Men's Grooming Products

Men's Grooming Products Market by Product (Body Care, Fragrances, Hair Care), Ingredient Type (Chemical-based, Natural/Organic), Price Range, End-User, Distribution Channel - Global Forecast 2024-2030

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[186 Pages Report] The Men's Grooming Products Market size was estimated at USD 55.24 billion in 2023 and expected to reach USD 58.56 billion in 2024, at a CAGR 6.16% to reach USD 83.95 billion by 2030.

Men's Grooming Products Market
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Men's grooming products refer to a wide range of personal care items specifically formulated for men's grooming needs. These products encompass skincare, haircare, shaving, and body care essentials designed to maintain personal hygiene, enhance appearance, and promote skin and hair health. This category includes products such as facial cleansers, moisturizers, beard oils, shaving creams, razors, shampoos, conditioners, hair styling products, and body washes, among others. The utilization of men's grooming products has expanded significantly over the years, responding to a growing interest among men in personal grooming and self-care. Effective marketing campaigns, celebrity endorsements, and the expansion of online sales channels that offer shopping convenience and a wide array of options for consumers have further cemented the growth of the industry. However, the growing prevalence of fake or counterfeit products has created skepticism about the reliability of available men's grooming products. Additionally, skin issues and incorrect or inadequate labeling of grooming products create hesitance in the utilization of the products. However, key players are investing in product innovations and novel formulations and utilizing advanced tools such as AI/ML and data analytics to tailor the products according to consumer preference or body type. Furthermore, the development of eco-friendly products and packaging to appeal to environmentally conscious consumers has created new opportunities for the growth of the industry.

Men's Grooming Products Market - Global Forecast 2024-2030
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Product: Growing awareness about personal care leading to utilization of shave & beard care products

Men's body care products are designed for hygiene, moisturizing, and nourishing the skin. These products are particularly popular among individuals who have an active lifestyle and require refreshing and energizing body care solutions. Fragrances are used not only for personal enjoyment but also for making a social statement. Men's preferences vary from subtle, fresh scents for everyday use to bold, luxury fragrances for special occasions. Men's hair care products cater to cleansing, conditioning, and styling. With rising concerns over hair loss and thinning, products that promote hair growth or give the appearance of fuller hair are in demand. Shaving products are essential for men who prefer a clean-shaven look and require smooth, irritation-free skin post-shave. Conversely, beard care products are aimed at those who groom and maintain facial hair, focusing on conditioners, oils, and balms. With a growing acknowledgment of skin health, men's skincare encompasses products for cleansing, anti-aging, and sun protection. Men with busy lifestyles often look for multi-functional products that offer several personal care benefits in one application. Toiletries for men are primarily focused on everyday personal hygiene products, including deodorants, toothpaste, and soaps. Users prioritize convenience, effectiveness, and, increasingly, natural ingredients.

Ingredient Type: Ongoing advancements and R&D initiatives to incorporate natural/organic ingredients in men’s grooming products

Chemical-based grooming products for men often include synthetic ingredients or components that are designed to provide specific benefits such as prolonged shelf-life, enhanced scent, or targeted treatments for skin and hair concerns. However, the preference for these products can be influenced by their affordability and effectiveness. Customers may prefer chemical-based products when searching for potent solutions to grooming issues such as severe acne, dandruff, or hair loss where strong active ingredients are required. Natural or organic grooming products are increasingly popular among health-conscious consumers. These products often utilize plant-based ingredients and avoid synthetic additives, appealing to those seeking a more holistic approach to personal care. Consumers with sensitive skin, eco-conscious values, or a preference for cruelty-free and sustainably sourced ingredients often gravitate toward natural/organic products.

Price Range: Preference for premium men’s grooming products equipped with specialty features

The low price range includes men's grooming products that are accessible to a wide audience due to their affordability. The products in the low price range often fulfill basic grooming needs, such as shaving creams, basic razors, standard shampoos, and deodorants. Need-based preferences in this category lean towards functionality and cost-effectiveness rather than brand loyalty or advanced features. The mid-range products offer a balance between affordability and specialized features. The preference here skews towards quality and value for money. Products in this category include multi-blade razors, hair styling products, and facial cleansers with better ingredients. Premium or high-cost men's grooming products cater to customers seeking luxury and exclusivity. Consumers in this category prioritize high-quality ingredients, brand prestige, and niche or specialized product offerings such as serums, anti-aging creams, and prestige fragrances.

End-User: Higher penetration in household application helps in brand designing and marketing of grooming products

Commercial end-users of men's grooming products typically include businesses such as barbershops, salons, spas, and specialized grooming centers that cater to male clientele. These entities often purchase grooming products in larger quantities and may prioritize items designed for professional use. Durability, performance, and the ability to cater to a diverse range of styles and preferences are key considerations for commercial buyers. Understanding the needs of these businesses is crucial for manufacturers and suppliers aiming to develop long-lasting partnerships and tailor their product offerings to meet the demands of a professional grooming environment. Household end-users entail individual consumers who purchase men's grooming products for personal use. Such a typical consumer looks for convenience, effectiveness, quality, and value for money in the products they choose. Factors such as brand reputation, product ingredients, and ethical considerations such as cruelty-free and eco-friendly practices can also influence purchasing decisions.

Distribution Channel: Rising inclination towards online channels due to customer convenience

The offline channel for men's grooming products conventionally includes department stores, specialty stores, supermarkets/hypermarkets, and salons. Consumers prefer offline channels for tactile experiences, immediate purchases, and personalized service in male grooming product purchases. The offline distribution channels offer the ability to customers to physically inspect products and seek professional recommendations from beauty advisors or barbers during purchase. Online channels have grown exponentially and are favored by consumers, valuing convenience, variety, competitive pricing, and the availability of reviews. E-commerce platforms, online pharmacies, and direct-to-consumer (DTC) models are primary online channels, providing a more varied and cost-effective range with the added convenience of home delivery.

Regional Insights

The Americas, particularly the United States and Canada exhibit strong market demand for men's grooming products. The Americas lead with innovative trends and high consumer spending in personal care. Proactive social media marketing and advertising and the introduction of organic grooming products are reshaping the market landscape in the Americas region. EU countries present a diverse spectrum of consumer behaviors, with a notable preference for high-quality products linked to natural ingredients and sustainability. Investment in biotechnology for developing advanced skincare items is on the rise, alongside the burgeoning popularity of beard care products. The Middle East, with its luxury-oriented customers, has a strong demand for premium grooming products. The Asia Pacific region, encompassing markets such as China, Japan, and India, is characterized by significant diversity in consumer preferences and maturity levels. The region is characterized by growing awareness about the need for personal care, and shifting social trends regarding men's personal and mental health have further accentuated the need for the products. South Korea, Japan, China, and India have seen a burgeoning interest in men's grooming, largely influenced by the rise of K-beauty and J-beauty trends that emphasize meticulous grooming habits.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Men's Grooming Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Men's Grooming Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • 5WPR Announces Continued Expansion of Men's Grooming Category

    5W Public Relations announced the strategic expansion of its men's grooming portfolio within the Beauty Division to better cater to the burgeoning demands of men's self-care. The company planned to play a pivotal role in revolutionizing the men's grooming universe, emphasizing that their innovative approach and exploitation of digital trends are redefining perceptions and accessibility of men’s grooming solutions. [Published On: 2023-11-07]

  • Winston Forays Into Men’s Category; Launches Nut Groomer

    Winston has entered the men’s grooming arena with the launch of its latest innovation, the Winston Nut Groomer. This product is a testament to Winston's commitment to meeting the evolving grooming necessities of the discerning modern man, providing them with essential tools to upkeep their self-assurance and hygiene rigorously. [Published On: 2023-10-31]

  • VLCC to Acquire D2C Men’s Grooming Brand Ustraa Through Strategic Merger

    VLCC has strategically entered the dynamic men’s grooming sector by acquiring Ustraa, a thriving direct-to-consumer brand owned by Happily Unmarried Marketing. With this acquisition, VLCC is committed to infusing additional resources to expedite Ustraa's expansion, to cultivate further growth and integrate their digital prowess into VLCC's consumer strategy. [Published On: 2023-06-09]

Key Company Profiles

The report delves into recent significant developments in the Men's Grooming Products Market, highlighting leading vendors and their innovative profiles. These include Beardo by Marico, Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Company, Estee Lauder Companies, Inc., Forest Essentials, Garnier LLC,, LLC, Helios Lifestyle Private Limited, ITC Limited, Johnson & Johnson Services, Inc., Kao Corporation, Koninklijke Philips N.V., L'Oréal S.A., LetsShave, Louis Vuitton SE, Malin+Goetz Inc., Natura International Inc., Panasonic Corporation, Procter & Gamble Company, PUIG, S.L., Reckitt Benckiser Group PLC, Reliance Retail Limited, Shiseido Co., Ltd., The Body Shop, The Kroger Co., Unilever PLC, Vi-john Group, and VLCC Health Care Limited.

Market Segmentation & Coverage

This research report categorizes the Men's Grooming Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Body Care
    • Fragrances
    • Hair Care
    • Shave & Beard Care
    • Skincare
    • Toiletries
  • Ingredient Type
    • Chemical-based
    • Natural/Organic
  • Price Range
    • Low
    • Mid
    • Premium
  • End-User
    • Commercial
    • Household
  • Distribution Channel
    • Offline
      • Hypermarket & Supermarket
      • Salon/Grooming Clubs
      • Speciality Stores
    • Online

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Men's Grooming Products Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Men's Grooming Products Market?
  3. What are the technology trends and regulatory frameworks in the Men's Grooming Products Market?
  4. What is the market share of the leading vendors in the Men's Grooming Products Market?
  5. Which modes and strategic moves are suitable for entering the Men's Grooming Products Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Men's Grooming Products Market, by Product
  7. Men's Grooming Products Market, by Ingredient Type
  8. Men's Grooming Products Market, by Price Range
  9. Men's Grooming Products Market, by End-User
  10. Men's Grooming Products Market, by Distribution Channel
  11. Americas Men's Grooming Products Market
  12. Asia-Pacific Men's Grooming Products Market
  13. Europe, Middle East & Africa Men's Grooming Products Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 556]
  18. List of Companies Mentioned [Total: 30]
The Booming Market of Men's Grooming Products: A new Era in Male Self-Care
September 24, 2023
The Booming Market of Men's Grooming Products: A new Era in Male Self-Care
Gone are the days when using just a bar soap and shaving cream sufficed for men's grooming. Today, men's grooming is a burgeoning industry, and the market has witnessed a surge in men's grooming products in recent years. The beauty industry has been expanding to cater to men's grooming needs, resulting in countless options for skincare, hair care, and shaving products. This shift can be attributed to the rising consciousness among men regarding their physical appearance, increasing personal grooming, and awareness to maintain hygiene throughout the day.

Continuous Product Innovation:

In the past, men's grooming mostly comprised shaving creams, deodorants, aftershaves, and hair oils. Nevertheless, with modern technologies, there has been an influx of innovative products suitably designed for male skin. Companies have introduced multifunctional, eco-friendly, and readily available products, each with a unique selling proposition to cater to the growing needs of men. The upsurge in demand is prompting researchers and manufacturers to innovate further and provide better options for men to look and feel good.

Diversification in Product Lines:

In addition to product innovation, the market offers a wide range of grooming products that cater to specific skin types, hair textures, beard styles, and preferred scent profiles. Men's products are designed differently than women's and contain different fragrances catering to men's liking. With men's grooming product lines ranging from moisturizers, serums, scrubs, face washes, and eye creams, men are experimenting and investing in grooming as part of their daily health regimen to maintain healthy skin. The health factor also significantly contributes to the success of men's grooming products.

Growing Self-Care Awareness:

Men have increasingly embraced the idea of self-care, and the role grooming plays in promoting a healthy body and mind. Self-care focuses on the individual's lifestyle, contributing to his overall well-being, and helps maintain good hygiene, which translates to good health. Men no longer see personal grooming as an outward appearance-focused experience but a necessary and productive investment in their mental and physical health. The shift in attitude towards personal grooming has made men more accepting of new products and technologies in the grooming industry.

Rise in Disposable Income:

Along with the attitude shift towards self-care, changes in lifestyle patterns have facilitated the need for personal grooming. Men's grooming habits have grown into a culture in which trendy hairstyles and stubble, beard, and mustache designs have become a trend. It has expanded to include specialized grooming needs for fitness enthusiasts and athletes who demand more from their hygiene products. The growing disposable income has allowed men to invest in better premium products catering to their grooming needs.

Men's grooming has transitioned from basic hygiene to sophisticated, versatile, research-driven self-care practices. Grooming is not just restricted to shaving and wearing cologne; it is now an integral part of maintaining great skin and hair health. The upsurge in demand for men's grooming products, primarily driven by a shift in attitude towards personal grooming, means that there is something for everyone in the market. The future is even brighter as the industry constantly innovates, studies male preferences, and expands the product line to give men the best grooming experience they deserve.

Frequently Asked Questions
  1. How big is the Men's Grooming Products Market?
    Ans. The Global Men's Grooming Products Market size was estimated at USD 55.24 billion in 2023 and expected to reach USD 58.56 billion in 2024.
  2. What is the Men's Grooming Products Market growth?
    Ans. The Global Men's Grooming Products Market to grow USD 83.95 billion by 2030, at a CAGR of 6.16%
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