House Wraps
House Wraps Market by Product (Non-Perforated Housewraps, Perforated Housewraps), Type (Asphalt Felt, Grade D Building Paper, Liquid Water-Resistive Barrier), Component, Application - Global Forecast 2024-2030
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[194 Pages Report] The House Wraps Market size was estimated at USD 2.96 billion in 2023 and expected to reach USD 3.15 billion in 2024, at a CAGR 6.85% to reach USD 4.71 billion by 2030.

House Wraps Market
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House wraps are a highly demanded component of the construction process across the United States, acting as a barrier to air movement and moisture. House wraps are typically made from various synthetic materials, such as polypropylene, polyethylene, or polyvinyl chloride (PVC). These materials are specifically designed to resist water while allowing water vapor to escape. House wraps can be applied directly to the framing of the house and in two layers that act as a barrier to external environmental factors in residential and commercial properties. The house wrap is secured using staples, nails, clips, or tape along with other fasteners depending on the manufacturer’s instructions and property type. The rising need for larger houses, supportive government initiatives, and the introduction of advanced construction technologies have led to the rapid growth of residential and commercial infrastructure development and renovations across the United States. This growing infrastructure has increasingly created a demand for moisture barriers and energy-saving house wraps nationwide. However, rising freight costs of raw materials, high costs associated with energy consumed during manufacturing, and complications while applying a house wrap limit the market scope. Moreover, to tackle the current issues and enhance the quality of house wraps, several manufacturers are innovative product designs and adopting synthetic materials, creating a lucrative scope for the house wrap market across the United States.

Regional Insights

The United States House wrap market is highly developed with the active involvement of big-ticket size projects and an increase in residential developments, and demand for high-performance house wraps has been increasing due to its ability to improve indoor air quality and reduce energy costs. The diversity of climate across the United States is proving beneficial for the use of house wraps, allowing it to tap into various weather-dependent markets. House wraps are utilized to protect areas with hot summers and mild winters from the sun’s damaging rays. In areas with cold winters and moderate summers, consumers utilize house wraps to protect against snow and ice that damages siding and roofs. The market is driven by commercial and residential projects, with commercial projects making up most of the market. As per the Associated General Contractors (AGC) of America, Inc., the construction sector builds nearly USD 1.8 trillion worth of structures each year. States with the highest population growth and construction rates include California, Texas, Florida, North Carolina, Georgia, Arizona, and Nevada have witnessed an increase in remodeling and renovation activities, increasing the need for moisture management and energy components, especially house wraps within home building materials. Other major states have witnessed significant increases in growth in recent years due to their larger population sizes and higher demand for construction services. 3M Company, DuPont de Nemours, Inc., Owens Corning, and Berry Global Inc. are among the major manufacturers in the region that have enriched their business by collaborating with suppliers and offshore distributors.

Market Dynamics

The market dynamics represent an ever-changing landscape of the House Wraps Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Growing residential and commercial infrastructure development and renovations
    • Increasing need of moisture management and energy-savings across United States
  • Market Restraints
    • High cost associated with raw material and manufacturing of house wraps
  • Market Opportunities
    • Improvements in materials and introduction of novel house wraps
  • Market Challenges
    • Complications and issues in installation of housewraps
Market Segmentation Analysis
  • Product: Growing need for energy efficiency driving demand for non-perforated wraps

    Non-perforated wraps are composed of non-woven high-density polypropylene or polyethylene fibers, which make them tough and uniform. These materials have microporous elements that permit moisture vapor and insulation within the property to improve its energy efficiency. On the other hand, perforated house wraps consist of tiny holes that allow moisture and air to pass through to regulate temperatures.

  • Type: Adoption of liquid water-resistive barrier in construction projects to protect against water damage

    Asphalt felt is an organic paper material with a waterproof asphalt coating applied over the exterior sheathing of a building to prevent water damage. It is strong enough to resist punctures and tears but porous enough to allow moisture vapor to pass through it. Grade D building paper is a specialized type designed for use as an exterior weatherproofing barrier with an asphalt-impregnated base. This layer helps protect against air infiltration while allowing some water vapor to escape from the house's interior. A liquid water-resistive barrier (LWRB) is a specially formulated liquid that acts as a barrier between the exterior sheathing and insulation in walls or roofs. This material is designed to reduce air leakage and repel water while allowing some water vapor to pass through it. Polyolefin fabric is made from polyethylene film laminated with acrylic foam backing for extra strength and durability. It acts as a breathable weather-resistant barrier that blocks moisture from entering into wall cavities while allowing some water vapor transmission through its membrane-like structure. Rigid foam insulation is typically made from expanded polystyrene or extruded polystyrene foam boards or panels installed directly onto concrete or masonry walls or between wall studs in framed construction projects. These foams help keep temperatures inside homes consistent by preventing unwanted heat transfer both into and out of them throughout the year.

  • Component: Advancements in production technologies leading to the creation of sustainable flash tapes

    Flash tape is a thin, self-adhesive membrane that seals around pipes, windows, and doors to keep out moisture. It also helps protect against air infiltration by providing an airtight seal. Flash tape is easy to install and maintain, making it an ideal choice for many homeowners looking for a low-maintenance solution. Wraps are thicker membranes designed to provide additional insulation for houses. Wraps come in several forms, such as thermal or reinforced wrap, depending on the desired level of insulation needed. Wraps help keep heat in during the winter and trap cool air during the summer months, resulting in improved energy efficiency and a reduction in heating bills.

  • Application: Government initiatives to improve public infrastructure and expand residential spaces

    House wraps are a popular product for both commercial and residential applications. House wraps applied on commercial and residential properties increase the longevity of exterior building materials by providing additional protection. For commercial applications, house wraps offer a great way to insulate business complexes, retail stores, hospitals, schools, and malls to protect them from external environmental elements. House wraps help to manage the high demand for energy-efficient solutions in commercial and business complexes. House wraps help protect homes from moisture and air infiltration for residential applications, making them more energy efficient.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the House Wraps Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the House Wraps Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the House Wraps Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the House Wraps Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the House Wraps Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the House Wraps Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the House Wraps Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the House Wraps Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the House Wraps Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the House Wraps Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the House Wraps Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the House Wraps Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • LIG Assets, Inc. Announces Agreement with Insultex House Wrap

    LIG Assets, Inc., a key player in innovative building solutions, announced the agreements with Insultex House Wrap. The company has entered into a sales representative agreement to promote the distribution of Insultex House Wrap in Tennessee and Alabama through a partnership with Innovative Designs, Inc. A Licensing Agreement targeting the retail sector further cements this strategic alliance. Insultex House Wrap, recognized for its unique evacuated closed-cell polyethylene composite, boasts an outstanding R-value, ensuring optimal insulation performance. [Published On: 2023-10-30]

  • Innovative Designs, Inc. Receives Significant New Orders for Its Unmatched Insultex House Wrap from Two Repeat Customers

    Innovative Designs, Inc. has recently received new orders for its Insultex House Wrap insulation from two customers situated in the Midwest region of the United States. These customers include Lindus Construction, Inc., located in Wisconsin, and a modular home manufacturer based in Minnesota. The Insultex House Wrap distinguishes itself with its unique and patented vacuum cell structure design, which provides an unparalleled R-6 rating for insulation. [Published On: 2023-06-01]

  • Mid-States Wholesale Lumber Announces TYPAR Partnership

    Mid-States Wholesale Lumber, a subsidiary of Snavely Forest Products, is in the process of broadening its range of products to include TYPAR building wraps, construction tape, flashing, and accessories. This collaboration facilitates distribution to Oklahoma City, Oklahoma, Tulsa, Oklahoma, Wichita, Kansas, and northwest Arkansas. Jake Phillips, Sales Director of TYPAR Building and Construction, expressed enthusiasm for the expansion and emphasized the success achieved by Snavely and TYPAR in 2022. [Published On: 2023-05-11]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the House Wraps Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the House Wraps Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Alpha Pro Tech, Ltd., ANCI, Inc., AtticFoil Radiant Barrier Supply LLC, Auroma Geotex Private Limited, Benjamin Obdyke Inc., Berry Global Group, Inc., Builders FirstSource, Inc., Carlisle Companies Incorporated, Compagnie de Saint-Gobain, DuPont de Nemours, Inc., Ewald Dörken AG, GCP Applied Technologies Inc., Georgia-Pacific LLC, Gulnar Plastics Pvt. Ltd., INDEVCO Building Products, LLC, Industrial Development Company sal, Insultex House Wrap, Intertape Polymer Group Inc., JAMES HARDIE INDUSTRIES PLC, KB Building Products, Kimberly-Clark Corporation, KINGSPAN GROUP PLC, Owens Corning, Protecto Wrap Company, Raven Industries, Inc., SafeFlex International Ltd, SIGA Services AG, Sika AG, and Veer Plastics Private Limited.

House Wraps Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the House Wraps Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Non-Perforated Housewraps
    • Perforated Housewraps
  • Type
    • Asphalt Felt
    • Grade D Building Paper
    • Liquid Water-Resistive Barrier
    • Polyolefin Fabric
    • Rigid Foam
  • Component
    • Flash Tapes
    • Wraps
  • Application
    • Commercial
    • Residential

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the House Wraps Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. House Wraps Market, by Product
  7. House Wraps Market, by Type
  8. House Wraps Market, by Component
  9. House Wraps Market, by Application
  10. Americas House Wraps Market
  11. Asia-Pacific House Wraps Market
  12. Europe, Middle East & Africa House Wraps Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 374]
  17. List of Companies Mentioned [Total: 30]
A blanket of strength and resilience: House wraps are in for some claps!
April 1, 2024
A blanket of strength and resilience: House wraps are in for some claps!
Drippy ceilings are dirty molds that are not a problem for households anymore. House wraps are developed today based on the latest building science practices and techniques to enable a superior barrier in homes.

Building experts have long agreed that it doesn't matter how steadily a building is constructed, how well it's protected, or what kind of exterior cladding it has; moisture will forever find a way into the building chamber.

According to the government of the UK, from the two years to March 2019, an average of nearly 3% of households in England faced dampness in at least one room of their home. Similarly, the U.S. National Institute for Occupational Safety and Health estimated that 47% of residential buildings in the country have visible mold odor or mold.

House wraps have largely come into the picture as a solution to insulate the structures against moisture infiltration, saving the building from mold, dampness, and wind. Plastic housewrapping came about in the 1970s, and today, there are various wraps made from asphalt felt/tar paper, polyolefin fabric, liquid water-resistant barrier, grade D building paper, and rigid foam.

With the immense importance of house wraps, companies have introduced innovative products to keep up with the demand. In March 2024, Grip-Rite unveiled the ProWrap line of products, giving builders a thorough solution for developing efficient and breathable building envelope wall Protection.

New solutions are yet to emerge in the coming years, keeping in mind the requirements of windy areas, which need more focus on the durability and strength of house wraps!

Understanding the Importance of House Wraps in the Growing Residential and Commercial Infrastructure Development
July 18, 2023
Understanding the Importance of House Wraps in the Growing Residential and Commercial Infrastructure Development
As the population continues to grow globally, there is a need for increased housing to accommodate the growing numbers, which means more residential and commercial infrastructure development and renovations to meet the demand. However, these developments also come with various challenges, ensuring the buildings are energy-efficient, comfortable, and durable. Factors such as air leakage and moisture intrusion pose a significant challenge. To overcome these challenges, house wraps have become an important part of the construction process.

What are House Wraps?

House wraps are synthetic or polymeric fabric materials designed to protect buildings from water, air infiltration, and other elements that can damage the structure. They are usually installed between the exterior wall and cladding. House wraps are essential because they serve as a barrier to prevent moisture intrusion into the wall assembly. They also help reduce air infiltration, making the building energy efficient and lowering energy bills.

Types of House Wraps:

Different house wraps are available in the market today, including asphalt-coated paper, polyethylene and polypropylene plastic films, and synthetic/fiber-based sheets. However, the most popular ones are synthetic/fiber-based sheets. They are more durable, easier to install, and provide better protection against moisture intrusion.

Importance of Using House Wraps:

Some of the advantages of using house wraps include:

Moisture control: House wraps serve as an extra layer between the structure and the environment, therefore, preventing water infiltration, which can cause rot and mildew within the wall cavity.

Thermal Protection: By reducing air infiltration, house wraps help keep the building warm during colder months and cooler during the hotter months, which means lower energy costs and increased comfort levels for occupants.

Energy Efficiency: A range of building codes and standards promote the use of energy-efficient materials. By using house wraps, builders can comply with these standards, making their buildings energy-efficient.

Installation of House Wraps:

House wraps need to be installed correctly to achieve maximum protection and efficiency, which involves overlapping the seams properly and applying them without any gaps or wrinkles. A professional installation is advisable to ensure the house wrap is installed correctly.

House wraps are essential to the building process, particularly with the growing residential and commercial infrastructure development and renovations. They play a crucial role in protecting the structure from the elements, reducing air infiltration, saving energy, and providing comfort to occupants. It is crucial to ensure that professionals install them correctly to achieve maximum efficiency and protection.

As the population grows globally, the need for more housing will continue to increase. With this comes the need for increased residential and commercial infrastructure development and renovations, which can pose challenges in ensuring the buildings are energy-efficient, comfortable, and durable. Using house wraps is an effective way to overcome these challenges and provide superior protection against moisture intrusion and air infiltration, which increases energy efficiency and comfort, ultimately providing more appealing buildings. They are crucial to ensuring that buildings are designed and constructed to meet modern standards and codes. Professional installations are essential to achieve maximum benefits from the house wraps.

Frequently Asked Questions
  1. How big is the House Wraps Market?
    Ans. The Global House Wraps Market size was estimated at USD 2.96 billion in 2023 and expected to reach USD 3.15 billion in 2024.
  2. What is the House Wraps Market growth?
    Ans. The Global House Wraps Market to grow USD 4.71 billion by 2030, at a CAGR of 6.85%
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