Cooling Becomes a Whole-Facility Decision
Global data-centre cooling comprises airflow management, mechanical cooling, rack-level heat capture, controls and outdoor heat rejection. Its commercial purpose is to keep computing equipment reliable while limiting the electricity and water required to remove its heat. Facility design matters as much as the device touching a chip: a liquid-cooled rack still needs somewhere to reject its heat.
AI-related construction is increasing attention to cooling, but data-centre electricity growth is not a measure of cooling-equipment sales. Cooling's contribution to electricity use differs substantially across facility types. Buyers therefore need to assess thermal performance, retrofit fit, power and water availability, and continuity of service together.
- Energy demand from AI – Energy and AI (opens in a new tab)
- The IEA identifies cooling and environmental control as a data-centre electricity use that varies substantially between efficient hyperscale and less-efficient enterprise facilities.
From Room Airflow to Integrated Heat Rejection
The shift is from treating cooling as a uniform room service toward matching heat removal to rack density. Air cooling remains prevalent; containment, airflow correction, suitable temperature settings and economising can improve existing facilities before a wholesale plant replacement. Dense racks strengthen the case for direct liquid cooling, but operators must also accommodate coolant distribution, maintenance and the remaining air-cooled components.
Liquid cooling is not synonymous with water-free operation. A closed loop at the rack can ultimately reject heat through an evaporative tower; dry rejection can reduce site water demand while changing electricity needs and hot-weather performance. Warmer captured heat may improve reuse prospects where a suitable customer and connection exist. France's assessment is a useful caution: technical heat-recovery potential should not be mistaken for widespread delivery.
- Cooling Water Efficiency Opportunities for Federal Data Centers (opens in a new tab)
- US Department of Energy guidance describes containment, adjusted operating conditions and economising as cooling-efficiency options, and explains that a direct-liquid-cooled rack can still reject heat through a cooling tower.
- DLC adoption remains slow and steady (opens in a new tab)
- Uptime Institute's 2025 cooling survey reports that direct liquid cooling adoption remained gradual, with traditional air cooling still prevalent and retrofit integration a prominent consideration.
- Centre de données numériques : perspectives d’évolution de leurs consommations (opens in a new tab)
- France's ADEME says liquid cooling can make server heat easier to capture at useful temperatures, but that calculated heat-recovery potential is theoretical and few French data centres currently recover waste heat.
AI Raises Heat Density and Offers Control Tools
AI affects cooling in two directions. Accelerated computing can concentrate heat in racks, while hardware and software improvements reduce energy per individual task. Greater usage and more demanding tasks can nevertheless increase total facility load. Cooling specifications should consequently follow credible workload and rack scenarios, not an assumed fixed relationship between AI adoption and chiller demand.
AI may also improve cooling operations through sensor analysis, fault detection and simulated control changes. An Italian research project illustrates the digital-twin approach, but does not establish fleet-wide savings. Operator survey findings suggest a practical boundary: use analytics to advise staff and test changes, while retaining supervised controls and a safe rollback path for critical equipment.
- Executive summary – Key Questions on Energy and AI (opens in a new tab)
- The IEA's 2026 analysis reports continued growth in data-centre electricity demand and identifies both rapidly improving energy efficiency per AI task and increasing use of more energy-intensive AI applications.
- Uptime Institute Global Data Center Survey 2025 (opens in a new tab)
- Uptime Institute's 2025 operator survey reports greater willingness to use AI for sensor analysis and predictive maintenance than for autonomous equipment control.
- ICT: ENEA develops digital twin of the entire HPC computing infrastructure (opens in a new tab)
- Italy's ENEA describes a digital twin intended to support simulation of cooling and workload-management options and predictive maintenance, rather than reporting market-wide operating results.
Regional Demand Meets Local Resource Limits
North America combines concentrated US data-centre electricity demand with Canadian siting opportunities that depend on local power and climate; the reviewed evidence does not establish a comparable cooling mix for Mexico. In Latin America, Brazil's grid-planning work shows why a prospective cooling plant must be considered alongside the site's electricity connection. Neither observation justifies a region-wide technology ranking.
Europe has a comparatively explicit policy signal: EU performance reporting is in place, while the common rating scheme proposed in September 2026 and prospective minimum standards must be distinguished from existing obligations. The United Kingdom brings a separate critical-infrastructure resilience lens. For the Middle East, hot-weather heat rejection and water sourcing call for project-level evaluation; the material reviewed does not establish a regional installed-system mix. In Africa, IEA modelling indicates substantially different levels of data-centre electricity use across countries. Grid reliability and local resource access deserve attention before extrapolating a single continental cooling opportunity.
Asia-Pacific spans China's computing-facility efficiency efforts, Japan's identified data-centre electricity demand, Australia's water-policy debate and Southeast Asia's sustainability guidance. That variety makes site conditions and workload density more useful than one regional cooling specification.
- Energy demand from AI – Energy and AI (opens in a new tab)
- The IEA identifies the United States, China and Europe as leading areas of data-centre electricity demand, notes development in Southeast Asia and Japan, and reports substantial variation within Africa.
- Energy performance of data centres (opens in a new tab)
- The European Commission distinguishes existing EU data-centre performance reporting from a common rating scheme proposed on September 21, 2026, and work toward minimum performance standards.
- ASEAN Guide for Sustainable Data Centre Development (opens in a new tab)
- ASEAN's sustainable data-centre guide discusses cooling needs, water efficiency and the region's tropical conditions; it is guidance rather than evidence of a uniform installed cooling system.
- Consumo de Data Centers (opens in a new tab)
- Brazil's energy planning agency identifies growing data-centre connection interest and the need to coordinate these loads with electricity transmission and generation planning.
- Data centres (opens in a new tab)
- The UK's critical-infrastructure treatment provides a distinct resilience context alongside, but not equivalent to, the EU's environmental reporting framework.
Group Frameworks Have Different Practical Force
ASEAN has published sustainable data-centre guidance addressing energy, cooling and water; guidance does not establish identical national rules. The European Union has an existing reporting framework, whereas its September 2026 common rating proposal and contemplated minimum standards should not yet be treated as operative performance requirements. The G7 has a work plan calling for greater transparency about AI and data-centre resource needs, while recognising national circumstances.
For BRICS, this review did not establish a comparable grouping-wide cooling dataset or shared technical requirement; national and site evidence is needed before aggregating its markets. For the GCC, test dry, evaporative and hybrid heat rejection against the project's heat and water constraints rather than assuming a GCC-wide cooling rule or adoption pattern, neither of which was established here. NATO offers a resilience lens through its attention to energy supplies and communications continuity, not a prescribed cooling design.
- Energy performance of data centres (opens in a new tab)
- Existing EU reporting covers energy performance and water footprint; the September 2026 rating proposal is not presented as an already operative performance standard.
- ASEAN Guide for Sustainable Data Centre Development (opens in a new tab)
- ASEAN has published a guide for sustainable data-centre development addressing energy and water considerations.
- G7 Energy and AI Work Plan (opens in a new tab)
- The G7 Energy and AI Work Plan calls for improved understanding and transparency about the energy and resource requirements of AI models and data-centre operations, while recognising different national circumstances.
- Resilience, civil preparedness and Article 3 (opens in a new tab)
- NATO's resilience framework addresses continuity of energy supplies and civil communications; it supports a resilience lens, not a claim that NATO prescribes a data-centre cooling technology.
Featured Countries Require Different Proof Points
In North America, the United States has a documented data-centre load and federal guidance on both water-saving cooling and the facility implications of liquid loops. Canada offers possible cooler-climate siting advantages, conditional on the actual power supply and site. For Mexico, the inspected material does not support a national cooling-adoption or policy finding; assess individual projects without assuming that US or Canadian designs transfer directly. In Latin America, Brazil's energy planner is tracking large data-centre loads for grid expansion, but that does not identify the country's preferred cooling equipment.
Within Europe, France's heat-recovery opportunity remains more theoretical than deployed, according to its environmental agency. Germany's strategy highlights water-saving cooling and waste heat. Italy's public research includes digital-twin simulation of cooling options, not proof of commercial uptake. Spain is consulting on proposed data-centre sustainability and resilience requirements; a draft is not an enacted rule. The United Kingdom treats data centres as critical infrastructure and identifies environmental controls as part of their supporting systems. Comparable current cooling-adoption evidence was insufficient for Russia, so no country-level technology trend is inferred. France, Germany, Italy and Spain also need to account for the EU reporting framework.
In Asia-Pacific, Australia's September 2026 consultation focuses on local cooling-water impacts and potential efficiency and transparency requirements, rather than demonstrating that all proposed standards are already in force. China's green computing-facilities initiative calls for improved cooling architecture and efficient equipment. India's electronics ministry reports industry use of advanced cooling approaches, without establishing a nationwide equipment mix. The IEA identifies Japan in its data-centre electricity outlook, but that is not evidence of a particular cooling method. For South Korea, the reviewed material was insufficient to establish a national cooling-deployment pattern; procurement decisions require local facility evidence.
- Energy demand from AI – Energy and AI (opens in a new tab)
- The IEA provides a basis for discussing data-centre electricity demand in the United States, China and Japan, but its regional outlook does not establish those countries' cooling-equipment mix.
- Energy performance of data centres (opens in a new tab)
- The EU reporting framework supplies a common policy context for the featured EU countries, without establishing identical cooling designs at their facilities.
- Getting it right: Building AI infrastructure that works for Australia: Consultation paper - September 2026 (opens in a new tab)
- Australia's September 2026 consultation paper discusses locally concentrated cooling-water impacts, efficient cooling, non-potable or recycled water, and proposed transparency and resilience requirements.
- 工业和信息化部等五部门关于组织开展2026年度国家绿色算力设施推荐工作的通知 (opens in a new tab)
- China's 2026 green computing-facilities recommendation notice calls for improvements to cooling architecture and the use of energy- and water-saving cooling equipment; it does not measure nationwide deployment of a particular cooling method.
- Data centre capacity in the country has increased from about 375 MW in 2020 to around 1500 MW by 2025 (opens in a new tab)
- India's electronics ministry says data-centre water requirements depend on cooling technology and reports industry adoption of advanced approaches, including direct-to-chip liquid and immersion cooling.
- Consumo de Data Centers (opens in a new tab)
- Brazil's energy planning agency treats data centres as large electricity loads; its account does not establish a national cooling-technology mix.
- Centre de données numériques : perspectives d’évolution de leurs consommations (opens in a new tab)
- ADEME's France-specific assessment distinguishes potential for data-centre heat recovery from actual implementation.
- Mehr Rechenpower für Deutschland (opens in a new tab)
- The German government's data-centre strategy identifies water-saving cooling, energy efficiency and waste-heat use as sustainability considerations.
- Audiencia e información pública sobre el proyecto de Real Decreto por el que se regulan los requisitos de sostenibilidad energética, medioambiental y de resiliencia y soberanía digital aplicables a los centros de datos (opens in a new tab)
- Spain's energy ministry has published a draft decree consultation concerning data-centre energy and water efficiency and resilience; draft provisions are not described as enacted requirements.
- ICT: ENEA develops digital twin of the entire HPC computing infrastructure (opens in a new tab)
- ENEA's Italian high-performance-computing project provides a research example of cooling simulation, not evidence of nationwide adoption.
- Data centres (opens in a new tab)
- The UK government identifies cooling and other environmental controls as data-centre supporting infrastructure and describes its critical-infrastructure and resilience approach.
- Foresight on AI: Policy considerations (opens in a new tab)
- A Canadian government foresight paper describes cooler climates and clean power as potential attractions for data-centre siting, while also discussing energy and water pressures.
Buy for Measured Heat, Water and Reliability
Industry leaders should qualify sites and workloads together: model rack heat, grid connection, outdoor conditions and dependable water sources before selecting air, direct-liquid or hybrid systems. For existing facilities, benchmark containment and controls improvements against the cost and disruption of a liquid-cooling retrofit.
Specify performance at the facility boundary, including energy use, site water use, hot-weather capacity and failure response. Test coolant distribution, maintenance access and safe operating modes under realistic loads; a closed rack loop alone does not establish low facility water consumption. Pursue heat reuse only after identifying a credible nearby heat user. Finally, stage purchases against confirmed computing demand and distinguish binding reporting duties from proposals when planning compliance.
- Cooling Water Efficiency Opportunities for Federal Data Centers (opens in a new tab)
- Department of Energy guidance distinguishes facility energy performance from site water performance and describes climate-dependent options for reducing cooling energy or water use.
- DLC adoption remains slow and steady (opens in a new tab)
- Survey findings support treating retrofit compatibility as a practical consideration when evaluating direct liquid cooling.
- Getting it right: Building AI infrastructure that works for Australia: Consultation paper - September 2026 (opens in a new tab)
- The Australian material illustrates why cooling-water assessments need to consider local supply systems rather than national totals alone.
Evidence Boundaries for a Qualitative Cooling Review
This qualitative review draws on inspected energy-agency analysis, government guidance and policy documents, ASEAN guidance, and original operator-survey reporting available through September 2026. It compares thermal-design choices and policy signals; it is not a facility census, supplier assessment or estimate of market size. Electricity demand indicates pressure on infrastructure, not cooling revenue or the installed technology mix.
Survey responses, modelled electricity outlooks, research demonstrations and proposed regulations answer different questions and are not treated as interchangeable proof. Evidence was particularly insufficient to describe national cooling adoption in Mexico, Russia and South Korea, or a common cooling requirement across BRICS or the GCC. Those are limits of this review, not claims that relevant projects or policies do not exist.
- Uptime Institute Global Data Center Survey 2025 (opens in a new tab)
- The operator survey reports persistent efficiency barriers associated with legacy infrastructure; survey responses are not a facility-by-facility global inventory.
Integration Will Matter More Than a Single Cooling Method
The likely competitive advantage is not one universal cooling technology but the ability to integrate rack heat capture, facility heat rejection, resource monitoring and fault-tolerant operation for a specific site. Air-system improvements and selective liquid deployments can coexist. How quickly that balance changes depends on realised computing loads, workable power connections, water access and retrofit economics—not merely on announced AI capacity. Suppliers and operators that can demonstrate performance across those conditions will be better positioned than those selling density or efficiency in isolation.
- Executive summary – Key Questions on Energy and AI (opens in a new tab)
- The IEA describes uncertainty around AI uptake and physical bottlenecks affecting data-centre development; these make a single cooling-demand trajectory unreliable.
Research report
Table of contents
- 1.Preface
- 1.1Objectives of the Study
- 1.2Market Definition
- 1.3Market Segmentation & Coverage
- 1.4Years Considered for the Study
- 1.5Currency Considered for the Study
- 1.6Language Considered for the Study
- 1.7Key Stakeholders
- 2.Research Methodology
- 2.1Introduction
- 2.2Research Design
- 2.2.1Primary Research
- 2.2.2Secondary Research
- 2.3Research Framework
- 2.3.1Qualitative Analysis
- 2.3.2Quantitative Analysis
- 2.4Market Size Estimation
- 2.4.1Top-Down Approach
- 2.4.2Bottom-Up Approach
- 2.5Data Triangulation
- 2.6Research Outcomes
- 2.7Research Assumptions
- 2.8Research Limitations
- 3.Executive Summary
- 3.1Introduction
- 3.2CXO Perspective
- 3.3New Revenue Opportunities
- 3.4Key Growth Contribution
- 3.5Next-Generation Business Models
- 3.6Industry Roadmap
- 4.Market Overview
- 4.1Introduction
- 4.2Industry Ecosystem & Value Chain Analysis
- 4.2.1Supply-Side Analysis
- 4.2.2Demand-Side Analysis
- 4.2.3Stakeholder Analysis
- 4.3Market Dynamics
- 4.3.1Key Drivers
- 4.3.1.1Higher-density computing requirements
- 4.3.1.2Whole-facility cooling performance
- 4.3.1.3Operating-performance transparency
- 4.3.2Key Restraints
- 4.3.2.1Power and project-timing constraints
- 4.3.2.2Site-dependent water and heat-rejection trade-offs
- 4.3.3Key Opportunities
- 4.3.3.1Staged upgrades for existing facilities
- 4.3.3.2Cooling-specific lifecycle support
- 4.3.3.3Site-appropriate water stewardship
- 4.3.4Key Challenges
- 4.3.4.1IT-to-facility integration
- 4.3.4.2Turning project pipelines into deliverable orders
- 4.3.1Key Drivers
- 4.4Porter’s Five Forces Analysis
- 4.5PESTLE Analysis
- 4.6Market Outlook
- 4.6.1Near-Term Market Outlook (0–2 Years)
- 4.6.2Medium-Term Market Outlook (3–5 Years)
- 4.6.3Long-Term Market Outlook (5–10 Years)
- 4.7Go-to-Market Strategy
- 5.Market Insights
- 5.1Consumer Insights & End-User Perspective
- 5.2Consumer Experience Benchmarking
- 5.3Opportunity Mapping
- 5.4Distribution Channel Analysis
- 5.5Pricing Trend Analysis
- 5.6Regulatory Compliance & Standards Framework
- 5.7ESG & Sustainability Analysis
- 5.8Disruption & Risk Scenarios
- 5.9Return on Investment & Cost-Benefit Analysis
- 6.Cumulative Impact of Artificial Intelligence 2026
- 7.Data Center Cooling Market, by Offering
- 7.1Introduction
- 7.2Cooling Equipment and Systems
- 7.2.1Air-Side Cooling Equipment
- 7.2.1.1Air Handlers and Fan Walls
- 7.2.1.2Computer Room Air Conditioners
- 7.2.1.3Row and Overhead Air Coolers
- 7.2.1.4Air-Side Economizer Systems
- 7.2.1.5Rear-Door Heat Exchangers
- 7.2.1.6Rack Air Coolers
- 7.2.2Cooling Plant Equipment
- 7.2.2.1Chillers
- 7.2.2.2Outdoor Heat-Rejection Equipment
- 7.2.2.2.1Dry and Adiabatic Coolers
- 7.2.2.2.2Cooling Towers and Evaporative Condensers
- 7.2.2.3Facility Water Distribution and Economizer Modules
- 7.2.3IT Liquid-Cooling Equipment
- 7.2.3.1Cold-Plate Cooling Assemblies
- 7.2.3.2Coolant Distribution Units
- 7.2.3.3Immersion Cooling Enclosures
- 7.2.3.4Spray Cooling Assemblies
- 7.2.4Integrated Cooling System Packages
- 7.2.1Air-Side Cooling Equipment
- 7.3Cooling-Specific Services
- 7.3.1Maintenance and Repair
- 7.3.2Installation and Commissioning
- 7.3.3Cooling Engineering and Design
- 7.3.4Cooling Performance Optimization
- 8.Data Center Cooling Market, by Cooling Architecture
- 8.1Introduction
- 8.2Air-Based Cooling
- 8.3Mixed Air-Liquid Cooling
- 8.4Direct Liquid Cooling
- 8.4.1Cold-Plate Cooling
- 8.4.1.1Single-Phase Cold-Plate Cooling
- 8.4.1.2Two-Phase Cold-Plate Cooling
- 8.4.2Immersion Cooling
- 8.4.2.1Single-Phase Immersion Cooling
- 8.4.2.2Two-Phase Immersion Cooling
- 8.4.3Spray Cooling
- 8.4.1Cold-Plate Cooling
- 9.Data Center Cooling Market, by Cooling Function
- 9.1Introduction
- 9.2IT-Space Heat Pickup
- 9.3Thermal Transfer and Distribution
- 9.4Facility Heat Rejection
- 9.5Systemwide Integration and Controls
- 10.Data Center Cooling Market, by Workload
- 10.1Introduction
- 10.2General-Purpose IT
- 10.3AI Training
- 10.4AI Inference
- 10.5Non-AI High-Performance Computing
- 11.Data Center Cooling Market, by Buyer
- 11.1Introduction
- 11.2Cloud & Digital Platform Operators
- 11.3Colocation Facility Operators
- 11.4Enterprise & Institutional Operators
- 11.5Telecommunications Network Operators
- 12.Data Center Cooling Market, by Deployment Context
- 12.1Introduction
- 12.2New Facilities
- 12.3Capacity Expansions
- 12.4Retrofits and Replacements
- 12.5Ongoing Operations
- 13.Data Center Cooling Market, by Sales Channel
- 13.1Introduction
- 13.2Direct Supplier Contracts
- 13.3Integrator and Contractor Contracts
- 13.4Distributor and Reseller Contracts
- 14.Data Center Cooling Market, by Region
- 14.1Introduction
- 14.2Asia-Pacific
- 14.3North America
- 14.4Latin America
- 14.5Europe
- 14.6Middle East
- 14.7Africa
- 15.Data Center Cooling Market, by Group
- 15.1Introduction
- 15.2ASEAN
- 15.3GCC
- 15.4European Union
- 15.5BRICS
- 15.6G7
- 15.7NATO
- 16.Data Center Cooling Market, by Country
- 16.1Introduction
- 16.2United States
- 16.3Canada
- 16.4Mexico
- 16.5Brazil
- 16.6United Kingdom
- 16.7Germany
- 16.8France
- 16.9Russia
- 16.10Italy
- 16.11Spain
- 16.12China
- 16.13India
- 16.14Japan
- 16.15Australia
- 16.16South Korea
- 17.Competitive Landscape
- 17.1Market Share Analysis, 2025
- 17.2Market Concentration Analysis, 2025
- 17.2.1Concentration Ratio (CR)
- 17.2.2Herfindahl Hirschman Index (HHI)
- 17.3Recent Developments & Impact Analysis, 2025
- 17.4Product Portfolio Analysis, 2025
- 17.5Benchmarking Analysis, 2025
- 18.Company Profiles
- 18.1Vertiv
- 18.2Schneider Electric
- 18.3STULZ
- 18.4Trane
- 18.5Johnson Controls
- 18.6Carrier
- 18.7CoolIT Systems
- 18.8LiquidStack
- 18.9Submer
- 18.10Boyd
- 18.11Eaton
- 19.Companies Covered
- 20.Key Experts