Mobile Marketing
Mobile Marketing Market by Component (Platform, Services), Channel (Location-based marketing, Mobile app marketing, Mobile Banner Ads), Organization Size, Vertical - Global Forecast 2024-2030
360iResearch Analyst
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[181 Pages Report] The Mobile Marketing Market size was estimated at USD 12.83 billion in 2023 and expected to reach USD 14.63 billion in 2024, at a CAGR 12.14% to reach USD 28.64 billion by 2030.

Mobile marketing involves leveraging mobile devices such as smartphones and tablets to engage consumers in real-time through SMS marketing, mobile applications, websites, push notifications, and social media interactions. Its necessity stems from extensive reach, higher engagement rates, personalization, real-time interaction, and cost-effectiveness. Applications span multiple sectors, including retail, finance, healthcare, and entertainment. Proliferating use of smartphones and tablets across the globe and development of social media advertising drive the demand of mobile marketing. Moreover, increasing focus toward delivering personalized experiences and maximizing user engagement raise the demand of mobile marketing. However, privacy concerns, ad-blocking software, and device fragmentation pose obstacles. Furthermore, AR/VR integration, 5G technology, innovation in blockchain for secure transactions, enhanced analytics, and voice search technology are foreseen to create lucrative prospects for the market in the future.

Regional Insights

The Asia-Pacific region, such as Japan, China, South Korea, and India, demonstrates diverse consumer needs with high engagement in apps, social media, and gaming. In the Americas, the United States and Canada are mature markets demanding personalized interactions, while Latin American countries such as Brazil and Mexico show growing digital engagement. In the EMEA region, Europe emphasizes data privacy regulations, shaping high-quality digital interactions, while the Middle East, including the UAE and Saudi Arabia, invests in digital transformation. In Africa, High mobile device penetration, particularly in countries including South Africa, Kenya, and Nigeria, drives market expansion.

Mobile marketing, governed by regulatory frameworks including General Data Protection Regulation (GDPR) in Europe, California Consumer Privacy Act in the United States, and Personal Information Protection Law in China, mandates transparent and consensual data collection, influencing vendors to adopt advanced consent management platforms and enhanced security protocols.

Mobile Marketing Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Mobile Marketing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Proliferating use of smartphones and tablets across the globe
    • Increasing focus towards delivering personalized experiences and maximizing user engagement
    • Rapid development of social media advertising
  • Market Restraints
    • Lack of consumer attention and technology dependancy
  • Market Opportunities
    • Deployment of innovative technologies and analytics in mobile marketing
    • Potential role of AR and VR tools for better digital enagagement
  • Market Challenges
    • Dearth of skilled and experienced professionals and associated privacy issues
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Mobile Marketing Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Mobile Marketing Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Mobile Marketing Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Mobile Marketing Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Mobile Marketing Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Mobile Marketing Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Mobile Marketing Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Mobile Marketing Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Mobile Marketing Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Mobile Marketing Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

As a client of 360iResearch, we were initially challenged with delivering personalized experiences and maximizing user engagement in our mobile marketing efforts. The Mobile Marketing Market Research Report from 360iResearch provided us with valuable insights and actionable strategies that transformed our approach. By implementing the report’s findings, we saw a significant increase in user engagement and personalized campaigns. This report has been instrumental in positively impacting our operations, and we couldn't be more satisfied with its results.
Acoustic, L.P.
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Marketing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Marketing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Marketing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Before discovering the Mobile Marketing Market Research Report published by 360iResearch, our team at Birdeye Inc. faced significant challenges in navigating the rapidly evolving landscape of social media advertising. The report provided us with invaluable insights and actionable strategies, enabling us to stay ahead of market trends. Specifically, we were able to identify key engagement metrics and optimize our advertising campaigns effectively. As a result, our ad performance improved markedly, leading to increased brand visibility and customer engagement. Overall, we are extremely satisfied with the positive impact of this report on our operations.
Birdeye Inc.
Key Company Profiles

The report delves into recent significant developments in the Mobile Marketing Market, highlighting leading vendors and their innovative profiles. These include Acoustic, L.P., Birdeye Inc., Listrak, Localytics by Upland Software, Inc., Braze, Inc., IMI Mobile Pvt. Ltd., Iterable, Inc., Insider PTE LTD, Xtremepush, Adobe Inc., Salesforce Inc., Airship Group, Inc., AppsFlyer Ltd., Text Us Services, Inc., Punchh, Inc., Sailthru, Attentive Mobile, Inc., SAP SE, Pyze Inc., Leanplum, Vibes Media, LLC, OneSignal, Netcore Cloud Pvt. Ltd., Swrve Inc., and Oracle Corporation.

Mobile Marketing Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Mobile Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Component
    • Platform
    • Services
  • Channel
    • Location-based marketing
    • Mobile app marketing
    • Mobile Banner Ads
    • Mobile Email
    • Mobile Web
    • Push Notifications
    • Quick-response barcode
    • SMS Marketing
  • Organization Size
    • Large Enterprises
    • Small & Medium Enterprises
  • Vertical
    • Automotive
    • Banking Finance Services and Insurance
    • Government
    • Healthcare
    • Media & Entertainment
    • Retail & eCommerce
    • Telecom & IT
    • Travel & Logistics

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Before utilizing the Mobile Marketing Market Research Report from 360iResearch, we at Listrak faced significant challenges in understanding the rapidly evolving mobile landscape. The report provided us with valuable insights and actionable strategies, particularly highlighting the proliferating use of smartphones and tablets globally. With these findings, we implemented targeted mobile marketing campaigns that significantly boosted our engagement and conversion rates. We are incredibly satisfied with the positive impact this report has had on our operations.
This research report offers invaluable insights into various crucial aspects of the Mobile Marketing Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Mobile Marketing Market, by Component
  7. Mobile Marketing Market, by Channel
  8. Mobile Marketing Market, by Organization Size
  9. Mobile Marketing Market, by Vertical
  10. Americas Mobile Marketing Market
  11. Asia-Pacific Mobile Marketing Market
  12. Europe, Middle East & Africa Mobile Marketing Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 392]
  17. List of Companies Mentioned [Total: 25]
Mobile Marketing: How Rapid Development of Social Media Advertising is Changing the Digital Landscape
August 29, 2023
Mobile Marketing: How Rapid Development of Social Media Advertising is Changing the Digital Landscape
With the proliferation of smartphones and the popularity of social media, mobile marketing has become an essential tool for businesses seeking to reach and engage their target audiences. Mobile marketing involves a range of tactics, including SMS and MMS messaging, mobile apps, mobile search ads, mobile display ads, and mobile video ads. However, the most significant driver of mobile marketing in recent years has been the rapid development of social media advertising. Social media advertising has transformed how businesses promote online, opening up new avenues for targeting and connecting with customers and requiring firms to reconsider their advertising strategies.

Targeting Capabilities:

One of the most significant advantages of social media advertising is its targeting capabilities. Social media platforms can access vast user data, including demographics, interests, behaviors, and locations. This data allows advertisers to target their ads to highly specific audiences, ensuring their message reaches the right people at the right time.

For example, a retailer can target its ads to people who have expressed an interest in the brand, live within a certain radius of the store, and have visited the store's or its competitors' websites. This level of targeting is impossible with traditional advertising channels, and it has revolutionized how businesses reach and engage with their audience.

Creative Capabilities:

Social media advertising also offers creative capabilities that traditional advertising channels cannot match. These ads can be designed to match the look and feel of the platform, making them more appealing and less intrusive to users.

In addition, social media advertising allows businesses to test and optimize their creativity in real time. Advertisers can experiment with different messages, images, and calls to action to see what resonates best with their audience. This data-driven approach to advertising has become essential for businesses looking to maximize their ROI.

Measurement Capabilities:

Measurement is critical for any advertising campaign, and social media advertising offers some of the most sophisticated measurement capabilities available. Advertisers can track various metrics, including reach, engagement, clicks, conversions, and ROI, to understand how their ads perform and make informed decisions about future campaigns.

In addition, social media platforms offer detailed insights into audience behavior, including how users interact with ads, where they are in the buying process, and what content resonates best with them. This information may be utilized to improve ad targeting, inventiveness, and messaging, resulting in more effective campaigns.

Challenges and Opportunities:

While social media advertising offers many benefits for businesses, it presents unique challenges and opportunities. One of the biggest challenges is keeping up with the change in social media advertising. Platforms constantly introduce new features and updates, and businesses must stay on top of these changes to take advantage of new opportunities.

Another challenge is dealing with ad fatigue. As more businesses embrace social media advertising, users are bombarded with more ads than ever. Businesses need to be creative and strategic in advertising to stand out.

However, the opportunities presented by social media advertising outweigh the challenges. Businesses can reach highly targeted audiences, create visually stunning ads, and measure real-time campaign performance. By staying up-to-date with the latest developments and embracing new strategies and tactics, businesses can succeed in this new era of mobile marketing.

The rapid development of social media advertising has transformed the mobile marketing landscape, presenting new business opportunities and challenges. By leveraging social media platforms' targeting, creative, and measurement capabilities, businesses can reach and engage with their audience more effectively and efficiently than ever before. However, businesses must be strategic, data-driven, and willing to experiment with new concepts and approaches to succeed in this constantly evolving landscape. As such, businesses must keep up with the latest developments and embrace new strategies and tactics to stay ahead of the competition.

Frequently Asked Questions
  1. How big is the Mobile Marketing Market?
    Ans. The Global Mobile Marketing Market size was estimated at USD 12.83 billion in 2023 and expected to reach USD 14.63 billion in 2024.
  2. What is the Mobile Marketing Market growth?
    Ans. The Global Mobile Marketing Market to grow USD 28.64 billion by 2030, at a CAGR of 12.14%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
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    Ans. We are approaching our 7th anniversary in 2024!
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