market. This new venture aims to cater to businesses of all sizes and across various sectors, including pharmaceuticals, building & construction, and food & beverage. [Published On: 2023-10-11]

  • Domino Sets ut Digital Strategy With Cloud and QR Codes

    Domino Printing Sciences PLC is currently engaged in digital transformation initiatives, internally and externally. These efforts include the Oracle Cloud project and the implementation of QR codes. These solutions encompass data management and deployment through coding automation, machine monitoring via Domino Cloud, and code verification through its vision offering. [Published On: 2023-10-03]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Coding & Marking Equipment Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Coding & Marking Equipment Market, highlighting leading vendors and their innovative profiles. These include Applied Technology Developments Ltd., Beijing Hi-Pack Coding Ltd., Control Print Limited, Danaher Corporation, Domino Printing Sciences PLC, Dover Corporation, Durable Technologies, Engage Technologies Corporation, Geo. T. Schmidt, Inc., Guangzhou EC-PACK Packaging Equipment Co.,Ltd., Guangzhou Sunine Intelligent Technology Co., Ltd., Han’s Laser Technology Industry Group Co., Ltd, Hitachi, Ltd., HSA Systems A/S, Illinois Tool Works Inc., InkJet, Inc., Keyence Corporation, Kishu Giken Kogyo Co., Ltd., Koenig & Bauer AG, Loftware, Inc., Macsa ID, S.A., Matthews Marking Systems, MECCO, Numeric Inkjet Technologies Pvt. Ltd., Open Date Equipment Ltd., Paul Leibinger GmbH & Co. KG, ProMach Inc., REA Elektronik GmbH, Rotech Machines Limited, RYNAN Technologies, TRUMPF SE + Co. KG, and TYKMA Electrox, Inc. by 600 Group PLC.

Coding & Marking Equipment Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Coding & Marking Equipment Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Technology
    • CIJ Printing & Coding
    • DOD Printing
    • Laser Coding & Marking
    • TIJ Printing
  • Component
    • Consumables
      • Ink & Paints
      • Solvent
      • Thermal Tapes
    • Hardware
      • Continuous Inkjet Printer
      • Laser Printer
      • Piezo Inkjet Printer
      • Thermal Inkjet Printer
    • Software
  • Surface
    • Ceramic
    • Glass
    • Organic Surfaces
    • Paper & Cardboard
    • Plastic
    • Rubber
    • Steel
    • Stone
    • Textiles
    • Wood
  • Industry
    • Automotive & Transportation
    • Electrical & Electronics
    • Food & Beverage
    • Metal Processing
    • Personal Care & Cosmetics
    • Pharmaceuticals & Medical Devices

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Coding & Marking Equipment Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Coding & Marking Equipment Market, by Technology
  7. Coding & Marking Equipment Market, by Component
  8. Coding & Marking Equipment Market, by Surface
  9. Coding & Marking Equipment Market, by Industry
  10. Americas Coding & Marking Equipment Market
  11. Asia-Pacific Coding & Marking Equipment Market
  12. Europe, Middle East & Africa Coding & Marking Equipment Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 580]
  17. List of Companies Mentioned [Total: 32]
The Growth of Coding & Marking Equipment in the Food & Beverage Industry
October 22, 2023
The Growth of Coding & Marking Equipment in the Food & Beverage Industry
The food and beverage industry has been experiencing exponential growth, especially with the rise of e-commerce and home deliveries. With increased demand and new regulations, manufacturers continuously look for methods to improve their operations' efficiency, traceability, and safety. One of the most critical components to achieving these objectives is through coding and marking equipment. In this blog post, we will examine the latest trends in the food and beverage industry and explore the role of coding and marking equipment in meeting the industry's needs.

Increased Demand for Traceability and Transparency:

Consumers are placing more importance on traceability and transparency with the rising need for healthier food options and ethical sourcing practices. They want to know where their food comes from, the conditions under which it was produced, and its expiration date. Coding and marking equipment enable manufacturers to provide this information to their consumers. These systems can create unique barcodes, serial numbers, and QR codes to track the product's journey from production to the end-users.

Need for Enhanced Safety and Compliance:

The food and beverage industry is highly regulated, and non-compliance can result in severe consequences for manufacturers. Coding and marking equipment can help manufacturers comply with these regulations by ensuring their products meet the necessary labeling requirements. These systems can also print allergen identification, batch numbers, and other critical information that allows for better traceability in case of recalls.

Increased Demand for Flexible Packaging:

The food and beverage industry has witnessed a trend towards flexible packaging, such as pouches, bags, and sachets. This type of packaging offers convenience to consumers, reduces food waste, and enhances shelf life. However, flexible packaging poses challenges for coding and marking equipment, as it requires a system that can quickly adapt to different packaging materials, shapes, and sizes. Luckily, coding and marking equipment manufacturers have developed innovative solutions, such as thermal inkjet printers and laser coding systems, that can handle flexible packaging.

Embrace of Industry 4.0 and IoT Technologies:

Industry 4.0 and the Internet of Things (IoT) have transformed the manufacturing industry, and the food and beverage industry is no exception. Coding and marking equipment that integrates with IoT technologies can provide real-time data on production and maintenance, reduce downtime, and optimize overall equipment effectiveness. These technologies also enable predictive maintenance, where problems can be managed before they become significant issues. This integration provides insights into production and consumption rates, uptime, and downtime, leading to increased efficiencies in manufacturing.

Shift towards Sustainable and Environmentally-Friendly Practices:

Sustainability and environmentally friendly practices have become a primary concern for consumers and, as a result, for manufacturers. It is increasingly critical that packaging is recyclable or environmentally friendly. With coding and marking equipment, manufacturers can print icons indicating that their packaging is recyclable and write instructions to consumers on how to recycle it correctly. The technology also enables ink and energy-efficient systems that promote sustainable practices.

The food and beverage industry is undoubtedly experiencing tremendous growth, thanks to e-commerce and home deliveries, and the industry's emphasis on traceability, safety, sustainability, and regulatory compliance has made coding and marking equipment more critical now than ever. With cutting-edge technologies such as IoT, Industry 4.0, and flexible packaging capabilities, coding and marking equipment will help manufacturers become more efficient, improve their strategies, and adapt to new trends. By embracing these tools and techniques, manufacturers can remain ahead of the competition and delight their consumers.

Frequently Asked Questions
  1. How big is the Coding & Marking Equipment Market?
    Ans. The Global Coding & Marking Equipment Market size was estimated at USD 21.34 billion in 2023 and expected to reach USD 23.14 billion in 2024.
  2. What is the Coding & Marking Equipment Market growth?
    Ans. The Global Coding & Marking Equipment Market to grow USD 39.63 billion by 2030, at a CAGR of 9.24%
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