Meal Kit

Meal Kit Market by Meal Type (Non-Vegetarian, Vegeterian), Offering Type (Cook & Eat, Heat & Eat), Serving, Subscription Type, Distribution - Global Forecast 2024-2030

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[185 Pages Report] The Meal Kit Market size was estimated at USD 15.14 billion in 2023 and expected to reach USD 16.98 billion in 2024, at a CAGR 12.52% to reach USD 34.58 billion by 2030.

Meal Kit Market
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The meal kit market is a rapidly evolving global industry consisting of businesses providing pre-portioned, packaged ingredients and easy-to-follow recipes, enabling consumers to prepare home-cooked meals without the burden of meal planning and grocery shopping. Customers can choose from a diverse range of dietary preferences, cuisines, and portion sizes according to their tastes and needs. End-users include both busy professionals seeking convenient solutions for daily meals without compromising on nutrition and taste and amateur cooks looking to expand their culinary skills by experimenting with new recipes. The increasing urbanization and modern lifestyle are driving demand for convenient and healthy food options that save time on meal preparation. E-commerce platforms have played a crucial role in transforming the dynamics of the meal kit industry by providing ease of access for customers to order online at their convenience. The high cost of meal kits compared to traditional grocery shopping can act as a barrier to wider customer adoption. Furthermore, maintaining consistent product quality and freshness across various locations while ensuring timely deliveries is a significant challenge faced by providers in this space. However, major companies are constantly exploring innovations to improve logistic operations to tackle such challenges. The introduction of AI to offer customized meal kits and meal plans and utilization of marketing strategies can help major companies reach a wider audience.

Meal Kit Market - Global Forecast 2024-2030
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Meal Type: Rising preference for vegan and vegetarian lifestyles driving the demand for vegetarian meal kits

Non-vegetarian meal kits cater to those who consume meat and seafood on a regular basis. These products often include fresh, high-quality ingredients, making it easier for consumers to prepare nutritious meals at home without spending time on grocery shopping or planning. Vegetarian meal kits are designed for individuals who abstain from consuming meat products for various reasons, such as health concerns or ethical considerations. The demand for vegetarian meal kits has increased significantly due to growing awareness about the environmental impact of meat production and a desire for sustainable food choices. Vegetarian meal kits focus on providing diverse plant-based alternatives that emphasize sustainability and nutrition without compromising taste or quality.

Distribution: Emergence of online stores to cater to the growing demand for convenient and quick delivery of food items

Convenience stores have become a widely preferred destination for quick and easy meal solutions. With the growing demand for healthy meal alternatives, many convenience store chains have started offering meal kits to cater to this need-based preference. The online store category is the most dominant channel for meal kit distribution due to its vast reach and potential for growth. Consumers prefer online stores as they provide an extensive selection of meals based on dietary preferences or cuisine type. Specialty stores focus on specific niche markets, such as organic products or diets based on lifestyle choices. Supermarkets have also embraced the meal kit trend by offering both store-branded and third-party meal solutions on their shelves. By providing an in-store option for purchasing meal kits, supermarkets cater to those who prefer traditional shopping experiences or want to add a last-minute dinner solution to their cart.

Offering Type: Busy lifestyles and rising urbanization leading to a surge in demand for heat & eat meal kit

Cook & eat meal kits are designed for those who enjoy cooking but lack the time or resources to plan, shop, and prepare ingredients from scratch. These kits come with pre-portioned ingredients and easy-to-follow recipes, allowing customers to cook a nutritious, restaurant-quality meal at home. Heat & Eat meal kits cater to individuals with hectic schedules who desire convenience without sacrificing quality. These kits come with fully cooked and portioned meals that do not require cooking before being consumed. Busy professionals, students, and families who prioritize time-saving solutions are drawn to Heat & Eat meal kits.

Serving: Increasing utilization of single servings by consumers seeking convenience

Multiple servings meal kits are designed for households with more than one person or those who prefer batch cooking. The primary need-based preference for this segment is driven by convenience and cost-effectiveness, as they allow users to save time and money by preparing meals in bulk. The single-serving meal kit segment caters to individuals or consumers with limited time who prefer portion-controlled meals without leftovers. The primary need-based preference is convenience coupled with portion control for health-conscious users seeking calorie-specific meals.

Regional Insights

A growing trend toward healthy eating and convenience has fueled the demand for meal kits in the Americas region. Consumers in this market are driven by the need to save time while enjoying high-quality, home-cooked meals. The US meal kit market is highly competitive, with major companies constantly innovating and exploring diverse meal options. In the European Union (EU), meal kit adoption varies across countries but demonstrates an overall upward trajectory. As consumers become increasingly conscious of waste reduction and sustainable practices, EU-based companies have responded with eco-friendly packaging solutions and locally sourced ingredients. China boasts a massive potential customer base for meal kits. To succeed here, companies offer specific meal kits that cater to local tastes and ingredients while addressing the importance of freshness. Japan's meal kit market is gaining traction with a focus on time-saving and waste reduction. Japan is also characterized by the emergence of plant-based meal kits that aim to provide meal options to the growing vegan and vegetarian population.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Meal Kit Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Meal Kit Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Wonder to Acquire Meal Kit Company Blue Apron for USD 103M

    Wonder, the rapidly growing virtual food hall company, has announced its acquisition of meal kit company Blue Apron for USD 103 million. This strategic move aims to create synergies between their mobile apps and delivery logistics, enhancing the overall customer experience. [Published On: 2023-09-29]

  • Ready Pac Launches Bistro Meal Kits

    Bonduelle Fresh Americas has recently introduced Ready Pac Bistro Meal Kits on the West Coast. With this launch, Ready Pac Bistro Meal Kits are an affordable and healthy option for families seeking plant-rich alternatives. [Published On: 2023-09-13]

  • DoorDash and Blue Apron Cook Up Meal Kit Expansion

    DoorDash and Blue Apron have announced that Blue Apron's Heat & Eat meals are now being offered for delivery in 11 markets, including New York City, through DashMart, DoorDash's online convenience stores. This expansion conducted a successful pilot program in Philadelphia last year and is aimed at increasing the customer base for both companies. [Published On: 2023-04-06]

Key Company Profiles

The report delves into recent significant developments in the Meal Kit Market, highlighting leading vendors and their innovative profiles. These include Blue Apron, LLC by Wonder Group, CookUnity, Cumin Club, Daily Harvest, Diet-to-Go, Fit Foods Club, FlexPro Meals, Fresh N Lean, Freshly Inc. by Nestlé S.A., Gobble Inc., Gousto, HelloFresh SE, Home Chef, Marley Spoon by MMM Consumer Brands Inc., Meal Kit Supply, Mosaic Foods, Oisix ra daichi Inc., Pepper Leaf Pty Ltd., Pete's Real Food, Sakara Life, Snap Kitchen, Splendid Spoon, Sun Basket, Inc., Territory Foods, The Good Kitchen, The Kroger Co., Tovala, Trifecta Nutrition, and Tyson Foods Inc. by General Mills, Inc..

Market Segmentation & Coverage

This research report categorizes the Meal Kit Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Meal Type
    • Non-Vegetarian
      • Poultry
      • Ruminants
      • Seafood
    • Vegeterian
  • Offering Type
    • Cook & Eat
    • Heat & Eat
  • Serving
    • Multiple
    • Single
  • Subscription Type
    • One-Time Purchase
    • Subscription-based
  • Distribution
    • Convenience Store
    • Online Store
    • Specialty Store
    • Supermarket

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Meal Kit Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Meal Kit Market?
  3. What are the technology trends and regulatory frameworks in the Meal Kit Market?
  4. What is the market share of the leading vendors in the Meal Kit Market?
  5. Which modes and strategic moves are suitable for entering the Meal Kit Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Meal Kit Market, by Meal Type
  7. Meal Kit Market, by Offering Type
  8. Meal Kit Market, by Serving
  9. Meal Kit Market, by Subscription Type
  10. Meal Kit Market, by Distribution
  11. Americas Meal Kit Market
  12. Asia-Pacific Meal Kit Market
  13. Europe, Middle East & Africa Meal Kit Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 550]
  18. List of Companies Mentioned [Total: 29]
How Strategic Advertising and Marketing is Driving the Adoption of Meal Kits
October 8, 2023
How Strategic Advertising and Marketing is Driving the Adoption of Meal Kits
The meal kit industry has seen rapid growth in recent years. One of the driving factors of this growth is strategic advertising and marketing. With the increased competition within the industry, companies are using different methods to attract new customers and retain existing ones. This blog post discusses how strategic advertising and marketing drive meal kit adoption.

Targeted Advertising:

Meal kit companies are using targeted advertising to reach potential customers. One of the most effective ways to do this is through social media. They also use data to know the interests and preferences of their audience, making their advertising more effective than traditional advertising.

Influencer Marketing:

Influencer marketing has become popular for meal kit companies to promote their products. Companies are partnering with bloggers, chefs, and influencers to reach their audience. These influencers promote the meal kits on their social media platforms or blogs, giving personal recommendations to their followers. By partnering with influencers, meal kit companies create trust with their audience and increase sales.


Personalization is key in the meal kit industry. Customers value products that are tailored to their individual needs. They also offer different meal plans like vegetarian, gluten-free, and low-calorie, ensuring that customers can get a meal kit that fits their dietary needs.

Discounts and Promotions:

Meal kit companies offer discounts and promotions to attract and retain new customers. They also have a referral program where customers can refer their friends and get a discount on their next box.


Convenience is the most important factor for many customers when choosing a meal kit. They offer pre-cooked meals that can be heated up in minutes, saving customers time and effort. They also have flexible delivery schedules, allowing customers to choose when and how often they receive their meal kits.

Strategic advertising and marketing are driving the adoption of meal kits. Companies use targeted advertising, influencer marketing, personalization, discounts and promotions, and convenience to attract customers. With this increase in competition and innovation, it's becoming more critical for companies to differentiate themselves from their competitors. As a customer, you can use this and find a meal kit that fits your needs and preferences. Meal kits save time, promote healthy eating, and are convenient for busy individuals and families. As a result, the adoption of meal kits is only expected to grow in the coming years.

Frequently Asked Questions
  1. How big is the Meal Kit Market?
    Ans. The Global Meal Kit Market size was estimated at USD 15.14 billion in 2023 and expected to reach USD 16.98 billion in 2024.
  2. What is the Meal Kit Market growth?
    Ans. The Global Meal Kit Market to grow USD 34.58 billion by 2030, at a CAGR of 12.52%
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