Glamping Market - Global Forecast 2025-2030

The Glamping Market size was estimated at USD 3.77 billion in 2024 and expected to reach USD 4.11 billion in 2025, at a CAGR 9.96% to reach USD 6.66 billion by 2030.

Glamping, an integration of “glamour” and “camping,” has redefined the concept of outdoor accommodation by blending luxury amenities with immersive nature experiences. Over the past decade, this sector has attracted travelers seeking meaningful connections with the environment without sacrificing comfort. The rise in interest reflects broader shifts in consumer priorities, where sustainability and personalized experiences now drive travel decisions. As a result, glamping has evolved beyond novelty, positioning itself as a distinct segment within outdoor hospitality that caters to a diverse and affluent audience.

Transitioning from the traditional camping model, operators are innovating across accommodation types-including tents outfitted with high-thread-count sheets, modular cabins, treehouses, and yurts-while integrating technology such as app-controlled climate systems and high-speed internet. In parallel, wellness and eco-conscious travelers are drawn to offerings like forest bathing, farm-to-table dining, and solar-powered energy solutions, emphasizing a holistic approach to guest well-being. This confluence of luxury, technology, and sustainability underscores glamping’s appeal as a resilient alternative to conventional lodging, even amid economic uncertainty.

The glamping sector is experiencing transformative shifts with sustainability at its core. Eco-conscious travelers increasingly demand minimal environmental footprints, driving operators to adopt renewable energy sources, green building materials, and comprehensive waste reduction strategies. These initiatives not only align with consumer values but also foster brand differentiation in a competitive landscape. By incorporating recyclable materials and embracing off-grid designs, numerous sites now serve as exemplars of responsible tourism, demonstrating that luxury need not come at the planet’s expense.

Simultaneously, technological integration has redefined guest expectations. Modern glamping accommodations feature smart controls for lighting and climate, personalized digital concierges, and data-driven insights into traveler preferences. Such innovations enhance operational efficiency and enable tailored experiences, from curated adventure itineraries to automated wellness programs. Moreover, the proliferation of thematic sites-ranging from safari-inspired lodges to underwater pods-has elevated experiential creativity, empowering operators to target niche segments and cultivate memorable stays that resonate with social media-savvy audiences.

In 2025, U.S. tariff policies have exerted a pronounced influence on the outdoor hospitality industry, particularly affecting glamping operators reliant on imported equipment and construction materials. The recent imposition of duties on goods sourced from key manufacturing hubs has triggered cost increases on tents, bedding, specialty fabrics, and outdoor furniture. According to the Outdoor Industry Association, 84% of its members anticipate tangible impacts from these tariffs, with many facing rising production expenses and compressed margins.

Further complicating the landscape, higher duties on items produced in Vietnam, Cambodia, and Thailand-countries pivotal to technical outdoor gear manufacturing-have compelled brands to reconsider supply chain strategies. Industry leaders report that tariffs as steep as 46% to 49% on certain product categories will necessitate price adjustments, potentially dampening consumer demand. Moreover, material costs for site development, including imported lumber and concrete for cabins and communal spaces, have increased by up to 5%–10% per project, resulting in delayed openings and scaled-back renovations within the hospitality sector.

Amid these headwinds, glamping operators are exploring alternative pathways: diversifying supplier bases, shifting to domestically sourced materials where viable, renegotiating contracts, and pursuing collaborative lobbying for tariff relief. These adaptive measures highlight the sector’s resilience but underscore the urgency for stable trade policies to sustain long-term growth and maintain accessible pricing for guests.

Glamping consumers gravitate toward a spectrum of accommodation formats that cater to diverse aesthetic and functional preferences, from minimalist tents and canvas pods to architecturally distinctive treehouses and traditional yurts. Their choices often reflect a desire for both novelty and comfort, prompting operators to refine layouts and amenity packages accordingly.

Demographically, the appeals of glamping span generational cohorts: younger guests aged 18–30 seek Instagrammable settings and social programming, mid-life travelers aged 31–50 prioritize family-friendly design and wellness offerings, while older guests aged 51–65 value tranquility, natural immersion, and convenience. Understanding these cohort-based motivations enables tailored marketing and service frameworks.

Site permanence also factors into consumer decision-making. Visitors to permanent structures expect hotel-like services and infrastructure, whereas semi-permanent installations attract those drawn to rustic simplicity and closer encounters with the environment. The choice of booking channel further influences preferences: while a direct website offers personalized packages and loyalty incentives, third-party apps facilitate discovery and real-time availability, and traditional travel agency partnerships accommodate group travel and corporate retreats.

Finally, trip purpose delineates usage patterns. Adventure seekers pursue guided nature explorations and wildlife observations, leveraging curated excursions and equipment rentals. Conversely, leisure travelers-couples on romantic retreats or families on relaxed getaways-prioritize intimate settings, private amenities, and communal experiences such as curated s’mores evenings and on-site yoga classes.

Regional dynamics shape the glamping market’s trajectory, reflecting variations in traveler priorities and infrastructure. In the Americas, the United States leads with established campgrounds near national parks and coastal retreats, while Canada’s remote lodges appeal to wilderness enthusiasts. Latin America’s biodiverse landscapes, from Patagonia to the Amazon, are fostering boutique glamping sites that emphasize ecological stewardship and immersive cultural experiences. Domestic tourism initiatives and regional marketing alliances are broadening access and driving year-round occupancy.

In Europe, Middle East & Africa, glamping corridors extend from the Irish countryside and Mediterranean coastline to the deserts of Morocco and the savannas of South Africa. Regulatory frameworks in the European Union encourage sustainable tourism development, and cultural tourism overlays create unique thematic stays. Meanwhile, luxury glamping in the Middle East leverages desert landscapes for premium offerings, and South African game reserves are introducing safari lodges with eco-sensitive designs.

Asia-Pacific is emerging as an innovation hub, where rapid urbanization and rising disposable incomes fuel demand for premium outdoor experiences. Glamping hotspots in Australia, New Zealand, Japan, and Southeast Asia blend indigenous cultural elements with contemporary amenities, such as geodesic domes and smart cabins. Government support for rural development and eco-tourism is accelerating infrastructure upgrades and cross-border promotional campaigns, making the region one of the fastest-growing markets globally.

Under Canvas continues to set the benchmark for upscale outdoor hospitality through substantial capital investments and strategic site expansion. In March 2025, the brand announced a $50 million upgrade across its locations, as well as the launch of two new camps in Yosemite and the Columbia River Gorge. These initiatives underscore a commitment to elevating guest comfort with enhanced amenities, refreshed communal spaces, and site-specific design elements that respect local ecosystems.

AutoCamp, renowned for its signature Airstream accommodations and midcentury-inspired cabins, expanded its California footprint with the opening of AutoCamp Sequoia. This outpost features 85 creatively designed units, including BaseCamp suites that pair luxury tents with Airstream trailers, supported by a 3,350-square-foot clubhouse and wellness offerings. The brand’s partnerships, such as the recent collaboration with Hilton Honors, extend distribution channels and increase visibility among loyalty program members.

Collective Retreats leverages its B-Corp certification to champion ESG principles, curating retreats like Governors Island in New York Harbor that blend urban proximity with natural serenity. Its portfolio includes Journey and Summit tents, as well as newly introduced modular Outlook Shelters that provide year-round, climate-controlled accommodations. Recent growth plans involve strategic partnerships with technology platforms to enable RV-based stays and bespoke programming, reinforcing the brand’s emphasis on experiential diversity and operational scalability.

Industry leaders aiming to capitalize on glamping’s momentum should embed sustainability throughout the value chain, from sourcing renewable materials to adopting circular waste management. Emphasizing transparent environmental credentials, such as third-party certifications, will resonate with eco-conscious travelers and strengthen brand reputation. Simultaneously, investment in modular and scalable structures can mitigate seasonality by enabling rapid deployment of off-season or pop-up sites.

Digital transformation remains pivotal; operators should refine direct-to-consumer channels, leverage AI-driven personalization for guest recommendations, and integrate dynamic pricing models that adjust to demand fluctuations. Partnerships with travel platforms and loyalty programs can broaden distribution, while targeted outreach to diverse demographic segments-particularly through influencer collaborations and localized content-will drive market penetration. Additionally, advocating for balanced trade policies and exploring domestic sourcing alternatives can help manage cost pressures related to tariffs, ensuring stable pricing and sustained growth.

This analysis synthesizes insights from a multi-phase research approach combining secondary data review and expert consultations. Authoritative industry publications, government trade documents, and trade association press releases were examined to contextualize glamping’s evolution and tariff implications. Market intelligence was enriched through interviews with company executives, site managers, and supply chain specialists to validate operational challenges and emerging best practices.

A structured segmentation framework-encompassing accommodation type, age cohort, structure permanence, booking channel, and usage objective-guided the primary research design. Regional analyses leveraged economic indicators and tourism board reports to capture diverse market dynamics. Data triangulation and peer reviews ensured the accuracy and relevance of findings, while adherence to ethical research standards upheld objectivity throughout the process.

Glamping has transcended its niche origins to become a cornerstone of experiential travel, driven by sustainability, technological innovation, and personalized hospitality. While tariff-induced cost headwinds pose challenges, operators that pivot toward domestic sourcing, modular scalability, and robust digital engagement will be well positioned to maintain competitive advantage. Furthermore, strategic regional partnerships and targeted segmentation strategies enable brands to navigate diverse market conditions and capture new growth opportunities.

As outdoor hospitality continues to converge with luxury and wellness trends, the glamping sector stands at a pivotal juncture. Leaders who proactively integrate eco-friendly practices, embrace operational agility, and harness data-driven insights will not only meet evolving traveler expectations but also set new benchmarks for sustainable, immersive experiences.

For a comprehensive understanding of the evolving glamping market and to gain actionable insights tailored to your strategic objectives, connect with Ketan Rohom, Associate Director, Sales & Marketing. Engage directly with an expert who can guide you through the report’s findings, answer questions about the data, and provide customized recommendations to drive informed decision-making. Secure your access to this in-depth market research report today and position your organization at the forefront of the outdoor hospitality revolution.