eCommerce Plastic Packaging
eCommerce Plastic Packaging Market by Product (Air Bubble Packaging, Polymailers, Pouches & Bags), Type (High Density Polyethylene, Low-Density Polyethylene, Polyethylene Terephthalate), End-User - Global Forecast 2024-2030
360iResearch Analyst
Want to know more about the ecommerce plastic packaging market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[183 Pages Report] The eCommerce Plastic Packaging Market size was estimated at USD 56.82 billion in 2023 and expected to reach USD 69.27 billion in 2024, at a CAGR 20.52% to reach USD 209.95 billion by 2030.

The eCommerce plastic packaging encompasses producing, distributing, and using various plastic materials specifically designed for protecting, preserving, and transporting goods sold through online retail platforms. With a focus on maintaining product integrity during transportation and providing sustainable options, eCommerce businesses across sectors such as fashion, healthcare, and home & personal care products have experienced increased demand for efficient plastic packaging solutions. The rapid global expansion in eCommerce sales driven by urbanization trends, internet penetration, and smartphone usage contributes to the market’s growth. However, environmental impact, waste disposal concerns about plastic packaging, and strict eCommerce packaging requirements and considerations are restricting the use of plastic packaging in the eCommerce sector. These factors lead manufacturers to adapt their manufacturing processes at additional costs or explore alternative solutions, such as bio-based materials that cater to environmental concerns without compromising performance standards. In addition, eCommerce plastic packaging must comply with a range of international regulations contingent upon the specific rules governing the material composition and labeling requirements in the destination country. Emerging opportunities, such as developing innovative, interactive, and safe packaging solutions for brand promotion, are expected to influence demand for eCommerce packaging.

Regional Insights

In the Americas region, the United States, Canada, Mexico, and Brazil offer diverse opportunities for eCommerce plastic packaging providers due to factors including growing demand for eco-friendly plastic packaging solutions due to strict environmental regulations and rising eCommerce activities, increasing the demand for eCommerce plastic packaging. Countries including China, India, Japan, Australia, and Southeast Asia lead the rapidly expanding eCommerce industry in the APAC. Collaborative partnerships with regional eCommerce giants such as Alibaba and Flipkart are essential to address increasing concerns about plastic waste management and environmental impact. The EMEA region comprises developed markets, including Germany, France, United Kingdom, alongside emerging economies across the Middle East and Africa. Strict regulations under the European Union's Circular Economy Action Plan have increased demand for sustainable packaging options. Rapidly growing eCommerce adoption in Gulf Cooperation Council (GCC) nations presents untapped expansion possibilities.

eCommerce Plastic Packaging Market
To learn more about this report, request a free PDF copy
Market Dynamics

The market dynamics represent an ever-changing landscape of the eCommerce Plastic Packaging Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rise in online shopping and growth of the eCommerce industry
    • Adoption of quality packaging for improved product protection and security
  • Market Restraints
    • Environmental impact and waste disposal concerns of plastic packaging
  • Market Opportunities
    • Advancements in the material and production of eCommerce packaging
    • Need for innovative packaging for effective brand promotion
  • Market Challenges
    • Strict eCommerce packaging requirements and considerations
Market Segmentation Analysis
  • Product: Higher preferences for zip-lock packaging owing to protection requirements and sustainability concerns

    In eCommerce plastic packaging, various packaging options cater to different needs and products. Air bubble packaging is a popular choice for safeguarding fragile items such as electronics and glassware during shipping. The air-filled bubbles provide cushioning, making it lightweight, easy to use, and cost-effective compared to foam or paper padding. Polymailers are versatile plastic envelopes for non-fragile items such as apparel and documents. These envelopes offer water and tear resistance, lightweight material, and self-sealing capabilities, helping reduce shipping costs. Pouches & bags protect against moisture, oxygen transmission, and contaminants while maintaining product freshness and are widely used for food items, cosmetics, and personal care products. Security tamper-evident bags ensure the safe transit of high-value or confidential items by providing visual evidence if unauthorized access occurs. Shrink films serve various purposes, such as product protection, tamper resistance, and visual appeal in food products, consumer goods, and multi-pack promotions. Zip-lock packaging is favored for food storage due to its resealable closure system that maintains freshness and prevents spills. Additionally, it includes non-food applications, such as organizing small parts or supplies.

  • Type: Growing demand for durable HDPE to protect, preserve, and transport a wide range of products

    Businesses have been seeking innovative packaging solutions with the rapid growth of the eCommerce sector globally that ensure product protection, enhance customer experience, and adhere to environmental standards. High-density polyethylene, low-density polyethylene, polyethylene terephthalate, and polypropylene are the raw materials used to manufacture flexible packaging materials such as bubble wraps, plastic bags, and air pillows. These items are essential for securing and cushioning fragile products during transit. Majorly, HDPE bubble wraps offer superior protection to delicate items such as glassware, electronics, and ceramics by providing a durable and puncture-resistant barrier around them. Its flexibility allows easy wrapping around irregularly shaped objects while maintaining its protective properties. Each material offers distinct advantages depending on specific packaging needs and concentrates on sustainable initiatives by investing in advanced recycling technologies or developing eco-friendly materials.

  • End-User: Higher adoption of balance protection and cost-efficient eCommerce plastic packaging from consumer & electronics

    eCommerce plastic packaging for consumer & electronics is designed meticulously to prioritize durability and robustness. It incorporates cushioning materials such as bubble wrap or foam inserts to safeguard delicate components from potential falls or jolts. Additionally, including anti-static properties is crucial in preventing electrostatic discharge (ESD) damage to sensitive electronic devices. In the fashion & apparels industry, eCommerce plastic packaging serves multiple purposes beyond mere protection during transit. It plays a vital role in preserving fabric quality. Polybags and polyethylene bags offer flexibility, affordability, and customization options. Resealable bags facilitate convenience, while clear bags provide an aesthetically pleasing presentation. The food & beverages industry heavily relies on eCommerce plastic packaging to ensure product freshness. This is achieved through barrier films, vacuum/MAP packaging, tamper-evident seals, and lightweight materials. Furthermore, personal care products benefit from eCommerce plastic packaging. Containers equipped with airless or pump dispensers effectively prevent contamination and spillage. Additionally, shrink-wrapping is employed to preserve the quality of items and offer protection against physical damages during transport.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the eCommerce Plastic Packaging Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the eCommerce Plastic Packaging Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the eCommerce Plastic Packaging Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the eCommerce Plastic Packaging Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the eCommerce Plastic Packaging Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the eCommerce Plastic Packaging Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the eCommerce Plastic Packaging Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the eCommerce Plastic Packaging Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the eCommerce Plastic Packaging Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the eCommerce Plastic Packaging Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the eCommerce Plastic Packaging Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the eCommerce Plastic Packaging Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Dow Partners With P&G China To Enable Recyclability of Air Capsule E-Commerce Packaging

    Dow and P&G China have partnered to introduce an innovative air capsule e-commerce packaging solution for plastic packaging in e-commerce. Additionally, it provides reliable cushion protection for products during transit. This packaging is environmentally friendly, made of a single-material structure that is fully recyclable, and offers several benefits to consumers. These include a tamper-free opening, an easy-to-tear strip, and an auto-deflate feature that ensures hassle-free disposal after opening. [Published On: 2023-07-12]

  • Neste Oyj investing EUR 111 million at Porvoo to scale up liquefied plastic waste processing

    Neste Oyj recently approved a significant project in the e-commerce plastic packaging sector, allocating a budget of EUR 111 million. The primary objective of this project is to enhance the capacity for chemical recycling by enabling the treatment of 150,000 tons of liquefied plastic waste annually at its Porvoo refinery in Finland. Incorporating an upgrading step enabled Neste Oyj to utilize lower-quality plastic waste as input feedstock, which can then be processed into high-quality petrochemical feedstock within the existing refinery in Porvoo. [Published On: 2023-06-16]

  • NOVA Chemicals Launches New Circular Solutions Business to Meet Growing Demand for Recycled Plastic

    NOVA Chemicals introduced a new business line named NOVA Circular Solutions. This division is dedicated to providing eco-friendly and low-emission solutions for plastic packaging in the eCommerce industry. One of the flagship products in their portfolio is the SYNDIGOTM brand, which is manufactured using recycled polyethylene (rPE). The SYNDIGO rPE product line has been meticulously designed to support the utilization of recycled materials and contribute to decarbonization objectives, ultimately striving for the widespread adoption of a circular economy for plastics. [Published On: 2023-02-15]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the eCommerce Plastic Packaging Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the eCommerce Plastic Packaging Market, highlighting leading vendors and their innovative profiles. These include 3M Company, A.M.Flexipack Pvt Ltd., Amcor PLC, Berry Global Group, Inc., Cellofoam North America, Inc., Dhwani Polyprints Pvt. Ltd., Dow Chemical Company, DS Smith PLC, Grantur International Package Products (Shenzhen) Co., Ltd., Guangdong Tengen Printing Co., Ltd., Hughes Enterprises by Envoy Solutions Company, Impak Retail, Mondi Group, Orora Limited, Packaging Corporation of America, Packhelp S.A., Packman Packaging Private Limited, Plus Packaging, Inc., Pregis LLC, Printpack, Inc., ProAmpac Holdings Inc., Salazar Packaging, Sealed Air Corporation, Signet by Winson Group Pty Ltd., Smurfit Kappa Group, Sonoco Products Company, Storopack Hans Reichenecker GmbH, Transcontinental Inc., WH Packaging Co.,Ltd., and Winpak Ltd..

eCommerce Plastic Packaging Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the eCommerce Plastic Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Air Bubble Packaging
    • Polymailers
    • Pouches & Bags
    • Security Tamper Evident Bags
    • Shrink Films
    • Zip-Lock Packaging
  • Type
    • High Density Polyethylene
    • Low-Density Polyethylene
    • Polyethylene Terephthalate
    • Polypropylene
  • End-User
    • Consumer & Electronics
    • Fashion & Apparels
    • Food & Beverages
    • Personal Care Products

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the eCommerce Plastic Packaging Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. eCommerce Plastic Packaging Market, by Product
  7. eCommerce Plastic Packaging Market, by Type
  8. eCommerce Plastic Packaging Market, by End-User
  9. Americas eCommerce Plastic Packaging Market
  10. Asia-Pacific eCommerce Plastic Packaging Market
  11. Europe, Middle East & Africa eCommerce Plastic Packaging Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 296]
  16. List of Companies Mentioned [Total: 30]
Plastic Packaging, but Make it Sustainable: eCommerce Edition
June 3, 2024
Plastic Packaging, but Make it Sustainable: eCommerce Edition
The latest eco-friendly plastic packaging is becoming a secret recipe for eCommerce success! From biodegradables to recycled plastics, it's all about going green and rocking the online shopping scene.

In the digital age, eCommerce has revolutionized the way people shop, but it also brings challenges, particularly in terms of packaging. As consumers become more environmentally conscious, the trend of sustainable packaging solutions is on the rise. Plastic, despite its negative reputation, can be part of the solution when approached with innovation and care.

One prominent trend is the shift towards biodegradable plastics derived from renewable sources such as plant-based materials. These materials offer the durability of traditional plastics while being compostable, reducing environmental impact. First up, we've got the rise of biodegradable plastics made from plant-based materials. They're tough as regular plastic but break down in compost, which is a win for the planet. Another innovation gaining traction is the use of recycled plastics. By repurposing post-consumer or post-industrial plastics, eCommerce businesses can significantly reduce their carbon footprint and contribute to a circular economy. Recently, in February 2023, NOVA Chemicals introduced a new business line named NOVA Circular Solutions. This division is dedicated to providing eco-friendly and low-emission solutions for plastic packaging in the eCommerce industry. Tech's also in on the action with thin-film plastics. They're super light and need less stuff to make, so shipping's greener.

And let's not forget about packaging design. Smaller, smarter packaging means less waste and happier customers when they open their box. By jumping on these trends and getting creative, eCommerce businesses can score big with sustainable packaging. It's all about keeping it green while rocking the eCommerce world."

Why eCommerce Plastic Packaging is the Future of Product Protection and Security
November 2, 2023
Why eCommerce Plastic Packaging is the Future of Product Protection and Security
As the eCommerce industry grows rapidly, businesses face the challenge of ensuring their products are delivered to customers in perfect condition, where packaging is a crucial aspect of the supply chain. The eCommerce industry has been at the forefront of adopting quality packaging solutions that enhance product protection and security. In particular, plastic packaging has emerged as the go-to option owing to its durability and flexibility.

Exceptional product protection:

One of the major benefits of plastic packaging is its exceptional ability to protect products during transit. Plastic bags and films offer excellent cushioning and padding for delicate and fragile items, ensuring they remain undamaged during transit. Plastic packaging also provides resistance against moisture, dust, dirt, and other elements that could affect product quality. By adopting plastic packaging, eCommerce businesses can assure their customers that their products will arrive in perfect condition.

Enhanced product security:

Plastic packaging is versatile and can be customized for different product sizes and shapes. eCommerce businesses can take this customization advantage and design packaging solutions emphasizing product security. For example, tamper-evident bags and films are popular because they feature a clearly visible seal and require destruction to open. The tamper-evident feature enhances product security and builds customer trust and confidence.

Aesthetically appealing:

Plastic packaging, such as poly mailers and bags, can be printed with captivating designs, logos, and messages that attract customers' attention and promote brand recognition. By leveraging this aspect of plastic packaging, eCommerce businesses can create a memorable unboxing experience for their customers. This aspect is essential in today's competitive eCommerce landscape, where creating a connection with customers is paramount.


In addition to being an excellent product protection and security solution, plastic packaging is also a cost-effective option. Plastic is cheaper and more readily available than other packaging materials such as cardboard and paper. This aspect is crucial for eCommerce businesses striving to achieve better margins.

Environmentally friendly:

The environment is a global concern and is no different in the packaging industry. However, eCommerce plastic packaging solutions such as biodegradable films are a step towards creating a more sustainable packaging environment. These solutions decompose naturally, reducing the environmental impact that traditional plastic packaging has had. eCommerce businesses can adopt these solutions and contribute towards a cleaner and safer environment.

eCommerce plastic packaging has emerged as the future of product protection and security. Its benefits and advantages, such as exceptional product protection, enhanced product security, aesthetic appeal, cost-effectiveness, and environmental sustainability, make it the go-to option for eCommerce businesses. Therefore, it's time to adopt eCommerce plastic packaging to enhance customer satisfaction, build customer trust, and ensure product quality throughout the supply chain.

Frequently Asked Questions
  1. How big is the eCommerce Plastic Packaging Market?
    Ans. The Global eCommerce Plastic Packaging Market size was estimated at USD 56.82 billion in 2023 and expected to reach USD 69.27 billion in 2024.
  2. What is the eCommerce Plastic Packaging Market growth?
    Ans. The Global eCommerce Plastic Packaging Market to grow USD 209.95 billion by 2030, at a CAGR of 20.52%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.