Electric Shavers

Electric Shavers Market by Product (Foil Shaver, Rotary Shaver), Gender (Female, Male), Distribution Channel - Global Forecast 2024-2030

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[192 Pages Report] The Electric Shavers Market size was estimated at USD 7.46 billion in 2023 and expected to reach USD 7.88 billion in 2024, at a CAGR 5.74% to reach USD 11.04 billion by 2030.

Electric Shavers Market
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The electric shavers market encompasses producing, distributing, and selling various electric shaving devices designed for hair removal from different body parts. These devices provide a comfortable and smooth shaving experience using oscillating or rotating blades powered by rechargeable batteries or direct electrical connections. Primary end-users include individual consumers, professional barbers, and beauty salons. Growing awareness of personal grooming and rising awareness about on-the-go grooming products fuel the market growth. Furthermore, the emergence of e-commerce platforms has facilitated easy access to a vast range of electric shaver options and accessories at competitive prices.

However, limitations and challenges affect market growth, including high product costs that might deter consumers from purchasing electric shavers over traditional razors. The presence of counterfeit shaving products at lower prices also impacts brand reputation and customer trust in established players. Opportunities within this market include rapid technological advancements in style, reduced maintenance, and easy-to-maintain catering to diverse consumer needs based on skin types or facial hair density. Developing eco-friendly products using sustainable materials is expected to attract environmentally conscious customers. Additionally, investments in research and development lead to advanced technologies such as smart device integration for personalized routines or self-cleaning mechanisms that minimize maintenance requirements, creating significant growth opportunities.

Electric Shavers Market - Global Forecast 2024-2030
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Product: Growing demand for Rotary shavers for handling thicker hair growth patterns

A foil shaver uses a thin layer of metal, typically stainless steel, perforated with holes that cover oscillating blades. As the shaver is moved across the skin, hairs enter the holes and are cut by the blades beneath. Foil shavers are ideal for people with sensitive skin, fine hair, or who prefer a close shave. Rotary shavers consist of circular spinning blades covered by protective caps that lift and cut hairs as they contact the skin. This design allows efficient shaving around facial contours such as the chin and neck. Rotary shavers are best suited for individuals with coarse or thick hair growth patterns or who prefer a longer time between shaves. Both foil and rotary shavers have their advantages depending on individual needs.

Gender: Adoption of electric shavers by female and male for efficient hair removal

Female electric shavers focus on gentle hair removal for delicate skin with minimal irritation, especially in sensitive areas. Advanced features include pivoting heads that adapt to body contours and hypoallergenic blades that reduce redness. Male electric shavers prioritize handling coarse facial hair while maintaining comfort during daily use. Men seek close shaves, versatility for various facial hair lengths, ease of maintenance, multi-directional shaving heads, self-sharpening blades, and precision trimmers. Female-focused electric shavers emphasize gentle hair removal, while male counterparts prioritize close shaves for coarse facial hair without compromising comfort or effectiveness.

Distribution Channel: Increasing preference for online retail due to its advantages

Offline retail comprises brick-and-mortar stores such as department stores, supermarkets, specialty personal care stores, and electronics retailers. These physical stores offer convenience and personalized assistance from trained sales personnel for need-based customers. A subcategory within offline retail is salon equipment suppliers catering to professional barbers and hairdressers with specialized products. Online retail includes e-commerce platforms, regional websites, and direct-to-consumer. This channel caters to customers prioritizing convenience, price comparison, variety of options, discounts, and deals. The choice between offline and online channels depends on consumer preferences when selecting electric shavers. Manufacturers are strategically establishing their presence in both channels to maximize reach among diverse global consumer segments.

Regional Insights

In the Americas, technological advancements have greatly impacted consumer decisions, with preferences leaning towards features such as wet/dry shaving capabilities and efficient battery life. Research and development investments targeted at specific customer needs, such as sensitive skin or heavy beard growth, are rising. In Europe, Consumers across countries such as Germany, France, Italy, Spain, and the UK prioritize high-quality premium products offering convenience and durability. Recent innovations in this region focus on environmentally friendly materials for manufacturing electric shavers and enhancing user experience through ergonomic designs. The Middle Eastern market exhibits a growing demand for grooming products due to rising disposable income levels and urbanization trends among men. Consumers favor sophisticated designs emphasizing quality performance in this region. Due to rapid urbanization and an emerging middle-class population, African markets present untapped potential for electric shaver manufacturers. The surge of online retail platforms has significantly increased access to grooming products across the continent. Key players target these markets with affordable electric shavers catering to African consumers' needs. In the Asia Pacific region, countries include China, Japan, and India, where increasing disposable income alongside a growing focus on personal grooming among younger populations primarily drives demand. In China, R&D investment has resulted in local brands challenging well-established international players, while Japanese customers prioritize quality and innovation, leading to higher adoption rates for technologically advanced electric shavers.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Electric Shavers Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Electric Shavers Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Xiaomi launches the MIJIA Electric Nose Hair Trimmer with a USB-C charging port for 59 yuan ($8)

    Xiaomi Corporation has introduced the MIJIA Electric Nose Hair Trimmer to its product line, catering to the needs of individuals seeking an efficient and safe trimming experience. This trimmer boasts a design that incorporates a magnetic protective cover and a discreet switch button for enhanced safety. The head of the trimmer is equipped with a double-edged blade and a nano-antibacterial coating, ensuring a thorough trimming while maintaining a high antibacterial rate of at least 99.0%. Powered by a high-speed micromotor, the MIJIA Electric Nose Hair Trimmer operates at a low noise level, generating only 33.8 decibels of sound at the affordable price of CNY 59 (USD 8). [Published On: 2023-10-11]

  • Xiaomi Uniblade Trimmer with rotary dial launched in India, priced at INR 1,499

    Xiaomi Corporation launched the Xiaomi Uniblade Trimmer, an innovative electric grooming tool that aims to assist users in trimming, shaving, and styling their hair. This trimmer is equipped with a rotary dial and an adjustable trimming comb, allowing users to achieve their desired hair length effortlessly. Additionally, it offers a three-way blade and a dual-edge blade, ensuring a seamless and smooth shaving experience. With an IPX7 rating for water resistance, the trimmer is designed to be used in wet environments at INR 1499. [Published On: 2023-09-04]

  • MANSCAPED Launches The Weed Whacker 2.0 Nose And Ear Hair Trimmer

    Manscaped, Inc. launched the Weed Whacker 2.0 electric nose and ear hair trimmer, designed to enhance performance and deliver exceptional results. The Weed Whacker 2.0 features an upgraded rotary steel blade, advanced SkinSafe technology, waterproof capabilities, an ergonomic shape, and a stylish matte rubberized finish. [Published On: 2023-02-28]

Key Company Profiles

The report delves into recent significant developments in the Electric Shavers Market, highlighting leading vendors and their innovative profiles. These include Andis Company, Braun GmbH, Conair Corporation, Gillette Company, Havells India Ltd., Helen Of Troy Limited, Izumi Products Company, Koninklijke Philips N.V., MANGROOMER, Panasonic Corporation, Procter & Gamble Company, Skull Shaver India Pvt. Ltd., Spectrum Brands Holdings, Inc., Wahl Clipper Corporation, and Yuyao Weifeng Electrical Appliance Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Electric Shavers Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Foil Shaver
    • Rotary Shaver
  • Gender
    • Female
    • Male
  • Distribution Channel
    • Offline
      • Health & Beauty Stores
      • Hypermarkets
      • Supermarkets
    • Online

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Electric Shavers Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Electric Shavers Market?
  3. What are the technology trends and regulatory frameworks in the Electric Shavers Market?
  4. What is the market share of the leading vendors in the Electric Shavers Market?
  5. Which modes and strategic moves are suitable for entering the Electric Shavers Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Electric Shavers Market, by Product
  7. Electric Shavers Market, by Gender
  8. Electric Shavers Market, by Distribution Channel
  9. Americas Electric Shavers Market
  10. Asia-Pacific Electric Shavers Market
  11. Europe, Middle East & Africa Electric Shavers Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 370]
  16. List of Companies Mentioned [Total: 15]
The Revolutionary Advancements in Electric Shavers: A Closer Look
October 27, 2023
The Revolutionary Advancements in Electric Shavers: A Closer Look
Gone are the days when men had to rely on straight razors and manual shavers for their grooming needs. With the advent of technology, electric shavers have become a popular option for men looking for a quick and efficient shave. In recent years, rapid technological advancements have made electric shavers a must-have grooming tool. This blog post will look at the revolutionary advancements in electric shavers that have made them a game-changer for men.


One of the primary advancements in electric shavers is their ability to cater to different styles. The latest models have adjustable settings for precise cutting, trimming, and facial hair shaping. With the option to change the shave length, men can experiment with different styles, whether a clean-shaven look or a well-groomed beard. Electric shavers have become a go-to grooming tool for men who prefer to keep up with the latest trends.

Reduced Maintenance:

Another notable advancement in electric shavers is their reduced need for maintenance. Unlike manual razors, electric shavers require minimal upkeep and can last long. Most models come with self-cleaning features that can clean and lubricate the blades with just the touch of a button. This saves time and ensures that the shaver is always in top condition, ensuring a smooth and comfortable shave every time.

Easy to Maintain:

Apart from the reduced maintenance, electric shavers are also easy to maintain. Unlike manual razors, replacing or handling blades with care is unnecessary. With the advancement of lithium-ion batteries, electric shavers can hold their charge for longer durations, eliminating the need for frequent charging. This makes them a reliable and convenient option for men who are always on the go and need a quick and easy way to get a clean shave.

Precision and Performance:

One of the significant advancements in electric shavers is their precision and performance. With innovative technology and advanced motor systems, electric shavers can deliver a closer and cleaner shave than manual razors. Moreover, the latest models have improved ergonomic designs that make them comfortable to hold and easy to maneuver, ensuring a smooth and effortless shave every time.


Last but not least, electric shavers are incredibly convenient. They can be used at home or on the go, making them a versatile grooming tool for any man. Moreover, electric shavers can be used cordlessly with wireless technology, making them even more portable. Men can now experience the convenience of a quick and efficient shave, no matter where they are, without worrying about finding a power outlet.

Electric shavers have come a long way from their humble beginnings. With the advancements in style, reduced maintenance, and ease of maintain, electric shavers have become a must-have grooming tool for any man. Whether you're a busy professional or like to keep up with the latest trends, electric shavers offer convenience, performance, and precision that are unmatched by traditional razors. With the latest technology and innovative designs, electric shavers will continue revolutionizing the grooming industry in the future.

Frequently Asked Questions
  1. How big is the Electric Shavers Market?
    Ans. The Global Electric Shavers Market size was estimated at USD 7.46 billion in 2023 and expected to reach USD 7.88 billion in 2024.
  2. What is the Electric Shavers Market growth?
    Ans. The Global Electric Shavers Market to grow USD 11.04 billion by 2030, at a CAGR of 5.74%
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