Femtech Market by Offering (Products, Services, Software), Application (Fitness & Nutrition, General Health, Gynecology & Sexual Health), End-Use - Global Forecast 2024-2030
360iResearch Analyst
Want to know more about the femtech market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[191 Pages Report] The Femtech Market size was estimated at USD 35.91 billion in 2023 and expected to reach USD 40.85 billion in 2024, at a CAGR 14.47% to reach USD 92.51 billion by 2030.

Femtech Market
To learn more about this report, request a free PDF copy

Femtech is a category of software, diagnostics, products, and services that use technology for focusing on women's health. This includes various applications such as fertility solutions, period-tracking apps, pregnancy and nursing care, reproductive system health, and general wellness. The goal of femtech is to leverage technology to address women's unique health challenges and provide innovative solutions tailored to women's health and wellbeing needs. The high prevalence of women’s health issues, such as menstrual disorders, fertility issues, and menopause-related problems, is driving the need for innovative solutions provided by the femtech market. However, cybersecurity concerns significantly hinder the growth of the femtech market as the fear of data breaches and unauthorized access to sensitive health information deters consumers and healthcare providers from adopting femtech solutions. The ongoing innovations in femtech products and services, coupled with the increasing availability of customized products, offers an opportunity for the expansion of the femtech market.

Regional Insights

In the Americas, particularly in North America, the market benefits from well-established healthcare infrastructure and higher consumer awareness, driving robust demand for innovations, such as fertility tracking apps, wearable health devices, and telehealth services. Companies in this region capitalize on the substantial investment climate and active venture capital presence. The Asia-Pacific region is showcasing market growth fueled by increasing digital adoption, urbanization, and rising awareness of women's health issues. China's advanced tech infrastructure and large population foster mobile health apps and wearables for reproductive health. Japan's aging population and demand for high-quality health products fuel fertility treatments and wellness tracking investments. Meanwhile, India's market thrives with affordable mobile applications and telehealth services for women's health. In the EMEA region, the femtech market is expanding, supported by progressive healthcare policies and a growing focus on gender-specific medical research. European countries, in particular, showcase a favorable environment for femtech startups due to supportive regulations and funding opportunities. The market in the Middle East is gradually growing, with rising interest in fertility treatments and maternal care as awareness grows. Africa's femtech market is emerging, focusing on accessible reproductive health education, menstrual hygiene products, and mobile health services to address healthcare access challenges.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Femtech Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing rate of working women and focus on general and sexual health
    • Rising government initiatives and investments towards improving healthcare quality for women
  • Market Restraints
    • Lack of data and stigma related to women’s health
  • Market Opportunities
    • Technological advancements and introduction of innovative femtech products
    • Growing availability of tailored solutions catering to changing consumer requirements
  • Market Challenges
    • Data security and privacy concerns associated with femtech products
Market Segmentation Analysis
  • Offering: Growing use of services as women increasingly seek tailored medical advice and treatments

    Consumer products in femtech include menstruation products, fertility solutions, menopause management tools, and general wellness items. These products are manufactured to address unique female health needs with user-friendly designs. Home testing kits are increasingly popular for their convenience and privacy, allowing women to test for hormonal levels, fertility status, and sexually transmitted infections (STIs) from the comfort of their homes. Trackers and wearables are vital in enabling women to monitor menstrual cycles, physical activity, sleep patterns, and overall wellness through devices that sync with mobile apps, delivering real-time data and insights. Femtech services offer critical support, including benefits and financing options to make health solutions more accessible through insurance coverage, subsidies, and flexible payment plans. Clinical diagnostics focus on early detection of conditions predominantly affecting women, ensuring timely treatment and management. Patient support services provide personalized assistance through counseling, health coaching, educational resources, and community support groups. Virtual care is increasingly significant, offering telemedicine, remote monitoring, and digital health platforms for medical advice without traditional office visits. Software in femtech includes fertility management and assisted reproductive technology apps, aiding women in tracking ovulation and managing fertility treatments, and fitness trackers that promote physical health through monitoring and personalized plans.

  • End-Use: Extensive adoption of advanced femtech products for personal use to improve reproductive health and wellness

    Femtech products for personal use, such as period tracking apps and smart menstrual cups, aid in monitoring menstrual health and predicting cycles. Wearable devices and mobile applications assist with fertility and pregnancy, providing crucial health insights. Innovations also include at-home fertility tests, birth control apps, and menopause management tools, improving reproductive health and overall wellness. Professionally, diagnostic centers employ advanced femtech tools for hormonal assays and genetic tests, speeding up diagnoses. Fertility clinics benefit from cutting-edge imaging technologies and IVF monitoring systems, increasing success rates. In hospitals, femtech devices and software enhance prenatal and postnatal care, with telemedicine platforms, digital health records, and specialized medical devices improving patient outcomes.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Femtech Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Femtech Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Femtech Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Femtech Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Femtech Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Femtech Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Femtech Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Femtech Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Femtech Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Femtech Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Femtech Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Femtech Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Strategic Merger Strengthens Keleya’s Position in FemTech Market

    In a strategic move to enhance support for pregnant women and new mothers, digital platforms keleya and Kinderheldin are merging to operate collectively under the keleya brand. This merger broadens keleya's service portfolio and also consolidates partnerships with 65 health insurance companies, covering about 65% of insured persons in Germany. This merger is poised to significantly impact the FemTech market by extending accessible, expert-led maternal care to a broader audience. [Published On: 2024-05-02]

  • Launch of Femtech Canada Marks a Milestone in Women's Health Innovation

    Femtech Canada, a pioneering women's health network initiative by Innovation Factory, officially launched in Toronto, Ontario, devoted to women's health innovation, commercialization, and investment. The initiative aims to serve the health and wellness needs of women, girls, non-binary individuals, trans people, and those assigned female at birth, promoting a more inclusive healthcare environment. [Published On: 2024-02-01]

  • Strategic Merger to Propel Growth in Swedish Femtech Market

    Peptonic, known for its medical treatments and lifestyle products, and Pharmiva, currently launching Vernivia for bacterial vaginosis treatment, have announced plans to merge to enhance both companies' market positioning and product offerings. The merger, expected to foster growth and expansion into new markets, must be approved by both companies' boards and an extraordinary general meeting in Pharmiva. [Published On: 2023-06-19]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Femtech Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Femtech Market, highlighting leading vendors and their innovative profiles. These include Allara Health, Apple Inc., Athena Feminine Technologies, Athena Feminine Technologies, Inc., AVA Sciences by FemTech Health, Bloomlife, Canopie Inc., Carrot Fertility, Inc., Chiaro Technology Limited, Chorus Health Inc., Cleo Labs, Inc., Clue by Biowink GmbH, Elektra Health, Elvie, Everlywell, Inc., Fitbit LLC by Google, Inc., Flo Health UK Limited, Flo Health, Inc., FOLX Health, Inc., Future Family, Inc., Garmin Ltd., Glow Inc., HeraMED, INTIMINA, iSono Health, Kindbody, Koninklijke Philips N.V., Maven Clinic Co., Natural Cycles USA Corp, NextGen Jane, NUROKOR Ltd., Nuvo Cares, Nuvo Group Ltd., Organon & Co., Renovia Inc., Rosy Wellness, Inc., Rume Medical Group, Inc., Samsung Electronics Co., Ltd., Sera Prognostics, Thirty Madison company, Tia, Inc., Unified Women’s Healthcare, Univfy Inc., Willow Innovations, Inc., and Wolomi.

Femtech Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Femtech Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Offering
    • Products
      • Consumer Products
      • Home Testing Kits
      • Trackers & Wearables
    • Services
      • Benefits & Financing
      • Clinical Diagnostics
      • Patient Support
      • Virtual Care
    • Software
      • Fertility Management & Assisted Reproductive Technology Apps
      • Fitness Trackers
  • Application
    • Fitness & Nutrition
    • General Health
    • Gynecology & Sexual Health
      • Menopause
      • Menstrual Health
      • Pregnancy & Postpartum Care
    • Mental Health
  • End-Use
    • Personal
    • Professional
      • Diagnostic Centers
      • Fertility Clinics
      • Hospitals

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Femtech Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Femtech Market, by Offering
  7. Femtech Market, by Application
  8. Femtech Market, by End-Use
  9. Americas Femtech Market
  10. Asia-Pacific Femtech Market
  11. Europe, Middle East & Africa Femtech Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 736]
  16. List of Companies Mentioned [Total: 45]
Empowering the Health of Working Women through Femtech
August 24, 2023
Empowering the Health of Working Women through Femtech
Working women face many challenges, particularly regarding their health. With increasingly busy schedules and a lack of time, it can be challenging to prioritize self-care, leading to various health issues. However, with the growing need to manage women's health better, the femtech industry has exploded in popularity. Femtech, or female technology, is a class of technology designed to cater specifically to women's health challenges.

The foundation of the femtech industry began with period-tracking apps; however, it has now evolved to include various innovative technologies targeted toward women's health, such as fertility trackers, wellness apps, breastfeeding monitors, and more. The rise in awareness, increased funding, and the burgeoning number of female-led startups are some of the driving forces behind the industry's growth.

One of the significant benefits of femtech is its ability to empower working women to prioritize their health by providing products that fit seamlessly into their busy schedules. Femtech products offer flexibility, allowing women to manage their well-being from anywhere at any time. For instance, fertility trackers like Ava Women and Flo can help women monitor their menstrual cycle, fertility, and overall reproductive health. Not only do these products help working women plan their pregnancies, but they can also alert women about potential complications.

Several femtech products and apps also serve as virtual assistants, helping women track and manage their mental well-being. With the increasing need for remote wellness care, femtech products empower working women to maintain their health from the comfort of their homes.

Perhaps one of the most remarkable aspects of the femtech industry is its focus on inclusivity. They aim to eliminate healthcare's traditional, patriarchal nature by focusing on a woman's overall well-being and providing custom-tailored services through personalized genetic insights and virtual medical advice.

The femtech industry empowers working women to prioritize their health by offering accessible, affordable, and innovative technology. With its rapid growth rate, the femtech market is expanding, and rightfully so, as more people recognize its pivotal role in bridging the gap between women's healthcare and the essential healthcare services they require. As femtech continues to evolve, it is increasingly likely that working women will embrace technology to improve their quality of life.

Frequently Asked Questions
  1. How big is the Femtech Market?
    Ans. The Global Femtech Market size was estimated at USD 35.91 billion in 2023 and expected to reach USD 40.85 billion in 2024.
  2. What is the Femtech Market growth?
    Ans. The Global Femtech Market to grow USD 92.51 billion by 2030, at a CAGR of 14.47%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.