Non-Alcoholic Beverage
Non-Alcoholic Beverage Market by Product Type (Bottled Water, Carbonated Soft Drinks, Fruit Beverages), Distribution Channel (Convenience Stores & Gas Stations, Food Service & Drinking Places, Supermarkets & Hypermarkets) - Global Forecast 2024-2030
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[181 Pages Report] The Non-Alcoholic Beverage Market size was estimated at USD 177.97 billion in 2023 and expected to reach USD 190.21 billion in 2024, at a CAGR 7.38% to reach USD 293.11 billion by 2030.

Non-alcoholic beverages are drinks that contain little to no alcohol, classified as having an alcohol content of less than 0.5% by volume. Non-alcoholic beverages are crafted to cater to a diverse range of consumers seeking refreshing, hydrating, or nutritious drink options without the inebriating effects associated with alcoholic substances. The increased awareness about health and wellness drives the demand for healthier beverage options, including organic and natural drinks. New flavors and functional ingredients attract consumers toward non-alcoholic beverages, looking for variety and added health benefits. In addition, the rise in busy lifestyles has bolstered the popularity of on-the-go and ready-to-drink beverage formats. However, changing raw materials costs and raising awareness about the detrimental effects of artificial ingredients have limited the consumption of non-alcoholic beverages. Nevertheless, the ongoing development of beverages fortified with vitamins, minerals, and other supplements catering to health-centric consumers is improving consumer preference for non-alcoholic beverages. Moreover, implementing cutting-edge manufacturing technologies to streamline operations and reduce beverage processing and packaging costs is expected to enhance the production and availability of non-alcoholic beverages in the coming years.

Regional Insights

In the Americas, consumer preferences are steadily transitioning towards healthier non-alcoholic beverage options that offer added health benefits attributed to growing health consciousness and an increasing prevalence of lifestyle diseases in the region. Consumers in the Americas are known for their readiness to try new flavors and concepts, especially those that align with personal well-being and sustainability. European Union (EU) countries exhibit a maturing market for non-alcoholic beverages, strongly emphasizing quality, tradition, and natural ingredients. EU consumers demand beverages that contain less sugar, fewer artificial additives, and more organic or local ingredients. The EU is also active in ecological packaging advancements and recycling initiatives to address environmental and sustainability concerns. In the Middle East and Africa (MEA), the non-alcoholic beverage market is characterized by an appetite for traditional and cultural drinks and global brands. Asia-Pacific is observing rapid growth in the non-alcoholic beverage market, driven by rising disposable incomes and the adoption of Western dietary habits. Consumers have shown an increased interest in premium and health-oriented beverage options, such as green and herbal teas. The Asia Pacific region is a hub for innovation, as seen in recent patents filed for novel beverage formulations and packaging solutions designed to appeal to health-conscious consumers.

Non-Alcoholic Beverage Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Non-Alcoholic Beverage Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Rising Demand for Healthy Beverages by Consumer
    • Increasing Consumption of Energy Drinks
    • Growing Penetration of Non-Alcoholic Crafted Beer and Wine
  • Market Restraints
    • Variations in the Prices of the Raw Materials
  • Market Opportunities
    • Technological Advancements and Rising Preference for Natural Preservatives/Ingredients in Non-Alcoholic Beverages
    • Rising Influence Through Celebrity Endorsements and Attractive Availability Through Online Channels
  • Market Challenges
    • Issues Regarding the Sustainability of Non-Alcoholic Beverage
Market Segmentation Analysis
  • Product Type: Ongoing consumer shift toward functional beverages for their health-enhancing benefits

    Bottled water caters to consumers seeking hydration, focusing on health, purity, and convenience. With an increasing number of consumers becoming health-conscious, bottled water provides a calorie-free alternative to sugary drinks. Carbonated soft drinks satisfy consumers' desires for refreshing, fizzy beverages with various flavors. Carbonated soft drinks appeal to those looking for quick, energizing drinks and those who appreciate traditional and nostalgic tastes. Fruit beverages meet the demand for drinks with natural, fruity flavors often fortified with vitamins and minerals. These are sought after by consumers who desire taste and nutritional benefits. Functional beverages are consumed for their health-enhancing benefits, including energy boosting, relaxation, improved digestion, and mental clarity. Functional beverages are typically targeted towards health-aware individuals and those with active lifestyles. Sports drinks serve the hydration and electrolyte replacement requirements of athletes and people engaged in physical activities. Sports drinks are composed to help replenish fluids, energy, and electrolytes lost during exercise.

  • Distribution Channel: Wide availability of non-alcoholic beverages in hypermarkets & supermarkets

    Convenience stores and gas stations cater to customers seeking quick and easy beverage access. The consumers who frequent these outlets are often on the go and prioritize speed and convenience over price or variety. Food service and drinking places, including restaurants, cafes, and bars, provide a setting for consumers to enjoy beverages in a social or dining context. Consumers often seek unique and refreshing drinks in food service and drinking places that complement their meals or serve as premium standalone experiences. Supermarkets and hypermarkets are characterized by their wide selection of beverages, offering variety and competitive pricing. Consumers in these stores typically look for multi-packs, family-sized products, and cost-effective solutions for their household beverage needs. Vending machines provide ultimate convenience and accessibility, often placed in high-traffic areas, including schools, offices, and transit stations. Consumers typically select beverages from vending machines for immediate consumption, and choice is usually driven by ease of access and impulse purchases.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Non-Alcoholic Beverage Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Non-Alcoholic Beverage Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Non-Alcoholic Beverage Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Non-Alcoholic Beverage Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Non-Alcoholic Beverage Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Non-Alcoholic Beverage Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Non-Alcoholic Beverage Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Non-Alcoholic Beverage Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Non-Alcoholic Beverage Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Non-Alcoholic Beverage Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Non-Alcoholic Beverage Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Non-Alcoholic Beverage Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Varun Beverages Ltd. to acquire The Beverage Company for INR 1,320 Crore

    Varun Beverages Limited, a player in the non-alcoholic beverage industry, announced its intention to fully acquire The Beverage Company (Bevco) and its subsidiaries, including Little Green Beverages Proprietary Limited, for an enterprise value of INR 1,320 crore. This acquisition aims to expand the company’s African market presence, further solidifying its commendable performance record. [Published On: 2023-12-19]

  • White Claw Launches Non-Alcoholic Beverage

    Mark Anthony Brands Inc., announced to make a foray into the non-alcoholic beverage market with its innovative White Claw 0% Alcohol. Tailored to meet the evolving preferences of Gen Z and millennial consumers and those exploring 'sober curious' and 'damp' lifestyles, this new offering promises to redefine the beverage experience. White Claw's newest creation champions a fuller, uncompromised drinking experience, presenting consumers with a sophisticated, non-alcoholic option that doesn't compromise taste and satisfaction. [Published On: 2023-12-11]

  • Heineken ‘Invests in Non-Alcoholic Beer Production in Brazil’

    Dutch brewing giant Heineken announced plans to channel an investment of ZAR 80 million (USD 15.75 million) into expanding the production capacity of its Heineken 0.0 brand at the Araraquara facility in Sao Paulo, Brazil. The investment dovetails with Heineken's broader commitment to augment its premium beer segment in the country, exemplified by a recent infusion to enhance the production of its Amstel and Devassa labels in the Northeast. [Published On: 2023-08-11]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Non-Alcoholic Beverage Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Non-Alcoholic Beverage Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, aelo, AJE Group, Appalachian Brewing Company, AriZona Beverages USA, LLC, Asahi Group Holdings, Ltd., Bisleri International Pvt. Ltd., Danone S.A., Flavorchem Corporation, Freixenet Mionetto USA, ITO EN, LTD., Jones Soda Co., Jøyus, Keurig Dr Pepper Inc., LaCroix Beverages, Inc., Molson Coors Beverage Company, Nestlé S.A., Niagara Bottling, LLC, Otsuka Holdings Co., Ltd., Parle Agro Pvt. Ltd., PepsiCo, Inc., Red Bull GmbH, Reeds Inc., Refresco Group, St. Regis, Starbucks Corporation, Suntory Beverage & Food Limited, The Coca-Cola Company, The Drink Ink, The Kraft Heinz Company, and Waterloo Sparkling Water Corp..

Non-Alcoholic Beverage Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Non-Alcoholic Beverage Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product Type
    • Bottled Water
    • Carbonated Soft Drinks
    • Fruit Beverages
    • Functional Beverages
    • Sports Drinks
  • Distribution Channel
    • Convenience Stores & Gas Stations
    • Food Service & Drinking Places
    • Supermarkets & Hypermarkets
    • Vending Machine Operations

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Non-Alcoholic Beverage Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Non-Alcoholic Beverage Market, by Product Type
  7. Non-Alcoholic Beverage Market, by Distribution Channel
  8. Americas Non-Alcoholic Beverage Market
  9. Asia-Pacific Non-Alcoholic Beverage Market
  10. Europe, Middle East & Africa Non-Alcoholic Beverage Market
  11. Competitive Landscape
  12. Competitive Portfolio
  13. List of Figures [Total: 20]
  14. List of Tables [Total: 202]
  15. List of Companies Mentioned [Total: 31]
The Growing Market of Non-Alcoholic Crafted Beer and Wine
October 22, 2023
The Growing Market of Non-Alcoholic Crafted Beer and Wine
The rise of healthy living and conscious consumption has led to a substantial shift in the beverage industry. With an increasing number of people opting for non-alcoholic options, the market for non-alcoholic crafted beer and wine has seen a significant boost in demand. As more and more people are becoming health-conscious, there is a growing interest in healthier alternatives that offer a taste of the real thing without the alcohol. This blog post examines the growing market for non-alcoholic crafted beer and wine. We will understand the reasons behind its growing popularity, the available options, and the potential for the future.

The Growth of Non-Alcoholic Crafted Beer and Wine:

Over the past few years, the demand for non-alcoholic beverages has seen significant growth. This trend has led to the rise of non-alcoholic crafted beer and wine. Today, there are more options than ever before for people who want the taste of beer or wine without the alcohol content. With the rise of conscious consumption, these non-alcoholic beverages have become the preferred choice for many health-conscious consumers.

The Available Options:

The non-alcoholic crafted beer and wine market is no longer limited to just one or two options. Now, there are different varieties available in the market, ranging from light to strong, sour to sweet, and many more.

Crafted beer has a diverse range of non-alcoholic options that are brewed using the same techniques as traditional beers to ensure the flavors are not compromised. You can get a non-alcoholic IPA, lager, hybrid, and other beers that offer the same kind of flavors as their alcoholic counterparts. Similarly, winemakers are experimenting with non-alcoholic wines that have a robust and rich taste that can complement a range of food.

The Potential for Growth:

With the growing demand for healthier beverages, the non-alcoholic crafted beer and wine market has significant potential for growth. The increase in availability of options and flavors, combined with the potential for health benefits, makes the market for non-alcoholic crafted beer and wine a lucrative one for businesses.

The Benefits of Non-Alcoholic Crafted Beer and Wine:

Non-alcoholic crafted beer and wine offer numerous benefits that traditional alcoholic beverages do not. Firstly, they are suitable for anyone who wants to enjoy a delicious drink without alcohol. Secondly, non-alcoholic crafted beer and wine contain fewer calories, making them a preferred choice for anyone who wants to maintain a healthy lifestyle. Lastly, they offer all the flavors, aromas, and mouth-feel that make alcoholic beers and wines so popular, so you don't have to compromise your taste for health.

The market for non-alcoholic crafted beer and wine has seen significant growth because of the rise of conscious consumption. The increasing availability of flavors and styles has made non-alcoholic beverages an appealing choice for people who wish to enjoy a delicious drink without the effects of alcohol. With the potential for significant growth in the coming years, businesses may want to consider exploring this lucrative market. Non-alcoholic crafted beer and wine offer all the flavors, aromas, and mouth-feel that make alcoholic beers and wines so popular without the negative effects of alcohol.

Frequently Asked Questions
  1. How big is the Non-Alcoholic Beverage Market?
    Ans. The Global Non-Alcoholic Beverage Market size was estimated at USD 177.97 billion in 2023 and expected to reach USD 190.21 billion in 2024.
  2. What is the Non-Alcoholic Beverage Market growth?
    Ans. The Global Non-Alcoholic Beverage Market to grow USD 293.11 billion by 2030, at a CAGR of 7.38%
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