Mobile Games
Mobile Games Market by Monetization (In-app Purchases, Paid Apps), Category (Action, Kids Games, Puzzle), Platform - Global Forecast 2024-2030
360iResearch Analyst
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[194 Pages Report] The Mobile Games Market size was estimated at USD 128.80 billion in 2023 and expected to reach USD 140.31 billion in 2024, at a CAGR 9.31% to reach USD 240.27 billion by 2030.

Mobile games are designed primarily for play on mobile devices, such as smartphones and tablets. These games may utilize the unique features of mobile platforms, such as touchscreens, GPS, motion sensors, and augmented reality capabilities. They range in genre, complexity, and scope from simple puzzle games to intricate strategy games or immersive role-playing experiences. Mobile games are often characterized by their accessibility, portability, and the ability to play in short, intermittent sessions. Mobile games have become a significant segment of the gaming industry, influencing gaming culture and trends. The mobile gaming sector is experiencing vigorous growth driven by the ubiquitous presence of smartphones and tablets, enhanced mobile internet access, and the increasing appeal of gaming as entertainment. Innovations in technology, such as augmented and virtual reality, are providing players with captivating gaming experiences, while the prevalence of the freemium model encourages downloads and monetization through in-app purchases and advertising. However, the mobile gaming industry faces obstacles, such as standing out in a crowded marketplace and maintaining player interest over time. Cross-platform compatibility and integrating social elements, including the burgeoning mobile esports scene, present opportunities for further engagement and market penetration. Brand collaborations with popular culture media open additional channels to captivate audiences. Innovation is essential to keep pace with customer demands, and developers must navigate the complexities of wide device variability and stringent regulatory environments concerning data privacy and transactional practices.
Regional Insights

The mobile games market thrives worldwide, driven by high smartphone penetration and significant consumer spending in developed regions, including the United States and Canada, where users favor casual and premium games. Europe shows diverse market dynamics, with substantial contributions from the United Kingdom, Germany, and France, where in-app purchases and strategic games are popular. Emerging markets such as the Middle East are witnessing rapid growth due to increasing smartphone adoption and government initiatives, with countries including Saudi Arabia and the UAE demonstrating notable progress. Africa, especially Nigeria, Kenya, and South Africa is experiencing an upward trend driven by the improvement of mobile internet infrastructure and the growth of a young population. China is significant globally with high consumer spending on multiplayer and social games, although regulatory measures present challenges. Japan's market is characterized by high engagement in gacha games and technological advancements. India shows rapid growth, driven by increasing smartphone adoption and a youthful demographic. In Latin America, countries such as Brazil and Mexico benefit from strong user engagement and growing in-app purchases. Southeast Asian countries, including Indonesia, Thailand, and Malaysia, showcase robust growth, buoyed by large, young populations and increasing internet penetration. Consumers in the Asia-Pacific region favor multiplayer and social games, with China and Japan leading in innovation and global trade. The Americas display varied consumer needs, from casual gaming preferences in North America to growing interest in mobile esports in Latin America. The EMEA region presents diverse consumer behaviors, with high-quality gaming experiences prioritized in Europe, rapid adoption rates in the Middle East, and affordable gaming solutions sought in Africa.

Mobile Games Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Mobile Games Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Huge adoption of smartphones and tablets across globe
    • Increasing mobile gaming audience and digitalization in gaming technology
    • Rising adoption and expansion of 5G technology
  • Market Restraints
    • Device compatibility and stringent regulations in certain countries for VPN hosting
  • Market Opportunities
    • Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
    • Introduction of AR and VR games for smartphones and tablets
  • Market Challenges
    • Continuous demand-shift of gamers for new and better gaming experience
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Mobile Games Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Mobile Games Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Mobile Games Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Mobile Games Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Mobile Games Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Mobile Games Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Mobile Games Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Mobile Games Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Mobile Games Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Mobile Games Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

Before we consulted the Mobile Games Market Research Report by 360iResearch, navigating the rapidly changing landscape due to the rising adoption and expansion of 5G technology was a significant challenge. The report provided us with extremely valuable insights and actionable strategies that helped us understand market trends and consumer behavior better. As a result, we were able to adjust our mobile game development to align perfectly with the latest technological advancements. This has not only streamlined our operations but also increased user engagement and satisfaction. We are highly satisfied with the positive impact the report has had on our organization.
Gameloft SE
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Games Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Games Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Games Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

As a leading mobile game developer, we were facing challenges in understanding the rapidly evolving market trends due to the huge adoption of smartphones and tablets across the globe. The Mobile Games Market Research Report published by 360iResearch provided us with valuable insights and actionable strategies. With its detailed analysis and forecasts, we identified new growth opportunities and optimized our product offerings to better meet player expectations. This report has significantly contributed to our overall market strategy, and we are immensely satisfied with the positive impact it has had on our operations.
Niantic, Inc.
Key Company Profiles

The report delves into recent significant developments in the Mobile Games Market, highlighting leading vendors and their innovative profiles. These include Gameloft SE, Niantic, Inc., Electronic Arts Inc., GamesHub, GungHo Online Entertainment, Inc., Glu Mobile, Inc. by Electronic Arts Inc., Ltd., Tencent Holdings Limited, Zynga Inc. by Take-Two Interactive Software, Inc., Ubisoft, Inc., Warner Bros Entertainment Inc., NCSOFT CORPORATION, Supercell Oy, Com2uS Corp., GamePix S.r.l., Nintendo Co., Ltd., The Game Awards, The Walt Disney Company, KONAMI DIGITAL ENTERTAINMENT B.V., Rovio Entertainment Corporation, NetEase, Inc., BANDAI NAMCO MOBILE S.L., Activision Blizzard, Inc., and Peak Oyun Yazılım ve Pazarlama A.Ş..

Mobile Games Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Mobile Games Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Monetization
    • In-app Purchases
    • Paid Apps
  • Category
    • Action
    • Kids Games
    • Puzzle
    • Race
    • Simulation
  • Platform
    • Android
    • iOS

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Before utilizing the Mobile Games Market Research Report from 360iResearch, we faced significant challenges in tapping into the growing popularity of multiplayer scenarios and improving our cross-platform gaming experience. This report provided us with invaluable insights and actionable strategies that directly addressed our pain points. Specifically, it highlighted emerging trends that we hadn't fully capitalized on and offered a roadmap for implementation. As a result, we saw a substantial increase in user engagement and cross-platform functionality. We are thoroughly satisfied with the positive impact this report has had on our operations, solidifying our competitive edge in the market.
Electronic Arts Inc.
This research report offers invaluable insights into various crucial aspects of the Mobile Games Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Mobile Games Market, by Monetization
  7. Mobile Games Market, by Category
  8. Mobile Games Market, by Platform
  9. Americas Mobile Games Market
  10. Asia-Pacific Mobile Games Market
  11. Europe, Middle East & Africa Mobile Games Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 286]
  16. List of Companies Mentioned [Total: 24]
The Rising Popularity of Mobile Games: How Multiplayer Scenarios and Cross-Platform Gaming are Shaping the Future
October 9, 2023
The Rising Popularity of Mobile Games: How Multiplayer Scenarios and Cross-Platform Gaming are Shaping the Future
The mobile gaming industry is growing exponentially, with millions worldwide using their smartphones and tablets to play games daily. The increased popularity of mobile gaming can be attributed to numerous factors, including advancements in technology, improved graphics, and the introduction of multiplayer scenarios. In this blog, we will dive into the world of mobile games and how the growing demand for multiplayer and cross-platform gaming is shaping the future.

Multiplayer Scenarios:

One of the primary factors for the growing popularity of mobile games is the introduction of multiplayer scenarios. Nowadays, people don't just want to play games; they want to experience a sense of community and togetherness. Multiplayer games enable players to connect with friends and people worldwide, making their gaming experience more engaging and fun. Popular multiplayer games such as PUBG, Fortnite, and Call of Duty Mobile have revolutionized the gaming industry, with millions of downloads annually.

Improved Cross-Platform Gaming Experience:

The introduction of cross-platform gaming is the other reason why the mobile gaming industry has grown steadily. Cross-platform allows players to play games on different devices and platforms, including PCs, consoles, and other mobile devices, without facing compatibility issues. Players can now play with their friends across different platforms, regardless of which device they are using. The improved cross-platform gaming experience has led to an influx of more players, leading to the growth of mobile games' popularity.

Advancements in Technology:

The advancements in technology have improved the quality of mobile games significantly. High-end graphics and streamlined gameplay are now commonplace, granting players a more immersive experience. Additionally, technology has enabled developers to create mobile games that are more complex, with extensive content and features typically found in mainstream console games.

Mobile-Friendly Controls:

The introduction of mobile-friendly controls is yet another factor leading to the growth of the mobile gaming industry. With the variety of control options available, including touch and joystick controls, players can find the most comfortable way to interact with games. Additionally, features like auto-save and resume play have made mobile gaming more accessible, allowing players to continue from wherever they left off, making it convenient and satisfying.


The rise of the mobile gaming industry can be attributed to its accessibility. Mobile games are much more accessible than their console and PC counterparts, as all players need a smartphone or tablet. With the availability of free-to-play games, players can download and play games at their convenience without any financial constraints. This accessibility has opened the door to millions of non-traditional gamers who may not have had the means to purchase consoles or gaming PCs.

The growing popularity of mobile games should come as no surprise, given the various factors responsible for this growth, including multiplayer scenarios, cross-platform gaming, improved technology, mobile-friendly controls, and accessibility. With the unending advancements in technology, there's no doubt that the future of mobile gaming is going to be even more exciting and engaging. It's exciting to think about a world where we can play console-like games on our mobile devices and connect with people from different parts of the world seamlessly. The future of mobile gaming is limitless, and there's no better time to be a part of the revolution.

Frequently Asked Questions
  1. How big is the Mobile Games Market?
    Ans. The Global Mobile Games Market size was estimated at USD 128.80 billion in 2023 and expected to reach USD 140.31 billion in 2024.
  2. What is the Mobile Games Market growth?
    Ans. The Global Mobile Games Market to grow USD 240.27 billion by 2030, at a CAGR of 9.31%
  3. When do I get the report?
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