Location-based Services

Location-based Services Market by Services (Application Support & Maintenance, Consulting & Training, Deployment & Integration), Technology (Bluetooth Low Energy (BLE), Cellular Triangulation, Computer Vision), Location Type, Application, End-User - Global Forecast 2024-2030

360iResearch Analyst
Want to know more about the location-based services market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[185 Pages Report] The Location-based Services Market size was estimated at USD 20.56 billion in 2023 and expected to reach USD 23.70 billion in 2024, at a CAGR 15.90% to reach USD 57.80 billion by 2030.

Location-based Services Market
To learn more about this report, request a free PDF copy

Location-based services (LBS) are a broad range of services provided to users based on their geographical location. These services leverage the capability to find a device's geographical location, including a device, including a smartphone, tablet, or GPS device, in real-time to offer various services and solutions. High penetration of smart devices, increasing internet access, rising use of social media, and easy availability of GPS technology are driving the market growth. The emergence of location-based technology owing to travel information and flexible route options also fuels the market growth. Issues with the inaccuracy and reliability of location tracking and privacy and security concerns associated with location-based services are restricting the market development. Integration of Bluetooth low energy (BLE), IoT, and blockchain technology in location-based services is expected to boost the adoption of LBS. The emerging potential of location and advertising-based marketing among organizations offers customers a seamless, personalized shopping experience, which could open new applications for LBS.

Regional Insights

In the Americas, particularly in the United States and Canada, location-based services (LBS) are extensively utilized, due to the widespread adoption of smartphones and high-speed internet. Consumers in these regions are highly likely to use LBS for navigation, retail, and personalized marketing. The EU countries exhibit diverse consumer needs and purchasing behaviors towards LBS, influenced by stringent data privacy laws such as the GDPR. The regional market is characterized by a high demand for secure and privacy-compliant LBS applications in the automotive, tourism, and retail sectors. Recent investments tend toward developing advanced LBS-powered public safety and social networking solutions. The Middle East and Africa are rapidly emerging markets for location-based services, driven by a youthful demographic and increasing smartphone penetration. In the Middle East, the luxury retail sector and the push for smart city initiatives in the UAE and Saudi Arabia. Africa's growth is fueled by LBS applications in agriculture, health, and fintech, though it faces infrastructure and data accuracy challenges. The Asia Pacific region, encompassing highly populous countries including China, Japan, and India, represents a vast and rapidly growing market for location-based services. In China, government-led initiatives and heavy investments in 5G technology are propelling the use of LBS in e-commerce, delivery services, and smart city projects. Japan, known for its technological prowess, emphasizes LBS in disaster management and elderly care. India's market is booming with LBS solutions tailored to rural and urban transportation, agriculture, and retail needs, aided by the government's push for digital infrastructure. The region's diverse consumer base and digital landscape present unique challenges and opportunities for LBS providers.

Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services

Location-based services (LBS), application support & maintenance are crucial for ensuring the seamless operation and longevity of LBS applications. This service is typically preferred by businesses seeking long-term efficiency and operational stability in their LBS solutions. Consulting & training services play a pivotal role in the LBS market by helping businesses understand and leverage the potential of location-based technologies for improved decision-making and operational efficiency. Deployment & integration services are essential for implementing LBS technologies within existing business ecosystems, ensuring compatibility, and maximizing the utility of location-based data. In comparing the three service segments, it's clear that each caters to unique market needs: Application support and maintenance ensures operational longevity, consulting & training facilitate knowledge transfer and strategic adoption, while deployment & integration focuses on the technical incorporation of LBS technologies.

End-User: Growing adoption of an advanced LBS system to streamline its global logistics operations

The government sector leverages location-based services (LBS) for several critical applications, including public safety, urban planning, and environmental management. The preferences in this segment focus on real-time tracking, geographic information system (GIS) services, and disaster management solutions. In the healthcare & life sciences sector, LBS is predominantly used for emergency services, asset tracking within hospitals, patient care, and workforce management. The key need here is to improve response times, patient safety, and operational efficiency. Location-based services within the manufacturing sector are pivotal for asset management, supply chain optimization, and safety compliance. The primary need is to ensure real-time visibility, enhance asset tracking, and optimize workflow. The media & entertainment sector uses LBS to improve customer experiences through personalized content, location-based advertising, and event management. The need here is for engagement, personalization, and operational efficiency at events. Retail and eCommerce invest heavily in LBS to drive foot traffic, improve customer service, streamline operations for personalized marketing, navigation in large retail spaces, and efficient logistics. Location-based services are crucial for the tourism & hospitality industry, providing operational efficiency, personalized guest experiences, and location-based marketing. The transportation & logistics sector relies on LBS for fleet management, route optimization, and cargo tracking, with the main need being operational efficiency and cost reduction. Each sector's adoption and utilization of location-based services underscore the versatility and wide-ranging applicability of LBS technologies. While government, healthcare, and manufacturing prioritize safety, compliance, and operational efficiency, retail, media, and tourism sectors focus more on customer engagement and personalization. The transportation sector uniquely emphasizes cost reduction and efficiency, underscoring the critical role of logistics in LBS application.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Location-based Services Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Location-based Services Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Location-based Services Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Location-based Services Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Location-based Services Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Location-based Services Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Location-based Services Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Location-based Services Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Location-based Services Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Location-based Services Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Location-based Services Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Location-based Services Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Location-based Services Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • ArcGIS Platform Unveils Major Release with New Services

    Esri expanded its ArcGIS Platform capabilities, introducing enhanced location services aimed squarely at developers. This upgrade encompasses new offerings such as Places, Data Hosting, and an advanced Basemap Styles service, paving the way for developing highly personalized and location-aware applications. [Published On: 2023-11-02]

  • B2B SaaS Startup Data Sutram Raises USD 3 Million To Provide Location Based Insights To Banks

    Data Sutram secured USD 3 million in a Series A funding round, spearheaded by Bharat Fund and joined by Singularity Growth Funds, Indian Angel Network, IndiaInfoline, and White Venture Capital, among other returning investors. This strategic infusion of capital is earmarked for the company’s expansion into new territories, including the Gulf countries and Southeast Asia, alongside broadening its product offerings. The new funding is poised to catalyze the development of additional products tailored for the domestic market and a specific tool to enhance the efficiency of banking collections and other operational domains. [Published On: 2023-09-27]

  • Bengaluru firm Elena Geo Systems launches country’s first hand-held NavIC-based navigation device

    Bengaluru's Elena Geo Systems introduced a handheld navigator based on NavIC technology during World Telecom Day in New Delhi. This innovative device, specifically designed for precision in critical infrastructure development tasks across sectors such as railways, land surveying, telecommunications, and hydrocarbon exploration, marks a leap forward in indigenous navigation solutions. [Published On: 2023-05-17]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Location-based Services Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., ESRI, Foursquare, Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group, Infsoft GmbH, Inpixon, Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., Situm Technologies, Sonitor Technologies, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies.

Location-based Services Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Location-based Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Services
    • Application Support & Maintenance
    • Consulting & Training
    • Deployment & Integration
  • Technology
    • Bluetooth Low Energy (BLE)
    • Cellular Triangulation
    • Computer Vision
    • Global Positioning System
    • Inertial Measurement Units (IMUs)
    • Radio Frequency Identification (RFID)
  • Location Type
    • Indoor
    • Outdoor
  • Application
    • Asset Tracking
    • Business Intelligence & Analytics
    • Fleet Management
    • Local Search & Information
    • Location-based Advertising
    • Mapping & Navigation
    • Proximity Marketing
    • Social Networking & Entertainment
  • End-User
    • Government
    • Healthcare & Life Sciences
    • Manufacturing
    • Media & Entertainment
    • Retail & eCommerce
    • Tourism & Hospitality
    • Transportation & Logistics

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Location-based Services Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Location-based Services Market, by Services
  7. Location-based Services Market, by Technology
  8. Location-based Services Market, by Location Type
  9. Location-based Services Market, by Application
  10. Location-based Services Market, by End-User
  11. Americas Location-based Services Market
  12. Asia-Pacific Location-based Services Market
  13. Europe, Middle East & Africa Location-based Services Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 488]
  18. List of Companies Mentioned [Total: 48]
The Growth of Location-Based Services: How GPS Technology and Social Media are Driving Innovation
June 26, 2023
The Growth of Location-Based Services: How GPS Technology and Social Media are Driving Innovation
In the past few years, we have seen an explosion in location-based services (LBS) use. Thanks to advancements in GPS technology and the increasing use of social media, businesses are now able to target their customers based on their geographic location, which has led to a new era of personalization in marketing, with companies now able to deliver more relevant and impactful content to their customers. In this blog, we’ll explore how location-based services work and the innovative ways they are being used today.

What are location-based services, and how do they work?

Location-based services rely on a mobile device's location to provide information, such as directions or recommendations. They use GPS technology to locate a user’s device and provide them with information about their current location. This information can include anything from local events and offers to traffic updates and weather reports. Businesses can use location-based services to offer customers personalized offers and promotions based on location.

The role of social media in the growth of location-based services:

Social media has played a pivotal role in the growth of location-based services. Many social media platforms, such as Facebook, Twitter, and Instagram, allow businesses to target users based on location, which provides businesses with a powerful tool for delivering personalized content to their customers. For example, a restaurant could use Facebook to offer a special promotion to anyone within a certain radius of their location.

Innovative ways location-based services are being used:

Location-based services have opened up a world of possibilities for businesses. Here are just a few of the innovative ways they are being used today:

Retailers use location-based services to offer customers personalized offers and promotions when they enter a store which could be anything from a discount on a specific product to a special offer on their entire purchase.

Hospitality businesses use location-based services to offer guests personalized recommendations based on location. For example, a hotel could recommend local restaurants or attractions based on a guest’s location.

Home automation companies use location-based services to offer customers a more seamless experience. For example, a smart thermostat could automatically adjust the temperature when a user enters or leaves the home.

Benefits and challenges of location-based services:

While location-based services offer many benefits to businesses and consumers alike, some challenges need to be addressed. Benefits include:

Increased personalization and relevance of content

Enhanced customer engagement and loyalty

Improved efficiency and effectiveness of marketing campaigns

However, challenges include:

Privacy concerns – Some consumers may feel uncomfortable with businesses tracking their location.

Accuracy – Not all GPS technology is created equal, and some services may provide inaccurate location information.

Infrastructure – The growth of location-based services has placed a significant strain on existing infrastructure, which needs to be addressed to ensure services can continue to operate smoothly.

Location-based services have the potential to revolutionize the way businesses interact with their customers. By using GPS technology and social media, businesses are now able to deliver personalized and relevant content to consumers based on their location. While challenges need to be addressed, the benefits of location-based services are significant, and we can expect to see continued growth in this area in the future. As usual, it's critical for businesses to find the correct balance between consumer personalization and privacy while also making sure that location-based services add value for their clients.

Frequently Asked Questions
  1. How big is the Location-based Services Market?
    Ans. The Global Location-based Services Market size was estimated at USD 20.56 billion in 2023 and expected to reach USD 23.70 billion in 2024.
  2. What is the Location-based Services Market growth?
    Ans. The Global Location-based Services Market to grow USD 57.80 billion by 2030, at a CAGR of 15.90%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.