Elderly Nutrition
Elderly Nutrition Market by Type (Antioxidants, Fibers, Iron), Form (Chewables, Liquid, Powder), Indication, Distribution - Global Forecast 2024-2030
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[184 Pages Report] The Elderly Nutrition Market size was estimated at USD 12.07 billion in 2023 and expected to reach USD 13.11 billion in 2024, at a CAGR 9.32% to reach USD 22.53 billion by 2030.

Elderly nutrition refers to the dietary practices and considerations tailored to meet the unique physiological, metabolic, and medical needs of individuals aged 65 years and older. The focus on nutrition is imperative for this demographic as aging is associated with various changes that can impact dietary requirements and food intake. Rising awareness of health and longevity and the growing prevalence of chronic diseases associated with old age raise the need for enhanced elderly nutrition products. Changing dietary habits and the influence of medical recommendations contribute to the consumption of elderly nutrition products. However, limited awareness and the high cost of elderly nutrition products may impede global sales. Moreover, the research and development for creating innovative products are expected to encourage the adoption of elderly nutrition products by the end-users globally.

Regional Insights

The elderly nutrition market is growing in the Americas owing to the advanced healthcare infrastructure, high levels of disposable income, and a strong presence of food and healthcare companies contributing to the development of personalized nutrition for the elderly. Companies in this region are leveraging technologies, such as big data and AI, to cater to the nutritional needs of the elderly, providing them with tailored supplements. Europe's elderly nutrition market is also significant, and it is largely supported by governmental efforts to promote healthy aging and the nutritional well-being of the elderly. European regulation on food products and supplements is particularly stringent, ensuring high-quality standards are met and fostering consumer confidence in products designed for elderly nutrition. The Middle Eastern and Africa region represents a developing landscape for the elderly nutrition market owing to the increase in life expectancy, a growing number of elderly citizens, and growing acceptance and demand for institutional care and specialized nutritional products tailored for the elderly. The Asia-Pacific region is expected to witness growth in the market for elderly nutrition due to the rapidly aging population, focusing on natural and holistic nutritional approaches, resulting in the development of innovative elderly nutrition product formulations.

Elderly Nutrition Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Elderly Nutrition Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rise in the Geriatric Population and Incidences of Age-Related Low Immunity and Osteoporosis
    • Growing Preferences for Supplements for Proper Nutritional Intake
    • Increasing Availability on eCommerce Platforms and Promotional Activities
  • Market Restraints
    • Low Awareness among Elderly Population about Nutritional Products
  • Market Opportunities
    • Development of Micronutrient-Rich Nutrition for Elderly
    • Penetration of Personalized Nutritional Supplements
  • Market Challenges
    • Side Effects Associated with the Nutritional Supplements for Elderly
Market Segmentation Analysis
  • Type: Significant penetration of multivitamins elderly nutrition products

    Antioxidants such as vitamins A, C, and selenium are vital for elderly people as they combat oxidative stress and may lower the risk of chronic conditions. Products rich in antioxidants can include supplements and functional foods designed to boost the inherent defense system, potentially delaying aging and improving overall immune function. Dietary fibers are essential for digestive health, which tends to decline with age. Fiber supplements or foods fortified with fibers can help prevent constipation, maintain a healthy weight, and lower the risk of heart disease. Soluble and insoluble fibers are essential in elderly nutrition, and products often include natural sources such as psyllium husk, inulin, or beta-glucans. Iron deficiency can concern the elderly, potentially leading to anemia and reduced immune function. Iron supplements and iron-fortified foods are available to ensure that the older population meets their recommended daily intake, thus supporting blood health and overall vitality. Lipids, including omega-3 fatty acids, are crucial for maintaining heart health and cognitive function. As metabolism slows with age, obtaining sufficient healthy fats through supplements such as fish oil or lipid-rich foods becomes increasingly important for preserving cell structure and function. Minerals, including calcium, magnesium, and zinc, play a pivotal role in the health of aging adults. Appropriate intake is necessary to support bone density, nerve function, and the health of the immune system. Products for elderly nutrition include mineral-fortified formulations to prevent deficiencies and promote overall wellness. Multivitamins are a comprehensive solution that combines various essential vitamins and minerals in one product. These are particularly beneficial for elderly individuals with dietary restrictions or reduced appetite, ensuring they receive a spectrum of nutrients necessary for daily function and chronic disease prevention. Protein intake is critical for preserving muscle mass, strength, and repair mechanisms in the elderly. Products such as whey protein powders, casein, plant-based alternatives, and protein-enriched meal replacements can help meet the higher protein requirements often recommended for older adults to combat sarcopenia and support recovery from illnesses or surgeries.

  • Form: Proliferating use of powdered elderly nutrition products

    Chewable supplements are an alternative to traditional pills, offering a more palatable option for elderly individuals that may have difficulty swallowing tablets or capsules. They are available in various flavors and are formulated to dissolve quickly in the mouth. Chewables are commonly used for delivering multivitamins, calcium, and other essential nutrients. Liquid nutrition products are ideal for older adults who have difficulty swallowing or prefer not to take solid supplements. The liquid form allows for easier consumption and can be a more immediate method for the body to absorb nutrients. These products include vitamins and minerals and specialized formulas that may address specific health concerns shared by the elderly, such as joint health or digestive support. Powdered supplements provide a versatile option for elderly nutrition, as they can be mixed with various liquids such as water, milk, or juice, making them an easily customizable intake form. This is particularly beneficial for those with specific dietary preferences or restrictions. Powders can also be blended into smoothies or foods to enhance nutrient content without significantly altering the taste or texture of the meal. Tablets and capsules are a popular and convenient method for delivering specific doses of nutrients and herbal supplements. These forms are beneficial for maintaining routine and ensuring consistent intake of prescribed supplements. The compact nature of tablets and capsules allows for easy transport and storage.

  • Indication: Extensive demand for elderly nutrition products from diabetic population

    Appropriate nutrition is vital for elderly patients affected by cancer. A nourishing diet can help maintain body strength, improve quality of life, and support healing and recovery. Cancer and its treatments often lead to a higher calorie and protein requirement; therefore, nutrient-dense foods and oral supplements may be prescribed. Proper nutrition plays essential role in managing diabetes in the elderly. Dietary regimens should focus on controlling blood glucose levels to prevent complications. This involves a balanced intake of carbohydrates, proteins, and fats while monitoring blood sugar. Nutrition intervention for elderly persons with obesity involves caloric restriction while still delivering all necessary nutrients. A diet low in calories and high in fiber, vitamins, and minerals is essential to aid in weight loss and mitigate risk factors for chronic diseases. Dietary adjustments for elderly patients with renal failure are crucial to alleviate the kidneys' workload. A renal diet restricts sodium, potassium, phosphorus, and protein intake, depending on the stage of renal disease and the individual's specific needs. Addressing sarcopenia, age-related muscle mass loss, and function loss requires nutritional strategies incorporating increased protein intake and resistance training exercises. Nutritional supplementation, such as vitamin D and omega-3 fatty acids, may also be beneficial.

  • Distribution: Expanding sales of elderly nutrition products through retail drug stores

    Hospitals serve an essential role in distributing nutrition products to the elderly population. These facilities correspond to a primary interface between aged care recipients and nutrition products. Dieticians and nutritionists within hospitals assist patients in determining the most suitable nutritional products for elderly patients, offering expert opinions and personal recommendations. The advent of eCommerce platforms has significantly impacted the distribution of elderly nutrition products. Online channels also allow easy access to product information and reviews, enabling consumers to gain insight into the products without physically visiting any store. Retail drug stores are highly accessible and often conveniently located; these outlets cater to the routine health-related needs of the elderly population. Retail pharmacists often provide advice on the choice of appropriate nutritional products. Expanding product visibility and variety at these retail points could significantly influence consumers' purchase decisions, consequently increasing sales volumes.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Elderly Nutrition Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Elderly Nutrition Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Elderly Nutrition Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Elderly Nutrition Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Elderly Nutrition Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Elderly Nutrition Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Elderly Nutrition Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Elderly Nutrition Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Elderly Nutrition Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Elderly Nutrition Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Elderly Nutrition Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Elderly Nutrition Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Chewsy Launches A Collection Of Wellness Supplements At Harmons Grocery Stores Across Utah

    Chewsy, introduced an innovative line of wellness supplements, specifically targeting Harmons Grocery store locations throughout Utah. This launch is a strategic move to cater to the nutritional needs of the aging population, providing them with an array of supplement options that promise improved health benefits. Crafted with superior quality ingredients, Chewsy's supplements are designed to address various health concerns prevalent among the elderly. [Published On: 2023-08-24]

  • P&G’s VÖOST Breaks into Leading Vitamin Form with the Launch of New VÖOST Gummies

    VÖOST, a reputable vitamin brand under Procter & Gamble's portfolio, is enhancing its array of nutritional products with the introduction of the new VÖOST Gummies. These gummies are crafted to provide an effortless and adaptable option for individuals to augment their daily vitamin intake. [Published On: 2023-06-06]

  • Centrum Launches Specialised Nutritious Gummies in India

    Centrum has introduced a new line of nutritional gummies in India, tailored to meet the unique dietary requirements of the elderly population. Recognizing the challenges that seniors face with pill fatigue and difficulty in swallowing, Centrum's innovative gummies provide an alternative solution that combines convenience with the essential nutrients required for overall well-being in later years. [Published On: 2023-04-13]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Elderly Nutrition Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Elderly Nutrition Market, highlighting leading vendors and their innovative profiles. These include AAK AB, Abbott Laboratories, AbbVie Inc., Amway Corporation, Baxter International Inc., Bayer AG, British Biologicals, Danone S.A., Dr. Reddy's Laboratories, Fresenius Kabi AG, GlaxoSmithKline PLC, Herbalife Nutrition Ltd., Koninklijke DSM N.V., Meiji Holdings Co., Ltd., Nature’s Sunshine Products, Inc., Nestlé S.A., Nordic Naturals, NoW Health Group, Inc., Otsuka Pharmaceuticals Co., Ltd., RBK Nutraceuticals Pty. Ltd., Reckitt Benckiser Group PLC, Sanofi S.A., Sun Pharmaceutical Industries Ltd., Terry Naturally Vitamins by Europharma, Unilever PLC, and Valio Ltd..

Elderly Nutrition Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Elderly Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Antioxidants
    • Fibers
    • Iron
    • Lipids
    • Minerals
    • Multi-Vitamins
    • Proteins
  • Form
    • Chewables
    • Liquid
    • Powder
      • Containers
      • Glass
      • Metal Can
      • Plastic Pouches
    • Tablets/ Capsules
  • Indication
    • Cancer
    • Diabetes
    • Obesity
    • Renal Failure
    • Sarcopenia
  • Distribution
    • Hospitals
    • Online
    • Retail Drug Store

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Elderly Nutrition Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Elderly Nutrition Market, by Type
  7. Elderly Nutrition Market, by Form
  8. Elderly Nutrition Market, by Indication
  9. Elderly Nutrition Market, by Distribution
  10. Americas Elderly Nutrition Market
  11. Asia-Pacific Elderly Nutrition Market
  12. Europe, Middle East & Africa Elderly Nutrition Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 482]
  17. List of Companies Mentioned [Total: 26]
Collagen, a new Superstar for Healthy Aging Landscape
May 9, 2023
Collagen, a new Superstar for Healthy Aging Landscape
In a fast-paced lifestyle, good nutrition has become important, irrespective of age, to stay healthy and active. Healthy aging is currently a hot topic, playing a vital role in functional ability.

Attitudes towards aging are changing, and older people increasingly want to stay active and mobile for as long as possible, keeping up with their lifestyles while holding off the natural aging issues. Today, consumers are turning to nutritional supplements to support their pursuit of an active life, and that’s why elderly nutrition is a fast-growing area within the functional food and beverage sector.

Collagen in elderly nutrition is securing an enthusiastic audience amidst the pandemic, with rising consumer interest in supplements that offer multiple benefits. The fact that collagen is so friendly to work with allows for a wide range of formulations such as powder, gel, gummies, near-waters, and bars, and inclusion in everyday foods, including yogurt, enables lots of innovation.

In November 2022, CHOSEN launched collagen powder, Fish collagen TOR™ Beaut, with the additional benefit of increasing skin hydration, reducing skin wrinkles, and improving skin clarity.

Interest in elderly nutrition based on collagen for joint health is shooting up as the pandemic adversely impacted routines and mobility. Type II collagen-based elderly nutrition is becoming a preferred choice as it acts as a building block on top of joints and helps to build cartilage via the immune system.

Using a unique ingredient such as collagen, today’s manufacturers can offer elderly consumers the solutions they need to stay active, mobile, and independent - letting them enjoy the autumn of their lives.

Improving Elderly Nutrition Through eCommerce and Promotional Activities
October 24, 2023
Improving Elderly Nutrition Through eCommerce and Promotional Activities
The elderly population is one of the most vulnerable age groups in terms of nutrition. Lack of access to healthy food alternatives, physical limitations, and cognitive impairments can all contribute to poor food choices and malnutrition. Fortunately, as technology continues to advance, eCommerce platforms and promotional activities are becoming more accessible and effective ways to improve elderly nutrition. This blog discusses the benefits and challenges of using eCommerce and promotion to address elderly nutrition and provides practical tips for those looking to implement these strategies.

Benefits of eCommerce for Elderly Nutrition

Increased access to healthy food options:

eCommerce makes it easier for the elderly to access a wider variety of healthy food options than they might find at their local grocery store. Many eCommerce sites specialize in healthy or specialized diets, providing seniors with a convenient and reliable food source.

Improved convenience:

For elderly individuals with mobility or transportation issues, eCommerce provides a valuable alternative to traditional grocery shopping. Seniors can have their groceries delivered directly to their doorstep, saving time and energy.

Reduced costs:

By buying groceries online, seniors can often save money on food. eCommerce stores have reduced overhead costs than physical stores, translating into lower prices for consumers.

Challenges of eCommerce for Elderly Nutrition

While eCommerce offers many benefits for improving elderly nutrition, there are also some challenges to consider, including:

Digital literacy:

Many elderly individuals are not comfortable with technology or online shopping, which can make it difficult for them to take advantage of eCommerce options.

Quality control:

Without the ability to physically inspect products, there is a risk that the food being ordered online may not meet the expected quality standards. It is important to use reputable eCommerce sites and check reviews before purchasing.

Ensuring proper storage:

Elderly individuals may require assistance with proper food storage after delivery to ensure that food is fresh and safe to eat.

Benefits of Promotional Activities for Elderly Nutrition

In addition to eCommerce, promotional activities can also be effective ways to improve elderly nutrition. Some benefits of promotion include:

Increased awareness of healthy food options:

Promotional campaigns can help create awareness around healthy food options and encourage seniors to incorporate them into their diets.

Incentives for healthy eating:

Promotions such as discounts, loyalty programs, or coupons can be effective incentives for seniors to make healthier food choices.

Challenges of Promotional Activities for Elderly Nutrition

Effective promotion presents a number of challenges – particularly when it comes to addressing elderly nutrition. Some challenges include:

Reaching the right audience:

Promotional campaigns must be designed specifically for the elderly audience, with messaging that effectively addresses the unique challenges and needs of this group.

Timing and frequency:

Promotions must be timed and spaced in a way that is effective for the senior audience. Too many promotions, or promotions given at the wrong times, can be overwhelming or unhelpful.

Attractiveness of promotions:

The promotions offered must be attractive enough to convince seniors to make healthier food choices. This may require experimentation and careful attention to the preferences of the audience.

Improving elderly nutrition is a critical issue, and eCommerce and promotional activities offer promising ways to address it. While there are challenges to implementing these strategies, careful planning and attention to the specific requirements of the elderly population can help overcome them. By increasing access to healthy foods and incentivizing healthy eating choices, we can help improve the lives and health outcomes of our elderly citizens.

Frequently Asked Questions
  1. How big is the Elderly Nutrition Market?
    Ans. The Global Elderly Nutrition Market size was estimated at USD 12.07 billion in 2023 and expected to reach USD 13.11 billion in 2024.
  2. What is the Elderly Nutrition Market growth?
    Ans. The Global Elderly Nutrition Market to grow USD 22.53 billion by 2030, at a CAGR of 9.32%
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