Mower Market by Type (Flail Mower Attachment, Flail Mowers, Hover Mowers), Level of Autonomy (Autonomous, Non-Autonomous), Propulsion Type, Distribution Channel, End-Use - Global Forecast 2024-2030

[194 Pages Report] The Mower Market size was estimated at USD 13.19 billion in 2023 and expected to reach USD 13.92 billion in 2024, at a CAGR 5.65% to reach USD 19.38 billion by 2030.

The mowers include mechanical devices and machines used for cutting grass or vegetation. The market serves a diverse range of applications and end-uses, including residential lawn care, commercial landscaping, sports fields and public parks maintenance, and agricultural operations. Growing attention toward landscaping services with increased home gardening activities is driving the usage of mowers. Continuous expansion of residential areas and commercial spaces, particularly for gardening, is contributing to the growth of the market. Additionally, the rapid expansion of the agriculture industry with the increasing need to manage weeds and agriculture fields fosters mower adoption. However, the high initial costs and maintenance expenses of advanced mower systems and noise and air pollution concerns associated with gas-powered models pose substantial challenges. Furthermore, growing technological advancements leading to more efficient and environmentally friendly mowers are expected to create opportunities for market growth. Battery technology advancements and the integration of IoT for remote monitoring and control present significant growth opportunities for the mower market.

The mower market in the Americas is driven by a high demand for landscaping services across residential and commercial properties. The United States represents a significant country in this region, attributed to its vast suburban landscapes and the popularity of gardening as a hobby. Innovations in cordless and battery-powered mowers contribute to market growth, offering eco-friendly solutions to consumers. Significant investments in robotic and smart mowers are anticipated as consumers seek more convenience and efficiency in lawn maintenance. The EMEA region exhibits a strong preference for electric and manual mowers, with a growing emphasis on sustainable and low-noise solutions. Europe, in particular, has witnessed a surge in the adoption of robotic mowers due to the increasing availability of smart garden devices. Middle Eastern and African markets are gradually transitioning from manual to electric and gas-powered models, spurred by urban development and increased disposable income. The market in the region is expected to grow steadily, with environmental regulations pushing innovations in eco-friendly mowers. The APAC region is marked by rapid urbanization and an increasing number of public and private green spaces, which fuels the demand for mowers. The popularity of battery-powered and robotic mowers is rising, reflecting the region's commitment to innovation and sustainability. The APAC market is poised for significant growth, driven by an expanding middle class and heightened awareness regarding the aesthetics and benefits of well-maintained lawns.

Flail mower attachments are designed for use with tractors and other utility vehicles. They feature multiple small blades or flails attached to a rotating drum, offering a thorough cut even on uneven terrain and when dealing with thick brush and vegetation. Standalone flail mowers are self-propelled units designed for heavy-duty mowing tasks. They are extremely effective in cutting through dense vegetation and are used in agriculture and roadside maintenance. Hover mowers float on air cushions, making them highly maneuverable and suitable for uneven terrains and steep inclines. Hover mowers are ideal for residential users with small to medium-sized gardens, particularly those with uneven or sloped areas. RC or remote-controlled mowers are designed to be operated from a distance utilizing a remote control. RC mowers are suitable for commercial landscapers and those maintaining large, challenging terrains where direct operation could be hazardous. Ride-on mowers provide comfort and increased productivity for large lawn areas. They come in various models, including zero-turn mowers, garden tractors, and lawn tractors. Ride-on mowers are ideal for large residential properties, commercial landscaping, and golf courses. Ride-on brush cutters are heavy-duty mowing machines engineered to tackle overgrown brush, thick weeds, and small trees. These mowers are characterized by their robust construction, powerful engines, and specialized mowing decks designed to manage challenging terrain and dense vegetation. Ride-on grass mowers are tailored to efficiently maintain lawns and formal grass areas. These mowers are equipped with features that ensure a precise and clean cut, essential for keeping lawns healthy and aesthetically pleasing. Robotic mowers operate autonomously within a defined perimeter, offering convenience and time savings for homeowners. Robotic mowers are suited for homeowners seeking a low-maintenance solution for maintaining a pristine lawn. Tractor mower attachments convert a standard tractor into a powerful mowing machine capable of handling large areas efficiently. Tractor mowers are ideal for agricultural users and those with substantial land requiring regular mowing. Walk-behind mowers include push mowers and self-propelled models, covering a range of lawn sizes and types. They are the most common type of mower for residential use. Walk-behind mowers are suitable for residential lawns of various sizes, especially for those seeking physical activity or having smaller lawn areas. A walk-behind brush cutter is designed to tackle dense vegetation and overgrown areas that a standard mower cannot handle. These machines are fitted with powerful engines and heavy-duty blades, and they can cut through thick brush, weeds, and small saplings. Walk-behind grass cutters are primarily used for maintaining lawns and grassy areas. They come in various types, including reel, rotary, and hover designs, each suited for different lawn conditions and user preferences.

Autonomous mowers operate with minimal human intervention, relying on GPS and sensor technologies to navigate and maintain lawn areas. These mowers offer convenience and efficiency and appeal to tech-savvy consumers or those with mobility issues. Autonomous mowers are preferred by busy homeowners or commercial entities managing large green spaces. Non-autonomous mowers require manual operation, either push-driven or ride-on, and are preferred for their control, simplicity, and affordability. They cater to a market segment valuing hands-on interaction and traditional lawn care practices. Non-autonomous mowers are more affordable than their autonomous counterparts, offering a budget-friendly option.

Electric mowers can be divided into battery-operated and corded variants, catering to a growing demand for environmentally friendly, quieter, and easier-to-maintain lawn care solutions. They are particularly preferred for residential areas, small to medium-sized lawns, and settings where noise and air pollution need to be minimized. Hybrid mowers combine internal combustion engines with electric motors, offering an eco-friendly alternative by reducing emissions and fuel consumption compared to traditional gasoline-powered models. Hybrid mowers merge the benefits of electric and gas mowers, aiming for efficiency and reduced environmental impact while maintaining performance. Mowers powered by internal combustion engines are predominantly chosen for their power and the ability to cover large areas without worrying about battery life or the limitations of a power cord. These mowers are favored for commercial applications, large estates, and situations where prolonged, intensive use is required.

The online channel for mowers has witnessed sustainable growth, driven by the advancements in e-commerce platforms and changes in consumer purchasing behaviors. This channel allows consumers to compare prices, read reviews, and make purchases at their convenience. Customers prioritize a wide selection, competitive pricing, and convenience, so they opt for online channels. The retail channel includes physical storefronts where customers can interact with products directly. This channel is preferred by consumers seeking hands-on experience, immediate accessibility, and in-person advice. Shoppers who value in-person guidance and immediate product availability and are not comfortable with online purchases tend to prefer the retail channel.

Agricultural users prioritize durability, efficiency, and the ability to endure a variety of terrains and vegetation types. The demand is for mowers that can offer precision cutting for large-scale operations, ensuring consistent growth and health of forage. The commercial segment of the mower encompasses lawn care and landscaping services, government and municipal uses, sports fields, golf courses, and other professional applications. This sector demands high durability, efficiency, and the capability to cover large areas with precision. Commercial mowers are equipped with advanced features such as larger cutting decks, increased horsepower, hybrid fuel systems, and enhanced maneuverability options. The requirement for regular maintenance and aesthetic upkeep of commercial properties drives demand, with a trend towards eco-friendly and noise-reduction technologies. Residential end-users primarily consist of homeowners and hobbyist gardeners responsible for maintaining their own lawns and garden spaces. Mowers used in this context typically focus on ease of use, storage efficiency, and affordability. The segment includes a wide range of product types, including manual reel mowers and electric and battery-powered models, catering to varying lawn sizes and user preferences. Innovations targeting this market aim to enhance user comfort, environmental sustainability, and the integration of smart technology for lawn management. The rising interest in home gardening and landscaping continues to fuel the growth of the residential mower industry.

The market dynamics represent an ever-changing landscape of the Mower Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Mower Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Mower Market.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Mower Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The value chain of the Mower Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

The pricing analysis comprehensively evaluates how a product or service is priced within the Mower Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Mower Market.

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Mower Market.

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Mower Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

The trade analysis of the Mower Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

The regulatory framework analysis for the Mower Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mower Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mower Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

• Kingdom Technologies Secures GBP 1.4 million Investment for Next-Gen Robotic Lawnmowers

  Kingdom Technologies successfully raised GBP by 1.4 million in its latest funding round. This significant financial boost comes from various investors. The influx of capital is strategically utilized to innovate and manufacture a new iteration of its cutting-edge robotic lawnmowers. The company plans to produce and bring to market over 100 units, marking a significant step forward in its commitment to revolutionizing lawn mower technology. [Published On: 2024-02-27]

• Ag-Pro Strengthens Retail Network with Strategic Acquisition of Southeast Mower and Saw Shop in Georgia

  Ag-Pro, a player in the agriculture and lawn care industry, announced the strategic acquisition of Southeast Mower and Saw Shop, marking an expansion of its presence in Georgia. This move aims to enhance Ag-Pro's retail network across the United States. The acquisition highlights Ag-Pro's commitment to providing comprehensive solutions and superior service to its lawnmower customers, reinforcing its position as a significant player in the sector. [Published On: 2024-01-26]

• Electric Sheep Robotics Pioneers Future of Landscaping with Strategic Acquisitions of Westar and Caliscapes

  Electric Sheep Robotics, a company in the automation sector, strategically expanded its operations by acquiring landscaping businesses from Westar Landscaping and Caliscapes, emphasizing its commitment to revolutionizing the landscaping industry through technological innovation. This move demonstrates Electric Sheep Robotics' ambition to provide autonomous landscaping solutions. It significantly enhances its ability to deliver exceptional value to its lawn mower clients by integrating advanced robotics into landscaping practices. [Published On: 2023-12-13]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mower Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Kärcher SE & Co. KG, Altoz Inc., AriensCo, Aurec Co., Ltd., Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Diamond Mowers, LLC, Doosan Corporation, DVOŘÁK - slope mowers s.r.o., FireFly Automatix, Inc., Generac Holdings Inc., Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, Indcraft, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, Quick Attach Attachments, RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.à r.l., STIHL HOLDING AG & CO. KG, SUMEC Group, Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd..

This research report categorizes the Mower Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Flail Mower Attachment
  • Flail Mowers
  • Hover Mowers
  • RC Mower
  • Ride-on Mowers
  • Robotic Mowers
  • Tractor Mower Attachment
  • Walk-behind Mowers
• Level of Autonomy
  • Autonomous
  • Non-Autonomous
• Propulsion Type
  • Electric
  • Hybrid
  • Internal Combustion Engine Type
• Distribution Channel
  • Online Channel
  • Retail Channel
• End-Use
  • Agriculture
  • Commercial
  • Residential

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?