Microbial-based Cleaning Products
Publication Date
February 2024
USD 4.61 billion
USD 8.52 billion
USD 5.00 billion
Microbial-based Cleaning Products Market by Product (Biological Odor Control, Enzymatic Cleaners, Industrial Degreasers), Microbe Type (Bacteria, Enzymes, Fungi), Application, Distribution Channel, Distribution Type, End-use - Global Forecast 2024-2030

[198 Pages Report] The Microbial-based Cleaning Products Market size was estimated at USD 4.61 billion in 2023 and expected to reach USD 5.00 billion in 2024, at a CAGR 9.17% to reach USD 8.52 billion by 2030.

Microbial-based Cleaning Products Market
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Microbial-based cleaning products, effectively known as bio-cleaning agents, are environmentally friendly cleaning solutions primarily composed of beneficial bacteria and enzymes. These products are microscopic life forms used for cleanliness, hygiene, and safety in everyday spaces. The growth is primarily influenced by rising consumer inclination toward environmentally friendly products and strict government policies on chemical use and waste management in certain applications. The surge in microbiological-based pharmaceutical research activities further contributes to the development of microbial-based cleaning products. However, the comparatively high production costs and the widespread availability of chemical counterparts present a significant challenge to the growth of the microbial-based cleaning products market. Advancements in biotechnology and the discovery of potent microbes present new business opportunities. In addition, innovation and research into cost-effective manufacturing processes and increasing microbial efficiency are expected to create a stronger prospectus for the microbial-based cleaning products market.

Microbial-based Cleaning Products Market - Global Forecast 2024-2030
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Microbe Type: Growing demand for enzyme-based cleaners for targeted cleaning tasks

Certain bacterial strains are used in cleaning products as they can produce enzymes that degrade organic material into smaller molecules, which can be easily washed away. Bacillus species are rod-shaped, Gram-positive bacteria commonly found in soil. They produce various enzymes, contributing to their effectiveness in breaking down proteins, carbohydrates, and fats. These species are known for their robust spore-forming ability, allowing them to survive in harsh conditions until they find a more favorable environment for growth. Lactobacillus is a genus of bacteria that are part of the lactic acid bacteria group. Lactic acid works effectively against stains and odors and offers mild antibacterial properties. Pseudomonas bacteria are known for their application in cleaning products due to their genetic versatility and robust metabolic capabilities. Pseudomonas can degrade various pollutants and are especially beneficial in breaking down oil and grease, making them suitable for industrial and automotive cleaning agents. Fungi produce various enzymes that can break down complex organic compounds, some of which are challenging for bacterial enzymes to tackle. Trichoderma species are free-living fungi that are prevalent in soil and root ecosystems. They secrete cellulase enzymes, which break down cellulose into sugars. This makes them useful in laundry detergents for removing plant-based stains such as grass or fruit juices. Aspergillus is a genus of fungi known for their prolific enzyme production to produce amylases and proteases for cleaning products, helping to remove starches and protein-based stains. Proteases speed up the deterioration of proteins into smaller peptides or amino acids. These enzymes are effective against common protein-based stains such as blood, food residue, and sweat, making them essential in many laundry and carpet cleaners. Lipases are enzymes that specialize in breaking down fats and greases into glycerol and free fatty acids. These enzymes are particularly useful in dishwashing detergents and fabric cleaners, targeting stains derived from oils and fats. Cellulases are a group of enzymes produced by certain bacteria and fungi that can break down cellulose, a critical structural component of plant cell walls. In cleaning products, cellulases enhance fabric care by removing pilling and maintaining the color and texture of cotton-based materials. Amylases break down starches into simpler sugars. Amylases are particularly effective in pre-soaks and stain removers.

Product: Expanding usage of probiotic cleaners in healthcare sector for maintaining surface hygiene

Biological odor control products use microorganisms to break down and neutralize odors. These products are typically found in commercial and domestic environments where control of odors from organic waste is essential, in restrooms, waste management facilities, and pet areas. It is preferred for long-term deodorization and elimination of unpleasant smells without the use of harsh chemicals. Enzymatic cleaners employ enzymes to break down stains and soils, particularly proteins, fats, and carbohydrates. These are frequently used in laundry detergents, pet stain removers, and the healthcare industry for instrument cleaning. Industrial degreasers developed using microbes are used for cleaning heavy machinery, automotive parts, and factory floors where grease and oil buildup is common. It is ideal for industries seeking green alternatives to traditional petroleum-based degreasers without compromising performance. Probiotic cleaners introduce beneficial bacteria into environments, which continue to work over time, competing with pathogens and thus maintaining surface hygiene. These are popular in settings prioritizing continuous microbial balance, such as healthcare, food services, and public spaces. Specialty surface cleaners with microbial formulations are designed for specific materials or contaminants, such as mold, mildew, or calcium buildup. These products are used in settings with unique cleaning requirements that general-purpose products, such as historical restoration or marine environments, cannot meet. Waste decomposers utilize microorganisms to accelerate the breakdown of organic waste in composting operations, sewage treatment, and agricultural applications. Odor control, enzymatic cleaners, and probiotics tend to be preferred for their ongoing benefits and targeted action. Industrial degreasers and waste decomposers address more massive scale and industrial needs and incorporate safety and eco-friendliness. Specialty surface cleaners fill a niche market by offering solutions for unique cleaning challenges.

Distribution Channel: Ascendance of eCommerce and the ease of price-product comparison tilts favor towards online channels

Traditional offline distribution of microbial-based cleaning products continues to serve a significant consumer segment, primarily influenced by touch-and-feel buying behavior. Many customers prefer in-person shopping due to the perceived authenticity, ability to physically evaluate product quality, and immediate product accessibility. Online sales of microbial-based cleaning products are soaring due to increased internet penetration, smartphone usage, and the convenience of home delivery. The digital marketplace offers consumers a wide range of products, easy price and feature comparison, and product reviews from other users. The offline market especially appeals to an older demographic, prioritizing in-store shopping and prompt product availability. Simultaneously, the online market is gaining traction among a youthful and tech-oriented demographic inclined toward variety, product reviews, and home delivery.

Application: Rising use of microbial cleaners for the bioremediation and wastewater treatment

Various microbial cleaners are used in bioremediation, a process that employs microorganisms in the contaminant environment to change the environment to its original condition. Microbial cleaners have exhibited efficacy in fabric cleaning. They break down organic materials that cause stains and odors, offering a green alternative to traditional chemical-based solutions. Microorganisms in microbial cleaners break down grease and food wastes, reducing the need for frequent pump-outs. Microbial-based cleaners have successfully sanitized surfaces without the harmful impact of chemicals. Microbial-based cleaning products play a crucial role in wastewater treatment, assisting in breaking down organic pollutants. Microbial cleaning solutions demonstrate competent capabilities across various industries, eschewing harsh chemicals and favoring eco-friendly measures. These solutions are effective and useful in bioremediation and wastewater treatment. With the rising industry collaborations and product launches, the application range of these cleaning products continues to broaden.

Distribution Type: Increase in sales for microbial-based cleaning products through B2B distribution

B2B distribution refers to dealings in which microbial-based cleaning products are sold directly from manufacturers or distributors to other businesses, such as janitorial services, healthcare facilities, hospitality industries, and retail outlets that sell to end consumers. Businesses typically require large quantities of cleaning products, seeking bulk purchases to maintain a cost-effective inventory. B2B clients often need products tailored to their industry standards or cleaning requirements. Products marketed to businesses prioritize efficacy and time-saving properties, as professional environments demand quick and effective cleaning solutions. B2C distribution involves selling microbial-based cleaning products directly to the end-users or consumers through various channels such as supermarkets, online stores, and home goods retailers. Consumers select products that are easy to use and accessible through local stores or online platforms. B2C customers are more price-sensitive and look for cost-effective solutions. In comparing B2B and B2C distribution channels, several key distinctions emerge, such as B2B transactions often involve higher volume sales than individual B2C sales, and efficacy and compliance drive B2B purchases, while B2C purchases are more influenced by convenience and brand loyalty.

End-use: Growing utilization of microbial-based cleaning products by the commercial businesses as a greener cleaning options

Microbial-based cleaning products are gaining importance in the commercial sector due to their eco-friendliness and efficient cleaning. Companies are shifting toward these products to meet their corporate social responsibility goals and cater to the growing consumer demand for sustainable and non-toxic solutions. The household segment exhibits a growing inclination for microbial-based cleaning products, driven by an increase in health-conscious consumers and the demand for natural, non-toxic cleaning alternatives. In the industrial segment, microbial cleaners are highly favored owing to their biodegradability and versatility across different cleaning tasks, reducing the need for multiple harsh chemical cleaners.

Regional Insights

The microbial-based cleaning products market in the Americas is demonstrating accelerating growth, owing to aggressive environmentally-friendly policies and significant investment in research and development (R&D). Consumer and commercial sectors are rapidly adopting these products owing to their non-toxic nature and efficiency in cleanliness, further strengthening the overall market growth in the Americas. In the EMEA region, Europe is recording substantial growth in the microbial-based cleaning products market, owing to its strict environmental regulations and high consumer demand for sustainable products. The Middle East, with its burgeoning tourism industry, is recognizing the benefits of using microbial-based products to maintain cleanliness without affecting the environment. In addition, Africa is experiencing a steady increase in the need for these products, primarily attributed to the increase in awareness about the environmental impact of conventional cleaning products. The APAC region is presenting a flourishing market opportunity for microbial-based cleaning products. Countries including China, Japan, and India are becoming primary contributors to the evolving market dynamics, with their growing population, increased understanding of sustainable living, and respective governmental push toward eco-friendly alternatives.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Microbial-based Cleaning Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Microbial-based Cleaning Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Earth Alive Makes its First Sales in Spain to Move from the Chemical Era to the Organic Era

    Earth Alive Clean Technologies Inc. announced the successful establishment of its first sales agreements for Soil Activator within the Spanish market. Considering Spain's role as a pivotal agricultural hub, boasting 25 million hectares of farming ground and a substantial 2.6 million dedicated to organic farming, marks a significant milestone. Currently, the Spanish biofertilizers sector stands at EUR 87.9 million and is projected to ascend to EUR 15 million by 2026. [Published On: 2023-11-15]

  • DKSH and Bionap Enter Exclusive Distribution Agreement in Europe

    DKSH announced a pivotal distribution agreement with Bionap to invigorate the personal care ingredients division of DKSH, delivering end-to-end services that span business development, marketing, sales, distribution, and logistics while heavily emphasizing sustainability and the upcycling of natural resources. These high-quality extracts are poised to innovate applications across the personal care spectrum, including hair care, skin care, dental care, and sun protection formulations, aligning with the trending consumer demand for ecologically conscious products. [Published On: 2023-11-14]

  • Azelis to Distribute BBA Ecotech’s Microbial Cleaning Solutions to EMEA Countries

    Azelis Holding S.A. expanded its partnership with Italian biotechnology provider BBA Ecotech. This collaboration is expected to meet the growing demand for eco-friendly solutions in the industry. Azelis distributes BBA Ecotech's portfolio of microorganisms, probiotics, odor-neutralization solutions, and concentrated mixtures tailored for specific applications. [Published On: 2023-10-03]

Key Company Profiles

The report delves into recent significant developments in the Microbial-based Cleaning Products Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Acuro Organics Limited, Advanced Enzyme Technologies, American Biosystems, Inc., American Cleaning Technologies, Inc., BBA Ecotech S.r.l., Betco Corporation, Bionetix International by Cortec Corporation, Chrisal Group, Inc., CoverTec Products LLC, Croda International Plc, Culleoka Company LLC, Diversey Inc. by Solenis International LLC, Earth Alive Clean Technologies Inc., Ecolab Inc., Electrolux Home Products, Inc., Evonik Industries AG, Faultless Brands, Genesis Biosciences Ltd., Graymills Corporation, HeiQ Materials AG, Henkel AG & Co. KGaA, Infinita Biotech Private Limited, Ingenious Probiotics, Insinc Products Limited, Jelmar, LLC, Lanxess AG, Microban International, Ltd. by W.M. Barr and Company, Inc., Novozymes A/S, NuGenTec LLC, Nyco Products Company, PrARAS Biosciences Pvt. Ltd., Probiotic Group, Reckitt Benckiser Group plc, S.C. Johnson & Son Inc., SCD Probiotics, The Clorox Company, The Procter & Gamble Company, Univar Solutions Inc., Wilh. Wilhelmsen Holding ASA, WorldWare Enterprises Ltd., and Z BioScience, Inc..

Market Segmentation & Coverage

This research report categorizes the Microbial-based Cleaning Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Biological Odor Control
    • Enzymatic Cleaners
    • Industrial Degreasers
    • Probiotic Cleaners
    • Specialty Surface Cleaners
    • Waste Decomposers
  • Microbe Type
    • Bacteria
      • Bacillus
      • Lactobacillus
      • Pseudomonas
    • Enzymes
      • Amylases
      • Cellulases
      • Lipases
      • Proteases
    • Fungi
      • Aspergillus
      • Trichoderma
  • Application
    • Bioremediation
    • Fabric Cleaning
    • Grease Trap Maintenance
    • Surface Cleaning
    • Wastewater Treatment
  • Distribution Channel
    • Offline
    • Online
  • Distribution Type
    • B2B
    • B2C
  • End-use
    • Commercial
    • Household
    • Industrial

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Microbial-based Cleaning Products Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Microbial-based Cleaning Products Market?
  3. What are the technology trends and regulatory frameworks in the Microbial-based Cleaning Products Market?
  4. What is the market share of the leading vendors in the Microbial-based Cleaning Products Market?
  5. Which modes and strategic moves are suitable for entering the Microbial-based Cleaning Products Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Microbial-based Cleaning Products Market, by Product
  7. Microbial-based Cleaning Products Market, by Microbe Type
  8. Microbial-based Cleaning Products Market, by Application
  9. Microbial-based Cleaning Products Market, by Distribution Channel
  10. Microbial-based Cleaning Products Market, by Distribution Type
  11. Microbial-based Cleaning Products Market, by End-use
  12. Americas Microbial-based Cleaning Products Market
  13. Asia-Pacific Microbial-based Cleaning Products Market
  14. Europe, Middle East & Africa Microbial-based Cleaning Products Market
  15. Competitive Landscape
  16. Competitive Portfolio
Companies Mentioned
  • 3M Company
  • Acuro Organics Limited
  • Advanced Enzyme Technologies
  • American Biosystems, Inc.
  • American Cleaning Technologies, Inc.
  • BBA Ecotech S.r.l.
  • Betco Corporation
  • Bionetix International by Cortec Corporation
  • Chrisal Group, Inc.
  • CoverTec Products LLC
  • Croda International Plc
  • Culleoka Company LLC
  • Diversey Inc. by Solenis International LLC
  • Earth Alive Clean Technologies Inc.
  • Ecolab Inc.
  • Electrolux Home Products, Inc.
  • Evonik Industries AG
  • Faultless Brands
  • Genesis Biosciences Ltd.
  • Graymills Corporation
  • HeiQ Materials AG
  • Henkel AG & Co. KGaA
  • Infinita Biotech Private Limited
  • Ingenious Probiotics
  • Insinc Products Limited
  • Jelmar, LLC
  • Lanxess AG
  • Microban International, Ltd. by W.M. Barr and Company, Inc.
  • Novozymes A/S
  • NuGenTec LLC
  • Nyco Products Company
  • PrARAS Biosciences Pvt. Ltd.
  • Probiotic Group
  • Reckitt Benckiser Group plc
  • S.C. Johnson & Son Inc.
  • SCD Probiotics
  • The Clorox Company
  • The Procter & Gamble Company
  • Univar Solutions Inc.
  • Wilh. Wilhelmsen Holding ASA
  • WorldWare Enterprises Ltd.
  • Z BioScience, Inc.
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Frequently Asked Questions about the Microbial-based Cleaning Products Market
The Global Microbial-based Cleaning Products Market size was estimated at USD 4.61 billion in 2023 and expected to reach USD 5.00 billion in 2024.
The Global Microbial-based Cleaning Products Market to grow USD 8.52 billion by 2030, at a CAGR of 9.17%
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