Matting Agents
Matting Agents Market by Type (Organic Matting Agents, Polymer-Based Matting Agents, Silica-Based Matting Agents), Formulation Type (Powder Coating Matting Agents, Solvent-based Matting Agents, Water-based Matting Agents), Application - Global Forecast 2024-2030
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[181 Pages Report] The Matting Agents Market size was estimated at USD 828.03 million in 2023 and expected to reach USD 870.58 million in 2024, at a CAGR 5.40% to reach USD 1,197.33 million by 2030.

Matting Agents Market
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The matting agents market is a specialized segment of the coatings industry, which focuses on providing products that impart a diffusion or light scattering effect to surfaces to reduce glossy appearance and surface defects. These agents are commonly incorporated into various coating formulations, such as paints, varnishes, lacquers, and inks. The increasing demand for silica gel matting agents for automotive and industrial coatings applications and the rising preference for matte-finished surfaces in the construction industry contribute to market growth. However, the harmful environmental impact of using synthetic matting agents may limit the market adoption of matting agents. The performance limitations and complex production of matting agents are concerning factors for market growth. Moreover, the emergence of bio-based, advanced, and high-performing matting agents and the introduction of new matting agent production facilities are expected to create lucrative opportunities for market growth.

Regional Insights

In the Americas, the United States and Canada represent the significant markets for matting agents. The demand is primarily driven by a growing construction industry, in the residential and commercial sectors. Additionally, recent investments in research and development have resulted in numerous patents for innovative formulations catering to specific end-use applications in the region. The European Union has emphasized sustainable development with strict environmental regulations playing a crucial role in shaping the regional matting agent market. In the Middle East and Africa, infrastructure development spurred by rapid urbanization and industrial growth promotes the demand for matting agents. The market in Asia-Pacific is characterized by rapid industrialization and urbanization, particularly in China, India, and Japan. The growing automotive, electronics, and construction industries in the APAC region contribute to the increasing demand for matting agents. Moreover, the shift toward sustainable practices has encouraged players to develop eco-friendly solutions in the APAC region.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Matting Agents Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Higher demand for silica gel matting agents for automotive and industrial coatings applications
    • Rising preference for matte-finished surfaces in the construction industry
  • Market Restraints
    • Environmental impact of using synthetic matting agents
  • Market Opportunities
    • Emergence of bio-based and advanced, high-performing matting agents
    • Introduction of new matting agent production facilities
  • Market Challenges
    • Performance limitations and complex production of matting agents
Market Segmentation Analysis
  • Type: Utilization of organic and wax-based matting agents in the packaging and textile industry

    Polymer-based organic matting agents can provide a range of surface gloss levels, from semi-gloss to dead matte. A distinguishing feature of polymer-based matting agents is their unique surface structure derived from complex co-polymer technologies. The composition of most polymer-based matting agents includes crosslinked acrylic polymers or functionalized polyethylene. Organic matting agents are derived from natural elements and have a minimal ecological impact. Organic matting agents are popular for their user-friendly nature and are preferable in sectors such as food packaging and agricultural product manufacturing. In addition, polymer-based and silica-based matting agents are known for their superior performance attributes, such as excellent scratch resistance and high transparenсy. They are widely used in industrial applications, including automotive, wood finishes, plastics, and coating applications. At the same time, wax-based matting agents cater to the need for a glossy appearance and high scratch resistance in construction and automotive applications. Wax-based matting agents have extensive usage in industries including textiles, cosmetics, and flooring.

  • Formulation Type: Rising preference for solvent-based and water-based matting agents

    Powder coating matting agents offer excellent control over gloss levels, registering heightened usage, particularly in industrial finishes and automotive coatings. Powder coating matting agents are preferred for durable applications that require superior resistance to heat and corrosion. Solvent-based matting agents are optimal for smooth finishes and are primarily used in wood finishes, plastics, and decorative coatings. Based on needs, solvent-based matting agents are preferred when rapid drying and achieving high-gloss finishes are required for industrial applications. Water-based matting agents provide superior performance and environmental advantages such as low volatile organic compounds (VOC) and are preferred in industries where environmental regulations are stringent.

  • Application: Multi-faced utilization of matting agents for printing ink, automotive, and wood coating applications

    The need for matting agents in architectural coating has been emphasized as it provides a non-glossy, smooth finish to the surfaces of the building and construction structures. Industrial coatings demand matting agents for durability and resistance against harsh environmental conditions and are preferred in manufacturing, marine, and consumer electronics industries. In the domain of industrial coating, matting agents are employed frequently to provide a robust matte finish and improved resistance to wear and tear, corrosion, and heat. This enhances the protective properties of industrial equipment, machinery, and surfaces while maintaining a professional aesthetic quality. The application of matting agents produces a desirable soft matte look on leather products, enhancing their appeal. Simultaneously, it provides improved resistance against soiling, abrasion, and water, extending the lifespan of the leather goods. In printing ink applications, matting agents are preferred to maintain color consistency and print quality of products. Matting agents are essential for wood coating to protect against weathering and UV radiation and are extensively used in timber and furniture industries. The utilization of matting agents gives wooden surfaces a classical matte finish, augmenting the natural beauty of the wood and increasing its robustness, protecting the wood from destructive external elements such as moisture, UV rays, and fungal attacks.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Matting Agents Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Matting Agents Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Matting Agents Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Matting Agents Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Matting Agents Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Matting Agents Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Matting Agents Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Matting Agents Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Matting Agents Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Matting Agents Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Matting Agents Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Matting Agents Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Evonik increases production capacities for ACEMATT matting agents

    Evonik's Coating Additives business line is increasing production capacity of its ACEMATT matting agents in Taiwan to meet the growing demand in Asia. The expansion is scheduled to be completed by the second half of 2023, and it is expected to benefit customers and partners worldwide by enhancing the global supply. The ACEMATT products manufactured in Taiwan offer the same properties as those produced in Germany. Formulators have access to a wide range of matting levels, and the product is compatible with various industrial and transportation applications, including textiles, plastics, leather, can coatings, and coil coatings. [Published On: 2023-10-20]

  • Discover Clariant's New Ceridust 8170 M Ptfe-Free Texturing Agent For Powder Coatings

    Clariant has recently introduced Ceridust 8170 M, a matting agent for Architectural Powder Coatings free from PFAS and PTFE. This innovative product provides excellent performance in both dark and light colors and also offers adjustable gloss and texturing levels without any extrudate swelling. Moreover, Ceridust 8170 M fully complies with the European Union's REACH legislation, making it a sustainable choice for coating applications. By providing equal performance compared to PTFE-containing predecessors, Clariant demonstrates its commitment to delivering high-quality and environmentally friendly solutions. [Published On: 2023-10-17]

  • PPG Enhances OneChoice Line with New UV Primer and Post Wipe

    WEG has recently announced investments of USD 14.28 million to expand the production capacity of industrial liquid paints in Brazil by 2024. These investments are expected to include the construction of a new logistics distribution center, covering an area of 6,400 m², and a new unit dedicated to the production of industrial liquid paints. This expansion can result in a 70% increase in the current production capacity. [Published On: 2023-09-08]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Matting Agents Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Matting Agents Market, highlighting leading vendors and their innovative profiles. These include Aalborz Chemical, LLC, Akzo Nobel N.V., Anhui Kingcham New Materials Co., Ltd., Arkema S.A., Axalta Coating Systems, LLC, BASF SE, BCD Chemie GmbH, BioPowder by Schilling Ltd., BYK-Chemie GmbH, Cabot Corporation, CHT Germany GmbH, Deuteron GmbH, Estron Chemical, Inc., Evonik Industries AG, Fine Cause Co.,Ltd., Goyen Chemical, Henan Minmetals East Industrial Co., Ltd., Honeywell International Inc., Hubei Hoyonn Chemical Industry Co., Ltd, Imerys S.A., ISF Group Limited, ISHIHARA SANGYO KAISHA, LTD., J.M. Huber Corporation, Jinsha Precipitated Silica Manufacturing Co., Ltd., Jinwei Chemical Co., Ltd., Mitsubishi Chemical Group Corporation, MÜNZING Chemie GmbH, PPG Industries, Inc., PQ Corporation, SINO SUNMAN INTERNATIONAL, Stahl Holdings B.V., The Lubrizol Corporation, Thomas Swan & Co. Ltd., W. R. Grace & Co., Yantai Sunychem Int'l Co., Ltd., and Zhejiang Shuangcai New Materials Co., Ltd..

Matting Agents Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Matting Agents Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Organic Matting Agents
    • Polymer-Based Matting Agents
    • Silica-Based Matting Agents
    • Wax-Based Matting Agents
  • Formulation Type
    • Powder Coating Matting Agents
    • Solvent-based Matting Agents
    • Water-based Matting Agents
  • Application
    • Architectural Coating
    • Industrial Coating
    • Leather Coating
    • Printing Inks
    • Wood Coating

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Matting Agents Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Matting Agents Market, by Type
  7. Matting Agents Market, by Formulation Type
  8. Matting Agents Market, by Application
  9. Americas Matting Agents Market
  10. Asia-Pacific Matting Agents Market
  11. Europe, Middle East & Africa Matting Agents Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 292]
  16. List of Companies Mentioned [Total: 36]
The Age of Antigloss: Not everything has to be shiny and shimmering!
March 4, 2024
The Age of Antigloss: Not everything has to be shiny and shimmering!
Matte finish has been gaining exhilarating popularity in the automotive, construction, and wood industries for its luxurious and clean look. This trend of sophisticated appearance of objects and buildings is here to stay, and so are matting agents.

Flat paint has long been the miracle deed of body filler in vehicles and buildings' beauty foundation for healing rusty patches. But lately, a matte finish is the desired end result and not just a step in the painting process. Many home customizers and fascinating car owners have been turning away from the conventional high-burnished finish in favor of matte wraps and paint.

With a strong emphasis on research and development, matting agent companies are developing a new generation of matting agents that give enhanced performance and superior quality. A study by China West Normal University researchers published in 2023 about advances in waterborne polyurethane matting resins in which new-age epoxy-based and bio-based self-matting resins found outstanding comprehensive properties across various dimensions.

Many legislations in Europe and North America recognized the environmental damage caused by matte resins made with plastic beads, which has motivated innovative producers to search for biodegradable and natural alternatives, especially upcycled olive stones.

Today's matting agent discoveries exhibit UV resistance, excellent permeability, chemical stability, and heat insulation, making it a precious ingredient in various industrial use cases. With the product's new run to performance excellence and commitment to sustainability, it's just about time that everything, everywhere, goes matte!

Emergence of Bio-Based Matting Agents: What You Need to Know
September 13, 2023
Emergence of Bio-Based Matting Agents: What You Need to Know
Matting agents are additives used in coating applications to reduce the gloss level of the final product. They are commonly used in paints, coatings, and printing inks to create a matte finish on the surface. There has been a growing interest in bio-based matting agents in recent years due to their sustainable and eco-friendly nature. This blog post explores the emergence of bio-based matting agents, their benefits, and their potential in the future.

What are bio-based matting agents?

Bio-based matting agents, such as corn and soybeans, are produced from renewable biomass sources and are free of synthetic or toxic ingredients. They are used in various applications, including automotive coatings, wood coatings, and packaging coatings. The rising demand for eco-friendly products has driven the development of bio-based matting agents as a sustainable alternative to traditional, synthetic additives.

Benefits of bio-based matting agents:

Bio-based matting agents offer several benefits over their synthetic counterparts. For one, they are biodegradable and renewable, making them a more sustainable option for industries looking to reduce their environmental impact. Bio-based matting agents are also free of toxic chemicals, making them safer for workers and consumers. Finally, bio-based matting agents can be produced at a lower cost than synthetic additives, making them a more economical choice for manufacturers.

Applications of bio-based matting agents:

Bio-based matting agents are used in many of the same applications as traditional matting agents. They are commonly added to paint and coatings to create a matte finish on walls, furniture, and other surfaces. Bio-based matting agents produce matte finishes on cars and other vehicles in the automotive industry. Additionally, bio-based matting agents are used in the packaging industry to create matte finishes on food & beverage containers.

Future potential of bio-based matting agents:

As the demand for sustainable and eco-friendly products continues to grow, the future potential of bio-based matting agents is enormous. Manufacturers are already using bio-based matting agents in a wide range of applications. Additionally, as production costs continue to decrease, more companies will begin to adopt these eco-friendly alternatives, making them a standard in the industry.

Bio-based matting agents are a sustainable and eco-friendly alternative to traditional, synthetic additives. They offer several benefits over synthetic counterparts, including biodegradability, non-toxicity, and lower production costs. Bio-based matting agents are already being used in a wide range of applications. As the demand for sustainable products grows, we will likely see more uses for these additives. By using bio-based matting agents, companies can reduce their environmental impact while still producing high-quality matte finishes on their products.

Frequently Asked Questions
  1. How big is the Matting Agents Market?
    Ans. The Global Matting Agents Market size was estimated at USD 828.03 million in 2023 and expected to reach USD 870.58 million in 2024.
  2. What is the Matting Agents Market growth?
    Ans. The Global Matting Agents Market to grow USD 1,197.33 million by 2030, at a CAGR of 5.40%
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