Licensed Sports Merchandise

Licensed Sports Merchandise Market by Product (Accessories, Apparels, Footwear), Distribution (Offline, Online), End User - Global Forecast 2024-2030

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[185 Pages Report] The Licensed Sports Merchandise Market size was estimated at USD 35.39 billion in 2023 and expected to reach USD 37.36 billion in 2024, at a CAGR 5.69% to reach USD 52.17 billion by 2030.

Licensed Sports Merchandise Market
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The licensed sports merchandise market encompasses the sales and distribution of various consumer goods featuring logos and designs associated with professional sports teams, leagues, events, or athletes. Products include apparel, accessories, and footwears for a wide range of sports. The rising popularity of professional sports worldwide and increased awareness of international sporting events have significantly improved the demand for licensed sports merchandise. Social media also plays an important role in promoting licensed sports merchandise by allowing athletes and organizations to connect directly with their fanbase. Additionally, eCommerce expansion offers more opportunities by giving consumers easy access to a broader range of licensed sports merchandise options. Intense competition among established players, changing trends, and high costs of licensing limit the product penetration worldwide. Counterfeit products are another issue that infringes upon intellectual property rights and negatively impacts sales of legitimate licensees. To remain competitive and capitalize on opportunities, businesses focus on innovation and research across key areas such as product personalization, sustainable materials, digital engagement, and data-driven insights. Offering unique customization options helps brands to differentiate product portfolios while catering to evolving customer preferences and incorporating sustainable materials into products appeals to environmentally-conscious customers. Utilizing digital tools, including augmented reality and virtual reality, are expected to enhance user experiences for online and offline channels.

Licensed Sports Merchandise Market - Global Forecast 2024-2030
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Regional Insights

The Americas region represents a rapidly growing licensed sports merchandise market due to its established sporting leagues and growing customer base for customized sports merchandise. The National Football League, National Basketball Association, and National Hockey League in the United States and Canada have maintained the constant demand for licensed sports merchandise. The Asia-Pacific region has experienced massive growth in recent years due to growing disposable incomes and urbanization, which has led to increased leisure spending on sports events and merchandise. While cricket dominates the sports culture in India and Australia, basketball has gained popularity in nations, such as China and the Philippines. Emerging economies in the region offer vast untapped opportunities for original goods providers. Europe, the Middle East & Africa region is characterized by a deep-rooted passion for soccer that drives the demand for licensed sports merchandise. Countries such as the United Kingdom, Germany, and Spain contribute significantly to the market with their popular domestic leagues. Manufacturers focus on localization strategies catering to regional preferences while maintaining brand identity to maximize growth potential across the EMEA region. Additionally, sustainability initiatives are becoming increasingly important as consumers demand eco-friendly products investing in sustainable materials and practices in the region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Licensed Sports Merchandise Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Licensed Sports Merchandise Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • LaLiga Opens First Online Store In Partnership With Fanatics

    LaLiga partnered with Fanatics, Inc. to introduce an online store, providing fans with the opportunity to purchase licensed sports merchandise. The store offers a wide range of authentic apparel and memorabilia, allowing LaLiga to expand its fan base and foster loyalty among its supporters. This partnership between Fanatics and LaLiga ensures that customers receive top-quality merchandise featuring officially licensed logos. [Published On: 2023-06-20]

  • DICK'S Sporting Goods Partners with Nike, Jordan Brand and Athletes For Next Phase of "Sports Change Lives" Campaign

    Dick's Sporting Goods, Inc. established a partnership with Nike, Inc. and Jordan Brand, alongside athletes, in a joint effort for the Sports Change Lives campaign. This partnership aims to create licensed sports merchandise wherein a percentage of net proceeds is expected to be allocated to support children in obtaining sports equipment and gaining access to coaching from qualified mentors. [Published On: 2023-06-06]

  • Fanatics Acquires Leading Italian Sports Merchandise Business EPI, Accelerating Global Growth

    Fanatics, Inc. made an exciting move in the licensed sports merchandise industry by acquiring EPI, an Italian sports merchandise business. This strategic acquisition is set to propel Fanatics' global growth and solidify its position in the market, granting them access to a high-level distribution network in one of the world's most vibrant soccer markets. [Published On: 2023-04-10]

Key Company Profiles

The report delves into recent significant developments in the Licensed Sports Merchandise Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Asics Corporation, Dick's Sporting Goods, Inc., Everlast Worldwide, Inc., Fanatics Inc., G-III Apparel Group, Ltd., Great American Products Ltd., HanesBrands Inc., Kohl’s, Inc., Lululemon Athletica Inc., New Balance Athletics, Inc., NEW ERA CAP, LLC, Newell Brands Inc., Nike, Inc., PALLINI APS, Puma SE, Ralph Lauren Corporation, RDX Inc., Revgear, Schutt Sports, Skechers USA, Inc., Sports Direct International PLC, Under Armour, Inc., and Yonex Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Licensed Sports Merchandise Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Accessories
    • Apparels
    • Footwear
    • Toys
    • Video Games
  • Distribution
    • Offline
    • Online
      • Department Stores
      • Specialty Stores
  • End User
    • Children
    • Men
    • Women

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Licensed Sports Merchandise Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Licensed Sports Merchandise Market?
  3. What are the technology trends and regulatory frameworks in the Licensed Sports Merchandise Market?
  4. What is the market share of the leading vendors in the Licensed Sports Merchandise Market?
  5. Which modes and strategic moves are suitable for entering the Licensed Sports Merchandise Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Licensed Sports Merchandise Market, by Product
  7. Licensed Sports Merchandise Market, by Distribution
  8. Licensed Sports Merchandise Market, by End User
  9. Americas Licensed Sports Merchandise Market
  10. Asia-Pacific Licensed Sports Merchandise Market
  11. Europe, Middle East & Africa Licensed Sports Merchandise Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 376]
  16. List of Companies Mentioned [Total: 24]
The Rise of Licensed Sports Merchandise: A Look at its Growing Popularity
September 28, 2023
The Rise of Licensed Sports Merchandise: A Look at its Growing Popularity
Licensed sports merchandise has been a staple in the sports industry for years, allowing fans to showcase their favorite teams and players. However, in recent years, the market for licensed sports apparel and accessories has grown exponentially. This can be attributed to many factors, including advertising, celebrity brand endorsement, and the increasing adoption of sports apparel in everyday fashion.

Advertising has played a valuable role in the rise of licensed sports merchandise. Teams and sporting brands are visually promoting their products via social media, television, and billboards. As a result, people are exposed more frequently to these brands, which ultimately leads to greater recognition and purchase of licensed sports apparel. Many fans are proud to show their support by wearing jerseys, hats, and other sports gear, driving a correlation between advertising and sales in the industry.

The trend of celebrity brand endorsement has also contributed significantly to the growth of the licensed sports merchandise market. Professional athletes and celebrities are frequently seen wearing their favorite team’s merchandise, which has made the market more appealing to fans. The celebrity aspect of endorsement is influential, offering fans a chance to feel connected to their favorite athletes and celebrities by wearing their branded apparel. Furthermore, consumers who idolize these celebrities tend to follow their fashion choices, making branded merchandise an essential part of their wardrobe.

The increasing adoption of sports apparel in everyday fashion has helped maintain the demand for licensed sports merchandise. The rise of streetwear culture, which is heavily influenced by the sports industry, has made it acceptable for consumers to wear sports apparel outside of stadiums and gyms. The versatility of branded sports apparel to mix and match with everyday clothing has further fueled its popularity, making it a fashion statement rather than simply sportswear.

Another critical factor in the rise of licensed sports merchandise is the versatility of products offered. With an expanding market, there are endless options for fans to choose from, including jerseys, hats, t-shirts, and even bras. With female representation in the sports industry and a push for more gender-neutral merchandise, sports brands are offering more options to appeal to all audiences.

The surge in licensed sports merchandise sales can be attributed to the perfect combination of celebrity brand endorsement, advertising, and the increasing adoption of sports apparel in everyday fashion. The versatility of the products offered also plays a critical role in keeping the market vibrant and growing. As we look ahead, it is evident that licensed sports merchandise is only going to grow in popularity, reaching new heights as fashion trends and sports culture continue to evolve. As more people continue to embrace the wearing of sports apparel, we can expect the market for licensed merchandise to be diversified and exciting for both fans and collectors.

Frequently Asked Questions
  1. How big is the Licensed Sports Merchandise Market?
    Ans. The Global Licensed Sports Merchandise Market size was estimated at USD 35.39 billion in 2023 and expected to reach USD 37.36 billion in 2024.
  2. What is the Licensed Sports Merchandise Market growth?
    Ans. The Global Licensed Sports Merchandise Market to grow USD 52.17 billion by 2030, at a CAGR of 5.69%
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