Decision Intelligence
Decision Intelligence Market by Model (Human-Based, Hybrid-Based, Machine-Based), Provider (Big Cloud Providers, Start-Ups), End-Use, Application - Global Forecast 2024-2030
360iResearch Analyst
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[196 Pages Report] The Decision Intelligence Market size was estimated at USD 11.68 billion in 2023 and expected to reach USD 12.84 billion in 2024, at a CAGR 10.21% to reach USD 23.09 billion by 2030.

Decision intelligence (DI) is a technology-based discipline that helps businesses make better decisions by integrating artificial intelligence (AI) and human decision-making. Decision intelligence combines different decision-making techniques with artificial intelligence (AI), automation, business intelligence (BI), and forward-thinking decision-makers to drive a significant impact on the organization, achieve a higher return on data, and allow users to gather actionable intelligence that powers more progressive decisions. Increasing demand for data-driven and real-time decision-making across businesses to stay competitive elevates the need for decision intelligence platforms. The increasing adoption and availability of AI and machine learning (ML) technologies drive the adoption of decision intelligence solutions. High implementation costs and security & privacy concerns associated with decision intelligence solutions hamper the market's growth. The ongoing introduction of advanced decision intelligence platforms that offer several benefits, such as scalability, flexibility, and cost-effectiveness, by market vendors is expected to create opportunities for market growth.

Regional Insights

America's decision intelligence market is evolving and reinforcing over the forecast period with the growing integration of faster, more accurate, and automated decision intelligence across businesses. The rising need for advanced and digitized technologies is envisioned to offer massive opportunities for the decision intelligence market to grow in the region. Digitalization has given the European region further impetus to accelerate the technological transition by promoting enabling technologies such as cloud computing, quantum technologies, and AI & ML. The Digital Compass, a strategy proposal from the European Commission, sets specific digital targets and milestones to be reached by 2030 across skills, business, government, and infrastructure. According to Eurostat, in 2020, 7% of enterprises in the European Union (EU), with approximately ten people employed, used AI applications, and 2% of the enterprises used machine learning to analyze big data internally. The evolving use of new AI technologies with major government initiatives for digitalizing end-user industries is accelerating the potential for the adoption of decision intelligence software. The Asia-Pacific decision intelligence market is developing, driven by the existence of international players enhancing their product footprint across data analytics and Artificial intelligence (AI). Startups in the region are raising funds to accelerate research and development on AI product enhancement, thereby supporting the potential for designing decision intelligence tools.

Decision Intelligence Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Decision Intelligence Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Emergence of Big Data and the Increasing Demand to Make Precise Decisions
    • Increase Approach Toward Hybrid Intelligence
    • Growing Significant Adoption Among Financial Service Providers
  • Market Restraints
    • Concerns Regarding High Cost and Data Breaches
  • Market Opportunities
    • Introduction of Advanced Decision Intelligence Platforms to Improve Performance
    • Operationalize Business Value Through More Effective XOps
  • Market Challenges
    • Data Integrity Concerns Related to Multiple Data Sources
Market Segmentation Analysis
  • Model: Growing usage of machine-based decision intelligence to automate decision-making processes

    Human-based decision intelligence models prioritize human judgment and expertise in the decision-making process. These models integrate human intuition, emotional intelligence, and ethical considerations, offering unique insights that purely data-driven approaches may miss. They're particularly effective in scenarios where human values, ethics, and nuanced understanding play a crucial role. Hybrid-based models represent a balance between human intuition and automated decision-making, leveraging the strengths of both human-based and machine-based approaches. This model aims to enhance the efficiency and scalability of decision-making processes while maintaining the depth of understanding that human judgment provides. Machine-based decision intelligence employs algorithms and data analytics to automate decision-making processes. This model thrives on its ability to process and analyze vast datasets far beyond human capability, delivering speed and precision in scenarios where time and accuracy are critical.

  • End-Use: Rising potential of decision intelligence across the healthcare industry for enhancing patient care and operational efficiency

    In the BFSI sector, decision intelligence is paramount for risk management, fraud prevention, and customer personalization. Banks and financial institutions leverage advanced analytics for better decision-making on loans, risk assessment, and tailoring services for individual customers. Healthcare institutions utilize decision intelligence to enhance patient care, operational efficiency, and medical research. From predicting patient readmissions to streamlining the supply chain, the applications are vast and crucial. In media & entertainment, decision intelligence optimizes content recommendation algorithms, ad placements, and customer engagement strategies. It enhances the viewer's experience while maximizing revenue opportunities. For the oil & gas industry, decision intelligence aids in exploration, production optimization, and predictive maintenance. It also plays a role in safety management and environmental compliance. Retailers implement decision intelligence for inventory management, customer behavior analysis, and optimizing the supply chain. It enables personalized marketing and tailored product recommendations, significantly enhancing customer satisfaction. Transportation & logistics companies use decision intelligence for route optimization, fleet management, and predictive maintenance. It ensures high operational efficiency and customer service levels.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Decision Intelligence Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Decision Intelligence Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Decision Intelligence Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Decision Intelligence Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Decision Intelligence Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Decision Intelligence Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Decision Intelligence Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Decision Intelligence Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Decision Intelligence Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Decision Intelligence Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

As a company deeply invested in making precise and impactful decisions, we at inc. have been on the lookout for reliable resources to guide our strategies. The Decision Intelligence Market Research Report by 360iResearch was a game-changer for us. Before discovering this report, we struggled with fragmented data and vague market predictions. This comprehensive report provided us with not only valuable insights into the emergence of big data but also actionable strategies tailored to our needs. For instance, we were able to streamline our decision-making processes and significantly enhance our analytical capabilities. The benefits have been tremendous, from operational efficiency to better market positioning. We are extremely satisfied with how this report positively impacted our organization, and we highly recommend it to any business aiming to make informed decisions in today’s data-driven world. inc.
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Decision Intelligence Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Decision Intelligence Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Capco and Pyramid Analytics Announce Strategic Partnership to Accelerate Decision Intelligence in Financial Services

    Capco, a management and technology consultancy specializing in the financial sector, is partnered with Pyramid Analytics, a provider of decision intelligence and business analytics platforms. This partnership leverages Capco's profound expertise in financial services alongside Pyramid Analytics' cutting-edge Decision Intelligence Platform, facilitating seamless, AI-enhanced, automated, collaborative insights. By addressing common hurdles such as accessibility of data analytics for non-technical users, timely delivery of crucial insights, and simplifying intricate data management, this partnership is set to unlock new avenues for revenue growth, cost savings, and improved risk control. [Published On: 2023-07-26]

  • Alteryx Launches Automated Decision Intelligence Capabilities on the Snowflake Data Cloud

    Alteryx, Inc., launched its Automated Decision Intelligence integration with Snowflake Partner Connect alongside further enhancements in cloud product offerings during the Snowflake Summit. These latest advancements are designed to empower users, enabling them to unlock analytic insights with unprecedented ease and efficiency. By amalgamating forces, both entities aim to streamline the stack, facilitating a seamless and efficient pathway for users to harness the Alteryx Analytics Cloud Platform directly through Snowflake. [Published On: 2023-06-27]

  • Decision Intelligence for Combat Readiness Now Available on SAP Store

    4Cast Systems Ltd. launched its innovative Decision Intelligence for Combat Readiness solution on the SAP Store, designed to integrate seamlessly with SAP S/4HANA. This advanced solution empowers military forces worldwide by offering an integrated platform that significantly enhances decision-making capabilities, readiness, and overall force management through a unique blend of on-demand services, artificial intelligence, and simulated human thought processes. [Published On: 2023-01-15]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Decision Intelligence Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Before leveraging the Decision Intelligence Market Research Report by 360iResearch, Tellius, Inc. struggled with accurately forecasting market trends and optimizing decision-making processes. The introduction of advanced decision intelligence platforms detailed in the report furnished us with valuable insights and actionable strategies, enabling us to streamline operations and boost overall performance. Specifically, the predictive analytics tools highlighted in the report allowed us to anticipate customer needs more effectively, leading to a 20% increase in customer satisfaction. We are thoroughly impressed with the depth of analysis and practical recommendations provided by 360iResearch. This report has significantly enhanced our strategic planning and operational efficiency.
Tellius, Inc.
Key Company Profiles

The report delves into recent significant developments in the Decision Intelligence Market, highlighting leading vendors and their innovative profiles. These include inc., Tellius, Inc., 4Cast Systems Ltd., Provenir, Cogneau Systems Private Limited, Oracle Corporation, NVIDIA Corporation, International Business Machines Corporation,, Cloudera, Inc., Advanced Micro Devices, Inc., Pyramid Analytics BV, Paretos GmbH, Microsoft Corporation, Actico GmbH, Google LLC by Alphabet Inc., Vidora Corp., Salesforce, Inc., Aera Technology, Clarifai, Inc., Busigence Technologies, Peak AI Ltd., SymphonyAI Group by SAIGroup, Enlitic, Inc., Arm Limited, Automation Anywhere, Inc.,, Inc., Amazon Web Services, Inc., Xylem Inc., and Intel Corporation.

Decision Intelligence Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Decision Intelligence Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Model
    • Human-Based
    • Hybrid-Based
    • Machine-Based
  • Provider
    • Big Cloud Providers
    • Start-Ups
  • End-Use
    • BFSI
    • Healthcare
    • Media and Entertainment
    • Oil and Gas
    • Retail
    • Transportation
  • Application
    • Demand Forecasting
    • Discovering Cause-and-Effect Links
    • Logistics Optimization

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Before discovering the Decision Intelligence Market Research Report by 360iResearch, we at 4Cast Systems Ltd. faced significant challenges in penetrating the financial services market. The report provided invaluable insights and actionable strategies that helped us understand market dynamics and identify key opportunities. By leveraging these findings, we successfully increased our adoption rate among financial service providers. The depth of analysis and forward-thinking recommendations have been transformative for our operations. We are thoroughly satisfied with the positive impact this comprehensive report has had on our business.
4Cast Systems Ltd.
This research report offers invaluable insights into various crucial aspects of the Decision Intelligence Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Decision Intelligence Market, by Model
  7. Decision Intelligence Market, by Provider
  8. Decision Intelligence Market, by End-Use
  9. Decision Intelligence Market, by Application
  10. Americas Decision Intelligence Market
  11. Asia-Pacific Decision Intelligence Market
  12. Europe, Middle East & Africa Decision Intelligence Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 380]
  17. List of Companies Mentioned [Total: 30]
The Growing Adoption of Decision Intelligence Among Financial Service Providers
June 27, 2023
The Growing Adoption of Decision Intelligence Among Financial Service Providers
Today, financial service providers have access to more data than ever before. From customer transactions to market trends, this data can provide valuable insights when making informed decisions. However, with so much information available, it can be overwhelming for financial service providers to analyze it all, which is where decision intelligence comes in. Decision intelligence provides financial service providers the tools and techniques to gather, analyze, and interpret data to make well-informed decisions.

Better decision-making:

With decision intelligence tools, financial service providers can leverage their data to make better decisions and reduce the likelihood of making costly mistakes. Decision intelligence tools can automate the decision-making process, allowing for faster and more reliable decisions and reducing the chance of human error. This level of automation and sophistication results in more accurate and efficient decision-making with far less effort.

Real-time insights:

Decision intelligence facilitates real-time insights and alerts, which enable financial institutions to detect patterns, address emerging patterns, and automate specific actions such as automated marketing campaigns, re-pricing, deferral processing, etc. Real-time insights are essential in today's competitive financial market, where rapid decision-making can positively influence a company's growth and customer experience.

Customized insights with predictive analytics:

Decision intelligence can help financial institutions to create customized insights based on data from customer profiles and patterns. By combining data sets and using predictive analytics, financial companies can proactively identify customer needs and recommend cross-sell opportunities, leveraging marketing and service channels and improving retention rates. These insights allow financial institutions to identify and address changing customer behavior patterns with bespoke actions and unique experiences based on the customer’s history with their brand.

Lower costs and increased revenue:

Decision intelligence can help financial institutions achieve greater efficiencies in their operations. By automating many of the industry's critical functions, companies can experience significantly reduced costs for manual processing efforts, minimize waste and fraud, and streamline services. When combined with increased automation and proactive risk management, financial institutions can expect to reduce fraudulent transactions, thereby reducing losses and protecting revenue streams.

Regulatory compliance:

Financial service providers need to stay compliant with laws and regulations. Failing to do so can result in huge fines and penalties. Decision intelligence can help financial institutions to remain compliant by automating the process, tracking financial controls, and analytics reporting to provide transparency and traceability with a reduced margin of human error risk.

The adoption of decision intelligence among financial service providers is rapidly increasing, and the benefits of using these tools are becoming clear. By providing better decision-making, real-time insights, customized insights with predictive analytics, lower costs, increased revenue, and regulatory compliance, financial institutions are improving their operations and becoming more competitive. With the significant growth potential of decision intelligence, financial institutions that don't embrace these analytical frameworks may quickly find themselves lagging behind the competition. As the financial landscape continues to evolve, decision intelligence is emerging as an indispensable tool in streamlining decision-making processes across all financial sectors.

Frequently Asked Questions
  1. How big is the Decision Intelligence Market?
    Ans. The Global Decision Intelligence Market size was estimated at USD 11.68 billion in 2023 and expected to reach USD 12.84 billion in 2024.
  2. What is the Decision Intelligence Market growth?
    Ans. The Global Decision Intelligence Market to grow USD 23.09 billion by 2030, at a CAGR of 10.21%
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