Digital Agriculture

Digital Agriculture Market by Type (Hardware, Service, Software), Deployment (Cloud, On-premises), Application - Global Forecast 2024-2030

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[186 Pages Report] The Digital Agriculture Market size was estimated at USD 19.88 billion in 2023 and expected to reach USD 21.85 billion in 2024, at a CAGR 10.43% to reach USD 39.84 billion by 2030.

Digital Agriculture Market
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The digital agriculture market comprises technological solutions and services that leverage digital tools to improve yield, efficiency, and profitability in agricultural practices. Innovations in AI, IoT, and Big Data analytics are propelling the market growth by enabling more accurate and efficient farming decisions. Farmers increasingly embrace precision agriculture techniques to reduce costs and increase yields. Supportive policies and funding from governments promote adopting digital solutions in agriculture. However, concerns about the confidentiality of farm data and potential breaches may hinder the adoption of digital technologies. Difficulties in integrating new digital solutions with existing agricultural systems and processes can slow down technology uptake, challenging adoption of digital agriculture solutions. Moreover, developing next-generation sensors for real-time monitoring and decision-making is attracting opportunities for market growth. The ongoing research into advanced analytics that can process complex agricultural data sets may generate growth potential to provide actionable insights for agricultural practices.

Regional Insights

In the United States, precision agriculture technologies are rapidly being adopted due to large-scale farming operations and the need for efficiency to remain competitive. Customers in the U.S. and China are highly willing to invest in advanced agricultural technology due to the potential return on investment in increased productivity. The European Union (EU) has strongly emphasized sustainable agriculture, with digital innovation at the core of the region's Common Agricultural Policy (CAP). The EU promotes research and development in smart farming solutions, resulting in a sophisticated consumer base that demands advanced digital services such as precision farming equipment, satellite imagery, and farm management software. In the Middle East region, countries such as Israel are prominent in agricultural innovation, particularly in irrigation and water management technologies. In the APAC region, the governments in China and India have launched various initiatives to promote digital agriculture, leading to substantial investments in R&D. Japanese companies and research institutes have pioneered developments in robotics and automation for agriculture, driving market growth in the region.

Type: Rising inclination towards digital agriculture services

Hardware in digital agriculture refers to the physical components that facilitate the collection and initial processing of agricultural data including sensors, drones, GPS systems, farm machinery equipped with monitoring devices. The hardwares caters to farmers or agribusinesses looking to integrate automation and real-time monitoring into their operations. Digital agriculture services encompasses support, maintenance, training, consulting, and any other non-tangible offerings that enable the effective use of both hardware and software in a farming context. Agricultural entities that lack in-house expertise or technology infrastructure may prefer services to help bridge the gap between digital agriculture technology and practical application. Software solutions in digital agriculture denote the applications and platforms utilized for data management, analysis, and decision support.

Deployment: Advances of on cloud deployment for improved operational flexibility

The cloud deployment model in digital agriculture refers to the delivery of agricultural technology services through the internet allowing farmers and agricultural businesses to access software, storage, and processing power hosted on remote servers owned by cloud service providers. Cloud deployment is highly scalable, offering flexibility and efficiency in resource utilization. The on-premises deployment model involves installing software and setting up hardware within the physical premises of the agricultural operation. On-premises deployment gives full control over the IT environment to the organization but typically requires more upfront investment in infrastructure and ongoing maintenance.

Application: Improvements in soil monitoring using digital solutions

Crop scouting also referred to as field scouting, is the process of monitoring crop fields to identify and evaluate issues affecting plant health, such as pest infestations, diseases, and nutrient deficiencies. The need for crop scouting emerges from making informed decisions regarding crop treatment and management practices that can help optimize yield and minimize damage. Field mapping involves the creation of detailed maps that document various attributes of agricultural fields, such as topography, crop status, and soil properties. Need-based preference for field mapping can vary, with some farmers prioritizing it for its ability to inform planting strategies and irrigation scheduling and to optimize inputs such as fertilizers and pesticides. Soil monitoring encompasses techniques and technologies for measuring soil properties such as moisture levels, pH, temperature, and nutrient content. Variable Rate Application is a precision farming practice that tailors the application of inputs such as fertilizers, chemicals, and seeds, to specific areas within a field. Yield monitoring systems are used to measure and record crop yield and other harvest parameters in real time during the harvesting process. Yield monitoring is preferred by those seeking to maximize efficiency and profitability by analyzing and responding to yield variations.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Digital Agriculture Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Digital Agriculture Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Digital Agriculture Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Digital Agriculture Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Digital Agriculture Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Digital Agriculture Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Digital Agriculture Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Digital Agriculture Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Digital Agriculture Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Digital Agriculture Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Digital Agriculture Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Digital Agriculture Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Digital Agriculture Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Barchart and AgVision Announce Integration Partnership For Digital Agriculture

    Barchart, a premier provider of commodity data and technological solutions, in collaboration with AgVision, agribusiness software company specializing in comprehensive accounting solutions, has announced a significant partnership to bolster agribusiness-grower relations. Capitalizing on the strengths of AgVision's grain accounting prowess, this alliance integrates its software seamlessly into Barchart's customized Marketplace apps and grower portals, ushering in a new era of digital agriculture. [Published On: 2024-01-19]

  • Copa-Cogeca and ESA Launch Partnership to Secure The Future of Sustainable and Digital Agriculture

    Copa-Cogeca has joined forces with the European Space Agency (ESA) through a Memorandum of Intent titled "Supporting the Sustainable Transformation of Agriculture and the Agri-food Sectors through Digitalisation and Space. This partnership unites Copa-Cogeca's agricultural acumen with ESA's technical prowess and the capabilities of the Business Applications and Space Solutions (BASS) programme. [Published On: 2023-09-28]

  • BASF Launches New Xarvio Agro Experts Program In Brazil To Increase Access And Use Of Digital Farming Technologies

    BASF SE has launched the pioneering xarvio Agro Experts program in Brazil, revolutionizing the way farmers connect with independent agronomic advisors through the sophisticated xarvio FIELD MANAGER platform. This initiative empowers agronomic consultancies with advanced solutions tailored for key crops such as soybeans, corn, and cotton, thereby amplifying their digital agriculture prowess and enhancing their service portfolio. [Published On: 2023-08-24]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Digital Agriculture Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Digital Agriculture Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AGCO Corporation, AgGateway, Agreena ApS, AgriWebb Pty Ltd., AKVA group ASA, Arable Labs, Inc., BASF SE, Bayer AG, Ceres Imaging, Inc., Cisco Systems, Inc., CropX Technologies Ltd., Deere & Company, DeLaval by Tetra Laval Group, DTN, LLC, Epicor Software Corporation, Eurofins Scientific, Farmers Business Network, Inc., Farmers Edge Inc., Gamaya by Mahindra & Mahindra, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, PrecisionHawk, Inc. by Field Group, Raven Industries, Inc. by CNH Industrial N.V., Small Robot Company, Syngenta Crop Protection AG, SZ DJI Technology Co., Ltd., Taranis Visual Ltd., TELUS, Trimble Inc., and Vodafone Group PLC.

Digital Agriculture Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Digital Agriculture Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Hardware
      • Automation & Control Systems
      • Sensing & Monitoring Device
    • Service
    • Software
  • Deployment
    • Cloud
    • On-premises
  • Application
    • Crop Scouting
    • Field Mapping
    • Soil Monitoring
    • Variable Rate Application
    • Yield Monitoring

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Digital Agriculture Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Digital Agriculture Market, by Type
  7. Digital Agriculture Market, by Deployment
  8. Digital Agriculture Market, by Application
  9. Americas Digital Agriculture Market
  10. Asia-Pacific Digital Agriculture Market
  11. Europe, Middle East & Africa Digital Agriculture Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 376]
  16. List of Companies Mentioned [Total: 32]
The Future of Farming: Digital Agriculture
July 3, 2023
The Future of Farming: Digital Agriculture
As technology continues to advance, more industries are turning to digital solutions to improve their processes and increase efficiency. One of the latest industries to adopt these changes is agriculture. Digital agriculture involves using technology and data to better manage farming operations and improve crop yields. In this blog post, we’ll dive into the world of digital agriculture and explore how precision agriculture techniques are revolutionizing the farming industry.

Digital agriculture comprises a wide range of technologies, including precision agriculture, agricultural drones, precision livestock farming, and more. One of the most prominent areas of digital agriculture is precision agriculture, which involves using data and technology to optimize crop yields. By analyzing data on soil health, weather conditions, and crop growth, farmers can make informed decisions about when to plant their crops, which fertilizers to use, and when to harvest. This not only leads to higher crop yields but also saves on resources such as water and fertilizer.

Another key aspect of digital agriculture is the use of drones for farming operations. Cameras and sensors-equipped drones can provide farmers with a wealth of data on crop health, soil moisture levels, and more. They can also be used to spray crops with pesticides or fertilizers, making the process more efficient and reducing the risk of human exposure to chemicals. The use of drones in agriculture is still in its early stages, but there is no denying the potential for these machines to transform the way we farm.

Precision livestock farming is also an emerging field within digital agriculture. This technique involves using sensors and data analytics to monitor the health and behavior of livestock. By collecting data on factors such as feed intake, activity levels, and temperature, farmers can identify potential health hazards early on and take steps to prevent illness or disease. This can lead to healthier livestock and a better overall farming operation.

One of the main drivers behind the adoption of digital agriculture is the need for sustainable farming practices. The demand for food production is directly proportional to the growth of the global population. However, traditional farming methods are often wasteful, using excessive amounts of water and fertilizers and contributing to pollution. Digital agriculture can help to address these issues by optimizing crop yields, reducing waste, and promoting sustainable farming practices.

Digital agriculture is evolving rapidly with the potential to transform the way we farm. By utilizing precision agriculture techniques, agricultural drones, precision livestock farming, and other emerging technologies, farmers can increase efficiency, reduce waste, and promote sustainable practices. As the world faces challenges such as climate change and a growing population, digital agriculture will hold a crucial role in ensuring that we have enough food to feed everyone. The future of farming is digital, and the possibilities are endless.

Frequently Asked Questions
  1. How big is the Digital Agriculture Market?
    Ans. The Global Digital Agriculture Market size was estimated at USD 19.88 billion in 2023 and expected to reach USD 21.85 billion in 2024.
  2. What is the Digital Agriculture Market growth?
    Ans. The Global Digital Agriculture Market to grow USD 39.84 billion by 2030, at a CAGR of 10.43%
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