Mobile Application Security Testing Market by Deployment (Cloud, On-premises), Application Type (Hybrid Apps, Native Apps, Web Apps), Organization Size, Vertical - Global Forecast 2024-2030

[186 Pages Report] The Mobile Application Security Testing Market size was estimated at USD 3.63 billion in 2023 and expected to reach USD 4.27 billion in 2024, at a CAGR 18.37% to reach USD 11.82 billion by 2030.

Mobile application security testing (MAST) is a comprehensive process that evaluates the security features and vulnerabilities of mobile applications. This analysis aims to identify potential security threats and provide mitigation strategies before the application is deployed or updated in a live environment. Mobile application security testing encompasses a variety of testing methods, including static application security testing (SAST), dynamic application security testing (DAST), and penetration testing. It covers several security aspects, including data protection, authentication, authorization, session management, and security configurations. The mobile application security testing market's growth is driven by an upsurge in mobile app usage, tighter security regulations, technological advancements, and enhanced awareness of security's pivotal role in organizational strategy, further stimulated by the escalating menace of mobile-centric cyber-attacks. Besides, challenges such as high service costs and limited security expertise in SMEs act as hindering factors for market growth. However, the integration of AI and blockchain technology offers fresh avenues for market expansion. The deployment of machine learning, AI for precise vulnerability detection, and the application of blockchain for robust data integrity represents lucrative opportunities for the global mobile application security testing market.

The mobile application security testing market in the Americas is witnessing robust growth, largely driven by the heightened awareness around cyber security and data protection. The U.S., in particular, stands as a significant contributor to the market, hosting numerous startups and established firms that specialize in security testing. Latin America is also observing a surge in demand as mobile penetration deepens and enterprises prioritize securing their mobile applications. The EMEA region shows a varied performance in the mobile application security testing market, with regulations including the GDPR mandating strict data protection and security measures, influencing demand for comprehensive testing solutions. The Middle East, while still developing in this space, exhibits potential for market growth due to rising digital transformation efforts and increasing cyber threats. Africa's market is nascent but presents opportunities linked to mobile-first strategies and a soaring number of mobile users. The Asia-Pacific region is experiencing exponential growth in the mobile application security testing market, with widespread adoption of smartphones, a burgeoning e-commerce sector, and escalating incidents of cyber-attacks. The surge in mobile app development and a growing emphasis on regulatory compliance is catalyzing the adoption of mobile application testing in this region.

Cloud-based mobile application security testing leverages cloud computing environments to perform security assessments on mobile applications. This model allows companies to test their apps without the need for extensive in-house hardware or specialized software. On-premises solutions involve software or appliances installed within the physical location of the organization conducting the mobile application security testing. This deployment type is often preferred by organizations with strict data control regulations or those who handle highly sensitive information where data sovereignty is a concern.

Hybrid applications are built using a combination of web technologies such as HTML, CSS, and JavaScript and then wrapped in a native container, which allows them to operate on various platforms. This approach provides the flexibility of web applications with the user experience closer to native applications. Hybrid apps necessitate a two-pronged assessment of both the web content and the enclosing native wrapper, emphasizing secure communication channels and the integrity of the integration points. Native applications are developed specifically for a single platform using platform-specific programming languages such as Swift, Objective-C, and Java. They offer enhanced performance and user experience as they are optimized for their respective platform. Native app security focuses on source code scrutiny, secure data handling, and operating system interactions, probing for issues, including code vulnerabilities and improper use of APIs. Web applications are accessible through web browsers and are not installed on the device's local storage, which makes them platform-independent. Web app security testing is centered around safeguarding server-side infrastructure and fortifying client-side code against threats such as cross-site scripting and insecure session management, ensuring rigorous protection for apps accessed via mobile browsers.

Large enterprises possess a more substantial resource base and can afford comprehensive and advanced mobile application security testing solutions. The need for such solutions is heightened due to the complex IT infrastructure, the necessity for compliance with various regulatory standards, and the significant volume of data they handle. SMEs typically operate with more limited resources and may prioritize cost-effective mobile application security testing services. They need solutions that are easy to deploy and manage without the necessity of significant upfront capital investments or specialized in-house expertise.

BFSI sector businesses handle highly sensitive financial information and are prime targets for cybercriminals. The need-based preferences of the BFSI sector include end-to-end encryption, secure transaction processing, and multi-factor authentication. The Education sector utilizes mobile applications for e-learning and administrative functions, which prioritize protecting student data and academic resources. Focusing on protecting online testing environments. Mobile applications in healthcare handle sensitive personal health information, demanding high-security measures to comply with regulations, including the Health Insurance Portability and Accountability Act (HIPAA). The IT sector is at the forefront of adopting cutting-edge technologies, including mobile applications. The demand for MAST in the IT sector lies in protecting intellectual property and ensuring business continuity. Retail and eCommerce rely on mobile apps for online transactions and customer engagements. MAST is essential to prevent financial fraud and protect customer data by securing payment gateways, protecting against malware, and complying with data protection laws. Telecom companies use mobile applications for service delivery and customer support. The MAST requirements for this sector concentrate on protecting network integrity, safeguarding user data, and ensuring service availability against Distributed Denial of Service (DDoS) attacks.

The market dynamics represent an ever-changing landscape of the Mobile Application Security Testing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Mobile Application Security Testing Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Mobile Application Security Testing Market.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Mobile Application Security Testing Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The value chain of the Mobile Application Security Testing Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

The pricing analysis comprehensively evaluates how a product or service is priced within the Mobile Application Security Testing Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Mobile Application Security Testing Market.

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Mobile Application Security Testing Market.

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Mobile Application Security Testing Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

The trade analysis of the Mobile Application Security Testing Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

The regulatory framework analysis for the Mobile Application Security Testing Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Application Security Testing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Application Security Testing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

• NowSecure Earns ISO Accreditation for Mobile Application Security Testing Services

  NowSecure, Inc. has received the ISO/IEC 17025:2017 accreditation, awarded by the American Association for Laboratory Accreditation (A2LA). This distinguished recognition validates NowSecure's mobile application security assessment services, specifically their adherence to the OWASP Mobile Application Security Verification Standard (MASVS) Level 1, with A2LA accreditation under ISO/IEC 17025 (Certificate #7003.01). [Published On: 2023-11-01]

• ImmuniWeb Introduces ImmuniWeb Neuron Mobile, an Automated Mobile App Security Testing Solution

  ImmuniWeb SA has enhanced its AI platform with the launch of ImmuniWeb Neuron Mobile, marking the sixth innovative product tailored to address over 20 cyber security, privacy, and compliance challenges. This newly launched AI-driven mobile application security testing (MAST) tool is crafted to identify the OWASP mobile top ten vulnerabilities within iOS and Android apps flawlessly. [Published On: 2023-08-24]

• Synopsys Partners with NowSecure and Secure Code Warrior to Expand Industry-Leading Application Security Testing Solutions Portfolio

  Synopsys, Inc. has enhanced its Software Integrity Group's suite of application security testing (AST) solutions through pivotal partnerships with NowSecure, Inc. and Secure Code Warrior. The new solutions, available globally, harness the expertise of these cybersecurity frontrunners to bolster mobile application security and developer-driven security training. The 'Synopsys Mobile Application Security Testing powered by NowSecure' offers a dynamic automated continuous testing system, optimal for modern mobile software development. This solution extends Synopsys' existing MAST services, delivering comprehensive analysis tools for Android and iOS app binaries along with integration into CI/CD pipelines. On the other hand, the 'Synopsys Developer Security Training powered by Secure Code Warrior' introduces an extensive agile learning platform that embeds secure coding principles directly at the developer's workstation. [Published On: 2023-08-08]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Application Security Testing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Mobile Application Security Testing Market, highlighting leading vendors and their innovative profiles. These include A&O IT Group, Appknox Inc., Astra IT, Inc., BreachLock Inc., Cigniti Technologies Limited, Cyberops, Detox Technologies, eSec Forte Technologies Private Ltd., eShard, HCL Technologies Limited, Indian Cyber Security Solutions, Indusface Pvt ltd., Komodo Consulting, Kratikal Tech Pvt. Ltd, Nettitude Limited, NowSecure, Inc., Ostorlab, Positive Technologies, Synack, Inc., Synopsys, Inc., TestingXperts, Valency Networks, LLP, ValueMentor, Varutra Consulting, Wattlecorp Cyber Risk Management Services LLC, and Wattlecorp Cybersecurity Labs LLP.

This research report categorizes the Mobile Application Security Testing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Deployment
  • Cloud
  • On-premises
• Application Type
  • Hybrid Apps
  • Native Apps
  • Web Apps
• Organization Size
  • Large enterprises
  • SMEs
• Vertical
  • BFSI
  • Education
  • Healthcare
  • IT
  • Retail & eCommerce
  • Telecom

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?