Online Survey Software
Online Survey Software Market by Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance) - Global Forecast 2024-2030
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[183 Pages Report] The Online Survey Software Market size was estimated at USD 6.66 billion in 2023 and expected to reach USD 7.35 billion in 2024, at a CAGR 11.54% to reach USD 14.31 billion by 2030.

Online survey software is a tool that allows individuals and organizations to create, conduct, and analyze surveys over the Internet. This digital platform facilitates data collection from targeted respondents by providing a range of question types and survey designs that can be customized per the research needs. These tools are designed to collect data and feedback efficiently from a targeted audience for various applications such as market research, customer satisfaction assessment, employee engagement, and academic research. The reach of online survey tools spans globally, enabling cross-cultural and international survey campaigns with instantaneous results and analytics. The surge in demand for real-time data analytics and feedback for business decision-making and the rapid adoption of cloud-based services has expanded the usage of online survey software. In addition, the growing importance of customer experience and retention in competitive business environments has promoted the need for online survey software. However, data privacy concerns, the complexity of adhering to different regulations worldwide, and high competition from many existing platforms can limit the adoption of online survey software. Nevertheless, the ongoing development advanced data analysis features using machine learning algorithms for predictive insights.

Regional Insights

The Americas represents a rapidly developing online survey software market driven by a culture that heavily emphasizes consumer feedback and data-driven decision-making. The demand is propelled by various sectors, including healthcare, retail, and tech industries, continually seeking to enhance customer experience. Latest investments are pouring into AI integration for smarter surveys, and patent filings for advanced analytics echo this trend. Across the European Union, regulatory compliance has become paramount for online survey software, influencing buyer behavior to prioritize data security. Vendors in the EMEA region are investing in solutions that offer mobile-responsive designs and multilingual support to accommodate the diverse population. The Middle East and Africa present an emerging online survey software market with accelerated digital transformation. In Africa, rising mobile penetration has made mobile-first survey solutions particularly attractive as firms seek to access consumer insights across widespread geographic areas. The Asia-Pacific highlights its focus on integrating online surveys with social media platforms, indicating a trend towards more interactive and socially inclined survey methods. The vast population and surging internet usage show a demand for cost-effective and scalable solutions, particularly for startups and local businesses looking to expand their reach.

Online Survey Software Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Online Survey Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing Penetration of the Internet and the Availability of High-Speed Internet Connections
    • Growing Need for Research-Based Approach to Understanding Consumer and Employee Insights
    • Potential Demand Owing to Benefits such as Low-Cost, Quick Analysis, and Accuracy
  • Market Restraints
    • Increasing Concerns Over Inappropriate and Misleading Questions
  • Market Opportunities
    • Emerging Integration of Various Analytics, AI, and Machine Learning with Online Software
    • Growing Adoption of Online Survey Software in Clinical Research & Life Sciences Studies
  • Market Challenges
    • Complexity in Adding Human Touch for Projecting Emotions
Market Segmentation Analysis
  • Industry: Significant usage of online survey software in consumer goods and retail industry

    The aerospace and defense industry requires online survey software that emphasizes security and compliance with regulatory standards. Surveys focus on product feedback, supply chain management, and employee satisfaction within highly regulated environments for the aerospace and defense industry. Automotive and transportation industries benefit from survey software that can handle complex logistics and customer experience feedback. These surveys may include dealer evaluations, product safety feedback, and transportation service assessments. Banking, financial services & insurance sector values survey software with high levels of security and adherence to financial regulations. Surveys often focus on customer satisfaction, regulatory compliance feedback, and risk assessment. Building, construction, and real estate sectors use online surveys for project feedback, client satisfaction, and market analysis. The preference is for user-friendly interfaces that accommodate respondents of varying tech literacy. Consumer goods and retail companies prioritize survey software that excels in market research, brand tracking, and consumer behavior analysis. Preference leans towards platforms with advanced analytics and omnichannel distribution capabilities. Educational institutions require survey tools for course evaluations, alumni feedback, and educational research. Platforms offering educational discounts and simple interfaces for academic users are preferred. For energy and utilities, survey software must secure and support environmental compliance. Surveys often cover infrastructure planning feedback and consumer satisfaction. The government and public sector demand survey solutions catering to broad demographics and enabling civic engagement. Surveys in the healthcare and life sciences focus on patient experience, clinical research, and compliance with health standards. Information technology companies utilize surveys for product feedback, IT service management, and employee engagement. Preference is towards tools that can integrate with other tech platforms and provide real-time analytics. The manufacturing sector uses online survey software for quality control, supplier evaluations, and process optimization. Manufacturers prefer platforms with capabilities for supply chain visualization and real-time feedback implementation. Media and entertainment industries seek survey platforms that gauge public opinion, audience engagement, and content preferences. Telecommunication companies require survey software for network service feedback, product development insights, and customer loyalty assessment. Travel and hospitality benefit from survey tools that measure customer satisfaction, service quality, and post-travel feedback. The travel and tourism industry prefers platforms with quick feedback loops and customizable survey branding.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Online Survey Software Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Online Survey Software Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Online Survey Software Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Online Survey Software Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Online Survey Software Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Online Survey Software Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Online Survey Software Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Online Survey Software Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Online Survey Software Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Online Survey Software Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Online Survey Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Online Survey Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • SurveyMonkey Launches Instant AI Survey-Maker

    SurveyMonkey unveiled "Build with AI," an innovative survey design feature within its Genius suite, integrating OpenAI's GPT-3 technology. This tool aims to transform users' feedback goals into fully-fledged surveys, streamlining the survey-creation process significantly. [Published On: 2023-10-25]

  • Zappi and Circana Partner on Survey Tool

    Circana, previously known as IRI and The NPD Group, joined forces with Zappi, a customer insights firm. This innovative tool promises to empower small to medium-sized consumer packaged goods (CPG) brands with streamlined access to actionable insights from verified omnichannel purchasers. Launching with four meticulously predesigned surveys, the tool is designed to evolve with additional surveys being rolled out periodically. [Published On: 2023-08-31]

  • Voxco Acquired by Investment Firm TAP

    Canadian survey software developer Voxco entered into a new chapter with its acquisition by TAP Software Holdings, overseen by Terminus Capital Partners, for an undisclosed amount. With the acquisition, the company aims to continue innovation and bolster the value offered to customers, employees, and stakeholders. [Published On: 2023-03-14]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Online Survey Software Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Online Survey Software Market, highlighting leading vendors and their innovative profiles. These include Alchemer, LLC, Birdeye Inc., Campaign Monitor by Marigold, Cisco Systems, Inc., Dobility, Inc., FORM, Inc., Forsta Group, Google LLC by Alphabet Inc., Inqwise, JotForm Inc., Medallia, Inc., Nextiva, Inc., Nicereply, NIPO, Qualaroo, Inc., Qualtrics International Inc., QuestionPro Inc., Sogolytics, Surveylegend, SurveySparrow Inc., Toluna, Inc., Typeform S.L., UNICOM Systems, Inc., WorkTango Inc., and Zoho Corporation.

Online Survey Software Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Online Survey Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Industry
    • Aerospace & Defense
    • Automotive & Transportation
    • Banking, Financial Services & Insurance
    • Building, Construction & Real Estate
    • Consumer Goods & Retail
    • Education
    • Energy & Utilities
    • Government & Public Sector
    • Healthcare & Life Sciences
    • Information Technology
    • Manufacturing
    • Media & Entertainment
    • Telecommunication
    • Travel & Hospitality

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Online Survey Software Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Online Survey Software Market, by Industry
  7. Americas Online Survey Software Market
  8. Asia-Pacific Online Survey Software Market
  9. Europe, Middle East & Africa Online Survey Software Market
  10. Competitive Landscape
  11. Competitive Portfolio
  12. List of Figures [Total: 18]
  13. List of Tables [Total: 128]
  14. List of Companies Mentioned [Total: 25]
The Importance of Online Survey Software in Understanding Consumer and Employee Insights
December 20, 2023
The Importance of Online Survey Software in Understanding Consumer and Employee Insights
In today's fast-paced world, it's not enough to rely on gut instincts or intuition when it comes to making crucial business decisions. Instead, companies must make data-driven decisions based on reliable research and analysis. With the growing need for research-based approaches to understanding consumer and employee insights, online survey software has become an essential tool that businesses of all sizes should consider.

Improved Research Outputs:

Online survey software enables businesses to create customized surveys that can track various metrics such as satisfaction levels, employee morale, consumer preferences, and more and then instantly analyze the data gathered. With automated tools such as statistical analysis and visualizations, businesses can effectively interpret their data, identify trends, and track progress over time.

Convenient and Affordable:

Not only do online survey software tools offer more convenient survey distribution methods, but they are also a cheaper option compared to traditional survey methods. With online survey tools, businesses require fewer resources to configure and distribute surveys. Automation of analytic processes also eliminates the need for additional staff training.

Time Efficient:

Online survey software tools save time for both researchers and respondents. Since the surveys are accessible online, respondents can complete them leisurely, improving the response rate. Also, the timeline for data analysis is markedly shortened since data is already consolidated and exported into an accessible format.

Scalable and Flexible:

The flexibility of online survey tools allows businesses to create and execute surveys according to their unique requirements. For example, businesses can create customer-tailored surveys to extract specific insights depending on the user persona. Depending on the business' size, the number of responses needed, and the survey targeting, online survey software is a flexible tool that can adapt to each scenario.

Easy Data Sharing and Collaboration:

Online survey software allows for data sharing and collaboration among stakeholders and departments. Access control ensures that only authorized personnel can access data, reducing the risk of security breaches. Data backups and redundancy measures may also ensure high data availability to stakeholders.

Online survey software is a valuable tool for businesses, which can help gain valuable insights about employees and consumers. Increased flexibility, scalability, time efficiency, and affordability make online survey software a more robust alternative to traditional survey creation and analysis methods. With good data analysis and visualization techniques, online survey software can unlock valuable business insights to help companies make data-driven decisions that are tailor-made, scalable, and accurate.

Frequently Asked Questions
  1. How big is the Online Survey Software Market?
    Ans. The Global Online Survey Software Market size was estimated at USD 6.66 billion in 2023 and expected to reach USD 7.35 billion in 2024.
  2. What is the Online Survey Software Market growth?
    Ans. The Global Online Survey Software Market to grow USD 14.31 billion by 2030, at a CAGR of 11.54%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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